Advertising

Richmond-based The Martin Agency has created a holiday spot for Oreo that "centers around one of Santa’s elves who stops at a gas station to pick up some supplies, including those lovable little discs. But...

Unconquered hired Lucy Glaser as director of business development. According to a release, Glaser has been involved with business development and account management since the start of her career at Havas...

The lines between paid media (ads) and earned media (editorial coverage) are all but erased, reports AdAge, "with an increasing number of PR firms crossing into territory once commanded solely by ad agencies....

In the predigital days, advertising agencies were ruled by swaggering creative directors who gorged on lavish client contracts and sometimes created campaigns that set the cultural agenda and captivated the...

The Washington D.C.-based agency Design Army has established "a fabulously quirky history with the brand stretching back to the long-form ad, “Our Family Knows Glasses,” one of Adweek’s favorite...

Facebook advertisers can’t seem to get enough video, reports Digital News Daily, which noted that in the third quarter of 2019, Nanigans' advertising automation software found that "ad clients increased...

Under Armour filed a trademark infringement lawsuit accusing an athletic apparel brand called HOTSUIT of copying the Baltimore brand’s famous logo, according to a story in The Baltimore...

“A good journalist friend of mine who covers the D.C. business sector told me ‘In Silicon Valley, the main focus is money whereas, in Washington, D.C., businesses are more driven by purpose.’” With...

We all know kids say the darndest things, right?  That’s because youthful innocence and naiveté lets them get away with anything. Such is the case in the latest execution of an ongoing TV ad campaign...

University of Maryland University College has a new name: University of Maryland Global Campus with a new brand identity package created by Baltimore-based TBC. Maryland Governor Larry Hogan signed the law...