CommunicationsMatch and RFP Associates Partner on Tools to Help Companies Find Communications Agencies & Improve Search Outcomes Capitol Communicator June 25, 2018 Advertising, Agency, PR 2 Comments CommunicationsMatch, the first online search platform dedicated to finding and hiring PR and communications firms, has partnered with Fairfax, VA-based RFP Associates, a leading agency search consulting firm,...
AT&T Adds AppNexus Capitol Communicator June 25, 2018 Acquisitions, Advertising, B to B AT&T has added AppNexus, with multiple news outlets pegging the price of the deal at around $1.6 billion. According to MediaPost,, "Once the acquisition closes (expected in the third quarter), AppNexus...
Google Rebrands Ad Products Capitol Communicator June 25, 2018 Advertising Google is rebranding its line of advertising products, retiring mainstays like DoubleClick while streamlining a new suite of services for media buyers, publishers and small businesses, reports Adweek, which...
#SeeHer Campaign: P&G Launches Initiatives to Boost Women in Advertising Capitol Communicator June 20, 2018 Advertising, B to C, Campaign Pointing to a Association of National Advertisers #SeeHer study that found that women and girls are inaccurately or negatively portrayed in 29% of ads and media programs and acknowledging that women are...
Buzz in Baltimore: News from GKV, Jellyfish, Warschawski & R2i Jeff Davis June 19, 2018 Advertising, Agency, Digital GKV announced a new client, Brown & Toland Physicians, a California-based medical group with a leading network of independent doctors delivering personalized, high-quality, affordable health care to the...
Around Town: Wine Association Taps REQ for Web Design, Vox Media’s Concert Signs New Publishers, More Capitol Communicator June 19, 2018 Advertising, Agency, Communications, People WSWA, the national association representing the wholesale tier of the wine and spirits industry, selected REQ to redesign and relaunch their current website. The newly transformed website will have intuitive...
IAB Report Predicts Most People Will Watch World Cup on Smartphones With Free Ad-Supported Streaming Capitol Communicator June 14, 2018 Advertising, B to C More than two-thirds (67%) of consumers globally have streamed live video content and 52 percent of that group prefer free, ad supported live streaming over subscription and a la carte services, according to...
UVA Takes 2nd Place in AAF’s National Student Advertising Competition Capitol Communicator June 13, 2018 Advertising, Awards, People The “Promotions” course in the University of Virginia’s McIntire School of Commerce, taught by marketing professor Carrie Heilman, capped a memorable academic year with a second-place finish at the...
Advertisers Looking for Alternatives to Google, Facebook Capitol Communicator June 11, 2018 Advertising, Insights Some 71% of marketers are seeking alternatives to advertising online with Facebook and Google as they become more concerned with how the two control trends and business models. Recent reports suggest that...
Missing Types: Absent Letters, A, B and O, Highlight New American Red Cross Blood Drive Campaign Capitol Communicator June 11, 2018 Advertising, B to C, Campaign, Communications The American Red Cross launched the Missing Types campaign, an international effort to encourage new blood donors, as well as donors who have not given in years, to give blood and to help ensure lifesaving...
