BIA Estimates Double-Digit Decline Nationwide Across All U.S. Local Advertising from its Original 2020 Forecast Capitol Communicator April 28, 2020 Advertising, CoronavirusAs the coronavirus continues to significantly impact the U.S. economy, BIA Advisory Services, based in Chantilly, VA, has adjusted its revenue projections for 2020 local advertising. The company now estimates...
Baltimore Director’s 2018 L’Oréal Hair Ads Make the Cut Amid COVID-19 Roots Crisis Capitol Communicator April 27, 2020 Advertising, Coronavirus, Top Right Sponsored, VideoLittle did Baltimore advertising/fashion photographer and film director Dean Alexander know how relevant this webisode campaign would become. Launched back in October 2018 on the brand's U.S. YouTube channel,...
National Ad Market Fell 10.8% in March, First Month to Begin Feeling Effects of Pandemic Capitol Communicator April 22, 2020 Advertising, CoronavirusMarch, the first month to begin feeling the effects of the COVID-19 pandemic on the advertising economy, saw the national U.S. ad marketplace decline 10.8% from March 2019, according to results of the U.S. Ad...
Baltimore’s Early Light Media and Mammoth Creative Advance to National ADDY Competition Jeffrey Davis April 17, 2020 Advertising, Agency, Awards, Maryland NewsThe American Advertising Federation (AAF) District 2 has announced the 2020 American Advertising Award district winners. In total, American Advertising Federation of Baltimore (AAFB) winners received four...
Surviving COVID-19: Amy’s Story Capitol Communicator April 13, 2020 Advertising, Coronavirus, Top Right SponsoredAmy Bobchek, chief revenue officer at Advocado, became infected with COVID-19 after a business trip to New York back in March. Now that she has recovered, she shared her story with Capitol...
Tom Ford’s Steps for Looking Good on a Video Conference Capitol Communicator April 8, 2020 Advertising, B to B, B to C, Bottom Left Sponsored, Coronavirus, VideoThe New York Times published the following four steps for looking good on a video conference that were provided to Mauren Dowd by Tom Ford. Illustrations are by Tracy Ma. Capitol Commnuicator knows that a lot...
When We Advertise in a Crisis, Do We Lose Our Soul or Find It? Guest Columnist March 31, 2020 Advertising, CoronavirusBy Reese Cassard, MGH Simon Sinek is overquoted in our industry, yet I can’t help but voice displeasure in how many “What” and “How” pieces I’ve seen from advertising publications. “What to Do...
Ten Things to Know About Maryland’s Digital Ad Tax Jeffrey Davis March 29, 2020 Advertising, Maryland NewsEversheds Sutherland recently published a blog post about the Maryland digital ad tax, a first of its kind state tax on digital advertising imposed on gross revenues of up to 10%. The bill awaits...
In these hard times, please consider a donation to: Capitol Communicator March 26, 2020 Advertising, Awards, CoronavirusAt AAF-DC's live streamed ADDY awards show the other evening there was a call for help to the following charities. If you had something cancelled consider using some of that savings to help those who need the...
AAF DC’s 2020 American Advertising Award Winners Capitol Communicator March 24, 2020 Advertising, Awards, Top Center SponsoredFour agencies won multiple Gold ADDYs on March 24 — Design Army (5), Admirable Devil (4), ICF (4), and Reese Communications dba Wunderman Health DC (4) — in the "First Ever Livestream ADDY Experience"...
