Celebrated annually during February, Black History Month honors the contributions and triumphs of African Americans throughout U.S. history. LMO states: "One individual we’re honoring this month happens to be one of the founders of Laughlin, Marinaccio & Owens -...
Leveraging the power of SMS: Driving customer loyalty in the digital era
By Response Labs In today’s fast-paced digital landscape, businesses are constantly seeking innovative ways to engage with their customers and foster lasting relationships. Among the myriad marketing channels available, one often overlooked yet highly effective tool...
APCO launches new brand identity in celebration of its 40th anniversary
In celebration of its 40th anniversary, APCO launched a new brand identity that, states a release, is looking to the future that is "built on its continued effort to provide advisory and advocacy services that help clients navigate global complexities through building...
Photographer/Director Eli Meir Kaplan collaborates with Filmkraft to create Valentine’s Day campaign for 1-800-Flowers
Photographer/Director Eli Meir Kaplan collaborated with New York creative video agency Filmkraft to create a documentary-style Valentine’s Day campaign for renown flowery delivery service 1-800-Flowers. Working with real couples allowed Kaplan and the team to create...
Veteran journalist Cheryl Costello launches video storytelling business; ANA•LITK announces new leadership team under CEO Jennifer Ferraro Randolph
Longtime multimedia journalist Cheryl Costello announced the launch of her new video production company, CosTELLo YOUR STORY. With more than two decades of experience working in newsrooms in Baltimore and Washington, D.C., Costello brings a wealth of storytelling...
Maryland news from TBC, WBAL-TV, Warschawski, BOPA, Devaney, the Orioles and more
Baltimore-based creative agency TBC's "We Fight" campaign for the American Diabetes Association has won a Gold Anthem Award and a Bronze Community Voice Award. The campaign highlights the growing diabetes crisis in the United States, aiming to raise awareness and...
We’ve all been using AI for years; the trick is knowing when and how to use it effectively.
By Shay Onorio, Red Thinking In almost any industry, social media and public-facing marketing can make or break a brand. So now that Artificial Intelligence (AI) has become more accessible and mainstream, many of us are curious about the role it will play in almost...
D.C.-area agency updates: RP3 adds three, Merrick Towle announces name change and transition in its leadership, and Narrative Strategies accepts strategic investment
RP3 adds three to its team: Sadea Canty joins as Social Media Manager. Based in Charlotte, NC, Canty brings over 6-years of social media expertise. She’s managed countless social media accounts and has been a panel speaker at several social media conferences. ...
Super Bowl LVIII ad touchdowns & fumbles
By Anthony Romano, RP3 Another Super Bowl filled with glitz, glamor, and waves of creative (or not so creative) ads is in the books, and just like with the big game itself, we’re inevitably left with some winners and some that fell short (sorry, Niners 😬). For the...
Wikipedia’s reach seems “unstoppable” states new book
By Josh Greene, CEO of The Mather Group My newest book is out: Wikipedia for Business 2024: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed. To kickoff the New Year, we updated the book with our team's findings on what...
Mentorship and multicultural advertising: The lasting legacy of Ron Owens
Celebrated annually during February, Black History Month honors the contributions and triumphs of African Americans throughout U.S. history. LMO states: "One individual we’re honoring this month happens to be one of the founders of Laughlin, Marinaccio & Owens -...
Leveraging the power of SMS: Driving customer loyalty in the digital era
By Response Labs In today’s fast-paced digital landscape, businesses are constantly seeking innovative ways to engage with their customers and foster lasting relationships. Among the myriad marketing channels available, one often overlooked yet highly effective tool...
APCO launches new brand identity in celebration of its 40th anniversary
In celebration of its 40th anniversary, APCO launched a new brand identity that, states a release, is looking to the future that is "built on its continued effort to provide advisory and advocacy services that help clients navigate global complexities through building...
Photographer/Director Eli Meir Kaplan collaborates with Filmkraft to create Valentine’s Day campaign for 1-800-Flowers
Photographer/Director Eli Meir Kaplan collaborated with New York creative video agency Filmkraft to create a documentary-style Valentine’s Day campaign for renown flowery delivery service 1-800-Flowers. Working with real couples allowed Kaplan and the team to create...
Veteran journalist Cheryl Costello launches video storytelling business; ANA•LITK announces new leadership team under CEO Jennifer Ferraro Randolph
Longtime multimedia journalist Cheryl Costello announced the launch of her new video production company, CosTELLo YOUR STORY. With more than two decades of experience working in newsrooms in Baltimore and Washington, D.C., Costello brings a wealth of storytelling...
Maryland news from TBC, WBAL-TV, Warschawski, BOPA, Devaney, the Orioles and more
Baltimore-based creative agency TBC's "We Fight" campaign for the American Diabetes Association has won a Gold Anthem Award and a Bronze Community Voice Award. The campaign highlights the growing diabetes crisis in the United States, aiming to raise awareness and...
We’ve all been using AI for years; the trick is knowing when and how to use it effectively.
By Shay Onorio, Red Thinking In almost any industry, social media and public-facing marketing can make or break a brand. So now that Artificial Intelligence (AI) has become more accessible and mainstream, many of us are curious about the role it will play in almost...
D.C.-area agency updates: RP3 adds three, Merrick Towle announces name change and transition in its leadership, and Narrative Strategies accepts strategic investment
RP3 adds three to its team: Sadea Canty joins as Social Media Manager. Based in Charlotte, NC, Canty brings over 6-years of social media expertise. She’s managed countless social media accounts and has been a panel speaker at several social media conferences. ...
Super Bowl LVIII ad touchdowns & fumbles
By Anthony Romano, RP3 Another Super Bowl filled with glitz, glamor, and waves of creative (or not so creative) ads is in the books, and just like with the big game itself, we’re inevitably left with some winners and some that fell short (sorry, Niners 😬). For the...
Wikipedia’s reach seems “unstoppable” states new book
By Josh Greene, CEO of The Mather Group My newest book is out: Wikipedia for Business 2024: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed. To kickoff the New Year, we updated the book with our team's findings on what...
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