B to B

By Reggie Aggarwal, Cvent CEO & Founder The impact of the pandemic is indiscriminate. Many facets of our lives – our families, our businesses, our communities – have been upended, and we’re only...

By Russ Klein,  CEO, American Marketing Association This is our time. It’s a time for our inner angels to emerge and become our best selves. Surely you have all seen many of the important cautionary...

The Greater Washington Board of Trade, which represents more than 300 organizations across all sectors throughout the District, suburban Maryland, and Northern Virginia, released the following...

By Bluetext “Should we be marketing right now?” That’s the question a client asked for the first time the day before the COVID-19 pandemic was declared a national emergency by the federal...

A Fortune post targeting startups carries a message related to the impact of the coronavirus that goes well beyond the startup community.  It states: "Accept the problem. There’s no time for denial." In...

By Yavuz Goncu, Director of 3D Technology, HighRock Marketing your business doesn’t always mean creating completely new assets. Chances are, some of your project files that are collecting either digital...

Higher Logic, the industry-leading SaaS engagement platform of associations and B2B organizations with more than 2.7 billion community interactions annually, will offer Event Engagement for free to current and...

By Rob Whittle I am not going to try to paint a picture of advertising that is all fun, games and glamor. Our business has its fair share of drudgery. But every now and then—maybe once in a career—an...

Warren Buffett’s Berkshire Hathaway Inc will sell its newspaper business to Lee Enterprises Inc for $140 million in cash, abandoning an industry the billionaire investor had long defended even as its...

Unleashed Technologies, LLC announced a new collaboration with Linc Partners that includes a new multi-million-dollar investment from Linc Partners to strengthen Unleashed Technologies’ efforts to build,...