RMR Helps House Buyers of America Hit the Mark with Direct Response TV Campaign Robyn Sachs April 10, 2019 Advertising, B to CRMR & Associates, Inc. (RMR) announced that the direct response TV advertising campaign it planned and implemented for its client, House Buyers of America, Inc. (House Buyers), has been a critical...
Cravety Announces Futurefy Marketing Series on Customer and Employee Experience Jeff Davis April 8, 2019 B to C, Bottom Left Sponsored, Communications, Events, MarketingBrand and culture design agency Cravety announced the creation of Futurefy Marketing, a series of one-day learning labs for creative professionals to learn new ways to achieve a competitive advantage using the...
The Martin Agency Re-Airs 10 of its Best Commercials for Chevy Chase-Based GEICO Capitol Communicator April 3, 2019 Advertising, Agency, B to C, Top Center SponsoredFew brands can look back over a quarter-century and find a treasure trove of memorable advertising, reports The Martin Agency in Richmond, which added that even fewer "have been with the same agency that whole...
“Who Are You Again?” Robyn Sachs April 1, 2019 Agency, B to B, B to C, Top Right SponsoredBy Robyn Sachs Imagine that you are shopping - it doesn’t matter whether you’re grocery shopping or preparing to buy large, high-tech office equipment – and you have the choice of buying from a...
Cade Martin Photographs Campaign for Shaw Floors Capitol Communicator March 21, 2019 Advertising, B to C, General, Insights, Upper Left SponsoredCade Martin, the award-winning photographer behind Capitol Communicator's Up Close and Personal profiles, photographed a campaign for Shaw Floors at Barnsley Gardens in Adairsville, Georgia. Cade told...
Mars Updates Brand Identity and is “Slowly Emerging from its Candy Shell” Capitol Communicator March 13, 2019 B to C, Marketing, Top Center SponsoredMention Mars Inc. to your average consumer and they might know the company makes popular candies like M&Ms and Starburst, reports Adweek, which added that it’s less likely they’ll know that Mars is...
Chevy Chase Trust Selects MDB Communications as Agency of Record MDB Communications March 12, 2019 Agency, B to CChevy Chase Trust, nationally ranked by Forbes as a Top Wealth Manager, selected MDB Communications as Agency of Record to develop and launch a new marketing communications program. Headquartered in the...
PenFed Credit Union Launches Digital Division Led by Andrea McCarren Capitol Communicator March 5, 2019 B to C, Bottom Left Sponsored, DigitalPenFed Credit Union in Tysons, VA, has launched a digital division dedicated to highlighting stories of inspiration, resilience and service. PenFed is the nation’s second-largest federal credit union with...
Study Finds Podcast Ads May Be Just as Effective as TV Commercials in Driving Consumer Actions Capitol Communicator February 15, 2019 Advertising, B to C, Top Right SponsoredA study commissioned by radio giant Westwood One suggests that podcast advertisements may be just as effective as television commercials in driving consumer actions, and in brand scores, reports MediaPost,...
Volkswagen of America Finalizes “U.S. Agency Powerhouse Team” Capitol Communicator February 15, 2019 Agency, B to C, Upper Left SponsoredVolkswagen of America, based in Herndon, VA, announced "it has finalized the makeup of its U.S. agency powerhouse team built with holding group WPP. The Volkswagen agency team will have (NYC-based) Johannes...
