Washington Nationals Name VIVA Creative as Agency of Record Capitol Communicator July 13, 2018 Agency, B to C, GeneralVIVA Creative, based in Rockville, Md, announced they are the new Agency of Record for the Washington Nationals™. According to a release, the agency "began working with the Washington Nationals™ in...
Papa John’s Faces “PR Crisis”, States MediaPost’s Marketing Daily Capitol Communicator July 13, 2018 B to C, Bottom Left Sponsored, Insights, PR"From a PR standpoint, you would think it couldn’t get much worse than having to publicly ask neo-Nazis not to buy your products", reports MediaPost, which added that this was "the bizarre situation that...
Disrupting Your Next Conference or Meeting Event – Before Someone Else Does Capitol Communicator July 9, 2018 B to B, B to C, Bottom Left Sponsored, Events, Insights1 CommentBy Bob Mitchell With the increased proliferation and pervasiveness of messages and content across multiple platforms, the power, impact and influence of live events have only accelerated. Within the...
Scientific Anglers Proves Real Nerds Get All the Fish With Campaign Produced by Admirable Devil Capitol Communicator June 22, 2018 Agency, B to C, Bottom Left Sponsored1 CommentScientific Anglers, Midland, MI, launched its latest fly line AMPLITUDE SMOOTH with AST PLUS technology. In a campaign to introduce the lines, Scientific Anglers tapped ad agency DC-based Admirable Devil...
#SeeHer Campaign: P&G Launches Initiatives to Boost Women in Advertising Capitol Communicator June 20, 2018 Advertising, B to CPointing to a Association of National Advertisers #SeeHer study that found that women and girls are inaccurately or negatively portrayed in 29% of ads and media programs and acknowledging that women are...
U.S. Newspapers Continue Decline Trend, Even with Upsurge in Online Audiences for Some, Pew Reports Capitol Communicator June 19, 2018 B to C, Digital, Top Center SponsoredPew Research Center released a "State of the News Media" report that shows an industry still in decline for both audience and income levels, even with the growth of website traffic. The estimated total U.S....
Survey Finds 40% Deleted Social Media Accounts Due to Privacy Concerns Capitol Communicator June 18, 2018 B to C, Insights, Social Media, UncategorizedThere is a serious lack of trust in social media such as Facebook and Twitter and consumers expect brands that advertise on such platforms to urgently find solutions, according to research published Monday,...
Pride and the Evolution of LGBTQ Marketing Joe Keenan June 18, 2018 Agency, B to C, Marketing, Top Center SponsoredWith Pride festivals and parades all around the world, June is a time for LGBTQ and allied people to celebrate community. For savvy marketers, June is also peak time to reach the LGBTQ consumer segment. ...
Discovery Expands Virginia Facility, Chooses Park Ave Address for 2019 Move to NY Capitol Communicator June 15, 2018 B to C, Communications, MediaSilver Spring, Maryland-based Discovery Communications has settled on 230 Park Ave. South for its new Manhattan headquarters, and will begin making the move late next year, reported WTOP. Discovery...
IAB Report Predicts Most People Will Watch World Cup on Smartphones With Free Ad-Supported Streaming Capitol Communicator June 14, 2018 Advertising, B to CMore than two-thirds (67%) of consumers globally have streamed live video content and 52 percent of that group prefer free, ad supported live streaming over subscription and a la carte services, according to...
