U.S. Senate Commerce Committee Ranking Member Ted Cruz (R-Texas) and Sen. Marsha Blackburn (R-Tenn.), Ranking Member of the Subcommittee on Consumer Protection, Product Safety, and Data Security, haved opened an investigation into and called on the beer industry’s...
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Consumers concerned about fake reviews across all e-commerce sites finds new survey
Consumers are concerned about fake reviews across all e-commerce sites, but one site in particular remains high, according to Search & Performance Marketing Daily. According to the report, a survey of 13,000 consumers from PowerReviews -- How Fake Reviews Destroy...
Design Army creates Adventures in A-EYE social media campaign for Georgetown Optician
Adventures in A-EYE—created with AI technology—is D.C.-based Design Army’s new social campaign for Georgetown Optician, a D.C.-based optician with, states a release, a 40+ year family legacy "at the forefront of ocular science and fashionable frames. The super-fresh...
Mister Bee Potato Chips unveils packaging promoting New River Gorge Region
The New River Gorge region, national park and preserve, and southern West Virginia are being featured on a new five-ounce chip bag produced by West Virginia’s only potato chip manufacturer -- Mister Bee Potato Chips, based in Parkersburg. Mary Anne Ketelsen, president...
Hubspot study finds best times to send emails
There are many ways to decide the right time to send emails. But the most accurate measure is engagement, reports Email Marketing Daily. By that gauge, continues the Email Marketing Daily, "the optimal time is between 9 a.m. and 12 p.m., and from noon to 3 p.m.,...
Coca-Cola discontinues Bethesda-based Honest Tea; co-founder Seth Goldman calls the move a “gut punch”
Coca-Cola Co. will discontinue Honest Tea, based in Bethesda, MD, "as part of a repositioning of its ready-to-drink tea portfolio that will also help it meet packaging supply challenges," reports Ad Age. Seth Goldman, who co-founded Honest Tea out of his home in 1998...
Audi of America names Ogilvy its creative and strategic agency partner
Ogilvy has been selected by Audi of America, Herndon, VA, as its new creative and strategic agency partner. Ogilvy will be responsible for developing innovative creative ideas that showcase Audi’s sustainable, inclusive, and innovative customer experience while...
Marriott launches media network to help advertisers reach guests in their hotel rooms
Marriott International Inc. is introducing a media network with Yahoo Inc. that will help advertisers target consumers, in part by using the hotel chain’s data on its guests, to bring them ads on places such as the hotel’s websites and, eventually, on the TV sets in...
MDB helps Chevy Chase Trust stand out in financial advertising’s “sea of sameness”
In a new campaign from MDB Communications, Chevy Chase Trust’s Agency of Record, the turbulent world of financial investing, states a release, "is likened to a violent ocean, and the type of investing Chevy Chase Trust practices is likened to a beacon that is...
“Culture changes” lead to Cracker Jill sharing spotlight with Sailor Jack
Sailor Jack has been Cracker Jack’s main mascot for more than a century but, states Adweek, as the 2022 Major League Baseball season gets underway, that will no longer be the case. The Frito-Lay-owned snack brand is unveiling Cracker Jill, an assortment of five female...
Two senators investigating if Anheuser-Busch’s partnership with trans influencer Dylan Mulvaney violates Beer Institute’s guidelines prohibiting marketing to underage individuals
U.S. Senate Commerce Committee Ranking Member Ted Cruz (R-Texas) and Sen. Marsha Blackburn (R-Tenn.), Ranking Member of the Subcommittee on Consumer Protection, Product Safety, and Data Security, haved opened an investigation into and called on the beer industry’s...
Consumers concerned about fake reviews across all e-commerce sites finds new survey
Consumers are concerned about fake reviews across all e-commerce sites, but one site in particular remains high, according to Search & Performance Marketing Daily. According to the report, a survey of 13,000 consumers from PowerReviews -- How Fake Reviews Destroy...
Design Army creates Adventures in A-EYE social media campaign for Georgetown Optician
Adventures in A-EYE—created with AI technology—is D.C.-based Design Army’s new social campaign for Georgetown Optician, a D.C.-based optician with, states a release, a 40+ year family legacy "at the forefront of ocular science and fashionable frames. The super-fresh...
Mister Bee Potato Chips unveils packaging promoting New River Gorge Region
The New River Gorge region, national park and preserve, and southern West Virginia are being featured on a new five-ounce chip bag produced by West Virginia’s only potato chip manufacturer -- Mister Bee Potato Chips, based in Parkersburg. Mary Anne Ketelsen, president...
Hubspot study finds best times to send emails
There are many ways to decide the right time to send emails. But the most accurate measure is engagement, reports Email Marketing Daily. By that gauge, continues the Email Marketing Daily, "the optimal time is between 9 a.m. and 12 p.m., and from noon to 3 p.m.,...
Coca-Cola discontinues Bethesda-based Honest Tea; co-founder Seth Goldman calls the move a “gut punch”
Coca-Cola Co. will discontinue Honest Tea, based in Bethesda, MD, "as part of a repositioning of its ready-to-drink tea portfolio that will also help it meet packaging supply challenges," reports Ad Age. Seth Goldman, who co-founded Honest Tea out of his home in 1998...
Audi of America names Ogilvy its creative and strategic agency partner
Ogilvy has been selected by Audi of America, Herndon, VA, as its new creative and strategic agency partner. Ogilvy will be responsible for developing innovative creative ideas that showcase Audi’s sustainable, inclusive, and innovative customer experience while...
Marriott launches media network to help advertisers reach guests in their hotel rooms
Marriott International Inc. is introducing a media network with Yahoo Inc. that will help advertisers target consumers, in part by using the hotel chain’s data on its guests, to bring them ads on places such as the hotel’s websites and, eventually, on the TV sets in...
MDB helps Chevy Chase Trust stand out in financial advertising’s “sea of sameness”
In a new campaign from MDB Communications, Chevy Chase Trust’s Agency of Record, the turbulent world of financial investing, states a release, "is likened to a violent ocean, and the type of investing Chevy Chase Trust practices is likened to a beacon that is...
“Culture changes” lead to Cracker Jill sharing spotlight with Sailor Jack
Sailor Jack has been Cracker Jack’s main mascot for more than a century but, states Adweek, as the 2022 Major League Baseball season gets underway, that will no longer be the case. The Frito-Lay-owned snack brand is unveiling Cracker Jill, an assortment of five female...
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