Wiener Named comScore CEO Capitol Communicator April 23, 2018 B to B, PeopleReston’s comScore Inc. tapped board member Bryan Wiener as its new CEO, reports Washington Business Journal, which added that Wiener, current chairman of New York-based media agency 360i, "will be tasked...
WPP, With Large Presence in D.C. Area, Works to Dispel Speculation About Potential Breakup Following Resignation of Martin Sorrell Capitol Communicator April 19, 2018 Agency, B to BIn the wake of the abrupt resignation Martin Sorrell, shown above, from WPP, Mark Read, the Wunderman CEO who has become one of WPP’s two de facto global leaders expressed his confidence in the company’s...
Sorrell’s Exit from WPP Raises Speculation of Break-Up Capitol Communicator April 16, 2018 B to B, Top Center SponsoredMartin Sorrell’s abrupt exit from WPP Plc leaves the worldwide advertising empire in search of a new chief executive officer for the first time and vulnerable to a break-up, as the sprawling network of...
I Lost the Battle, But All of Us in the D.C. Ad Community Won the War Matt Smith April 9, 2018 Agency, B to B, Bottom Left Sponsored, InsightsBy Matt Smth I got some bitter news recently - my ad agency lost a big pitch. It was bitter because we really swung for the fences on this one. We went all out and did everything we could. Over 50...
Stagwell Group Adds ReputationDefender Capitol Communicator April 6, 2018 Acquisitions, B to B The Stagwell Group, a D.C.-based firm which invests in marketing services companies, announced its fund, Stagwell Media LLC, acquired ReputationDefender®, a global leader in Online Reputation Management...
Clients and Agencies Learn Best Practices for Managing an Effective Public Relations RFP Process at PRSA-NCC Session Capitol Communicator March 19, 2018 B to B, InsightsBy Huong Cao Many agencies think of the RFP (Request for Proposal) process for a PR agency as a day-to-day struggle with little return on their investment of time and effort. Likewise, client organizations...
iDigital Media Group Partners with D.C.’s Department of For-Hire Vehicles Capitol Communicator March 8, 2018 Advertising, B to BiDigital Media Group, LLC., launched a partnership with the Department of For-Hire Vehicles (DFHV) to be one of the exclusive advertising partners for its taxi-top advertising program. Through this agreement...
More Agency Mergers Coming: They Reflect Profound Changes in Communications Capitol Communicator March 5, 2018 Agency, B to B, Communications, Top Center SponsoredWPP’s decision to merge heavyweights Burson-Marsteller and Cohn & Wolfe into a top three PR firm has shaken up the agency landscape, and experts warn other holding companies are likely to follow suit...
Celebro Media to Open Multi-Million Dollar Broadcast Studio in D.C. Capitol Communicator February 7, 2018 B to B, VideoLondon-based Celebro Media will open a live broadcast studio in D.C. with, stated a release, "stunning views of the White House. The multi million-dollar build will be the first US studio to be fully 4K/UHD...
“House of Cards” Resumes Production on Final Season Capitol Communicator February 5, 2018 B to B, General, VideoProduction has resumed on the sixth and final season of “House of Cards,” reports Variety, which added that the production on the series, which is shot in Maryland, "was originally shut down in October...
