Should You Use 3D or Photo? Sponsored May 7, 2019 Advertising, Agency, InsightsWhen deciding how to unveil and market a new product, business owners are a lot like Hollywood directors and producers shooting a movie. Business owners must decide which medium is the best way to showcase...
Digital Ads Are Raking In More Cash Than Ever, Reports Adweek Capitol Communicator May 7, 2019 Advertising, Digital, Marketing2018 was yet another record-breaking year for digital marketers in the U.S., reports Adweek, which added that the most recent estimates—which come courtesy of the latest IAB Internet Advertising Revenue...
MDBeInteresting: Why Do Billion Dollar Companies Use Stock Photography? MDB Communications May 6, 2019 Advertising, Agency, B to B, Insights, Top Right SponsoredWhy Do Billion Dollar Companies Use Stock Photography? In advertising? In social media? In corporate communications? If you look at the websites of Fortune 100 companies, you will find their landing...
AI Changing Agency Model Capitol Communicator May 2, 2019 Advertising, Insights, Top Right SponsoredThe role of the agency continues to change as Google, Bing and other platforms use artificial intelligence, making it easier for brands and other companies to run advertising online, reports Search Marketing...
‘Hey Google, What Happened to Revenue Growth?’ Capitol Communicator April 30, 2019 Advertising, Social Media"Alphabet’s stock tanks with analysts asking, ‘Hey Google, what happened to revenue growth?’", headlines CNBC as first-quarter revenue for Alphabet Inc - the parent company of Google and for other...
Maryland’s New Tourism Ad Campaign Invites Visitors to ‘Be Open For It’ Capitol Communicator April 20, 2019 Advertising, General, Top Center Sponsored, UncategorizedThe Maryland Department of Commerce’s Office of Tourism launched a new ad campaign built around the tagline ‘Maryland – Open For It.’ The campaign encourages prospective visitors to stay...
Kristen Cavallo, Martin Agency, Named Ad Age 2019 Executive of the Year Capitol Communicator April 17, 2019 Advertising, Agency, Awards, Upper Left SponsoredKristen Cavallo, CEO of Richmond-based The Martin Agency, was named Ad Age 2019 Executive of the Year. In recognizing Cavallo, Ad Age stated: “When a woman is tapped for leadership, it’s often in a...
RMR Helps House Buyers of America Hit the Mark with Direct Response TV Campaign Robyn Sachs April 10, 2019 Advertising, B to CRMR & Associates, Inc. (RMR) announced that the direct response TV advertising campaign it planned and implemented for its client, House Buyers of America, Inc. (House Buyers), has been a critical...
The Martin Agency Re-Airs 10 of its Best Commercials for Chevy Chase-Based GEICO Capitol Communicator April 3, 2019 Advertising, Agency, B to C, Top Center SponsoredFew brands can look back over a quarter-century and find a treasure trove of memorable advertising, reports The Martin Agency in Richmond, which added that even fewer "have been with the same agency that whole...
Oh That’s Good: D.C. ADDYs Show Depth of Regional Talent Matt Smith April 1, 2019 Advertising, Awards, Oh, That's Good, Upper Left SponsoredBy Matt Smith Last week I wrote about some great work from agencies that won ADDY awards at the recent awards gala for the D.C. region. And all those awards got me thinking that at this year’s ADDYs we...
