The Cyphers Agency Wins Three New Accounts for Marketing, Public Relations & Event Management The Cyphers Agency August 14, 2018 Advertising, Agency, Bottom Left SponsoredIntegrated marketing agency, The Cyphers Agency, has been selected to represent two national brands: the American Frozen Food Institute (AFFI) and the Government Employees’ Benefit Association (GEBA), as...
Hackers Use Chipotle Ad for Malware Attack Capitol Communicator August 14, 2018 Advertising, Insights, Top Right SponsoredConfiant, a cyber security company supporting publishers such as Tribune Media, Internet Brands, Vice Media, Peopleconnect, and Topix, identified what researchers at the company call the “single worst...
Advertising Now the Biggest and Fastest-Growing Part of Roku Capitol Communicator August 10, 2018 Advertising, InsightsRoku may have made its name as a connected TV device maker, but advertising is now the biggest and fastest-growing part of the company, reports Digiday, which added that in the first quarter of 2018,...
Brand Safety Institute Launches Digital Advertising Education and Certification Program Capitol Communicator July 31, 2018 Advertising, Digital"To help the digital advertising industry tackle one of its most visible and persistent challenges", states a release, a new industry initiative – the Brand Safety Institute – launched "to advance brand...
Find Prospects Among a Billion Active Monthly Users Capitol Communicator July 30, 2018 Advertising, B to B, Bottom Left Sponsored, InsightsBy David Ketchum, CEO and Founder at Current Asia WeChat for consumer and brand marketing is not new, but now increasingly B2B companies are contacting us to find out how to make WeChat work for them. The...
Z-Burger Under Fire for Tweet that Juxtaposed Photo of Murdered American Journalist With Image of a Hamburger Capitol Communicator July 26, 2018 Advertising, B to C, Communications, Marketing, Top Center SponsoredDC-based chain Z-Burger has been criticized for a tweet that juxtaposed a photo of murdered American journalist James Foley awaiting execution by ISIS in 2014 with an image of a hamburger, reports...
Apple’s New Safari Browser Will “Erode Advertisers’ Ability to Reach their Customers with Relevant Advertising” Capitol Communicator July 26, 2018 AdvertisingThe upcoming version of Apple's Safari browser, slated to be released in September, will "erode advertisers’ ability to reach their customers with relevant advertising," a coalition of ad industry groups...
Number of Print Advertisers Drops in Early 2018 Capitol Communicator July 24, 2018 Advertising, InsightsThe number of print advertisers fell by 13% from January to April 2018, according to an analysis by ad sales intelligence platform MediaRadar, reports PublishersDaily, which added that there were "151,825...
Age is Next Issue for Advertisers to Address Capitol Communicator July 18, 2018 Advertising, Insights, MarketingFollowing Procter & Gamble's Marc Pritchard's recent prediction that age will be the next issue on the agenda for advertisers to address as the industry seeks to dispel stereotypes it helped to create,...
Online Video is World’s Fastest-Growing Advertising Format Capitol Communicator July 16, 2018 Advertising, Insights, VideoThe rapid rise in video viewing makes online video the world’s fastest-growing advertising format with global viewers spending an average of 67 minutes a day watching content, up from 56 minutes last year...
