Audi of America names Ogilvy its creative and strategic agency partner Capitol Communicator May 20, 2022 Advertising, B to C, Top Center SponsoredOgilvy has been selected by Audi of America, Herndon, VA, as its new creative and strategic agency partner. Ogilvy will be responsible for developing innovative creative ideas that showcase Audi’s...
Harvey’s charity NFT campaign for the National Aquarium wins top honors at 37th AMA Baltimore MX Awards Jeffrey Davis May 20, 2022 Advertising, Agency, Awards, Maryland News, Top Right SponsoredThe Harvey Agency, a consumer experience and creative firm headquartered in Baltimore, was awarded the Grand MX Awards Campaign of the Year at the 37th Annual AMA Baltimore MX Awards. The campaign featured...
FTC considering tightening guidelines for advertisers against posting fake positive reviews or suppressing bad ones Capitol Communicator May 19, 2022 Advertising, Top Right SponsoredThe Federal Trade Commission is considering changes to tighten its guidelines for advertisers against posting fake positive reviews or manipulating reviews by suppressing bad ones—and warns social media...
Marriott launches media network to help advertisers reach guests in their hotel rooms Capitol Communicator May 16, 2022 Advertising, B to C, Top Center SponsoredMarriott International Inc. is introducing a media network with Yahoo Inc. that will help advertisers target consumers, in part by using the hotel chain’s data on its guests, to bring them ads on places such...
U.S. podcast ad revenue estimated to jump 47% to $2.1 billion in 2022 Capitol Communicator May 13, 2022 Advertising, Social Media, Top Right SponsoredU.S. podcast ad revenue is estimated to grow 47% to $2.1 billion in 2022, according to a report from the Interactive Advertising Bureau and consulting firm PwC, states MediaDailyNews. It is projected,...
TikTok outperforms Facebook, Twitter in advertiser interest, states new report Capitol Communicator May 5, 2022 Advertising, Social Media, Top Center Sponsored1 CommentA new report by digital intelligence provider Similarweb compares advertiser and consumer interest in Tiktok to its competitors, and shows that the short-form video app is growing rapidly while Facebook and...
Martin Agency big winner at Richmond Show Capitol Communicator May 4, 2022 Advertising, Awards, Richmond NewsThe Martin Agency was the big winner at the Advertising Club of Richmond’s annual Richmond Show, April 29, sweeping the best-in-shows in the four agency competitions and taking home 12 awards overall. A...
Art Ehrens, Washington’s jingle maestro, dies at 76 Capitol Communicator April 27, 2022 Advertising, Top Right SponsoredArt Ehrens never had a song on the Billboard charts, writes John Kelly in The Washington Post, but if you grew up in Washington, "the music he wrote plays in the Top 40 of your head. Ooh, ooh...
Maroon promotes Ukranian beer recipe; TBC’s Jess Brown to Harvey; W News; Devaney Awards; Chris Smith to Novak Birch Jeffrey Davis April 10, 2022 Advertising, Agency, Maryland News, Top Right SponsoredMaroon PR recently assisted founder Hugh Sisson and the Maryland-based Heavy Seas Brewery team on the launch of their limited edition “Red Eyes” American Red Ale. The recipe for the beer came from Pravda...
TikTok has hold on teens, the demographic driving social media ad spend Capitol Communicator April 8, 2022 Advertising, Social Media, Top Center SponsoredA new survey provides more evidence that Meta has good reason to fear TikTok’s hold on teens, the demographic that drives the bulk of social media advertising spend, reports Digital News Daily. The DND...
