Agency

WPP is updating its healthcare advantages for all U.S. companies to offer funding for travel that enables “consistent access to healthcare and resources,” together with abortion care, in response to an...

Forbes Tate Partners added Robert Mathias, pictured above, as Managing Partner.  Previously, Mathias was Chief of External Affairs at the National Park Foundation. At NPF he was responsible for the government...

If you’re an agency, working for Big Oil might get you sued, says an Adweek post. That’s the message of a new report from activist group Clean Creatives, a campaign by Fossil Free Media to encourage...

How do you improve your agency’s new business win ratio?  There are valuable lessons from the 80,000 agency searches on Sourcebook’s search technology platform, CommunicationsMatch™, dozens of agency...

By Ron Owens As a long-time agency principal, marketing consultant and advocate of agency evaluation, I see both good news and bad news on the agency evaluation scene.  The good news is that more...

Virginia Tourism Corporation (VTC) and its agency of record, The Martin Agency, have launched its 2022 Flagship Campaign, "Virginia is for…," an integrated paid advertising campaign spanning broadcast,...

Crosby Marketing Communications has announced the promotion of three executives to support the company’s continuing rapid growth. As Executive Vice President of Operations, Amy Hitt, left in photo, helps...

Independent, full-service marketing agency RP3 has named four-time Emmy-award winning producer Darryl Greene as the agency’s director of production. Greene joins RP3 from NBC Sports in Washington, D.C.,...

 Nina Verghese—a communications veteran with more than a decade of experience in grassroots and grasstops campaign development, implementation and management—joined APCO Worldwide as senior director and...

There are times during the year when it can feel like a stretch to get to the next long weekend, reports Marketing Brew.  To address this problem, continues the Marketing Brew post, "in today’s...