Advertising

Baltimore's TBC recently helped Erickson Living unveil their re-brand as Erickson Senior Living. The new logo and branding is part of a strategy aiming for $3 billion in development and construction over the...

Destination DC, the tourism marketing arm of the District, has shed light on just how much damage the pandemic has caused to D.C.’s tourism industry, and what they plan to do to bring tourists back this...

Amazon is using deep-learning models based on algorithms to improve on the sponsored product ads that serve up at the top of the query page, said Brian Olsavsky, Amazon CFO, during the company’s...

AARP, based in D.C., has launched a brand campaign entitled “Wise Friend and Fierce Defender,” aimed at creating a greater emotional connection with Gen X and Young Boomer audiences. AARP's first new...

In the first year-over-year comparison with a month impacted by the 2020 COVID-19-related ad recession, the U.S. ad market expanded nearly 25% vs. the same month last year, reports MediaPost. Importantly,...

A trend appears to be taking hold, based on the numerous executive shifts in the ad industry this month: Women are making strides that could begin to lead to greater equity at the top, states AdAge. According...

April is Distracted Driving Awareness Month and GEICO, based in Chevy Chase, MD,  released a campaign to remind drivers to stay focused on the road, put their phones out of reach and use features like Do...

Baltimore’s Unconquered added Erin Prosser as director of account strategy. Prosser, in photo, will be responsible for leading the strategy and day-to-day operations across all agency accounts. “We are...

Global communications giant Omnicom has called PR, media and advertising pros to support the “three in five” challenge, an initiative developed by Omnicom’s Asian employee resource groups that aims...

The collective partnership of Marketing for Change, a research and creative agency anchored in behavioral science, The Abbi Agency, and Ericka Aviles Consulting has been selected by the Silver State Health...