Uncle Ben’s Becomes Ben’s Original Capitol Communicator September 23, 2020 B to C, General, Upper Left Sponsored1 CommentUncle Ben's has become Ben's Original. According to NPR, Mars, Incorporated, based in McLean, VA, is changing the rice brand's name, "which has faced criticism for racial stereotyping. It said the change...
WFT Launches “No Name but TEAM” Ad Campaign Capitol Communicator September 14, 2020 Advertising, B to C, Top Center SponsoredThe Washington Football Team has launched a fan-focused ad campaign titled “No Name but TEAM” that will "highlight the organization’s full roster, marking the WFT’s first major creative work...
Study Finds Americans Believe Brands and Corporations Should Speak Out on Polarizing Issues Surrounding Protests Capitol Communicator September 8, 2020 B to C, Insights, Top Right SponsoredMonths into nationwide protests over racial injustice, states MediaPost, "a majority of American consumers continue to believe that brands should speak out publicly about systemic racism and racial...
Maryland Governor Hogan Announces Gradual Reopenings for Movie Theaters, Live Entertainment Venues, and Retail and Religious Facilities Jeffrey Davis September 2, 2020 B to C, General, Maryland News, Top Center SponsoredMaryland Governor Larry Hogan announced that, based on the state’s improving health metrics, Maryland will begin to move into Stage Three of 'Maryland Strong: Roadmap to Recovery'. As with Stages One and...
Producing Videos During a Pandemic: Working Safely and Working Small, but Still Having a Big Impact Cade Martin August 28, 2020 B to B, B to C, Bottom Left Sponsored, VideoBy Cade Martin Our need to communicate important things doesn’t disappear in a pandemic. With sustained attention to safety protocols we created this behind-the-scenes video with a handful of people on...
The Commercial “Baseball, Hot Dogs, Apple Pie and Chevrolet” Must Not Resonate Any Longer Capitol Communicator August 26, 2020 B to C, Top Center SponsoredJeep, Amazon, Walmart, American Express, MSNBC, Clorox and Netflix lead the list of the top-50 most patriotic brands, according to an annual survey, reports MarketingDaily. The post adds that "Jeep has...
How to Use Wikipedia to Communicate with Customers Sponsored June 29, 2020 Agency, B to C, Bottom Left Sponsored, MarketingIf Wikipedia isn’t already a pillar of your marketing strategy, it should be. Why? For one, it almost always ranks in the top three on Google. For another, it’s the second most visited website in the...
Starbucks Joins Growing List of Companies Cutting Social Media Ads Capitol Communicator June 28, 2020 Advertising, B to B, B to C, Upper Left SponsoredStarbucks is joining the "chorus of major brands" withdrawing ads from social networks to highlight complaints about online hate speech, reports Engadget. The coffee chain announced it would “pause” ads on...
Google Updates Auto-Delete Privacy Policies Capitol Communicator June 26, 2020 B to C, Bottom Left Sponsored, Social MediaGoogle tweaked its privacy policies to set data to automatically delete after 18 months for new accounts and will notify its billions of existing users that they can delete their data too, reports...
Resonate Finds Four U.S. Consumer Segments Based on Their Comfort Levels with Business Reopenings Following COVID-19 Capitol Communicator June 26, 2020 B to C, Coronavirus, InsightsConsumer intelligence firm Resonate finds four U.S. consumer audiences, broken down according to their willingness to engage with reopened businesses following the COVID-19 pandemic. Resonate has identified...
