D.C. Metro System Running Audio Ads on Buses, and Metro Rail Riders May Hear Them in the Future Capitol Communicator November 28, 2018 Advertising, B to C With the D.C.-area Metro system needing to generate more money, the agency has begun playing ads on buses, reports The Washington Post, whichcadded that a "15-second Megabus ad is the only one to air since...
Producing Content Marketing That People Value Capitol Communicator September 25, 2018 B to B, B to C, Insights, Marketing Producing content that people value requires businesses to understand their customers' content preferences and concerns. These differ according to customers' intent, demographic indicators such as age, and...
iPhone May Be Branded As Premium Digital Wallet Capitol Communicator August 13, 2018 B to C, Insights Despite competition from Google, Samsung, PayPal, Venmo, Square, Stripe and other wallet providers, one research analyst expects Apple to benefit greatly from this growth trend, reports MediaPost, which added...
Facebook and National Urban League Join to Help Small-Business Owners Understand Online Tools Capitol Communicator August 3, 2018 B to C, Digital, Social Media Facebook is working with the National Urban League to bring training programs to several major cities, including D.C., to help small-business owners learn how to better market their businesses on digital...
Z-Burger Under Fire for Tweet that Juxtaposed Photo of Murdered American Journalist With Image of a Hamburger Capitol Communicator July 26, 2018 Advertising, B to C, Communications, Marketing, Top Center Sponsored DC-based chain Z-Burger has been criticized for a tweet that juxtaposed a photo of murdered American journalist James Foley awaiting execution by ISIS in 2014 with an image of a hamburger, reports...
Washington Nationals Name VIVA Creative as Agency of Record Capitol Communicator July 13, 2018 Agency, B to C, General VIVA Creative, based in Rockville, Md, announced they are the new Agency of Record for the Washington Nationals™. According to a release, the agency "began working with the Washington Nationals™ in...
Papa John’s Faces “PR Crisis”, States MediaPost’s Marketing Daily Capitol Communicator July 13, 2018 B to C, Bottom Left Sponsored, Insights, PR "From a PR standpoint, you would think it couldn’t get much worse than having to publicly ask neo-Nazis not to buy your products", reports MediaPost, which added that this was "the bizarre situation that...
Disrupting Your Next Conference or Meeting Event – Before Someone Else Does Capitol Communicator July 9, 2018 B to B, B to C, Bottom Left Sponsored, Events, Insights 1 Comment By Bob Mitchell With the increased proliferation and pervasiveness of messages and content across multiple platforms, the power, impact and influence of live events have only accelerated. Within the...
Scientific Anglers Proves Real Nerds Get All the Fish With Campaign Produced by Admirable Devil Capitol Communicator June 22, 2018 Agency, B to C, Bottom Left Sponsored, Campaign 1 Comment Scientific Anglers, Midland, MI, launched its latest fly line AMPLITUDE SMOOTH with AST PLUS technology. In a campaign to introduce the lines, Scientific Anglers tapped ad agency DC-based Admirable Devil...
#SeeHer Campaign: P&G Launches Initiatives to Boost Women in Advertising Capitol Communicator June 20, 2018 Advertising, B to C, Campaign Pointing to a Association of National Advertisers #SeeHer study that found that women and girls are inaccurately or negatively portrayed in 29% of ads and media programs and acknowledging that women are...
