AI Changing Agency Model Capitol Communicator May 2, 2019 Advertising, Insights, Top Right SponsoredThe role of the agency continues to change as Google, Bing and other platforms use artificial intelligence, making it easier for brands and other companies to run advertising online, reports Search Marketing...
‘Hey Google, What Happened to Revenue Growth?’ Capitol Communicator April 30, 2019 Advertising, Social Media"Alphabet’s stock tanks with analysts asking, ‘Hey Google, what happened to revenue growth?’", headlines CNBC as first-quarter revenue for Alphabet Inc - the parent company of Google and for other...
Maryland’s New Tourism Ad Campaign Invites Visitors to ‘Be Open For It’ Capitol Communicator April 20, 2019 Advertising, General, Top Center Sponsored, UncategorizedThe Maryland Department of Commerce’s Office of Tourism launched a new ad campaign built around the tagline ‘Maryland – Open For It.’ The campaign encourages prospective visitors to stay...
Kristen Cavallo, Martin Agency, Named Ad Age 2019 Executive of the Year Capitol Communicator April 17, 2019 Advertising, Agency, Awards, Upper Left SponsoredKristen Cavallo, CEO of Richmond-based The Martin Agency, was named Ad Age 2019 Executive of the Year. In recognizing Cavallo, Ad Age stated: “When a woman is tapped for leadership, it’s often in a...
RMR Helps House Buyers of America Hit the Mark with Direct Response TV Campaign Robyn Sachs April 10, 2019 Advertising, B to CRMR & Associates, Inc. (RMR) announced that the direct response TV advertising campaign it planned and implemented for its client, House Buyers of America, Inc. (House Buyers), has been a critical...
The Martin Agency Re-Airs 10 of its Best Commercials for Chevy Chase-Based GEICO Capitol Communicator April 3, 2019 Advertising, Agency, B to C, Top Center SponsoredFew brands can look back over a quarter-century and find a treasure trove of memorable advertising, reports The Martin Agency in Richmond, which added that even fewer "have been with the same agency that whole...
Oh That’s Good: D.C. ADDYs Show Depth of Regional Talent Matt Smith April 1, 2019 Advertising, Awards, Oh, That's Good, Upper Left SponsoredBy Matt Smith Last week I wrote about some great work from agencies that won ADDY awards at the recent awards gala for the D.C. region. And all those awards got me thinking that at this year’s ADDYs we...
D.C. ADDYs Honor Ogilvy with Best in Show Award at American Advertising Federation’s D.C. Chapter Gala Capitol Communicator March 22, 2019 Advertising, Awards, Events, Top Center SponsoredA social media campaign by Ogilvy for Medela, a provider of breast pumps in the United States, was honored as Best in Show at the American Advertising Federation’s D.C. chapter annual awards, known as the...
Cade Martin Photographs Campaign for Shaw Floors Capitol Communicator March 21, 2019 Advertising, B to C, General, Insights, Upper Left SponsoredCade Martin, the award-winning photographer behind Capitol Communicator's Up Close and Personal profiles, photographed a campaign for Shaw Floors at Barnsley Gardens in Adairsville, Georgia. Cade told...
Big Business Spent $1.4 Billion On PR and Advertising Over The Last Decade, Reports HuffPost Capitol Communicator March 16, 2019 Advertising, B to G, PRFossil fuel and other corporate trade groups paid public relations and advertising firms at least $1.4 billion from 2008 to 2017 to help them win over the American public, reports the HuffPost, which added...
