Measuring ROI: The Dance of Digital Marketing (Part 2) Sponsored January 20, 2020 Agency, B to C, Marketing, Upper Left SponsoredBy Pieter Bickford, Marketing Executive, HighRock “Traditional marketing” doesn’t exist anymore, at least not in the way we’ve always talked about it. Digital marketing now encompasses the ads,...
Brand Digital Publishing Compliance: Business and Legal Affairs Considerations Sponsored January 16, 2020 Advertising, B to C, Bottom Left Sponsored, Marketing- ADVERTISEMENT - ATTORNEY ADVERTISING NOTICE. The contents of this article, and the accompanying articles of this five-article set, are: (i) attorney advertisements, (ii) designed and provided for general...
Under Armour Launches Brand Campaign Focusing on Overcoming Adversity Capitol Communicator January 16, 2020 B to C, Top Right SponsoredBaltimore-based Under Armour unveiled a new brand campaign with a theme of overcoming adversity, debuting “The Only Way Is Through" during a summit of athletes, trainers, social media “influencers”...
Google to End Support for Third-Party Cookies, Often Added by Advertisers and Ad Networks Capitol Communicator January 15, 2020 Advertising, B to C, Top Center SponsoredGoogle plans to end support for third-party cookies, which fuel much of the digital advertising ecosystem, in its Chrome browser within two years, reports CNBC, which added that "cookies are small pieces of...
CES Show Dazzles, but Networking and Receptions are Where Business Happens! Sponsored January 13, 2020 B to B, B to C, Insights, Top Center SponsoredBy Mike Smith, shown above, SVP of PR, Yes& In just the blink of an eye, the future is here. Artificial intelligence will be driving our everyday lives, autonomous vehicles will soon be platooning...
MDB Announces Online Launch of “Roy Rogers’ General Store®” MDB Communications January 13, 2020 Agency, B to C, Bottom Left SponsoredMDB Communications announced the launch of the RoyRogersGeneralStore.com, an online store featuring a variety of merchandise boasting the legendary quick-service brand’s logo, western motifs and some of the...
PenFed Credit Union Rolls Out “Better Together” Integrated Marketing Campaign Capitol Communicator January 6, 2020 Advertising, Agency, B to C, Upper Left SponsoredPenFed Credit Union rolled out an integrated advertising campaign with the theme “Better Together.” The campaign, states a release, emphasizes McLean, Virginia-based PenFed’s unique blend of credit union...
Mitigating the Risks of Branding Through Social Media: Business and Legal Affairs Considerations Sponsored January 6, 2020 Advertising, B to C, Bottom Left Sponsored, Marketing, Social Media- ADVERTISEMENT - ATTORNEY ADVERTISING NOTICE. The contents of this article, and the accompanying articles of this five-article set, are: (i) attorney advertisements, (ii) designed and provided for general...
What’s Ahead in 2020? Here’s What We Heard from Readers Capitol Communicator December 31, 2019 B to B, B to C, B to G, Insights, Top Center SponsoredCapitol Communicator is reaching out to readers to see if they have a crystal ball that can predict what's ahead in 2020. We posted predictions from Ironmark, MDB Communications, RP3 Agency and Yes@ in...
Facebook to Use VR Data to Target Ads Capitol Communicator December 16, 2019 B to C, Insights, Social Media, Top Right SponsoredFacebook has notified consumers who use Oculus virtual reality headsets that it will collect their data from the gaming world and use it for advertising on the social network, reports Ad Age. "Facebook will...
