Advertising

Fox News Channel may have the biggest average audience, as well as gross revenues of the cable news networks, but when it comes to a key Madison Avenue metric -- CPMs -- MSNBC is the most valued, reports...

Facebook has sued four Vietnamese residents "who allegedly perpetrated a $36 million ad fraud scheme that involved taking control of the accounts of users who worked at advertising and marketing agencies,"...

Capital One, McLean, VA,  launched its first national campaign for its digital automotive shopping tool with the help of two of the cast of the TV sitcom "Schitt’s Creek."  The spot features Eugene and...

  Washington, DC tourism and hospitality partners  launched a multi-channel advertising tourism campaign to attract domestic leisure visitors to the nation’s capital. “We want people to know...

The third-party cookie, a linchpin of the ad industry used to serve targeted ads, has received a stay of execution, reports Ad Age. Google, says Ad Age, "will continue supporting third-party cookies until...

U.S. ad spending continued to rebound in May, according to a new, enriched database from Standard Media Index, reports MediaPost. The data, continues MediaPost, which is derived from SMI's expanded pool of...

While the pandemic had a big impact on local television revenues in 2020, the November elections ultimately kept the industry in a good position by year-end, according to the first quarter edition of BIA...

A memorial service was held on June 4 at the Blessed Sacrament church in Chevy Chase to remember Andrew M. Ockershausen, called "Andy O" by many, and Mr. Washington, by those who knew of his accomplishments. ...

The Telly Awards has named MDB Communications as a Telly winner in the 42nd Annual Awards for two of MDB’s clients, DC Lottery and Experience Prince George’s. The Telly Awards honors excellence in video...

By Ron Owens Great work. Everybody talks about it, but unless you work in the right kind of advertising agency, it’s hard to do. That sounds bold, but it’s true. And it’s why the performance of...