Lost Business Secrets Millennials Need to Know Robyn Sachs February 23, 2019 Advertising, Agency, Bottom Left Sponsored, InsightsBy Robyn M. Sachs This is the second part of the article with advice for millennials on succeeding in today’s business environment. (Each part stands alone and can be read before reading the other. To...
GKV Names Co-Creative Directors; Yes&’s Kihlstrom Talks Agile Branding; Weber Shandwick Adds Three Jeff Davis February 23, 2019 Advertising, Agency, Top Right SponsoredGKV has named Dave Broscious and Mark Rosica co-creative directors as long-time Creative Director Jeff Millman takes on a new role at the Baltimore-based agency. “We are so fortunate to have two amazingly...
D.C. Congresswoman Eleanor Holmes Norton to Introduce Bill to Require Federal Agencies to Report Ad Expenditures Capitol Communicator February 22, 2019 Advertising, Bottom Left SponsoredD.C. Congresswoman Eleanor Holmes Norton is working to accomplish what may not have been possible during the last Congress, reports The Charleston Chronicle, which added that Norton, who is in her 28th year in...
Study Shows Disconnect in Diversity Efforts in Advertising and Marketing Capitol Communicator February 21, 2019 Advertising, Insights, Marketing, Upper Left SponsoredRecruiting and retaining racially diverse talent continues to vex marketers due to a fundamental disconnect between the resources being invested in diversity initiatives and a lack of inclusiveness felt by...
2019 American Advertising Awards – DC Set for March 21 Capitol Communicator February 19, 2019 Advertising, AwardsThe American Advertising Awards D.C. celebration is set for March 21 at the Carnegie Institution for Science, near Dupont Circle. According to AAF DC, "The state of the District’s creative community...
Study Finds Podcast Ads May Be Just as Effective as TV Commercials in Driving Consumer Actions Capitol Communicator February 15, 2019 Advertising, B to C, Top Right SponsoredA study commissioned by radio giant Westwood One suggests that podcast advertisements may be just as effective as television commercials in driving consumer actions, and in brand scores, reports MediaPost,...
Tickets On Sale for Baltimore Ad Club’s “Freakin ADDYs” Awards Show Jeff Davis February 13, 2019 Advertising, Awards, Upper Left SponsoredThe American Advertising Federation of Baltimore announced that tickets are on sale for the 45th Annual American Advertising Awards Show (the ADDYs), which will take place Thursday, March 7, at the...
Super Bowl Ads “Sidestepped Anything that Might Offend” Capitol Communicator February 4, 2019 Advertising, Insights, Top Center SponsoredPepsi should have chosen a different slogan for its ads during this year's Super Bowl, states NPR, which added that he company's slogan "was "More than okay." Well, not really. In fact, most of the...
Super Bowl Ads Aimed Increasingly at Women Capitol Communicator February 3, 2019 Advertising, Insights, Top Center SponsoredSuper Bowl ads this year are aimed increasingly at women, with more messages of female empowerment, as marketers seek to navigate a polarized political environment for the biggest US sporting event, states a...
Research Finds Digital Ads Work and Can Increase Voter Turnout Among Millennials in Municipal Elections Capitol Communicator January 31, 2019 Advertising, Bottom Left Sponsored, Digital, Insights, Upper Left SponsoredWhile millions of dollars are spent every day on digital advertising, no research has found these ads actually work -- until now, states EurekAlert!, which added that Katherine Haenschen, assistant professor...
