Apple’s New Safari Browser Will “Erode Advertisers’ Ability to Reach their Customers with Relevant Advertising” Capitol Communicator July 26, 2018 Advertising The upcoming version of Apple's Safari browser, slated to be released in September, will "erode advertisers’ ability to reach their customers with relevant advertising," a coalition of ad industry groups...
Number of Print Advertisers Drops in Early 2018 Capitol Communicator July 24, 2018 Advertising, Insights The number of print advertisers fell by 13% from January to April 2018, according to an analysis by ad sales intelligence platform MediaRadar, reports PublishersDaily, which added that there were "151,825...
Age is Next Issue for Advertisers to Address Capitol Communicator July 18, 2018 Advertising, Insights, Marketing Following Procter & Gamble's Marc Pritchard's recent prediction that age will be the next issue on the agenda for advertisers to address as the industry seeks to dispel stereotypes it helped to create,...
Online Video is World’s Fastest-Growing Advertising Format Capitol Communicator July 16, 2018 Advertising, Insights, Video The rapid rise in video viewing makes online video the world’s fastest-growing advertising format with global viewers spending an average of 67 minutes a day watching content, up from 56 minutes last year...
Google Gives Advertisers More Data to Help Them Make Better Marketing Decisions Capitol Communicator July 13, 2018 Advertising, Insights, Marketing, Top Center Sponsored After years of holding the data close to its vest, Google has begun to give advertisers more data to help them make better decisions and run successful campaigns, states a media report that added that earlier...
Google’s Algorithms Now Automate and Develop More Effective Ad Campaigns Capitol Communicator July 11, 2018 Advertising, Insights Google added several ad tools built on artificial intelligence, aimed at helping marketers automate and develop more effective advertising campaigns. The idea is to let artificial intelligence fine-tune ads,...
RED Releases Rhapsochord Software System for Podcast Ads Capitol Communicator July 10, 2018 Advertising, Communications The Washington Post’s Research, Experimentation and Development (RED) team has released Rhapsochord, a software system that, states The Post, "uses automation to monitor and dynamically insert ads against an...
Maryland Updates: Kapowza Wins Emmy for Northrop Realty Commercial; GEBA Adds Susan Boswell in Marketing Role Jeff Davis July 5, 2018 Advertising, Agency, Awards, Bottom Left Sponsored Baltimore’s Kapowza announced that it won an Emmy in the category of Commercial, Single Spot for the “Blue Box” television commercial at the 60th Annual National Capital Chesapeake Bay Emmy Awards, part...
“Frenemies”: The Epic Disruption of the Ad Business (and Everything Else) According to Ken Auletta MDB Communications July 4, 2018 Advertising, Communications, Insights By Cary Hatch Advertising is not dead, but somewhere between “whistling through the graveyard” and adapting to be more useful to consumers and reaching them by being more meaningful. This seems to...
Ferrara Named Chief Creative and Content Officer at Sinclair Jeff Davis June 26, 2018 Advertising, Broadcasting, Digital Sinclair Broadcast Group, Inc. announced that Lou Ferrara will join its national digital news platform Circa as Chief Creative and Content Officer. The announcement was made by Scott Livingston, Senior VP of...
