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Uncle Ben’s Becomes Ben’s Original

Uncle Ben’s Becomes Ben’s Original

Uncle Ben's has become Ben's Original. According to NPR, Mars, Incorporated, based in McLean, VA, is changing the rice brand's name, "which has faced criticism for racial stereotyping. It said the change signals "the brand's ambition to create a more inclusive future...

WFT Launches “No Name but TEAM” Ad Campaign

WFT Launches “No Name but TEAM” Ad Campaign

The Washington Football Team has launched a fan-focused ad campaign titled “No Name but TEAM” that will "highlight the organization’s full roster, marking the WFT’s first major creative work since dropping its former “Redskins” name nearly two months ago," reports...

How to Use Wikipedia to Communicate with Customers

How to Use Wikipedia to Communicate with Customers

If Wikipedia isn’t already a pillar of your marketing strategy, it should be.  Why?  For one, it almost always ranks in the top three on Google.  For another, it’s the second most visited website in the world.  That means it gets hundreds of millions of unique page...

Google Updates Auto-Delete Privacy Policies

Google Updates Auto-Delete Privacy Policies

Google tweaked its privacy policies to set data to automatically delete after 18 months for new accounts and will notify its billions of existing users that they can delete their data too, reports AdAge. AdAge adds that the change "builds on a policy the company made...

Uncle Ben’s Becomes Ben’s Original

Uncle Ben’s Becomes Ben’s Original

Uncle Ben's has become Ben's Original. According to NPR, Mars, Incorporated, based in McLean, VA, is changing the rice brand's name, "which has faced criticism for racial stereotyping. It said the change signals "the brand's ambition to create a more inclusive future...

WFT Launches “No Name but TEAM” Ad Campaign

WFT Launches “No Name but TEAM” Ad Campaign

The Washington Football Team has launched a fan-focused ad campaign titled “No Name but TEAM” that will "highlight the organization’s full roster, marking the WFT’s first major creative work since dropping its former “Redskins” name nearly two months ago," reports...

How to Use Wikipedia to Communicate with Customers

How to Use Wikipedia to Communicate with Customers

If Wikipedia isn’t already a pillar of your marketing strategy, it should be.  Why?  For one, it almost always ranks in the top three on Google.  For another, it’s the second most visited website in the world.  That means it gets hundreds of millions of unique page...

Google Updates Auto-Delete Privacy Policies

Google Updates Auto-Delete Privacy Policies

Google tweaked its privacy policies to set data to automatically delete after 18 months for new accounts and will notify its billions of existing users that they can delete their data too, reports AdAge. AdAge adds that the change "builds on a policy the company made...

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