Objectives of client/agency relationships Guest Columnist April 5, 2022 Advertising, Agency, InsightsBy Ron Owens When talking shop with fellow advertising agency principals, it is easy to see why so many clients find it difficult when it comes to selecting an advertising agency. While ad agencies may...
Virginia Tech adds advertising as major Capitol Communicator March 31, 2022 Advertising, Top Right SponsoredThe School of Communications at Virginia Tech recently added Advertising as its fifth major. Courses in graphic design from the School of Visual Arts and marketing from the Department of Marketing have been...
ICF Next Wins “Best of Show” at 2022 AAFDC American Advertising Awards Capitol Communicator March 11, 2022 Advertising, Agency, Awards, Upper Left SponsoredApproximately 130 advertising professionals gathered at Hotel Washington on March 9 for a “LIVE” celebration to honor and recognize the award-winning work of the DC advertising community. The...
Gannett Responds to Wall Street Journal Story Regarding Advertising Data Capitol Communicator March 10, 2022 AdvertisingGannett Co., Inc. responded to a story published by the Wall Street Journal that implies Gannett intentionally shared inaccurate information to advertisers over a period of nine months. Gannett's statement...
Advertisers end ads in Russia, and U.S.-made tractor pulling Russian military equipment in Ukraine proves popular on social media Capitol Communicator March 10, 2022 Advertising, Social Media, Top Center SponsoredUkraine farmer uses U.S.-made tractor to pull Russian military equipment Five of the 10 largest advertisers in Russia as of 2020, according to an Ad Age Datacenter analysis of Mediascope data, have...
Austin ad agency CCO creates spot supporting Ukraine Capitol Communicator March 8, 2022 Advertising, Top Center Sponsored, Video "As the Ukrainian situation was worsening, a trending video caught my attention. It was of a dad saying goodbye to his family as they boarded a train," Austin-based Butter Co. Founder and Chief Creative...
Ad Council encourages financial donations to support Ukraine crisis relief efforts Capitol Communicator March 3, 2022 Advertising, General, Top Center SponsoredThe world has stepped up to help the people of Ukraine, but much is still needed as the crisis keeps unfolding and millions of civilians are caught in the middle of the escalating military conflict, reports...
Fifteen4 Creative Agency’s campaign for ‘F5 Black Leaders in Tech’ wins Best of Show at Baltimore ADDYs Jeffrey Davis February 26, 2022 Advertising, Awards, Maryland News, Top Center SponsoredBaltimore’s community of advertisers, marketers and creatives gathered virtually for a livestream event on Thursday, February 24, to celebrate the 48th Annual American Advertising Awards Show, presented by...
Cyber attack results in $63 million ad revenue loss to Sinclair Broadcast Group Capitol Communicator February 25, 2022 Advertising, Broadcasting, Maryland News, Upper Left SponsoredSinclair Broadcast Group based in Cockeysville, MD, said that the cyber attack the company faced in 2021 resulted in $63 million in lost advertising revenue in the fourth quarter, plus other costs of $11...
Martin Agency CEO challenges Coinbase CEO over credit for Super Bowl ad idea Capitol Communicator February 22, 2022 Advertising, Agency, Top Center SponsoredThe head of The Martin Agency in Richmond "has called out Coinbase CEO Brian Armstrong after he suggested his company’s popular Super Bowl ad was conceptualized in-house. The ad agency head claimed the...