Annapolis Agency Liquified Creative Adds Graphic Designer and Production Artist to Team Jeffrey Davis December 9, 2021 Advertising, Agency, Bottom Left Sponsored, Maryland NewsLiquified Creative, an award-winning integrated advertising agency based in Annapolis, announced the hire of Kendall Brandt as graphic designer and Hollis Glick as production artist as the firm's creative team...
New Ownership for One of Baltimore’s Oldest Ad Agencies Jeffrey Davis December 9, 2021 Acquisitions, Advertising, Agency, Maryland News, Top Right Sponsored1 CommentKathy Harvey Kathy Harvey, the founder of advertising agency Harvey, has sold her firm to Chief Creative Officer and Managing Director Matt McDermott for an undisclosed amount. Founded in 1986, the...
Ad Industry Projected to Expand at “Fastest Rate Ever” Capitol Communicator December 8, 2021 Advertising, InsightsThe U.S. and worldwide ad economies are now projected to expand at their fastest rate ever, according to a consensus, as well as individual estimates released by three of Madison Avenue's leading forecasting...
New study shows how brands allocate their marketing budgets Capitol Communicator November 22, 2021 Advertising, Insights, Top Center SponsoredA new study by social advertising intelligence platform BrandTotal offers insights into the ways that top established or incumbent brands and their competition are allocating marketing investments, who they...
Clapp 360 Rebrands as C360 Jeffrey Davis November 17, 2021 Advertising, Agency, Maryland News, PRMike DeMos Baltimore-based agency Clapp 360 today announced its name change to C360 as part of a rebrand to convey its full range of communications and marketing services. "All brands need an occasional...
Marketing/Advertising Industry More Diverse than Ever, States New Study Capitol Communicator November 16, 2021 Advertising, Insights, Marketing, Top Center SponsoredThe overall ethnic skew of employees in the marketing/advertising industry is more diverse than ever, according to a new study by the ANA and the ANA’s Alliance for Inclusive and Multicultural Marketing...
University of Maryland’s Jordan Landsman Awarded 2021 McDermott Social Impact Scholarship Jeffrey Davis November 14, 2021 Advertising, Agency, Maryland News, People, PRThe American Advertising Federation of Baltimore (AAFB) announced the winners of multiple scholarships, including the Matt & Wendy McDermott Social Impact Scholarship. Started in 2017 by Matt McDermott...
AAF Baltimore Launches Member Forum to Discuss Implications of Maryland Digital Advertising Tax Jeffrey Davis November 14, 2021 Advertising, Agency, Maryland NewsThe American Advertising Federation (AAF) of Baltimore has created an online forum for finance professionals who specialize within the advertising industry to share their insights, comments and questions...
Advertising to Young Children is Misleading and Unfair, States National Financial Educators Council Capitol Communicator November 12, 2021 Advertising, Insights Advertisers in the US spend more than $4 billion every year marketing products to children, states a report from the National Financial Educators Council. This practice, says the organization, "continues...
Meta to Eliminate Some Advertiser Targeting on Facebook, Instagram and Messenger Capitol Communicator November 10, 2021 Advertising, Social Media, Top Center SponsoredMeta, the parent company of social media platform Facebook, plans to eliminate advertisers' targeting of people with promotions based on their interactions with content related to health, race and ethnicity,...