Advertising

Facebook allegedly gave its advertisers "inflated and misleading" metrics on how many people their ads could reach for years, according to newly revealed court documents in a long-running lawsuit against the...

CareFirst BlueCross BlueShield (CareFirst), a not-for-profit and the largest healthcare company in the mid-Atlantic region, launched a wide-ranging campaign to help educate and encourage people living...

Baltimore-based advertising agency Planit has unveiled a brand refresh for SECU Maryland, with the launch of the credit union’s new “Here’s to the Seekers” campaign. The campaign, which serves as the...

With a 29-17 vote, the Maryland Senate voted Feb. 12 to override Gov. Larry Hogan's veto of a digital advertising tax, enacting the controversial law and drawing sharp criticism from advertising and fair tax...

After a storied career with T. Rowe Price, two creative executives have launched Pulp, focused on helping businesses solve the right problems for their clients. Described as "nimble and layer free," the...

By Phil Rabin For years, Americans have had a Super Bowl obsession.  Whether it’s because of the ads, the halftime show, the game itself or a chance to enjoy time with family and friends at a Super Bowl...

Destination DC (DDC), the official destination marketing organization for Washington, DC, and Events DC, the District's official convention and sports authority, have issued an RFP for creative services to...

An annual question advertisers ask is whether Super Bowl ads are worth the money.  Obviously, the answer depends on the product and the ability of an ad to generate sales, both in the short or long run...

Facebook is working on an initiative that will enable advertisers and agencies to exclude their ads from running next to or near topics in their newsfeed that are considered to be inappropriate or harmful to...

The American Advertising Federation DC Chapter (AAF DC) announced its officers and directors for 2021-2022. AAF DC elected Jodie Warren of Yes& Agency as president. Imani Greene of Greene Consulting Group...