RP3 Agency Produces Holiday and Winter TV Spots for Giant Food RP3 Agency November 24, 2020 Agency, B to C, Upper Left SponsoredRP3 Agency has produced holiday and winter TV spots for Giant Food. According to the Bethesda-based agency, the spots are "the latest iteration of the award-winning “The Little Things Are Giant”...
Finding Spokespeople Interested in Collaboration as well as Compensation is Key to Social Media Success, Nate Houghteling, Co-Founder and Executive Producer at Portal A, to Tell MAC Summit, October 22-23 Capitol Communicator October 20, 2020 B to C, Marketing, Top Center SponsoredOne of the keys to successfully motivating those on social media is to find a spokesperson that is interested in collaboration as well as compensation, Nate Houghteling, co-founder and Executive Producer at...
Marketing Involving Covid-19 Can “Harm the Brand,” States Adweek Story Capitol Communicator October 19, 2020 B to C, Coronavirus, Marketing, Top Center SponsoredReal Talk Insights conducted a study looking at how people are responding to ads that include Covid-19-related messaging, reports Adweek, and more than 60% of those responding "felt it was still great to see...
Maryland News: MM+M Awards for imre; Pugh & Tiller Tops Daily Record Rankings; Promotion and Hire at Warschawski Jeffrey Davis October 12, 2020 Awards, B to C, Maryland NewsMedical Marketing + Media (MM+M), a source of news, analysis and trends in pharmaceutical and healthcare marketing, announced Baltimore-based imre as Midsize Healthcare Agency of the Year and a winner in the...
Uncle Ben’s Becomes Ben’s Original Capitol Communicator September 23, 2020 B to C, General, Upper Left Sponsored1 CommentUncle Ben's has become Ben's Original. According to NPR, Mars, Incorporated, based in McLean, VA, is changing the rice brand's name, "which has faced criticism for racial stereotyping. It said the change...
WFT Launches “No Name but TEAM” Ad Campaign Capitol Communicator September 14, 2020 Advertising, B to C, Top Center SponsoredThe Washington Football Team has launched a fan-focused ad campaign titled “No Name but TEAM” that will "highlight the organization’s full roster, marking the WFT’s first major creative work...
Study Finds Americans Believe Brands and Corporations Should Speak Out on Polarizing Issues Surrounding Protests Capitol Communicator September 8, 2020 B to C, Insights, Top Right SponsoredMonths into nationwide protests over racial injustice, states MediaPost, "a majority of American consumers continue to believe that brands should speak out publicly about systemic racism and racial...
Maryland Governor Hogan Announces Gradual Reopenings for Movie Theaters, Live Entertainment Venues, and Retail and Religious Facilities Jeffrey Davis September 2, 2020 B to C, General, Maryland News, Top Center SponsoredMaryland Governor Larry Hogan announced that, based on the state’s improving health metrics, Maryland will begin to move into Stage Three of 'Maryland Strong: Roadmap to Recovery'. As with Stages One and...
Producing Videos During a Pandemic: Working Safely and Working Small, but Still Having a Big Impact Cade Martin August 28, 2020 B to B, B to C, Bottom Left Sponsored, VideoBy Cade Martin Our need to communicate important things doesn’t disappear in a pandemic. With sustained attention to safety protocols we created this behind-the-scenes video with a handful of people on...
The Commercial “Baseball, Hot Dogs, Apple Pie and Chevrolet” Must Not Resonate Any Longer Capitol Communicator August 26, 2020 B to C, Top Center SponsoredJeep, Amazon, Walmart, American Express, MSNBC, Clorox and Netflix lead the list of the top-50 most patriotic brands, according to an annual survey, reports MarketingDaily. The post adds that "Jeep has...
