How to Use Wikipedia to Communicate with Customers Sponsored June 29, 2020 Agency, B to C, Bottom Left Sponsored, MarketingIf Wikipedia isn’t already a pillar of your marketing strategy, it should be. Why? For one, it almost always ranks in the top three on Google. For another, it’s the second most visited website in the...
Starbucks Joins Growing List of Companies Cutting Social Media Ads Capitol Communicator June 28, 2020 Advertising, B to B, B to C, Upper Left SponsoredStarbucks is joining the "chorus of major brands" withdrawing ads from social networks to highlight complaints about online hate speech, reports Engadget. The coffee chain announced it would “pause” ads on...
Google Updates Auto-Delete Privacy Policies Capitol Communicator June 26, 2020 B to C, Bottom Left Sponsored, Social MediaGoogle tweaked its privacy policies to set data to automatically delete after 18 months for new accounts and will notify its billions of existing users that they can delete their data too, reports...
Resonate Finds Four U.S. Consumer Segments Based on Their Comfort Levels with Business Reopenings Following COVID-19 Capitol Communicator June 26, 2020 B to C, Coronavirus, InsightsConsumer intelligence firm Resonate finds four U.S. consumer audiences, broken down according to their willingness to engage with reopened businesses following the COVID-19 pandemic. Resonate has identified...
‘Eskimo Pie’ to be Renamed by End of Year Capitol Communicator June 22, 2020 B to C, General, Top Center SponsoredDreyer’s Grand Ice Cream, which owns the 'Eskimo Pie' dessert, said it would be changing the product’s brand name and marketing. “We are committed to being a part of the solution on racial equality,...
Uncle Ben’s, Mrs. Butterworth’s and Cream of Wheat to Review Branding Capitol Communicator June 18, 2020 B to C, General, Marketing, Top Center SponsoredFollowing an announcement from Quaker Oats that it will rebrand Aunt Jemima due to its racist origins, companies that make Uncle Ben's, Mrs. Butterworth's and Cream of Wheat also announced reviews of their...
Quaker Oats to Remove Aunt Jemima Image from Packaging and Rename Brand Capitol Communicator June 17, 2020 Advertising, B to C, MarketingQuaker Oats will remove the controversial image of Aunt Jemima from its line of maple syrups, pancake mixes and other foods starting at the end of 2020, and a name change will happen at a later date, reports...
Direct Mail Is “Force Multiplier” for Multichannel Marketing Sponsored June 15, 2020 B to B, B to C, Bottom Left Sponsored, MarketingNew research puts numbers to what marketers already know: direct mail ROI rises dramatically when direct mail is used as part of an integrated, multichannel marketing campaign. According to new research,...
COVID-19 Hurts TV Advertising but Helps Digital Platforms Capitol Communicator June 2, 2020 Advertising, B to C, Digital, Top Center SponsoredBefore the coronavirus pandemic, the TV networks were expecting a strong 2020, reports The New York Times, which added that the presidential election and Tokyo Olympics would keep people watching, and...
People Remaining Loyal to Local During COVID-19 Capitol Communicator June 1, 2020 B to C, Coronavirus, InsightsDespite the increase of online orders since the COVID-19 pandemic began, findings from a recent Nextdoor survey suggest there is a movement to improve neighborhoods and save local businesses — local...
