The High Value of Storytelling Sponsored October 12, 2020 Agency, Bottom Left Sponsored, InsightsBy Joel R. Johnson For more than 20 years, my closest collaborators in advertising have been Creative Directors. Win or lose, most often it's me and my creative partners. So trust me when I say in their...
Roger Goss, Former WBAL-Radio Marketing Director and Voice of ‘Land of Pleasant Living’ Campaign, Dies at 81 Jeffrey Davis October 4, 2020 Bottom Left Sponsored, Broadcasting, Maryland NewsRoger B. Goss, former director of marketing for WBAL-Radio who had been a high school and college lacrosse star, died of pulmonary complications at Greater Baltimore Medical Center at age 81. According to...
New Podcast Gives Listeners a Front Row Seat to an Immersive Audio Theatrical Experience Guest Columnist October 3, 2020 Agency, Bottom Left Sponsored, GeneralBy Hal Schild Listen up! Missing Link, a podcast media company, launched Between Acts, an immersive audio podcast theatre experience. Each biweekly episode sets the stage for your imagination to freely...
D.C.-Area Agency Updates: Raffetto Herman Strategic Communications, Avisa Partners, Bluetext and Karbo Communications Capitol Communicator September 28, 2020 Agency, Bottom Left SponsoredRaffetto Herman Strategic Communications announced that energy industry PR veteran Loretta Prencipe has joined the agency’s D.C. office. Prencipe, pictured above, is an attorney and former journalist who...
PSA Campaign Launched to Combat Election Misinformation Capitol Communicator September 28, 2020 Bottom Left Sponsored, General, Social MediaThe News Literacy Project (NLP) and The Open Mind Legacy Project (OMLP) released public service announcements, with the help of nonprofit marketing agency Five Ones, to educate voters on how to avoid being...
NBC News Moves to State-of-the-Art Facility in D.C. Capitol Communicator September 22, 2020 Bottom Left Sponsored, MediaAfter more than 60 years at 4001 Nebraska Avenue, NW, in D.C., NBC News moved to a new facility in Washington, D.C, just steps away from Capitol Hill. Though the majority of our employees continue to work...
More than 104 Million People Visited The Washington Post Website in August 2020 Capitol Communicator September 21, 2020 Bottom Left Sponsored, MediaMore than 104 million people visited The Washington Post website in August 2020, reports The Post, "representing a 15.1 percent increase from July and a 12.8 percent increase year over year, according to...
The Washington Post Announces Writing Style Changes for Racial and Ethnic Identifiers Capitol Communicator September 17, 2020 Bottom Left Sponsored, General, MediaThe Washington Post announced that it will uppercase the B in Black to identify the many groups that make up the African diaspora in America and elsewhere. According to The Post: "This decision comes...
Ecosystem Report Card Drives Media to Virtual Presser Mike Smith September 14, 2020 Agency, Bottom Left Sponsored, PR Or How to Tell your Story without Getting Slimed By Mike Smith, Yes& How does one make a subject like “Hypoxia” exciting? How does a PR professional drive more awareness to algal bloom,...
Confessions of a Mad Man Sponsored September 9, 2020 Agency, Bottom Left Sponsored, MarketingBy Rob Whittle, CEO Williams Whittle Every marketer in these days of multi-platform choices faces the decision of how much of their resources should they allocate to digital versus traditional media. The...
