D.C. Metro System Running Audio Ads on Buses, and Metro Rail Riders May Hear Them in the Future Capitol Communicator November 28, 2018 Advertising, B to CWith the D.C.-area Metro system needing to generate more money, the agency has begun playing ads on buses, reports The Washington Post, whichcadded that a "15-second Megabus ad is the only one to air since...
Alexa, Please Apologize to the Cities that did not get HQ2 Capitol Communicator November 19, 2018 Advertising, Media, Top Center SponsoredWhile many of us in the D.C. region were celebrating Amazon's HQ2 announcement, McGarrah Jessee, an Austin-based agency, was busy crafting custom break up messages for Montgomery County, Md, and the 16 cities...
Images Are “New Frontier” for Malicious Ads Capitol Communicator November 16, 2018 Advertising, InsightsA growing trend of embedding malicious ads within the images of ads could wreak havoc on the advertising industry and cost brands millions this year, reports Digital News Daily, which added that the practice,...
ANA Launches “Center for Brand Purpose” Capitol Communicator November 14, 2018 Advertising, MarketingThe ANA (Association of National Advertisers) launched a new initiative designed to fuel business growth by helping marketers create purpose-driven, strategic programs and solutions for their products and...
The Cyphers Agency Tapped to Promote New Bay Plate Design The Cyphers Agency October 24, 2018 Advertising, Agency, Bottom Left SponsoredIntegrated marketing agency, The Cyphers Agency, will help lead marketing, advertising and public relations to promote Maryland's newly revealed Chesapeake Bay License Plate. The funds from the specialty...
Scott Williams, Newseum President, Presented AAF DC’s 2018 Silver Medal Award Capitol Communicator October 23, 2018 Advertising, Awards, People, Top Center SponsoredAAF DC, the country’s leading chapter of the American Advertising Federation (AAF), presented the prestigious 2018 Silver Medal Award to Scott Williams, president of the Newseum. The award presentation took...
4A’s President Calls for Balance Between Internal and External Creative Resources Capitol Communicator October 23, 2018 Advertising, InsightsWhen the Association of National Advertisers issued its latest report about brands taking ad agency services in-house, the 4As didn’t have much to say in response, states a commentary posted on...
Maryland News: New ‘Save the Bay’ Plates Created by TM Design; Judges Consolidate Sinclair Lawsuits; Balman Joins Warschawski Jeff Davis October 19, 2018 Advertising, Broadcasting, Design, Top Right SponsoredA Frederick-area design firm created the new Maryland license plate for the Chesapeake Bay Trust unveiled Oct. 18 at Sandy Point State Park. The artwork for the new license plate was developed by Tina Cardosi...
Number of In-House Agencies Rising Rapidly States ANA Report Capitol Communicator October 15, 2018 Advertising, AgencyThe number of marketers with in-house agencies has grown substantially over the past five years among members of the ANA (Association of National Advertisers), according to an ANA survey. The study, “The...
Check Out These ADWKDC 2018 Events Capitol Communicator October 10, 2018 Advertising, Events, Top Center SponsoredMONDAY, OCTOBER 15 AT 8:30AM Porter Novelli // 1615 L St, Washington, DC 20036 What to expect: Breakfast Lecture RSVP here. As brands and influencers look to earn consumers' trust, it has become...
