Marketing Business Needs “Radical Transformation” Says Linda Yaccarino, Chairman for Advertising and Partnerships at NBCUniversal Capitol Communicator June 16, 2020 Advertising, Marketing, Top Center SponsoredLinda Yaccarino, chairman for advertising and partnerships at NBCUniversal, is calling for “radical transformation” of the marketing business in the face of cultural change around racism and the impact of...
Ad Spending Rebounding, Says MediaPost Capitol Communicator June 10, 2020 AdvertisingNew tracking data suggests that U.S. ad spending hit bottom and is beginning to rebound, says MediaPost, which adds that the data comes from "the fifth wave of ad executive polling conducted by Advertiser...
Smyth Jewelers Re-Engages MGH as Agency of Record Jeffrey Davis June 10, 2020 Advertising, AgencyMGH in Owings Mills announced that Smyth Jewelers, the largest jeweler in Maryland, has selected MGH as its agency of record. The agency will provide a wide range of services, including traditional and digital...
D.C. Communications Community Speaks Out Against Racism in America Capitol Communicator June 4, 2020 Advertising, Marketing, PR, Upper Left SponsoredFour organizations in the D.C. communications community - AAF DC, AMADC, PRSA NCC and WWPR - issued statements about the killings of Black Americans and racism that's entrenched in our society. Their...
COVID-19 Hurts TV Advertising but Helps Digital Platforms Capitol Communicator June 2, 2020 Advertising, B to C, Digital, Top Center SponsoredBefore the coronavirus pandemic, the TV networks were expecting a strong 2020, reports The New York Times, which added that the presidential election and Tokyo Olympics would keep people watching, and...
Capitol Communicator’s COVID-19 Survey Closes COB Today Capitol Communicator May 28, 2020 Advertising, Agency, Coronavirus, Marketing, Media, Top Center SponsoredStop what you are doing right now and please take this survey which closes COB, June 1. We know that many people do not like to take the time to take surveys but this one is very important. Our region has one...
Ad Industry “Returning To Normal”, Reports MediaPost Capitol Communicator May 9, 2020 Advertising, Top Center SponsoredWe may never know the full extent of the effect of the COVID-19 pandemic on America's industrial productivity -- including the ad industry's -- but by at least one vital measure -- the amount of...
Groups Praise Maryland Governor Larry Hogan for Veto of Digital Ad Tax Bill Jeffrey Davis May 8, 2020 Advertising, Agency, B to GIndustry groups representing Maryland’s news media and advertising communities are thanking Governor Larry Hogan for his commitment to supporting businesses during the COVID-19 pandemic by vetoing a bill...
Ad Council Launches PSA Campaign To Help Parents and Families During COVID-19 Pandemic Capitol Communicator May 6, 2020 Advertising, CoronavirusIn response to the COVID-19 pandemic, the Ad Council, working with the White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC), launched a new...
Today is National Nurses Day Capitol Communicator May 6, 2020 Advertising, EventsSeems to us, if ever there was a time to recognize nurses for their selflessness and courage, it’s now. To all nurses who bravely wear the uniform, thank you. Seems to us too. This morning, Capitol...
