Under Armour Adds a Chief Experience Officer Jeff Davis February 7, 2020 B to C, Communications, People, Upper Left SponsoredUnder Armour, Inc. announces that Paul Fipps has been named Chief Experience Officer (CXO), a newly created position, reporting directly to President and Chief Executive Officer Patrik Frisk, who also named...
Merkle Launches Promotion and Loyalty Solutions Division Capitol Communicator February 6, 2020 Agency, B to C, Bottom Left SponsoredMerkle, technology-enabled, data-driven performance marketing agency, today announced the launch of its new Promotion and Loyalty Solutions division. Committed to global leadership in loyalty marketing, the...
Sierra Nevada Brewing Company Adds Admirable Devil to 2020 Ad Duties Sponsored January 24, 2020 Agency, B to C, Top Right Sponsored2 CommentsSierra Nevada Brewing Co., has assigned advertising duties to Admirable Devil after a competitive pitch lead by the in-house marketing team. The Washington, D.C.- based advertising agency will create and...
The End of Mr. Peanut is the End of an Era Capitol Communicator January 24, 2020 Advertising, Agency, B to CSPOILER ALERT: In an advertisement for Planters that will air during the upcoming Super Bowl, Mr. Peanut dies while saving actor Wesley Snipes and comedian Matt Walsh. The trio is hanging precariously from...
Research Predicts Americans to Consume 1.4 Billion Chicken Wings During Super Bowl LIV Capitol Communicator January 23, 2020 B to C, Insights, Upper Left SponsoredThe National Chicken Council (NCC), based in Washington, D.C., released its annual Chicken Wing Report, which states that Americans are expected to consume a record-breaking 1.4 billion chicken wings...
Marketer Engagements of Endorsers/Influencers: Business and Legal Affairs Considerations Sponsored January 21, 2020 Advertising, B to C, Bottom Left Sponsored, Marketing- ADVERTISEMENT - ATTORNEY ADVERTISING NOTICE. The contents of this article, and the accompanying articles of this five-article set, are: (i) attorney advertisements, (ii) designed and provided for general...
Measuring ROI: The Dance of Digital Marketing (Part 2) Sponsored January 20, 2020 Agency, B to C, Marketing, Upper Left SponsoredBy Pieter Bickford, Marketing Executive, HighRock “Traditional marketing” doesn’t exist anymore, at least not in the way we’ve always talked about it. Digital marketing now encompasses the ads,...
Brand Digital Publishing Compliance: Business and Legal Affairs Considerations Sponsored January 16, 2020 Advertising, B to C, Bottom Left Sponsored, Marketing- ADVERTISEMENT - ATTORNEY ADVERTISING NOTICE. The contents of this article, and the accompanying articles of this five-article set, are: (i) attorney advertisements, (ii) designed and provided for general...
Under Armour Launches Brand Campaign Focusing on Overcoming Adversity Capitol Communicator January 16, 2020 B to C, Top Right SponsoredBaltimore-based Under Armour unveiled a new brand campaign with a theme of overcoming adversity, debuting “The Only Way Is Through" during a summit of athletes, trainers, social media “influencers”...
Google to End Support for Third-Party Cookies, Often Added by Advertisers and Ad Networks Capitol Communicator January 15, 2020 Advertising, B to C, Top Center SponsoredGoogle plans to end support for third-party cookies, which fuel much of the digital advertising ecosystem, in its Chrome browser within two years, reports CNBC, which added that "cookies are small pieces of...
