CareFirst Launches COVID-19 Vaccine Campaign Created by Planit Jeffrey Davis February 14, 2021 Advertising, Agency, Communications, Coronavirus, Maryland News, Upper Left SponsoredCareFirst BlueCross BlueShield (CareFirst), a not-for-profit and the largest healthcare company in the mid-Atlantic region, launched a wide-ranging campaign to help educate and encourage people living...
Planit Unveils Brand Refresh for SECU Maryland Jeffrey Davis February 14, 2021 Advertising, Agency, Maryland NewsBaltimore-based advertising agency Planit has unveiled a brand refresh for SECU Maryland, with the launch of the credit union’s new “Here’s to the Seekers” campaign. The campaign, which serves as the...
Maryland Approves Country’s First Digital Ad Tax Jeffrey Davis February 13, 2021 Advertising, Digital, Maryland News, Upper Left SponsoredWith a 29-17 vote, the Maryland Senate voted Feb. 12 to override Gov. Larry Hogan's veto of a digital advertising tax, enacting the controversial law and drawing sharp criticism from advertising and fair tax...
Boutique Creative Agency, Pulp, Launches in Baltimore Jeffrey Davis February 12, 2021 Advertising, Agency, Maryland NewsAfter a storied career with T. Rowe Price, two creative executives have launched Pulp, focused on helping businesses solve the right problems for their clients. Described as "nimble and layer free," the...
Big Questions about Paying Big Bucks for Ads on the Big Game Phil Rabin February 10, 2021 Advertising, Bottom Left Sponsored, InsightsBy Phil Rabin For years, Americans have had a Super Bowl obsession. Whether it’s because of the ads, the halftime show, the game itself or a chance to enjoy time with family and friends at a Super Bowl...
Destination DC and Events DC Issue Advertising RFP to Increase Tourism Capitol Communicator February 8, 2021 Advertising, Agency, B to C, Top Right SponsoredDestination DC (DDC), the official destination marketing organization for Washington, DC, and Events DC, the District's official convention and sports authority, have issued an RFP for creative services to...
Super Bowl Ads: Are they Worth the Price Given the High Cost and Drop in Viewers? Capitol Communicator February 3, 2021 Advertising, Insights, Top Center SponsoredAn annual question advertisers ask is whether Super Bowl ads are worth the money. Obviously, the answer depends on the product and the ability of an ad to generate sales, both in the short or long run...
Facebook to Enable Advertisers to Block Ads Near Inappropriate Newsfeed Topics Capitol Communicator January 29, 2021 Advertising, Agency, Social Media, Top Center SponsoredFacebook is working on an initiative that will enable advertisers and agencies to exclude their ads from running next to or near topics in their newsfeed that are considered to be inappropriate or harmful to...
AAF DC Announces Leadership Team for 2021-2022; Jodie Warren Named President Capitol Communicator January 25, 2021 Advertising, People, Top Right SponsoredThe American Advertising Federation DC Chapter (AAF DC) announced its officers and directors for 2021-2022. AAF DC elected Jodie Warren of Yes& Agency as president. Imani Greene of Greene Consulting Group...
January 6 Exposed Problems that will Impact Ad Industry for Years, States 4As Capitol Communicator January 24, 2021 Advertising, Insights, Top Center SponsoredBy Alison Pepper The election highlighted what many Americans already understood: we are a deeply divided nation, and that’s not changing anytime soon. Wednesday, January 6th broke cold and sunny, a...