Why Williams Whittle Chose to Be Specialists in Nonprofits Sponsored January 16, 2020 Advertising, Agency, B to B, InsightsBy Rob Whittle, CEO, Williams Whittle In 2012, toward the end of the Great Recession, I made the decision to restructure the entire agency as it was approaching its 50th year in business. Theretofore, we...
Brand Digital Publishing Compliance: Business and Legal Affairs Considerations Sponsored January 16, 2020 Advertising, B to C, Bottom Left Sponsored, Marketing- ADVERTISEMENT - ATTORNEY ADVERTISING NOTICE. The contents of this article, and the accompanying articles of this five-article set, are: (i) attorney advertisements, (ii) designed and provided for general...
Google to End Support for Third-Party Cookies, Often Added by Advertisers and Ad Networks Capitol Communicator January 15, 2020 Advertising, B to C, Top Center SponsoredGoogle plans to end support for third-party cookies, which fuel much of the digital advertising ecosystem, in its Chrome browser within two years, reports CNBC, which added that "cookies are small pieces of...
Deadline for the American Advertising Awards DC Competition is January 17 Capitol Communicator January 8, 2020 Advertising, Awards, Top Center SponsoredThe American Advertising Awards is one of the industry's largest creative competitions, attracting nearly 35,000 professional and student entries each year through local club competitions. The...
PenFed Credit Union Rolls Out “Better Together” Integrated Marketing Campaign Capitol Communicator January 6, 2020 Advertising, Agency, B to C, Upper Left SponsoredPenFed Credit Union rolled out an integrated advertising campaign with the theme “Better Together.” The campaign, states a release, emphasizes McLean, Virginia-based PenFed’s unique blend of credit union...
Mitigating the Risks of Branding Through Social Media: Business and Legal Affairs Considerations Sponsored January 6, 2020 Advertising, B to C, Bottom Left Sponsored, Marketing, Social Media- ADVERTISEMENT - ATTORNEY ADVERTISING NOTICE. The contents of this article, and the accompanying articles of this five-article set, are: (i) attorney advertisements, (ii) designed and provided for general...
Branding Through Social Media Platforms: Business and Legal Affairs Considerations Sponsored December 31, 2019 Advertising, Bottom Left Sponsored, Marketing- ADVERTISEMENT - ATTORNEY ADVERTISING NOTICE. The contents of this article, and the accompanying articles of this five-article set, are: (i) attorney advertisements, (ii) designed and provided for general...
“Light Up Dr. Bear” Lights Up the Holiday Season Capitol Communicator December 21, 2019 Advertising, Agency, GeneralHere's an uplifting holiday story about a unique campaign that benefits a good cause. The interactive, multimedia fundraising effort is for Children’s National Hospital, one of the nation’s top six...
MGH Adds Golden Krust Caribbean Franchise; News from ADG Jeff Davis December 2, 2019 Advertising, Agency, Maryland News, Top Right SponsoredMGH in Owings Mills will provide a wide range of marketing services for Golden Krust, the largest franchisor of authentic Caribbean cuisine with 125 fast-casual restaurants in North America. The agency will...
Majority Of Ads That Failed Did So In First Second Capitol Communicator November 24, 2019 Advertising, B to C, InsightsThe world’s first research on how the human brain responds to digital advertising, particularly mobile, finds that the majority (67 percent) of ads are seen and registered in just four tenths of a second,...
