Direct Mail Is “Force Multiplier” for Multichannel Marketing Sponsored June 15, 2020 B to B, B to C, Bottom Left Sponsored, MarketingNew research puts numbers to what marketers already know: direct mail ROI rises dramatically when direct mail is used as part of an integrated, multichannel marketing campaign. According to new research,...
Mark Zuckerberg Announces the Future of Work at Facebook Capitol Communicator May 22, 2020 B to B, Technology, Top Right Sponsored"Platforms and devices like Workplace, Portal and Oculus were built for a time when economic opportunity might no longer depend on geography, a time when what you do could matter more than where you are. That...
Reawakening? Or Mourning in America? Guest Columnist May 18, 2020 B to B, CoronavirusBy Tom Davis, Vice President, Susan Davis International As the COVID-19 pandemic swept across the nation, governors responded by asking or ordering people to stay home and for businesses to close....
Maryland News from Devaney, Dragonfly Digital, ICmed and More Jeffrey Davis May 17, 2020 B to B, Coronavirus, Maryland NewsMaryland Oncology Hematology welcomes Mark W. Lamplugh Jr. as the Head of Marketing and Growth. Lamplugh is author of "Beginners Guide to Digital and Social Media Marketing" and "Marketing Playbook For Social...
D.C.-based Morning Consult Raises $31 Million at $306 Million Valuation Capitol Communicator May 14, 2020 B to BD.C.-based Morning Consult announced a $31 million Series A funding round at a $306 million valuation led by Lupa Systems and Advance Venture Partners to further accelerate its transformation of the market...
LinkedIn Adds Two Features Capitol Communicator May 12, 2020 B to B, B to C, Technology, Top Right SponsoredWith a large part of the working world doing jobs from home when possible these days, the focus right now is on how best to recreate the atmosphere of an office virtually, and how to replicate online essential...
Local Group Willing to Buy Baltimore Sun and Turn it Into a Nonprofit Jeffrey Davis May 5, 2020 B to B, Maryland News, Media, Upper Left SponsoredThe Washington-Baltimore News Guild and the NewsGuild-CWA are launching a campaign to support efforts to return The Baltimore Sun to local ownership under a non-profit model, reinvesting profit back into the...
4media group Buys Bethesda-Based News Generation, Inc. Capitol Communicator May 4, 2020 Acquisitions, B to B, Bottom Left Sponsored, PR4media group Inc., has acquired Bethesda, MD-based News Generation, Inc., a media relations firm specializing in broadcast media techniques. Founded in 1997 by Susan Matthews Apgood, News Generation has worked...
Higher Logic Named a Leader in G2’s Spring 2020 Grid® Report for Online Community Management Fourth Consecutive Quarter Sponsored May 4, 2020 B to BHigher Logic, the industry-leading SaaS engagement platform for associations and B2B organizations, reports that it has been named a leader in G2's Spring 2020 Grid® Report for Online Community...
Lessons from COVID-19 Capitol Communicator April 30, 2020 Agency, B to B, Bottom Left Sponsored, CoronavirusBy Robert Whittle, Chairman and CEO at Williams Whittle “Everyone’s got a plan. Until you hit ‘em in the mouth.”—Mike Tyson It was going so well, wasn’t it? The economy was humming along, the...
