Are You Sitting on Your Marketing Assets? Sponsored March 13, 2020 B to B, B to C, Marketing, Top Right SponsoredBy Yavuz Goncu, Director of 3D Technology, HighRock Marketing your business doesn’t always mean creating completely new assets. Chances are, some of your project files that are collecting either digital...
Old Navy Signs with The Martin Agency Capitol Communicator March 1, 2020 Agency, B to C, Richmond News, Top Center SponsoredAfter seven years with Chandelier Creative, Old Navy is switching up its roster, reports AdAge, which added that the Gap Inc.-owned brand has brought on The Martin Agency, which is based in Richmond, as...
3D or Photo: Which is Right for Your New Product Launch? Sponsored February 25, 2020 B to C, Bottom Left Sponsored, DesignBy Pieter Bickford, Marketing Executive, HighRock When deciding how to unveil and market a new product, business owners are a lot like Hollywood directors and producers shooting a movie. Business owners...
Under Armour Adds a Chief Experience Officer Jeffrey Davis February 7, 2020 B to C, Communications, People, Upper Left SponsoredUnder Armour, Inc. announces that Paul Fipps has been named Chief Experience Officer (CXO), a newly created position, reporting directly to President and Chief Executive Officer Patrik Frisk, who also named...
Merkle Launches Promotion and Loyalty Solutions Division Capitol Communicator February 6, 2020 Agency, B to C, Bottom Left SponsoredMerkle, technology-enabled, data-driven performance marketing agency, today announced the launch of its new Promotion and Loyalty Solutions division. Committed to global leadership in loyalty marketing, the...
Sierra Nevada Brewing Company Adds Admirable Devil to 2020 Ad Duties Sponsored January 24, 2020 Agency, B to C, Top Right Sponsored2 CommentsSierra Nevada Brewing Co., has assigned advertising duties to Admirable Devil after a competitive pitch lead by the in-house marketing team. The Washington, D.C.- based advertising agency will create and...
The End of Mr. Peanut is the End of an Era Capitol Communicator January 24, 2020 Advertising, Agency, B to CSPOILER ALERT: In an advertisement for Planters that will air during the upcoming Super Bowl, Mr. Peanut dies while saving actor Wesley Snipes and comedian Matt Walsh. The trio is hanging precariously from...
Research Predicts Americans to Consume 1.4 Billion Chicken Wings During Super Bowl LIV Capitol Communicator January 23, 2020 B to C, Insights, Upper Left SponsoredThe National Chicken Council (NCC), based in Washington, D.C., released its annual Chicken Wing Report, which states that Americans are expected to consume a record-breaking 1.4 billion chicken wings...
Marketer Engagements of Endorsers/Influencers: Business and Legal Affairs Considerations Sponsored January 21, 2020 Advertising, B to C, Bottom Left Sponsored, Marketing- ADVERTISEMENT - ATTORNEY ADVERTISING NOTICE. The contents of this article, and the accompanying articles of this five-article set, are: (i) attorney advertisements, (ii) designed and provided for general...
Measuring ROI: The Dance of Digital Marketing (Part 2) Sponsored January 20, 2020 Agency, B to C, Marketing, Upper Left SponsoredBy Pieter Bickford, Marketing Executive, HighRock “Traditional marketing” doesn’t exist anymore, at least not in the way we’ve always talked about it. Digital marketing now encompasses the ads,...
