Study Finds Podcast Ads May Be Just as Effective as TV Commercials in Driving Consumer Actions Capitol Communicator February 15, 2019 Advertising, B to C, Top Right SponsoredA study commissioned by radio giant Westwood One suggests that podcast advertisements may be just as effective as television commercials in driving consumer actions, and in brand scores, reports MediaPost,...
Volkswagen of America Finalizes “U.S. Agency Powerhouse Team” Capitol Communicator February 15, 2019 Agency, B to C, Upper Left SponsoredVolkswagen of America, based in Herndon, VA, announced "it has finalized the makeup of its U.S. agency powerhouse team built with holding group WPP. The Volkswagen agency team will have (NYC-based) Johannes...
MilkPEP Launches BUILT WITH CHOCOLATE MILK Campaign Featuring Al Horford of Boston Celtics Capitol Communicator February 14, 2019 B to C, Digital, Marketing, Top Center SponsoredThe Milk Processor Education Program (MilkPEP), based in Washington, D.C., launched a national bilingual BUILT WITH CHOCOLATE MILK TV and digital campaign featuring professional basketball All-Star Al...
WHITE64 Releases Spot Featuring Mixed Race, Same-Sex Couple as Part of CFP Board Public Awareness Campaign Capitol Communicator February 12, 2019 Agency, B to C, Top Center Sponsored WHITE64 released a spot for the CFP Board (Certified Financial Planner Board of Standards). The spot, which premiered Feb. 11, is the latest execution in a multimedia public awareness campaign...
Cade Martin Works with Barber Martin on Virginia Lottery Holiday Campaign Capitol Communicator December 21, 2018 B to C, Top Right SponsoredCade Martin, the award-winning photographer behind Capitol Communicator's "Up Close and Personal" profiles, worked on a holiday campaign with Barber Martin Agency for Virginia Lottery. According to...
D.C. Metro System Running Audio Ads on Buses, and Metro Rail Riders May Hear Them in the Future Capitol Communicator November 28, 2018 Advertising, B to CWith the D.C.-area Metro system needing to generate more money, the agency has begun playing ads on buses, reports The Washington Post, whichcadded that a "15-second Megabus ad is the only one to air since...
Producing Content Marketing That People Value Capitol Communicator September 25, 2018 B to B, B to C, Insights, MarketingProducing content that people value requires businesses to understand their customers' content preferences and concerns. These differ according to customers' intent, demographic indicators such as age, and...
iPhone May Be Branded As Premium Digital Wallet Capitol Communicator August 13, 2018 B to C, InsightsDespite competition from Google, Samsung, PayPal, Venmo, Square, Stripe and other wallet providers, one research analyst expects Apple to benefit greatly from this growth trend, reports MediaPost, which added...
Facebook and National Urban League Join to Help Small-Business Owners Understand Online Tools Capitol Communicator August 3, 2018 B to C, Digital, Social MediaFacebook is working with the National Urban League to bring training programs to several major cities, including D.C., to help small-business owners learn how to better market their businesses on digital...
Z-Burger Under Fire for Tweet that Juxtaposed Photo of Murdered American Journalist With Image of a Hamburger Capitol Communicator July 26, 2018 Advertising, B to C, Communications, Marketing, Top Center SponsoredDC-based chain Z-Burger has been criticized for a tweet that juxtaposed a photo of murdered American journalist James Foley awaiting execution by ISIS in 2014 with an image of a hamburger, reports...
