Kevin Plank to Step Down as Under Armour CEO; Will Become “Brand Chief” Jeff Davis October 22, 2019 Advertising, B to C, Communications, Top Center SponsoredUnder Armour's chairman and CEO Kevin Plank will be stepping down from the position in January 2020, Under Armour officials announced. Plank, who has worked as CEO since founding the company in Maryland in...
Brands Engaging Younger Customers at Deeper Level Capitol Communicator October 21, 2019 B to C, Digital, InsightsMore Gen Zers and millennials are using their phones as a primary mobile viewing device, states Adweek, but, continued the post, "there are marked differences in their content viewing habits, according to...
Facebook Advertisers Focus on Video Capitol Communicator October 21, 2019 Advertising, B to C, Upper Left Sponsored, VideoFacebook advertisers can’t seem to get enough video, reports Digital News Daily, which noted that in the third quarter of 2019, Nanigans' advertising automation software found that "ad clients increased...
Design Army Launches “Eyes Say More than Words” Campaign for Georgetown Optician Capitol Communicator October 19, 2019 Advertising, B to C, Marketing, Top Center SponsoredThe Washington D.C.-based agency Design Army has established "a fabulously quirky history with the brand stretching back to the long-form ad, “Our Family Knows Glasses,” one of Adweek’s favorite...
The Big Three of Old School Marketing (Part 1) Sponsored October 18, 2019 Agency, B to C, Insights, Marketing, Top Right SponsoredBy Pieter Bickford Connecting with your audience is hard! How many times have you published new content to your website, channel, or feed to be met with no response? In my career as a broadcast journalist...
OH, THAT’S GOOD: Thinking Outside the Cereal Box Matt Smith October 16, 2019 Agency, B to C, Oh, That's Good, Upper Left SponsoredBy Matt Smith When I started this column in January of last year, my goal was to find and promote all the good work being created by agencies and their clients in our community, including work created by my...
Under Armour Trademark Lawsuit Claims Logo Was Copied Jeff Davis October 16, 2019 Advertising, B to CUnder Armour filed a trademark infringement lawsuit accusing an athletic apparel brand called HOTSUIT of copying the Baltimore brand’s famous logo, according to a story in The Baltimore...
The Martin Agency Releases Its First CarMax Campaign Capitol Communicator October 8, 2019 B to CThe Martin Agency released its first campaign for CarMax, since it landed the Richmond-based account in April. Called “The Way It Should Be,” the campaign includes two 60-second spots, Martin...
Significant Number of Retailers Face Significant Risk of Bankruptcy, States Retail Dive Phil Rabin October 7, 2019 B to B, B to C, Bottom Left Sponsored, InsightsSince the summer of 2017, when retail bankruptcies were reaching Great Recession-era levels, Retail Dive has compiled lists of distressed retailers potentially at risk of bankruptcy. For about the past year...
AARP and Getty Images Urge Agencies and Brands to Reject Stereotypes Associated with Aging Capitol Communicator September 24, 2019 B to C, Top Center SponsoredAARP, in collaboration with Getty Images, is urging agencies and brands to reject stereotypes associated with aging in media, reports MediaPost. The D.C.-based advocacy group is introducing the "Disrupt...
