Racially Numb: How We Addressed the High Cost of Complacency Guest Columnist July 15, 2020 Bottom Left Sponsored, Insights, People1 CommentBy Lisa Nirell I have been racially numb for over 45 years. The cost of complacency recently became intolerable. Here is what unfolded and how I finally took peaceful action. When I was 11, I was enjoying a...
Baltimore News from Vitamin, Warschawski, Cole Roofing and Gordian Energy Jeffrey Davis July 11, 2020 Agency, Bottom Left Sponsored, Maryland News, PRIn collaboration with the Anne Arundel Economic Development Corporation, Baltimore’s Vitamin® has designed, developed, managed and launched an online application for the county’s Small Business Customer...
D.C. City Council Approves 2021 Budget Proposal that Includes Ad Tax Capitol Communicator July 7, 2020 Advertising, B to G, Bottom Left SponsoredThe American Advertising Federation reports the District of Columbia City Council unanimously approved their 2021 budget, which includes a three-percent tax on advertising. This is not a final passage as...
Washington Redskins and Cleveland Indians Consider Name Changes Capitol Communicator July 3, 2020 B to B, Bottom Left Sponsored, GeneralThe Washington Redskins launched a review of the team’s controversial name, "a stunning step that came just one day after a prominent corporate sponsor called for a change and after years of refusing to...
How to Use Wikipedia to Communicate with Customers Sponsored June 29, 2020 Agency, B to C, Bottom Left Sponsored, MarketingIf Wikipedia isn’t already a pillar of your marketing strategy, it should be. Why? For one, it almost always ranks in the top three on Google. For another, it’s the second most visited website in the...
Google Updates Auto-Delete Privacy Policies Capitol Communicator June 26, 2020 B to C, Bottom Left Sponsored, Social MediaGoogle tweaked its privacy policies to set data to automatically delete after 18 months for new accounts and will notify its billions of existing users that they can delete their data too, reports...
Yes& Promotes Two Senior-Level Agency Leaders to Vice President Sponsored June 23, 2020 Agency, Bottom Left SponsoredAgency demonstrates reinvestment in, commitment to public relations and marketing strategy verticals Yes&, a full-service marketing agency, announced the promotion of two veteran marketing...
D.C.-Area Updates: ExxonMobil, GMMB and Subject Matter Capitol Communicator June 22, 2020 Agency, Bottom Left Sponsored, PeopleRobert Zirkelbach, executive VP-PA at D.C.-based Pharmaceutical Research and Manufacturers of America, above, joins ExxonMobil as head of global issues and advocacy, reports O'Dwyer's. The six-year PhRMA...
Direct Mail Is “Force Multiplier” for Multichannel Marketing Sponsored June 15, 2020 B to B, B to C, Bottom Left Sponsored, MarketingNew research puts numbers to what marketers already know: direct mail ROI rises dramatically when direct mail is used as part of an integrated, multichannel marketing campaign. According to new research,...
Commercial Production in the Time of COVID-19 RP3 Agency June 10, 2020 Agency, Bottom Left Sponsored, VideoBy RP3 Agency At RP3, we’ve always believed marketers need to create artful storytelling at the speed of culture. Yet with health and social issues driving rapid cultural change, that’s easier said than...
