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Few mascots are as recognizable to audiences as Smokey Bear, whether they are age five or 65, reports Marketing Daily. Smokey Bear has been educating audiences about preventing wildfires for eight decades, with the character's generation-spanning “Only you” message...
A federal judge ruled that Google has illegally monopolized the search market, handing the government "an epic win in its first major antitrust case against a tech giant in more than two decades," reports Bloomberg Law. Bloomberg Law states that Judge Amit Mehta in...
Harold (Hal) Shoup, former Executive Vice President of the American Association of Advertising Agencies (AAAA) in D.C., died at age 94. While at the AAAAs, he collaborated with industry and political leaders on legislative issues until his retirement in 2001....
NRRM, LLC, which does business as CarShield, along with American Auto Shield, LLC (AAS), the administrator of its vehicle service contracts (VSCs), will pay $10 million to settle Federal Trade Commission charges that its advertisements and telemarketing for VSC are...
Cory Treffiletti, above, a contributor to Media Insider, wrote that "brands and agencies should be looking to innovate on new ways to deliver a message in a format that is less interruptive and more relevant." Treffiletti, Chief Marketing Officer at Rembrand in...
Google is dropping plans to eliminate cookies from its Chrome web browser, making a sudden U-turn on four years of work to phase out a technology that helps businesses tracks users online, AP reports. The company had been working on retiring third-party cookies, which...
ANA released the ANA Ethics Code of Best Marketing Practices, which, it states, "is a framework of high-level principles, guidelines, resources and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing,...
Blis announced the rollout of its new patent-pending omnichannel measurement solution, Smart Holdout Groups. Developed to address the complexities in today's traditional campaign measurement, Smart Holdout Groups represents the future of privacy-first, omnichannel...
You may have heard that digital ads only get results if you have a big budget to spend on them. Maybe you’ve even been turned away by ad agencies that refuse to work with you because your budget is less than their minimum ad buy. You might think a digital PSA campaign...
Planit announced the national launch of Kiddie Academy's "Where ____ Grows" brand campaign. According to a statement, this innovative approach uses adaptable video assets to highlight Kiddie Academy's Life Essentials curriculum, which fosters emotional intelligence...
Few mascots are as recognizable to audiences as Smokey Bear, whether they are age five or 65, reports Marketing Daily. Smokey Bear has been educating audiences about preventing wildfires for eight decades, with the character's generation-spanning “Only you” message...
A federal judge ruled that Google has illegally monopolized the search market, handing the government "an epic win in its first major antitrust case against a tech giant in more than two decades," reports Bloomberg Law. Bloomberg Law states that Judge Amit Mehta in...
Harold (Hal) Shoup, former Executive Vice President of the American Association of Advertising Agencies (AAAA) in D.C., died at age 94. While at the AAAAs, he collaborated with industry and political leaders on legislative issues until his retirement in 2001....
NRRM, LLC, which does business as CarShield, along with American Auto Shield, LLC (AAS), the administrator of its vehicle service contracts (VSCs), will pay $10 million to settle Federal Trade Commission charges that its advertisements and telemarketing for VSC are...
Cory Treffiletti, above, a contributor to Media Insider, wrote that "brands and agencies should be looking to innovate on new ways to deliver a message in a format that is less interruptive and more relevant." Treffiletti, Chief Marketing Officer at Rembrand in...
Google is dropping plans to eliminate cookies from its Chrome web browser, making a sudden U-turn on four years of work to phase out a technology that helps businesses tracks users online, AP reports. The company had been working on retiring third-party cookies, which...
ANA released the ANA Ethics Code of Best Marketing Practices, which, it states, "is a framework of high-level principles, guidelines, resources and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing,...
Blis announced the rollout of its new patent-pending omnichannel measurement solution, Smart Holdout Groups. Developed to address the complexities in today's traditional campaign measurement, Smart Holdout Groups represents the future of privacy-first, omnichannel...
You may have heard that digital ads only get results if you have a big budget to spend on them. Maybe you’ve even been turned away by ad agencies that refuse to work with you because your budget is less than their minimum ad buy. You might think a digital PSA campaign...
Planit announced the national launch of Kiddie Academy's "Where ____ Grows" brand campaign. According to a statement, this innovative approach uses adaptable video assets to highlight Kiddie Academy's Life Essentials curriculum, which fosters emotional intelligence...
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