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Programmatic advertising in omnichannel marketing

Programmatic advertising in omnichannel marketing

By Liz Woods,  Response Labs In today’s highly connected world, consumers interact with brands on multiple devices and platforms, both online and offline. So it’s no surprise that the term “omnichannel” has been making waves in the marketing and advertising industry....

Programmatic advertising in omnichannel marketing

Programmatic advertising in omnichannel marketing

By Liz Woods,  Response Labs In today’s highly connected world, consumers interact with brands on multiple devices and platforms, both online and offline. So it’s no surprise that the term “omnichannel” has been making waves in the marketing and advertising industry....

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