“Normal” Banned from Unilever Ads and Marketing Communications Capitol Communicator March 9, 2021 Advertising, Insights, Marketing, Top Right SponsoredBacked by new consumer research showing that seven in ten people feel the word creates a negative connotation, Unilever will no longer use the word "normal" in its advertising, packaging and other forms of...
Polished Nichols Launches; PR News Nominates Educators, Schoonmaker Joins Renegade and Sinclair Announces Cuts Jeffrey Davis March 8, 2021 Advertising, Agency, Maryland News, Media, Top Right SponsoredDavid Marshall, Ph.D., APR, of Morgan State University and president of the PRSA Maryland chapter, and Talisha Dunn-Square, of Bowie State University, have been nominated for HBCU Educator of the Year by PR...
New Research Finds Many Americans Want Ads to Focus on Product Information, Not Discounts or Trying to Make Them Laugh Capitol Communicator March 8, 2021 Advertising, Bottom Left Sponsored, InsightsWith the digital ad industry poised to discuss -- and debate -- changing consumer sentiment about the role of advertising in their lives, MediaDailyNews reports that new research from GWI (formerly Global Web...
Marriner Wins Best of Show; TBC honored with Mosaic Award for Visit Baltimore Campaign at Baltimore’s 47th Annual Advertising Awards Show; Lifetime Achievement for Dave Imre Jeffrey Davis March 6, 2021 Advertising, Agency, Awards, Maryland News, Top Center SponsoredBaltimore’s community of advertisers, marketers and creatives gathered virtually for a livestream event on March 4 to celebrate the 47th Annual American Advertising Awards Show, presented by the American...
AAF Baltimore Celebrates the Evolution of the Industry with Virtual American Advertising Awards Show on March 4 Jeffrey Davis March 3, 2021 Advertising, Awards, Maryland NewsIn the world of advertising, only the strongest — and the strangest — survive. AAF Baltimore says it’s time to celebrate the evolution of the industry (virtually, of course) with Maryland’s...
Jellyfish Acquires Five Companies; MGH Moving to Hunt Valley Jeffrey Davis February 24, 2021 Advertising, Agency, Maryland NewsDigital marketing agency Jellyfish, with U.S. operations based in Baltimore, has acquired five companies—each a known leader in the digital space. "Jellyfish’s rapid expansion comes against a backdrop of...
Facebook Allegedly Gave Advertisers “Misleading” Metrics for Years on How Many People Their Ads Could Reach Capitol Communicator February 22, 2021 Advertising, Bottom Left Sponsored, Social MediaFacebook allegedly gave its advertisers "inflated and misleading" metrics on how many people their ads could reach for years, according to newly revealed court documents in a long-running lawsuit against the...
CareFirst Launches COVID-19 Vaccine Campaign Created by Planit Jeffrey Davis February 14, 2021 Advertising, Agency, Communications, Coronavirus, Maryland News, Upper Left SponsoredCareFirst BlueCross BlueShield (CareFirst), a not-for-profit and the largest healthcare company in the mid-Atlantic region, launched a wide-ranging campaign to help educate and encourage people living...
Planit Unveils Brand Refresh for SECU Maryland Jeffrey Davis February 14, 2021 Advertising, Agency, Maryland NewsBaltimore-based advertising agency Planit has unveiled a brand refresh for SECU Maryland, with the launch of the credit union’s new “Here’s to the Seekers” campaign. The campaign, which serves as the...
Maryland Approves Country’s First Digital Ad Tax Jeffrey Davis February 13, 2021 Advertising, Digital, Maryland News, Upper Left SponsoredWith a 29-17 vote, the Maryland Senate voted Feb. 12 to override Gov. Larry Hogan's veto of a digital advertising tax, enacting the controversial law and drawing sharp criticism from advertising and fair tax...
