New Poll Reveals Cause Marketing Preferences Of Moms & Millennials Capitol Communicator April 14, 2018 B to C, Insights, Marketing For decades, retailers have raised billions of dollars for a variety of causes through donations at registers, including many children's causes. New research reveals strong preferences for specific...
Starbucks to Offer Free Unlimited Wi-Fi in Exchange for Your Email Address Capitol Communicator March 25, 2018 B to C, Digital, Top Center Sponsored You can access free Wi-Fi at Starbucks without even buying a beverage but, states MediaPost, "now there’s a price: Your email address. The coffee chain is trying out that requirement. "“Starbucks is...
Baltimore-Based Under Armour “Finding its Groove” on Snapchat Capitol Communicator March 8, 2018 Advertising, B to C, Social Media From virtual slam dunks to interactive mobile games, Baltimore-based Under Armour "is finding its groove on Snapchat", states Adweek, which added that within "the roster of brands continually testing new...
Honoring the Maryland Spirit: Innovative Technologies Bring Three Maryland Companies Together Len Sullivan March 7, 2018 Advertising, B to C, Bottom Left Sponsored, Design Sagamore Spirit had one goal when they began planning – to become the premier distiller of rye whiskey. However, entering a crowded whiskey market required not only a distinct product, but a distinct bottle....
Disney World and Perdue Chicken are “Most Loved Brands” Capitol Communicator February 19, 2018 B to C, Branding, Insights, Top Center Sponsored Disney World and Perdue Chicken are the “most loved brands,” offline and online respectively, based on positive conversations and referrals, according to Engagement Labs. According to a MediaPost post,...
Google Chrome To Block Ads On Sites That Don’t Comply With ‘Better Ads’ Capitol Communicator February 15, 2018 Advertising, B to C, Bottom Left Sponsored Google's Chrome ad blocker will block all ads served on sites that receive a failure notice if the publisher doesn't comply with the Better Ads Standards within 30 days, reports Media Post, which added that...
Consumer Activism Increasing and Companies Now Better Off Taking Controversial Stances on Issues Rather Than No Stance at All Capitol Communicator February 14, 2018 B to C, Insights, Top Center Sponsored New studies from Global Strategy Group and APCO Worldwide confirm that consumer activism is on the rise — so much so that companies are better off taking controversial stances on issues rather than doing...
Are Americans Falling Out of Love with the Box of Chocolates Shaped Like a Heart? Capitol Communicator February 13, 2018 B to C, Insights, Top Center Sponsored Valentine’s Day spending is up this year, according to data from the National Retail Federation, to $19.6 billion—about as much profit as AT&T made in its fourth quarter; about as much as the Senate is...
New Geico Preroll Ads Are An “Interrupt-a-Palooza” Capitol Communicator February 8, 2018 Advertising, B to C, Top Center Sponsored The Martin Agency in Richmond has done plenty of experiments with preroll ads for Geico, which is based in Chevy Chase, MD. According to Adweek, The Martin Agency has front-loading them with the...
“Alexa Loses Her Voice” Wins Super Bowl Ad Meter Capitol Communicator February 5, 2018 Advertising, B to C, Top Center Sponsored Alexa lost her voice but won the day in a funny, cameo-filled ad for Amazon’s Echo device. Ad Meter, presented by Kia and sponsored by Sprint, is a ranking of Super Bowl commercials based on consumer votes,...
