B to C

By Pieter Bickford Connecting with your audience is hard! How many times have you published new content to your website, channel, or feed to be met with no response? In my career as a broadcast journalist...

By Matt Smith When I started this column in January of last year, my goal was to find and promote all the good work being created by agencies and their clients in our community, including work created by my...

Under Armour filed a trademark infringement lawsuit accusing an athletic apparel brand called HOTSUIT of copying the Baltimore brand’s famous logo, according to a story in The Baltimore...

The Martin Agency released its first campaign for CarMax, since it landed the Richmond-based account in April. Called “The Way It Should Be,” the campaign includes two 60-second spots, Martin...

Since the summer of 2017, when retail bankruptcies were reaching Great Recession-era levels, Retail Dive has compiled lists of distressed retailers potentially at risk of bankruptcy. For about the past year...

AARP, in collaboration with Getty Images, is urging agencies and brands to reject stereotypes associated with aging in media, reports MediaPost. The D.C.-based advocacy group is introducing the "Disrupt...

Monumental Sports & Entertainment (MSE) launched a new brand campaign themed, "Raise the game. Be Monumental," to raise awareness of the Monumental brand among fans and the broader D.C. business...

Baltimore boosters have launched “We Are Baltimore”, a website that, they say, will emphasize positive news about the city after President Donald Trump derided the municipality as a “rat and rodent...

By Greg Kihlström  We are living in an agile world. What started with technologists and marketers has spread across entire organizations, and didn’t stop there. Consumers are thinking agile as well....

The Washington Post announced the development of Zeus Insights which, it stated, is a "new thematic targeting technology that leverages first party data and machine learning to give brands and publishers...