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-- Pros share SEO tips at Mid-Atlantic Marketing Summit -- This post, presented in Axios Smart Brevity style as taught by Mike Allen during the Summit, is 388 words, a 2-minute, 50-second read. As tempting as it sounds, SEO will not deliver instant results. No...
By Juliana Spadaro, Marketing Analyst, Response Labs Understanding and communicating data is an increasingly valuable skill. In business and marketing, data is critical in making sound strategic decisions. Of course, data alone doesn’t always lead to a decision. Let...
According to a study of more than 300 marketers conducted by SetUp, a company that matches brands with marketing agencies, 38% of U.S. advertisers say they are likely to sever ties with their current ad agency within the next six months. That's up from the 30% of...
Integrated marketing agency Yes& announced a merger with Lipman Hearne, a Chicago-based marketing firm well-known for their expertise in higher education and philanthropy marketing. According to a release, the two firms are joining forces "to combine Yes&’s...
The New River Gorge region, national park and preserve, and southern West Virginia are being featured on a new five-ounce chip bag produced by West Virginia’s only potato chip manufacturer -- Mister Bee Potato Chips, based in Parkersburg. Mary Anne Ketelsen, president...
By Jason Miller, Creative Director, Response Labs One for the digital history books (guess that’d be the internet), Baltimore Innovation Week 2022 was an amazing weeklong event! Thanks to the heroic efforts of the ETC (Emerging Technology Center), the week brought...
By Ron Owens This is “must reading” for ad agency management executives, creative, media and agency support staff. Having worked in the advertising industry for over fifty-years including…forty-years with ad agencies, four years as a worldwide advertising and public...
Seven Letter launched “CONTROL,” a limited series podcast hosted by Seven Letter’s Brendan Buck and Annalyse Keller. Drawing on their experience in GOP congressional politics, states a release, the podcast seeks to "look around the corner at the policy priorities and...
Crosby Marketing Communications has promoted Gillian Pommerehn and Carrie Dooher to Executive Vice President. Pommerehn, left in photo, will serve as Executive Vice President, PR & Reputation Management. As the firm’s chief public relations strategist for the past...
Baltimore creative agency Unconquered announced the addition of John Fischer, in main image, as Head of Strategy. According to a release, Fischer will be responsible for leading the agency’s strategy department and continuing to build out a strategy practice aimed at...
-- Pros share SEO tips at Mid-Atlantic Marketing Summit -- This post, presented in Axios Smart Brevity style as taught by Mike Allen during the Summit, is 388 words, a 2-minute, 50-second read. As tempting as it sounds, SEO will not deliver instant results. No...
By Juliana Spadaro, Marketing Analyst, Response Labs Understanding and communicating data is an increasingly valuable skill. In business and marketing, data is critical in making sound strategic decisions. Of course, data alone doesn’t always lead to a decision. Let...
According to a study of more than 300 marketers conducted by SetUp, a company that matches brands with marketing agencies, 38% of U.S. advertisers say they are likely to sever ties with their current ad agency within the next six months. That's up from the 30% of...
Integrated marketing agency Yes& announced a merger with Lipman Hearne, a Chicago-based marketing firm well-known for their expertise in higher education and philanthropy marketing. According to a release, the two firms are joining forces "to combine Yes&’s...
The New River Gorge region, national park and preserve, and southern West Virginia are being featured on a new five-ounce chip bag produced by West Virginia’s only potato chip manufacturer -- Mister Bee Potato Chips, based in Parkersburg. Mary Anne Ketelsen, president...
By Jason Miller, Creative Director, Response Labs One for the digital history books (guess that’d be the internet), Baltimore Innovation Week 2022 was an amazing weeklong event! Thanks to the heroic efforts of the ETC (Emerging Technology Center), the week brought...
By Ron Owens This is “must reading” for ad agency management executives, creative, media and agency support staff. Having worked in the advertising industry for over fifty-years including…forty-years with ad agencies, four years as a worldwide advertising and public...
Seven Letter launched “CONTROL,” a limited series podcast hosted by Seven Letter’s Brendan Buck and Annalyse Keller. Drawing on their experience in GOP congressional politics, states a release, the podcast seeks to "look around the corner at the policy priorities and...
Crosby Marketing Communications has promoted Gillian Pommerehn and Carrie Dooher to Executive Vice President. Pommerehn, left in photo, will serve as Executive Vice President, PR & Reputation Management. As the firm’s chief public relations strategist for the past...
Baltimore creative agency Unconquered announced the addition of John Fischer, in main image, as Head of Strategy. According to a release, Fischer will be responsible for leading the agency’s strategy department and continuing to build out a strategy practice aimed at...
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