Roy Rogers® Restaurants Selects MDB Communications as Agency of Record MDB Communications May 29, 2019 Agency, B to C, Top Right Sponsored2 CommentsRoy Rogers® Restaurants selected MDB Communications as its agency of record. MDB will provide account planning and strategy, creative services and media planning for the iconic 50-year-old brand, building off...
YouTube Ads Getting Longer Capitol Communicator May 19, 2019 Advertising, B to C, Top Right SponsoredYouTube is one of the pioneers of the six-second ad format, launching the six-second “bumper” ad in 2016, reports Digital News Daily, which added that "new research from the advertising...
Admirable Devil Hooks Orvis and a Category with Latest Work Sponsored May 16, 2019 Agency, B to C, Top Right SponsoredOpen up the latest issue of The Drake magazine or visit the popular online fly fishing blog, Moldy Chum, both irreverent bibles for trout bums and fly fishing fanatics, and you’re likely to find a lot of...
Consumers Leave Brands on Social in Part Because of Irrelevant Content and Ads Capitol Communicator May 13, 2019 B to C, Insights, Social Media, Top Center Sponsored, UncategorizedHalf of consumers follow a brand to learn about new products and services, while 48% of consumers follow brands on social to be entertained, according to a new report by Sprout Social, reports Agency...
Facebook Launches Birthday Stories, Perhaps the “Ultimate Bit of Targeted Advertising” Capitol Communicator May 10, 2019 B to C, Social Media, Top Right SponsoredFacebook really wants people to keep wishing each other a happy birthday on the social network, reports CNN, so it's launching Birthday Stories that will let people post images, videos or digital cards to...
Fifty-Plus Market Emerges as Transformational Economic Opportunity for Marketers Sponsored May 9, 2019 B to C, Bottom Left Sponsored, Insights, MarketingBy Martha Boudreau Until fairly recently, most technology companies put the 50-plus population well behind millennials in their marketing plans. Fortunately for those companies, they realize the power of...
RMR Helps House Buyers of America Hit the Mark with Direct Response TV Campaign Robyn Sachs April 10, 2019 Advertising, B to CRMR & Associates, Inc. (RMR) announced that the direct response TV advertising campaign it planned and implemented for its client, House Buyers of America, Inc. (House Buyers), has been a critical...
Cravety Announces Futurefy Marketing Series on Customer and Employee Experience Jeff Davis April 8, 2019 B to C, Bottom Left Sponsored, Communications, Events, MarketingBrand and culture design agency Cravety announced the creation of Futurefy Marketing, a series of one-day learning labs for creative professionals to learn new ways to achieve a competitive advantage using the...
The Martin Agency Re-Airs 10 of its Best Commercials for Chevy Chase-Based GEICO Capitol Communicator April 3, 2019 Advertising, Agency, B to C, Top Center SponsoredFew brands can look back over a quarter-century and find a treasure trove of memorable advertising, reports The Martin Agency in Richmond, which added that even fewer "have been with the same agency that whole...
“Who Are You Again?” Robyn Sachs April 1, 2019 Agency, B to B, B to C, Top Right SponsoredBy Robyn Sachs Imagine that you are shopping - it doesn’t matter whether you’re grocery shopping or preparing to buy large, high-tech office equipment – and you have the choice of buying from a...
