Cade Martin Works with Barber Martin on Virginia Lottery Holiday Campaign Capitol Communicator December 21, 2018 B to C, Top Right SponsoredCade Martin, the award-winning photographer behind Capitol Communicator's "Up Close and Personal" profiles, worked on a holiday campaign with Barber Martin Agency for Virginia Lottery. According to...
D.C. Metro System Running Audio Ads on Buses, and Metro Rail Riders May Hear Them in the Future Capitol Communicator November 28, 2018 Advertising, B to CWith the D.C.-area Metro system needing to generate more money, the agency has begun playing ads on buses, reports The Washington Post, whichcadded that a "15-second Megabus ad is the only one to air since...
Producing Content Marketing That People Value Capitol Communicator September 25, 2018 B to B, B to C, Insights, MarketingProducing content that people value requires businesses to understand their customers' content preferences and concerns. These differ according to customers' intent, demographic indicators such as age, and...
iPhone May Be Branded As Premium Digital Wallet Capitol Communicator August 13, 2018 B to C, InsightsDespite competition from Google, Samsung, PayPal, Venmo, Square, Stripe and other wallet providers, one research analyst expects Apple to benefit greatly from this growth trend, reports MediaPost, which added...
Facebook and National Urban League Join to Help Small-Business Owners Understand Online Tools Capitol Communicator August 3, 2018 B to C, Digital, Social MediaFacebook is working with the National Urban League to bring training programs to several major cities, including D.C., to help small-business owners learn how to better market their businesses on digital...
Z-Burger Under Fire for Tweet that Juxtaposed Photo of Murdered American Journalist With Image of a Hamburger Capitol Communicator July 26, 2018 Advertising, B to C, Communications, Marketing, Top Center SponsoredDC-based chain Z-Burger has been criticized for a tweet that juxtaposed a photo of murdered American journalist James Foley awaiting execution by ISIS in 2014 with an image of a hamburger, reports...
Washington Nationals Name VIVA Creative as Agency of Record Capitol Communicator July 13, 2018 Agency, B to C, GeneralVIVA Creative, based in Rockville, Md, announced they are the new Agency of Record for the Washington Nationals™. According to a release, the agency "began working with the Washington Nationals™ in...
Papa John’s Faces “PR Crisis”, States MediaPost’s Marketing Daily Capitol Communicator July 13, 2018 B to C, Bottom Left Sponsored, Insights, PR"From a PR standpoint, you would think it couldn’t get much worse than having to publicly ask neo-Nazis not to buy your products", reports MediaPost, which added that this was "the bizarre situation that...
Disrupting Your Next Conference or Meeting Event – Before Someone Else Does Capitol Communicator July 9, 2018 B to B, B to C, Bottom Left Sponsored, Events, Insights1 CommentBy Bob Mitchell With the increased proliferation and pervasiveness of messages and content across multiple platforms, the power, impact and influence of live events have only accelerated. Within the...
Scientific Anglers Proves Real Nerds Get All the Fish With Campaign Produced by Admirable Devil Capitol Communicator June 22, 2018 Agency, B to C, Bottom Left Sponsored1 CommentScientific Anglers, Midland, MI, launched its latest fly line AMPLITUDE SMOOTH with AST PLUS technology. In a campaign to introduce the lines, Scientific Anglers tapped ad agency DC-based Admirable Devil...
