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BIA lowers estimate for 2022 U.S. local ad revenue

BIA lowers estimate for 2022 U.S. local ad revenue

BIA Advisory Services, Chantilly, VA,  has decreased its 2022 U.S. Local Advertising Forecast estimate to $167.4 billion, from its original estimate of $173.3 billion issued in December 2021. According to a release: "Headwinds from overseas conflicts, continuing...

“The State Of Digital Advertising Is (Still) Bad”

“The State Of Digital Advertising Is (Still) Bad”

“The State Of Digital Advertising Is (Still) Bad,” ran a headline in MediaPost in April. If you’re paying attention, you’re reminded of it on nearly a daily basis. Truth No. 1, according to MediaPost writer Maarten Albarda, is that marketers have to accept that some...

BIA lowers estimate for 2022 U.S. local ad revenue

BIA lowers estimate for 2022 U.S. local ad revenue

BIA Advisory Services, Chantilly, VA,  has decreased its 2022 U.S. Local Advertising Forecast estimate to $167.4 billion, from its original estimate of $173.3 billion issued in December 2021. According to a release: "Headwinds from overseas conflicts, continuing...

“The State Of Digital Advertising Is (Still) Bad”

“The State Of Digital Advertising Is (Still) Bad”

“The State Of Digital Advertising Is (Still) Bad,” ran a headline in MediaPost in April. If you’re paying attention, you’re reminded of it on nearly a daily basis. Truth No. 1, according to MediaPost writer Maarten Albarda, is that marketers have to accept that some...

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