Three Things to do Before You Invest in VR (Part 2 of 2) Capitol Communicator April 2, 2020 Agency, B to B, InsightsBy Len Sullivan, Vice President, HighRock Bad news: you’re probably behind the curve. But don’t worry – everyone else is too. If you read Part 1 of this two-part series about trends in the AR and...
WPP CEO States Economic Fallout from the Coronavirus Outbreak Much More Rapid than from the 2008 Economic Crash Capitol Communicator March 31, 2020 Agency, B to B, Coronavirus, Top Center SponsoredThe world's biggest advertising company WPP has pulled its dividend and share buyback and withdrawn its 2020 guidance after the coronavirus pandemic sparked the most uncertain time in its 35-year history,...
ANA Forms Coronavirus Coalition Capitol Communicator March 27, 2020 B to B, Coronavirus, Marketing, Top Center SponsoredThe ANA (Association of National Advertisers) has formed a working group of top CMOs dedicated to helping the marketing community manage the ongoing global crisis posed by the coronavirus pandemic. The...
Staying Connected During COVID-19: Collaboration in Crisis and the Power of Unification Capitol Communicator March 26, 2020 Agency, B to B, Coronavirus, Top Center Sponsored1 CommentBy Mark DeVito, President, Beyond Definition "The single biggest problem in communication is the illusion that it has taken place." George Bernard Shaw There’s an old African proverb that we’ve all...
Higher Logic Offering Free Solution to Help Organizations with Virtual Events in the Face of Coronavirus Capitol Communicator March 25, 2020 B to B, CoronavirusBy Kevin Boyce, CEO of Higher Logic Our hearts go out to individuals and communities that have been affected by the novel coronavirus (COVID-19). As COVID-19 concerns grow, conferences and in-person events...
Three Things to do Before You Invest in VR (Part 1 of 2) Capitol Communicator March 24, 2020 Agency, B to B, InsightsBy Len Sullivan, Vice President, HighRock We live in a digital world. Traditional commodity-based transactions have been replaced with…well, nothing. A prime example of this is the music industry. Do you...
Cvent CEO: “We Now Find Ourselves in this New Normal – at Least for the Short-Term” Capitol Communicator March 24, 2020 B to B, CoronavirusBy Reggie Aggarwal, Cvent CEO & Founder The impact of the pandemic is indiscriminate. Many facets of our lives – our families, our businesses, our communities – have been upended, and we’re only...
AMA: “This is our time” Capitol Communicator March 23, 2020 B to B, Coronavirus, Marketing, Top Center SponsoredBy Russ Klein, CEO, American Marketing Association This is our time. It’s a time for our inner angels to emerge and become our best selves. Surely you have all seen many of the important cautionary...
Board of Trade Supports Actions to Aid Businesses and Slow the Spread of COVID-19 Capitol Communicator March 20, 2020 B to B, B to G, CoronavirusThe Greater Washington Board of Trade, which represents more than 300 organizations across all sectors throughout the District, suburban Maryland, and Northern Virginia, released the following...
Marketing in the Time of COVID-19 Guest Columnist March 19, 2020 Agency, B to B, B to C, Bottom Left Sponsored, CoronavirusBy Bluetext “Should we be marketing right now?” That’s the question a client asked for the first time the day before the COVID-19 pandemic was declared a national emergency by the federal...
