Publishers Open Data Toolkits to Advertisers Capitol Communicator May 30, 2018 Advertising, B to B, DigitalAs publishers grapple with how to best make use of the troves of audience data at their disposal, a growing number are handing brands the keys to in-house data and artificial intelligence tools that could...
GDPR: Here and Now Capitol Communicator May 26, 2018 B to B, B to C, InsightsIn December 2015, the long process of agreeing on legislation to reform the legal framework for ensuring the rights of EU residents to a private life was completed, reports DataIQ, which added that it was...
A Request for Improvements to the Typical Request for Proposal RP3 Agency May 15, 2018 Agency, B to B, InsightsBy Jim Lansbury For the past few months, we’ve been drowning in RFIs and RFPs. Which is obviously a good problem to have. Pitching business is the lifeblood of any agency. But it’s also a double-edged...
Google to Dominate Local Digital Advertising in 2018, States BIA Advisory Services Capitol Communicator May 4, 2018 Advertising, B to B, Top Center SponsoredLocal search advertising on Google and local advertising on YouTube will top $19 billion nationwide and exceed $1 billion in the combined D.C., Virginia and Maryland television markets in 2018, according to...
Wiener Named comScore CEO Capitol Communicator April 23, 2018 B to B, PeopleReston’s comScore Inc. tapped board member Bryan Wiener as its new CEO, reports Washington Business Journal, which added that Wiener, current chairman of New York-based media agency 360i, "will be tasked...
WPP, With Large Presence in D.C. Area, Works to Dispel Speculation About Potential Breakup Following Resignation of Martin Sorrell Capitol Communicator April 19, 2018 Agency, B to BIn the wake of the abrupt resignation Martin Sorrell, shown above, from WPP, Mark Read, the Wunderman CEO who has become one of WPP’s two de facto global leaders expressed his confidence in the company’s...
Sorrell’s Exit from WPP Raises Speculation of Break-Up Capitol Communicator April 16, 2018 B to B, Top Center SponsoredMartin Sorrell’s abrupt exit from WPP Plc leaves the worldwide advertising empire in search of a new chief executive officer for the first time and vulnerable to a break-up, as the sprawling network of...
I Lost the Battle, But All of Us in the D.C. Ad Community Won the War Matt Smith April 9, 2018 Agency, B to B, Bottom Left Sponsored, InsightsBy Matt Smth I got some bitter news recently - my ad agency lost a big pitch. It was bitter because we really swung for the fences on this one. We went all out and did everything we could. Over 50...
Stagwell Group Adds ReputationDefender Capitol Communicator April 6, 2018 Acquisitions, B to B The Stagwell Group, a D.C.-based firm which invests in marketing services companies, announced its fund, Stagwell Media LLC, acquired ReputationDefender®, a global leader in Online Reputation Management...
Clients and Agencies Learn Best Practices for Managing an Effective Public Relations RFP Process at PRSA-NCC Session Capitol Communicator March 19, 2018 B to B, InsightsBy Huong Cao Many agencies think of the RFP (Request for Proposal) process for a PR agency as a day-to-day struggle with little return on their investment of time and effort. Likewise, client organizations...
