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New Poll Reveals Cause Marketing Preferences Of Moms & Millennials

Capitol Communicator
April 14, 2018
B to C, Insights, Marketing
For decades, retailers have raised billions of dollars for a variety of causes through donations at registers, including many children's causes. New research reveals strong preferences for specific...

Starbucks to Offer Free Unlimited Wi-Fi in Exchange for Your Email Address

Capitol Communicator
March 25, 2018
B to C, Digital, Top Center Sponsored
You can access free Wi-Fi at Starbucks without even buying a beverage but, states MediaPost, "now there’s a price: Your email address. The coffee chain is trying out that requirement. "“Starbucks is...

Baltimore-Based Under Armour “Finding its Groove” on Snapchat

Capitol Communicator
March 8, 2018
Advertising, B to C, Social Media
From virtual slam dunks to interactive mobile games, Baltimore-based Under Armour "is finding its groove on Snapchat", states Adweek, which added that within "the roster of brands continually testing new...

Honoring the Maryland Spirit: Innovative Technologies Bring Three Maryland Companies Together

Len Sullivan
March 7, 2018
Advertising, B to C, Bottom Left Sponsored, Design
Sagamore Spirit had one goal when they began planning – to become the premier distiller of rye whiskey. However, entering a crowded whiskey market required not only a distinct product, but a distinct bottle....

Disney World and Perdue Chicken are “Most Loved Brands”

Capitol Communicator
February 19, 2018
B to C, Branding, Insights, Top Center Sponsored
Disney World and Perdue Chicken are the “most loved brands,” offline and online respectively, based on positive conversations and referrals, according to Engagement Labs. According to a MediaPost post,...

Google Chrome To Block Ads On Sites That Don’t Comply With ‘Better Ads’

Capitol Communicator
February 15, 2018
Advertising, B to C, Bottom Left Sponsored
Google's Chrome ad blocker will block all ads served on sites that receive a failure notice if the publisher doesn't comply with the Better Ads Standards within 30 days, reports Media Post, which added that...

Consumer Activism Increasing and Companies Now Better Off Taking Controversial Stances on Issues Rather Than No Stance at All

Capitol Communicator
February 14, 2018
B to C, Insights, Top Center Sponsored
New studies from Global Strategy Group and APCO Worldwide confirm that consumer activism is on the rise — so much so that companies are better off taking controversial stances on issues rather than doing...

Are Americans Falling Out of Love with the Box of Chocolates Shaped Like a Heart?

Capitol Communicator
February 13, 2018
B to C, Insights, Top Center Sponsored
Valentine’s Day spending is up this year, according to data from the National Retail Federation, to $19.6 billion—about as much profit as AT&T made in its fourth quarter; about as much as the Senate is...

New Geico Preroll Ads Are An “Interrupt-a-Palooza”

Capitol Communicator
February 8, 2018
Advertising, B to C, Top Center Sponsored
 The Martin Agency in Richmond has done plenty of experiments with preroll ads for Geico, which is based in Chevy Chase, MD.  According to Adweek, The Martin Agency has front-loading them with the...

“Alexa Loses Her Voice” Wins Super Bowl Ad Meter

Capitol Communicator
February 5, 2018
Advertising, B to C, Top Center Sponsored
Alexa lost her voice but won the day in a funny, cameo-filled ad for Amazon’s Echo device. Ad Meter, presented by Kia and sponsored by Sprint, is a ranking of Super Bowl commercials based on consumer votes,...
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Latest Events

  • Diverse Mix of Companies Attending Mid-Atlantic Marketing Summit

    Capitol Communicator
    April 20, 2018
  • Local Ad Spending in Baltimore-Washington Marketplace will be Focus of LOCAL IMPACT DC Conference on May 10

    Capitol Communicator
    April 16, 2018
  • See “Yavo” in Action at Mid-Atlantic Marketing Summit on April 26

    Capitol Communicator
    April 16, 2018
  • The Companies Attending MAMS

    Capitol Communicator
    April 14, 2018
  • Local Ad Spending in Baltimore-Washington Metro Area to Reach $7.9 Billion in 2018

    Capitol Communicator
    April 12, 2018

Latest Marketing

  • Diverse Mix of Companies Attending Mid-Atlantic Marketing Summit

    Capitol Communicator
    April 20, 2018
  • New Poll Reveals Cause Marketing Preferences Of Moms & Millennials

    Capitol Communicator
    April 14, 2018
  • AMA Baltimore Announces Winners of 33rd Annual Marketing Excellence Awards

    Jeff Davis
    March 16, 2018
  • Speakers Announced for Mid-Atlantic Marketing Summit DC on April 26

    Capitol Communicator
    March 13, 2018
  • Cision and MediaMath Partner to Give Brands a “Holistic View” of Their Customers

    Capitol Communicator
    March 8, 2018

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