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Dream big and execute even bigger using improv techniques

Dream big and execute even bigger using improv techniques

By Jenny Klump, Senior Brand Strategist, Yes&  “So… why ‘Yes&’?” We get this question a lot, and the simple answer is: because it stands for something bigger than us. Improvisation can lead to innovation. As research shows, teams who actively use improvisation...

FTC seeking your input to modernize digital guidelines

FTC seeking your input to modernize digital guidelines

The Federal Trade Commission announced earlier this month that it is seeking the public’s input on ways to modernize the agency’s business guidance on mobile and digital advertising as well as metaverse/virtual reality/NFTs. First released in 2000 and updated in 2013,...

BIA lowers estimate for 2022 U.S. local ad revenue

BIA lowers estimate for 2022 U.S. local ad revenue

BIA Advisory Services, Chantilly, VA,  has decreased its 2022 U.S. Local Advertising Forecast estimate to $167.4 billion, from its original estimate of $173.3 billion issued in December 2021. According to a release: "Headwinds from overseas conflicts, continuing...

Dream big and execute even bigger using improv techniques

Dream big and execute even bigger using improv techniques

By Jenny Klump, Senior Brand Strategist, Yes&  “So… why ‘Yes&’?” We get this question a lot, and the simple answer is: because it stands for something bigger than us. Improvisation can lead to innovation. As research shows, teams who actively use improvisation...

FTC seeking your input to modernize digital guidelines

FTC seeking your input to modernize digital guidelines

The Federal Trade Commission announced earlier this month that it is seeking the public’s input on ways to modernize the agency’s business guidance on mobile and digital advertising as well as metaverse/virtual reality/NFTs. First released in 2000 and updated in 2013,...

BIA lowers estimate for 2022 U.S. local ad revenue

BIA lowers estimate for 2022 U.S. local ad revenue

BIA Advisory Services, Chantilly, VA,  has decreased its 2022 U.S. Local Advertising Forecast estimate to $167.4 billion, from its original estimate of $173.3 billion issued in December 2021. According to a release: "Headwinds from overseas conflicts, continuing...

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