Under Armour Adds Tommy Hilfiger’s de Pestel as CMO Jeff Davis September 26, 2018 Advertising, PeopleUnder Armour, Inc. announced the appointment of Alessandro de Pestel as Chief Marketing Officer as part of a plan to "drive growth through the implementation of strategic marketing activities and digital...
Ad Council Rebrands Capitol Communicator September 24, 2018 Advertising, AgencyThe Ad Council is embarking on its most extensive rebrand in the organization's 75-year history to better adapt to changing industry trends, reports MediaPost's Agency Daily, which added that the Ad Council...
Top Brands Discuss Trends You Need to Know at Mid-Atlantic Marketing Summit Baltimore Capitol Communicator September 23, 2018 Advertising, Events, Marketing, PR2 CommentsThe sixth annual Mid-Atlantic Marketing Summit Baltimore to be held September 27 at the Pier 5 Hotel will feature thought leaders from some of the top brands in the region discussing trends you need to know to...
Check Out the Jon Barnes Mid-Atlantic Marketing Summit Baltimore Challenge Capitol Communicator September 20, 2018 Advertising, Events, Marketing, PR, Top Center Sponsored4 CommentsJon Barnes is challenging you to comment on this video and if we get 25 comments he will appear in the attire seen in the video above during the session Content Marketing: Staying Current and Relevant Amid...
Maryland News: Barb Clapp Honored; WYPR’s Tony Brandon to Retire, Dry Run Honey Hires Octavo Designs and More Jeff Davis September 18, 2018 Advertising, Agency, PRBarb Clapp, president and CEO of Clapp Communications, has been selected as a winner of CEO Report’s Mid-Atlantic Women’s Leadership Awards. The Women’s Leadership Awards program honors CEOs and...
Lawsuit Claims Facebook Misleads Advertisers About its Effectiveness Capitol Communicator September 13, 2018 Advertising, InsightsA lawsuit filed by InvestorVillage.com claims that Facebook misleads advertisers about how effective it is, reports West Virginia Public Broadcasting, which added that InvestorVillage, "a site that offers...
USA TODAY NETWORK Launches LOCALiQ, a Digital Marketing and Advertising Service Capitol Communicator September 11, 2018 Advertising, Design, MarketingUSA TODAY NETWORK, part of Gannett Co., is launching LOCALiQ, an end-to-end digital marketing and advertising service for clients, small and large, nationwide. According to a release, Gannett, which owns...
Low-Cost Viral Videos Replacing Pricey Political Ads, Reports NY Times Capitol Communicator September 11, 2018 Advertising, Insights, VideoThese are not the stories that candidates usually turn to the camera and open up about in ads, reports The New York Times, which added that one candidate "talked about her father’s violent temper and how...
Cade Martin Shoots Images to Convey Unique Personality of Savannah, “One of the Most Iconic American Cities” Capitol Communicator September 10, 2018 Advertising, Top Center SponsoredCade Martin, the D.C.-based award-winning photographer behind Capitol Communicator's 'Up Close and Personal' profile series, recently focused on Savannah which, he said, is "a city that makes you feel...
Brands Tackle Tough Issues Capitol Communicator September 10, 2018 Advertising, Top Center SponsoredNike’s 30th anniversary Just Do It campaign underlines the mantra that brands and corporations are expected to take a stand on issues and walk the walk as responsible members of society, reports PRWeek,...