New PETA Campaign Reveals Mistreatment of Cows Capitol Communicator October 4, 2018 Advertising, Agency, Top Right Sponsored 2 Comments A series of new videos from creative agency SmithGifford for its client PETA (People for the Ethical Treatment of Animals) that are designed to raise awareness of how cows used for dairy are treated to obtain...
“Becoming the Brand Authentic” Focus of ADWKDC, Oct. 15-19 Capitol Communicator October 1, 2018 Advertising, Events, Top Center Sponsored Trust. Authenticity. Fake News. Transparency. These are words that keep marketers, advertisers, copywriters, designers, social media managers, journalists and media planners up at night. Why? Because a...
Digital Ads are Prime Reason U.S. Advertising to Grow Five Percent in 2019 Capitol Communicator September 27, 2018 Advertising, Insights, Top Center Sponsored After some promising advertising results this year, expect TV advertising to sink back into a decline in 2019 -- as digital advertising continues to soar, reports Television News Daily, which added that...
inVisibleCreatives Working to Fix Gender Ratio in Advertising Industry Capitol Communicator September 26, 2018 Advertising, Bottom Left Sponsored, People The key to have more women in the ad industry is... having more women in the ad industry, states inVisibleCreatives, which is an initiative to help fix the gender ratio in the advertising industry worldwide by...
Under Armour Adds Tommy Hilfiger’s de Pestel as CMO Jeff Davis September 26, 2018 Advertising, Fashion, People Under Armour, Inc. announced the appointment of Alessandro de Pestel as Chief Marketing Officer as part of a plan to "drive growth through the implementation of strategic marketing activities and digital...
Ad Council Rebrands Capitol Communicator September 24, 2018 Advertising, Agency, Campaign The Ad Council is embarking on its most extensive rebrand in the organization's 75-year history to better adapt to changing industry trends, reports MediaPost's Agency Daily, which added that the Ad Council...
Top Brands Discuss Trends You Need to Know at Mid-Atlantic Marketing Summit Baltimore Capitol Communicator September 23, 2018 Advertising, Events, Marketing, PR 2 Comments The sixth annual Mid-Atlantic Marketing Summit Baltimore to be held September 27 at the Pier 5 Hotel will feature thought leaders from some of the top brands in the region discussing trends you need to know to...
Check Out the Jon Barnes Mid-Atlantic Marketing Summit Baltimore Challenge Capitol Communicator September 20, 2018 Advertising, Events, Marketing, PR, Top Center Sponsored 4 Comments Jon Barnes is challenging you to comment on this video and if we get 25 comments he will appear in the attire seen in the video above during the session Content Marketing: Staying Current and Relevant Amid...
Maryland News: Barb Clapp Honored; WYPR’s Tony Brandon to Retire, Dry Run Honey Hires Octavo Designs and More Jeff Davis September 18, 2018 Advertising, Agency, PR Barb Clapp, president and CEO of Clapp Communications, has been selected as a winner of CEO Report’s Mid-Atlantic Women’s Leadership Awards. The Women’s Leadership Awards program honors CEOs and...
Lawsuit Claims Facebook Misleads Advertisers About its Effectiveness Capitol Communicator September 13, 2018 Advertising, Insights A lawsuit filed by InvestorVillage.com claims that Facebook misleads advertisers about how effective it is, reports West Virginia Public Broadcasting, which added that InvestorVillage, "a site that offers...
