Survey Finds 40% Deleted Social Media Accounts Due to Privacy Concerns Capitol Communicator June 18, 2018 B to C, Insights, Social Media, UncategorizedThere is a serious lack of trust in social media such as Facebook and Twitter and consumers expect brands that advertise on such platforms to urgently find solutions, according to research published Monday,...
Pride and the Evolution of LGBTQ Marketing Joe Keenan June 18, 2018 Agency, B to C, Marketing, Top Center SponsoredWith Pride festivals and parades all around the world, June is a time for LGBTQ and allied people to celebrate community. For savvy marketers, June is also peak time to reach the LGBTQ consumer segment. ...
Discovery Expands Virginia Facility, Chooses Park Ave Address for 2019 Move to NY Capitol Communicator June 15, 2018 B to C, Communications, MediaSilver Spring, Maryland-based Discovery Communications has settled on 230 Park Ave. South for its new Manhattan headquarters, and will begin making the move late next year, reported WTOP. Discovery...
IAB Report Predicts Most People Will Watch World Cup on Smartphones With Free Ad-Supported Streaming Capitol Communicator June 14, 2018 Advertising, B to CMore than two-thirds (67%) of consumers globally have streamed live video content and 52 percent of that group prefer free, ad supported live streaming over subscription and a la carte services, according to...
BRANDS in #ALLCAPS MDB Communications June 13, 2018 Agency, B to C, Bottom Left Sponsored, Insights, MarketingLove is in the air in the #DMV! Yes, nothing brings people together more than a championship sports team. This was on full display during the Washington Capitals Stanley Cup Parade yesterday on Constitution...
WAMU Brings Back DCist, ‘Tweaking’ Where it Left Off Capitol Communicator June 11, 2018 B to C, MediaSeven months after local news outlet DCist abruptly shut down, the website officially relaunched today— and this time, its employees have a proper office, reported WAMU. “We don’t work in a...
Missing Types: Absent Letters, A, B and O, Highlight New American Red Cross Blood Drive Campaign Capitol Communicator June 11, 2018 Advertising, B to C, CommunicationsThe American Red Cross launched the Missing Types campaign, an international effort to encourage new blood donors, as well as donors who have not given in years, to give blood and to help ensure lifesaving...
DC Truth Initiative’s National Opioid Addiction Prevention Ads Meant to ‘Shock the Conscious’ Capitol Communicator June 8, 2018 Advertising, Agency, B to C, Insights, Top Center SponsoredA construction worker deliberately slams a door on his arm. Another young man grabs a hammer, takes three breaths, and brings it down on his hand. A young woman aims her car at wall of trash bins, unbuckles...
14 Million Facebook Posts May Have Gone Public By Mistake Capitol Communicator June 7, 2018 B to C, Social MediaFor a few days last month, FastCompany reported, a software bug caused 14 million Facebook users’ default setting for sharing content to be “public,” meaning that some of their posts intended to be...
A Single Minute on the Internet: Infographic Captures High Traffic Numbers Capitol Communicator June 5, 2018 B to C, Digital, Insights, Social MediaPeople in the U.S. use an average of nearly 2.658 million gigabytes of Internet data every minute, but on what? Data visualization company Domo answered that question, in infographic form, reported...
