Octopus Interactive Raises $10.3 Million to Bring Interactive TV and Ad Experience into Uber and Lyft Rides Capitol Communicator November 8, 2019 B to C, Bottom Left Sponsored, GeneralOctopus Interactive, a startup bringing an interactive TV and ad experience into Uber and Lyft rides, has raised a $10.3 million funding round led by Sinclair Digital Group, reports TechCrunch. The report...
Social Media Buzz Sends Popeyes to Top of Twitter’s Trending List Capitol Communicator November 5, 2019 B to C, Social Media, Upper Left SponsoredPopeyes picked up valuable earned media from two NFL players and customers cheered the return of the Louisiana-based chain's chicken sandwich, two months after product shortages took the item off the menu,...
Baltimore-Based Under Armour to Ramp Up Marketing in 2020 Capitol Communicator November 5, 2019 B to C, MarketingIt’s been a busy fall for Baltimore-based Under Armour, reports AdAge. In late October, states an AdAge post, "the sportswear giant announced that Kevin Plank, who founded the brand 23 years ago, will soon...
Horror Halloween From GEICO Capitol Communicator October 29, 2019 B to C, Top Center Sponsored Happy #GEICOween! According to the Chevy Chase, MD, insurance company, "in honor of our new favorite time of year, we’re bringing back this classic commercial spot for a limited time....
Kevin Plank to Step Down as Under Armour CEO; Will Become “Brand Chief” Jeff Davis October 22, 2019 B to C, Communications, Top Right SponsoredUnder Armour's chairman and CEO Kevin Plank will be stepping down from the position in January 2020, Under Armour officials announced. Plank, who has worked as CEO since founding the company in Maryland in...
Brands Engaging Younger Customers at Deeper Level Capitol Communicator October 21, 2019 B to C, Digital, InsightsMore Gen Zers and millennials are using their phones as a primary mobile viewing device, states Adweek, but, continued the post, "there are marked differences in their content viewing habits, according to...
Design Army Launches “Eyes Say More than Words” Campaign for Georgetown Optician Capitol Communicator October 19, 2019 Advertising, B to C, Marketing, Top Center SponsoredThe Washington D.C.-based agency Design Army has established "a fabulously quirky history with the brand stretching back to the long-form ad, “Our Family Knows Glasses,” one of Adweek’s favorite...
Facebook Advertisers Focus on Video Capitol Communicator October 19, 2019 Advertising, B to C, VideoFacebook advertisers can’t seem to get enough video, reports Digital News Daily, which noted that in the third quarter of 2019, Nanigans' advertising automation software found that "ad clients increased...
The Big Three of Old School Marketing (Part 1) Sponsored October 18, 2019 Agency, B to C, Insights, Marketing, Top Right SponsoredBy Pieter Bickford Connecting with your audience is hard! How many times have you published new content to your website, channel, or feed to be met with no response? In my career as a broadcast journalist...
OH, THAT’S GOOD: Thinking Outside the Cereal Box Matt Smith October 16, 2019 Agency, B to C, Oh, That's Good, Upper Left SponsoredBy Matt Smith When I started this column in January of last year, my goal was to find and promote all the good work being created by agencies and their clients in our community, including work created by my...
