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Capitol Communicator reports that according to Admirable Devil, a study vetted by the IPA UK of the value of creativity showed highly creative TV ads with narrative-driven characters produce better ROI than purely promotional ones .

The High Value of Storytelling

Sponsored
October 12, 2020
Agency, Bottom Left Sponsored, Insights
By Joel R. Johnson For more than 20 years, my closest collaborators in advertising have been Creative Directors. Win or lose, most often it's me and my creative partners. So trust me when I say in their...

Roger Goss, Former WBAL-Radio Marketing Director and Voice of ‘Land of Pleasant Living’ Campaign, Dies at 81

Jeffrey Davis
October 4, 2020
Bottom Left Sponsored, Broadcasting, Maryland News
Roger B. Goss, former director of marketing for WBAL-Radio who had been a high school and college lacrosse star, died of pulmonary complications at Greater Baltimore Medical Center at age 81. According to...
Capitol Communicator reports that Missing Link, a podcast media company, launched Between Acts, an immersive audio podcast theatre experience.

New Podcast Gives Listeners a Front Row Seat to an Immersive Audio Theatrical Experience

Guest Columnist
October 3, 2020
Agency, Bottom Left Sponsored, General
By Hal Schild Listen up! Missing Link, a podcast media company, launched Between Acts, an immersive audio podcast theatre experience. Each biweekly episode sets the stage for your imagination to freely...
Capitol Communicator has D.C.-Area Agency Updates from Raffetto Herman Strategic Communications, Avisa Partners, Bluetext and Karbo Communications.

D.C.-Area Agency Updates: Raffetto Herman Strategic Communications, Avisa Partners, Bluetext and Karbo Communications

Capitol Communicator
September 28, 2020
Agency, Bottom Left Sponsored
Raffetto Herman Strategic Communications announced that energy industry PR veteran Loretta Prencipe has joined the agency’s D.C. office. Prencipe, pictured above, is an attorney and former journalist who...
Capitol Communicator reports The News Literacy Project and The Open Mind Legacy Project released public service announcements to educate voters on how to avoid being misinformed about the November elections.

PSA Campaign Launched to Combat Election Misinformation

Capitol Communicator
September 28, 2020
Bottom Left Sponsored, General, Social Media
The News Literacy Project (NLP) and The Open Mind Legacy Project (OMLP) released public service announcements, with the help of nonprofit marketing agency Five Ones, to educate voters on how to avoid being...
Capitol Communicator reports that after more than 60 years at 4001 Nebraska Avenue in D.C.,  NBC News opened a new bureau in Washington, DC.

NBC News Moves to State-of-the-Art Facility in D.C.

Capitol Communicator
September 22, 2020
Bottom Left Sponsored, Media
After more than 60 years at 4001 Nebraska Avenue, NW, in D.C.,  NBC News moved to a new facility in Washington, D.C, just steps away from Capitol Hill. Though the majority of our employees continue to work...
Capitol Communicator reports that More than 104 million people visited The Washington Post website in August 2020

More than 104 Million People Visited The Washington Post Website in August 2020

Capitol Communicator
September 21, 2020
Bottom Left Sponsored, Media
More than 104 million people visited The Washington Post website in August 2020, reports The Post, "representing a 15.1 percent increase from July and a 12.8 percent increase year over year, according to...
Capitol Communicator reports The Washington Post announced a significant expansion of its technology team in San Francisco and D.C.

The Washington Post Announces Writing Style Changes for Racial and Ethnic Identifiers

Capitol Communicator
September 17, 2020
Bottom Left Sponsored, General, Media
The Washington Post announced that it will uppercase the B in Black to identify the many groups that make up the African diaspora in America and elsewhere. According to The Post: "This decision comes...
Capitol Communicator reports that UMCES recently engaged Yes& to support its Western Lake Erie Report Card announcement along with the Lake Erie Foundation, University of Toledo and Heidelberg University’s National Center for Water Quality Research.

Ecosystem Report Card Drives Media to Virtual Presser

Mike Smith
September 14, 2020
Agency, Bottom Left Sponsored, PR
  Or How to Tell your Story without Getting Slimed By Mike Smith, Yes&  How does one make a subject like “Hypoxia” exciting? How does a PR professional drive more awareness to algal bloom,...
Capitol Communicator reports that Rob Whittle, CEO Williams Whittle, has a post that states that every marketer in these days faces the decision of how much of their resources should they allocate to digital versus traditional media.

Confessions of a Mad Man

Sponsored
September 9, 2020
Agency, Bottom Left Sponsored, Marketing
By Rob Whittle, CEO Williams Whittle Every marketer in these days of multi-platform choices faces the decision of how much of their resources should they allocate to digital versus traditional media. The...
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  • Capitol Communicator reports that Yes& promotes two senior-level agency leaders to Vice President
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RSS Capitol Communicator Career Center Search Results

  • Senior Content Manager, Marketing and Brand | Association of American Colleges & Universities
  • Content Marketing Manager | Bostrom
  • Marketing Manager | Sidley Austin LLP
  • Senior Director, Marketing and Communications | National Quality Forum
  • Director of Communications Marketing The Beeck Center for Social Impact Innovation | Georgetown University
  • Associate Vice President, Chief Marketing Officer | Loyola University Maryland
  • Digital Marketing Content Editor | George Mason University
  • Associate Vice President, Chief Marketing Officer | Loyola University Maryland
  • Marketing Intern (Remote) | CrossCountry Consulting
  • Leasing and Marketing Professional | Lincoln Property Company

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  • Mary Mcmillian on Shawn Yancy Exits FOX 5, 19 Years After Joining the D.C.-Based TV Station
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  • Jeffrey Davis on Journalist John Solomon Launches JusttheNews.com
  • Dottie Packer on Communicator Spotlight: Andrea McCarren, Former Reporter for WUSA-TV in Washington, DC

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Latest Events

  • Beginning of a New Era

    Paul Duning
    January 19, 2021
  • Capitol Communicator reports that Brightest Young Things pivots to become Exactly Agency

    Brightest Young Things Pivots to Exactly Agency

    Capitol Communicator
    January 15, 2021
  • Capitol Communicator reports that Lisa Nicole Matthews to be Inaugurated as 114th President of National Press Club on January 30, 2021.

    Lisa Nicole Matthews to be Inaugurated as 114th President of National Press Club on January 30

    Capitol Communicator
    January 8, 2021
  • Capitol Communicator reports that the MAC Summit for those in marketing, advertising and public relations is now available on-demand. 

    Your Key to Professional Success in 2021 is Now On-Demand

    Capitol Communicator
    December 11, 2020
  • Capitol Communicator reports that Kevin Schmiegel, founder of “Hiring our Heroes” and CEO of Operation Gratitude, will join Beyond Definition for its next edition of Going Beyond.

    Join In: Going Beyond with Operation Gratitude CEO Kevin Schmiegel

    Sponsored
    December 10, 2020

Latest Marketing

  • Capitol Communicator reports that Ivan Heredia is joining the National 4-H Council as Chief Marketing Officer.

    Ivan Heredia Joins National 4-H Council as Chief Marketing Officer

    Capitol Communicator
    February 17, 2021
  • SparkPost Lands $180 Million Strategic Growth Investment

    Jeffrey Davis
    January 31, 2021
  • Capitol Communicator reports that Content Marketing Institute released its 11th annual B2C content marketing research report.

    2020 “Reshaped How Organizations Conduct Their Marketing”, States New CMI Report

    Capitol Communicator
    January 27, 2021
  • Capitol Communicator reports on marketing news from Merkle, Edge Direct, a Moore company, and Brave New Markets.

    Merkle Appoints Erin Hutchinson as Global Chief Marketing and Communications Officer; Updates from Edge Direct and Brave New Markets

    Jeffrey Davis
    January 24, 2021
  • Capitol Communicator reports on marketing company Strategic Factory's acquisition of Baltimore sign manufacturer A|A Signs.

    Strategic Factory Acquires Baltimore’s A|A Signs

    Jeffrey Davis
    January 17, 2021

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