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ANA’s Engage Responsibly (ER) launched a advertising and education campaign designed to elevate brand and consumer awareness to stop the proliferation of online hate. According to ANA, its online hate campaign includes a brand activation kit to provide marketers with...
AI in the communications fields presents challenges in intellectual property, data privacy, authentic communication, and ethical concerns. Balancing automation with creativity, attracting talent, and managing client expectations is crucial. AI can add real value for...
In its newly released 2024 U.S. Local Advertising Forecast, BIA Advisory Services, Chantilly, Va, estimates revenues across all media in the U.S. will reach $175.6 billion next year, primarily due to the political season. The 8.6 percent increase over 2023 is slightly...
By Liz Woods, Response Labs In today’s highly connected world, consumers interact with brands on multiple devices and platforms, both online and offline. So it’s no surprise that the term “omnichannel” has been making waves in the marketing and advertising industry....
X, the Elon Musk-owned platform formerly known as Twitter, has begun serving its users with "a weird new ad format and it's one of the company's least transparent products yet," reports Mashable. According to Mashable: "The rollout of these ads also provides the...
Facing a growing number of different state privacy laws, the Association of National Advertisers and 4A's launched an initiative that aims to persuade federal lawmakers to pass a national data law that would override state laws, reports Publishers Daily. “We have...
The Harvey Agency has announced its decision to rebrand itself after filing for Chapter 11 bankruptcy protection on June 30. In posts on social media, the Baltimore-based agency revealed its new name: Humble & Wallop. Clients and partners were privy to the news a...
By Cade Martin Dean Krapf is a hair and makeup stylist, which is how we originally met. When you work with good people, they can become great friends. So, when Dean asked if I was interested in collaborating on a project for Lluminaire Salon in Towson, Maryland, which...
The U.S. Department of Veterans Affairs and the Ad Council released public service advertisements (PSAs) for their ongoing national campaign: "Don't Wait. Reach Out." Since 2021, the campaign has encouraged military veterans who are struggling with mental health...
Tubi, Fox’s free ad-supported streaming service, said it has topped 74 million monthly active users, reports Broadcasting+Cable. Viewers logged nearly 4 billion streaming hours on Tubi in 2023 through the end of June, the company said. "Tubi is now watched as much as...
ANA’s Engage Responsibly (ER) launched a advertising and education campaign designed to elevate brand and consumer awareness to stop the proliferation of online hate. According to ANA, its online hate campaign includes a brand activation kit to provide marketers with...
AI in the communications fields presents challenges in intellectual property, data privacy, authentic communication, and ethical concerns. Balancing automation with creativity, attracting talent, and managing client expectations is crucial. AI can add real value for...
In its newly released 2024 U.S. Local Advertising Forecast, BIA Advisory Services, Chantilly, Va, estimates revenues across all media in the U.S. will reach $175.6 billion next year, primarily due to the political season. The 8.6 percent increase over 2023 is slightly...
By Liz Woods, Response Labs In today’s highly connected world, consumers interact with brands on multiple devices and platforms, both online and offline. So it’s no surprise that the term “omnichannel” has been making waves in the marketing and advertising industry....
X, the Elon Musk-owned platform formerly known as Twitter, has begun serving its users with "a weird new ad format and it's one of the company's least transparent products yet," reports Mashable. According to Mashable: "The rollout of these ads also provides the...
Facing a growing number of different state privacy laws, the Association of National Advertisers and 4A's launched an initiative that aims to persuade federal lawmakers to pass a national data law that would override state laws, reports Publishers Daily. “We have...
The Harvey Agency has announced its decision to rebrand itself after filing for Chapter 11 bankruptcy protection on June 30. In posts on social media, the Baltimore-based agency revealed its new name: Humble & Wallop. Clients and partners were privy to the news a...
By Cade Martin Dean Krapf is a hair and makeup stylist, which is how we originally met. When you work with good people, they can become great friends. So, when Dean asked if I was interested in collaborating on a project for Lluminaire Salon in Towson, Maryland, which...
The U.S. Department of Veterans Affairs and the Ad Council released public service advertisements (PSAs) for their ongoing national campaign: "Don't Wait. Reach Out." Since 2021, the campaign has encouraged military veterans who are struggling with mental health...
Tubi, Fox’s free ad-supported streaming service, said it has topped 74 million monthly active users, reports Broadcasting+Cable. Viewers logged nearly 4 billion streaming hours on Tubi in 2023 through the end of June, the company said. "Tubi is now watched as much as...
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