PepsiCo’s Pearl Milling Company Launches Ad About the New Brand that Replaced the Aunt Jemima Brand Capitol Communicator September 8, 2021 Advertising, B to C, Bottom Left SponsoredIn its first campaign since announcing it was "shuttling the Aunt Jemima brand in February, PepsiCo’s Pearl Milling Company has launched an ad telling consumers that although the brand has changed its...
Ad Campaign Launched to Attract Visitors to D.C. Capitol Communicator June 25, 2021 Advertising, B to C, Top Right Sponsored Washington, DC tourism and hospitality partners launched a multi-channel advertising tourism campaign to attract domestic leisure visitors to the nation’s capital. “We want people to know...
Consumers Worldwide Tired of Brands’ “Empty Promises,” Finds New Study Capitol Communicator May 25, 2021 B to C, InsightsA new study finds "ample evidence of growing cynicism among consumers toward brands, including that 71% of people worldwide have grown tired of brands' "empty promises." In the U.S., consumers were a little...
Higher Logic Acquires Vanilla to Expand Engagement Solutions for Customers Capitol Communicator May 4, 2021 Acquisitions, B to B, B to C, Upper Left Sponsored Together the two will serve the global association and corporate markets with unmatched community solutions. Higher Logic, the industry-leading engagement platform, announced its acquisition of Vanilla,...
Destination DC and Events DC Issue Advertising RFP to Increase Tourism Capitol Communicator February 8, 2021 Advertising, Agency, B to C, Top Right SponsoredDestination DC (DDC), the official destination marketing organization for Washington, DC, and Events DC, the District's official convention and sports authority, have issued an RFP for creative services to...
Fuel for Thought: With All The Uncertainty, One Strategy Is Clear — Think Local RP3 Agency January 29, 2021 Agency, B to C, Insights, Upper Left SponsoredBy Dan Sweet, RP3 Agency Former U.S. Speaker of the House and legendary politician Tip O’Neill was fond of saying, “all politics is local.” He often said it to junior members in his caucus, advising...
Survey Offers Consumer Insights Regarding Ad Placements Capitol Communicator December 15, 2020 Advertising, B to C, Insights, Top Center SponsoredApproximately one of three web users say companies shouldn't advertise next to news articles about COVID-19 deaths, as well as articles about police brutality and civil unrest, according to a new...
RP3 Agency Produces Holiday and Winter TV Spots for Giant Food RP3 Agency November 24, 2020 Agency, B to C, Upper Left SponsoredRP3 Agency has produced holiday and winter TV spots for Giant Food. According to the Bethesda-based agency, the spots are "the latest iteration of the award-winning “The Little Things Are Giant”...
Finding Spokespeople Interested in Collaboration as well as Compensation is Key to Social Media Success, Nate Houghteling, Co-Founder and Executive Producer at Portal A, to Tell MAC Summit, October 22-23 Capitol Communicator October 20, 2020 B to C, Marketing, Top Center SponsoredOne of the keys to successfully motivating those on social media is to find a spokesperson that is interested in collaboration as well as compensation, Nate Houghteling, co-founder and Executive Producer at...
Marketing Involving Covid-19 Can “Harm the Brand,” States Adweek Story Capitol Communicator October 19, 2020 B to C, Coronavirus, Marketing, Top Center SponsoredReal Talk Insights conducted a study looking at how people are responding to ads that include Covid-19-related messaging, reports Adweek, and more than 60% of those responding "felt it was still great to see...
