MDB Announces Online Launch of “Roy Rogers’ General Store®” MDB Communications January 13, 2020 Agency, B to C, Bottom Left SponsoredMDB Communications announced the launch of the RoyRogersGeneralStore.com, an online store featuring a variety of merchandise boasting the legendary quick-service brand’s logo, western motifs and some of the...
D.C. Updates: American Humane, Stagwell Group and Purple Strategies Capitol Communicator January 13, 2020 Agency, People, Upper Left SponsoredAmerican Humane named Laura Sheehan as Director, National Communications. According to a release, Sheehan is a seasoned public affairs expert with a 20-plus year track record in advocacy and policy...
Maryland News from Mindgrub, Maryland Insurance Administration, MGH, Maryland Marketing Partnership and Van Eperen Jeff Davis January 11, 2020 Agency, Marketing, Maryland News, PR, Top Right SponsoredMindgrub added Sarah Quackenbush as vice president of client development and John Rainey as engagement director. Quackenbush spent 17 years in advertising prior to Mindgrub, joining from Havas Helia where she...
Measuring ROI: The Digital Media Dance (Part 1) Sponsored January 10, 2020 Agency, Digital, MarketingBy Anna Strickler, Marketing Associate, HighRock Success is More Than Analytics When it comes to digital marketing, tracking your success can be a complicated dance. Even with easy access to all of the...
PRSA Maryland Re-elects Lisa Coster President, Announces 2020 Board of Directors Jeff Davis January 10, 2020 Agency, Maryland News, PRThe Public Relations Society of America Maryland Chapter announces Lisa Brusio Coster, president of Coster Communications, has been re-elected president of the chapter’s board of directors for...
A Playbook for Salvaging the Washington Redskins’ Brand Capitol Communicator January 6, 2020 Agency, Marketing, Top Center SponsoredBy Jim Lansbury Ah the holidays. A time for family, friends, reflection and, if you live in D.C., complaining about yet another disastrous Redskins’ season. So when Capitol Communicator asked for my...
Will 2020 be a Good Year for You or a Bad One? MDB Communications January 6, 2020 Agency, Insights, Top Center SponsoredWhen a new year arrives, it is supposed to bring with it a sense of hope and optimism. We make “resolutions” to lose weight, exercise more, live life more in the real world instead of the virtual one. We...
PenFed Credit Union Rolls Out “Better Together” Integrated Marketing Campaign Capitol Communicator January 6, 2020 Advertising, Agency, B to C, Upper Left SponsoredPenFed Credit Union rolled out an integrated advertising campaign with the theme “Better Together.” The campaign, states a release, emphasizes McLean, Virginia-based PenFed’s unique blend of credit union...
imre to Open Office in Philadelphia Jeff Davis January 6, 2020 Agency, B to B, Maryland News, PRFollowing a two-year string of double-digit growth, imre announced it will open a Philadelphia office in February. The PR and marketing communications agency now has 160 employees in offices in New York,...
MDB Communications and DC Lottery Roar Into New Year With New Campaign MDB Communications January 3, 2020 Agency, Top Right SponsoredIt’s been 100 years since the legendary Roaring 20s and the DC Lottery is celebrating. They’re kicking off the year in a big way with the new Roaring Cash Scratcher. With over $3.9 million in cash...
