Ad Industry Diversity Report Finds “Room For Improvement,” States Forbes Capitol Communicator April 12, 2021 Advertising, Insights, Top Center SponsoredThe 4As is hoping to use new survey data about diversity to improve the ad industry and foster dialogue, reports Forbes. According to the Forbes post: "The results—collected by the 4As from 165 agencies...
Giant Food Ends “It’s Academic” Sponsorship After More than 50 Years Capitol Communicator April 8, 2021 Advertising, Media, Upper Left SponsoredAfter more than 50 years, Giant Food will drop its sponsorship of “It’s Academic.” During that time, Giant has given over three million dollars in scholarship funds to participating schools in...
Barb Clapp Joins CFG Bank Board; Orioles Announcer Jim Hunter to MPT; News from Kapowza and SparkPost Jeffrey Davis April 2, 2021 Advertising, Agency, Maryland NewsBaltimore-based CFG Bank, a locally owned and operated commercial bank, announced the addition of Barb Clapp to its growing Board of Directors. Clapp has 20 years of experience in the marketing industry as...
Facebook Ad Rates Rise 30 Percent Over 2020 Capitol Communicator April 1, 2021 Advertising, Top Center SponsoredFacebook ad rates in 2021 have increased 30% over 2020 levels, according to an analysis by performance marketing agency Aisle Rocket, reports MediaPost. The analysis, reports MediaPost, is based on data as...
Liquified Creative Continues Growth with Addition of Tyler Lewis as Marketing Manager Jeffrey Davis April 1, 2021 Advertising, Agency, Maryland News, Upper Left SponsoredLiquified Creative, an award-winning integrated advertising agency based in Annapolis, announced the hire of Tyler Lewis as Marketing Manager. Lewis will support planning and strategy work for the agency's...
“Triopoly” Attracts Majority of U.S. Ad Spending in 2020 Capitol Communicator March 22, 2021 Advertising, Insights, Top Center SponsoredGoogle, Facebook and Amazon, collectively, attracted the majority of all U.S. ad spending last year, according to a provisional GroupM analysis published by The Wall Street Journal. Based on WSJ’s...
The Martin Agency and Tag Team Spot for GEICO Viewed More than 14 Million Times on YouTube Capitol Communicator March 22, 2021 Advertising, Agency, Richmond News, Upper Left Sponsored"One commercial has overtaken the advertising world through an incredible coming together of a classic tune, a powerhouse marketing campaign and, of course, the hip-hop capital of the world: Atlanta," states...
Yes& Wins Best of Show at 2021 AAF DC American Advertising Awards Capitol Communicator March 19, 2021 Advertising, Awards, Top Right SponsoredThe 2021 AAF DC American Advertising Awards Show, March 18, honored the work of advertising professionals in the Washington metro area. The Best of Show Award went to Yes& Agency for a campaign for...
AAF DC’s Annual American Advertising Awards Show Set for March 18 Capitol Communicator March 16, 2021 Advertising, Awards, Events, Upper Left SponsoredThe 2021 AAF DC American Advertising Awards Show, March 18, will recognize the work of advertising professionals in the Washington metro area. The virtual event will feature: Pre- and Post-Event...
AAF Baltimore Announces 2021 Individual Achievement Award Winners Jeffrey Davis March 14, 2021 Advertising, Awards, Maryland News, Top Right SponsoredThe American Advertising Federation of Baltimore (AAFB) announced the 2021 individual achievement award winners at the 47th Annual American Advertising Awards Show, held virtually on March 4. “In a...
