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In its first campaign since announcing it was "shuttling the Aunt Jemima brand in February, PepsiCo’s Pearl Milling Company has launched an ad telling consumers that although the brand has changed its name, the taste is still the same," reports MediaPost. The ad, from...
Washington, DC tourism and hospitality partners launched a multi-channel advertising tourism campaign to attract domestic leisure visitors to the nation’s capital. “We want people to know that DC is open,” said Mayor Muriel E. Bowser. “It took many months of...
A new study finds "ample evidence of growing cynicism among consumers toward brands, including that 71% of people worldwide have grown tired of brands' "empty promises." In the U.S., consumers were a little more forgiving of brand promises, with 67% citing "empty"...
Together the two will serve the global association and corporate markets with unmatched community solutions. Higher Logic, the industry-leading engagement platform, announced its acquisition of Vanilla, a Canadian cloud-based community software company. The...
Destination DC (DDC), the official destination marketing organization for Washington, DC, and Events DC, the District's official convention and sports authority, have issued an RFP for creative services to create a multi-channel advertising recovery campaign aimed at...
By Dan Sweet, RP3 Agency Former U.S. Speaker of the House and legendary politician Tip O’Neill was fond of saying, “all politics is local.” He often said it to junior members in his caucus, advising them to always communicate to their constituents how their efforts...
Approximately one of three web users say companies shouldn't advertise next to news articles about COVID-19 deaths, as well as articles about police brutality and civil unrest, according to a new survey. According to MediaPost, the survey, conducted in November 2020...
RP3 Agency has produced holiday and winter TV spots for Giant Food. According to the Bethesda-based agency, the spots are "the latest iteration of the award-winning “The Little Things Are Giant” campaign, which we launched in 2018 for the leading mid-Atlantic grocery...
One of the keys to successfully motivating those on social media is to find a spokesperson that is interested in collaboration as well as compensation, Nate Houghteling, co-founder and Executive Producer at Portal A, will tell attendees at the MAC Summit, October...
Real Talk Insights conducted a study looking at how people are responding to ads that include Covid-19-related messaging, reports Adweek, and more than 60% of those responding "felt it was still great to see this type of response from brands, while more than half...
In its first campaign since announcing it was "shuttling the Aunt Jemima brand in February, PepsiCo’s Pearl Milling Company has launched an ad telling consumers that although the brand has changed its name, the taste is still the same," reports MediaPost. The ad, from...
Washington, DC tourism and hospitality partners launched a multi-channel advertising tourism campaign to attract domestic leisure visitors to the nation’s capital. “We want people to know that DC is open,” said Mayor Muriel E. Bowser. “It took many months of...
A new study finds "ample evidence of growing cynicism among consumers toward brands, including that 71% of people worldwide have grown tired of brands' "empty promises." In the U.S., consumers were a little more forgiving of brand promises, with 67% citing "empty"...
Together the two will serve the global association and corporate markets with unmatched community solutions. Higher Logic, the industry-leading engagement platform, announced its acquisition of Vanilla, a Canadian cloud-based community software company. The...
Destination DC (DDC), the official destination marketing organization for Washington, DC, and Events DC, the District's official convention and sports authority, have issued an RFP for creative services to create a multi-channel advertising recovery campaign aimed at...
By Dan Sweet, RP3 Agency Former U.S. Speaker of the House and legendary politician Tip O’Neill was fond of saying, “all politics is local.” He often said it to junior members in his caucus, advising them to always communicate to their constituents how their efforts...
Approximately one of three web users say companies shouldn't advertise next to news articles about COVID-19 deaths, as well as articles about police brutality and civil unrest, according to a new survey. According to MediaPost, the survey, conducted in November 2020...
RP3 Agency has produced holiday and winter TV spots for Giant Food. According to the Bethesda-based agency, the spots are "the latest iteration of the award-winning “The Little Things Are Giant” campaign, which we launched in 2018 for the leading mid-Atlantic grocery...
One of the keys to successfully motivating those on social media is to find a spokesperson that is interested in collaboration as well as compensation, Nate Houghteling, co-founder and Executive Producer at Portal A, will tell attendees at the MAC Summit, October...
Real Talk Insights conducted a study looking at how people are responding to ads that include Covid-19-related messaging, reports Adweek, and more than 60% of those responding "felt it was still great to see this type of response from brands, while more than half...
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