Once they had digital media almost to themselves, reports The New York Times, but in a deal led by BuzzFeed founder Jonah Peretti, shown above, "two giants of the web plan to join forces to better compete in an increasingly crowded field. "After falling prey to some...
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Spotify Acquires Arlington, VA-Based Megaphone
Spotify will acquire Arlington, VA-based podcast ad platform Megaphone, as the streaming platform aims to capture more ad revenue. According to the Los Angeles Times, the $235-million purchase of Megaphone "is one of the largest podcasting deals Spotify has made to...
D.C.-Area Updates: Bugle, BluShark Digital and 10Pearls
D.C.-based Bugle was a Platinum winner at the 2020 MUSE Creative Awards for a PSA created for The ALS Association. With 4,618 submissions from more than 57 countries, The MUSE Creative Awards is an international competition for professionals in creative disciplines...
HudsonLake and Hudson Studios Merge
HudsonLake, a communications firm based in Alexandria, VA, and Hudson Studio, a visual communications firm, have merged. The new firm will operate as HudsonLake. According to a release, the new entity "formally combines two family- and women-owned businesses that have...
Justice Department Probes Potential Merger of Cision and Meltwater
PR measurement giants Cision and Meltwater are planning to merge, reports Business Insider, "and the Justice Department's antitrust division has probed the potential tie-up of the two biggest PR software companies, asking how the deal might affect competition and...
Adweek Adds Three Properties from NAPCO Media
Adweek acquired three properties from NAPCO Media: Target Marketing and Publishing Executive; as well as FUSE Media, a publishing technology summit. Terms of the deal were not disclosed. “This acquisition will help accelerate the strong growth that Adweek has been...
Higher Logic Acquires Customer Imperative
Arlington, VA-based Higher Logic, the leading human-focused engagement platform, acquired Customer Imperative and with it, Gain Grow Retain, the world’s fastest-growing community of customer success leaders. According to a release, the acquisition solidifies Higher...
Industry Dive Adds NewsCred’s Content Marketing Studio and Services
D.C.-based Industry Dive will acquire NewsCred's Content Marketing studio and services business including assets, people and clients. NewsCred will retain its software products. According to a release, the acquisition "augments Industry Dive’s in-depth market...
Rational 360 Adds Former White House Press Secretary Joe Lockhart as Partner
Rational 360, a D.C.-based full-service strategic communications and digital agency, announced the acquisition of Strategic Heights LLC, a consultancy founded by Joe Lockhart, former White House Press Secretary to President Bill Clinton. As part of the acquisition,...
Seven Letter and O’Neill and Associates Merge, Combined Company to Operate Under the Seven Letter Brand
Seven Letter and O’Neill and Associates announced they will combine their strategic communications and marketing practices to create a fully integrated agency. The combined company, with more than 40 employees, will have, states a release, "national reach and a...
BuzzFeed to Acquire HuffPost
Once they had digital media almost to themselves, reports The New York Times, but in a deal led by BuzzFeed founder Jonah Peretti, shown above, "two giants of the web plan to join forces to better compete in an increasingly crowded field. "After falling prey to some...
Spotify Acquires Arlington, VA-Based Megaphone
Spotify will acquire Arlington, VA-based podcast ad platform Megaphone, as the streaming platform aims to capture more ad revenue. According to the Los Angeles Times, the $235-million purchase of Megaphone "is one of the largest podcasting deals Spotify has made to...
D.C.-Area Updates: Bugle, BluShark Digital and 10Pearls
D.C.-based Bugle was a Platinum winner at the 2020 MUSE Creative Awards for a PSA created for The ALS Association. With 4,618 submissions from more than 57 countries, The MUSE Creative Awards is an international competition for professionals in creative disciplines...
HudsonLake and Hudson Studios Merge
HudsonLake, a communications firm based in Alexandria, VA, and Hudson Studio, a visual communications firm, have merged. The new firm will operate as HudsonLake. According to a release, the new entity "formally combines two family- and women-owned businesses that have...
Justice Department Probes Potential Merger of Cision and Meltwater
PR measurement giants Cision and Meltwater are planning to merge, reports Business Insider, "and the Justice Department's antitrust division has probed the potential tie-up of the two biggest PR software companies, asking how the deal might affect competition and...
Adweek Adds Three Properties from NAPCO Media
Adweek acquired three properties from NAPCO Media: Target Marketing and Publishing Executive; as well as FUSE Media, a publishing technology summit. Terms of the deal were not disclosed. “This acquisition will help accelerate the strong growth that Adweek has been...
Higher Logic Acquires Customer Imperative
Arlington, VA-based Higher Logic, the leading human-focused engagement platform, acquired Customer Imperative and with it, Gain Grow Retain, the world’s fastest-growing community of customer success leaders. According to a release, the acquisition solidifies Higher...
Industry Dive Adds NewsCred’s Content Marketing Studio and Services
D.C.-based Industry Dive will acquire NewsCred's Content Marketing studio and services business including assets, people and clients. NewsCred will retain its software products. According to a release, the acquisition "augments Industry Dive’s in-depth market...
Rational 360 Adds Former White House Press Secretary Joe Lockhart as Partner
Rational 360, a D.C.-based full-service strategic communications and digital agency, announced the acquisition of Strategic Heights LLC, a consultancy founded by Joe Lockhart, former White House Press Secretary to President Bill Clinton. As part of the acquisition,...
Seven Letter and O’Neill and Associates Merge, Combined Company to Operate Under the Seven Letter Brand
Seven Letter and O’Neill and Associates announced they will combine their strategic communications and marketing practices to create a fully integrated agency. The combined company, with more than 40 employees, will have, states a release, "national reach and a...
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