Americans Focusing on Companies’ Behavior During COVID-19 Crisis Capitol Communicator April 9, 2020 B to C, Coronavirus, Top Center SponsoredFTI Consulting, Inc., announced the results of a new U.S. national survey, titled Shifting Expectation, that finds Americans are attuned to how companies are behaving during the global COVID-19 pandemic. FTI...
Tom Ford’s Steps for Looking Good on a Video Conference Capitol Communicator April 8, 2020 Advertising, B to B, B to C, Bottom Left Sponsored, Coronavirus, VideoThe New York Times published the following four steps for looking good on a video conference that were provided to Mauren Dowd by Tom Ford. Illustrations are by Tracy Ma. Capitol Commnuicator knows that a lot...
Edelman: “Brands Should Find Solutions Instead of Selling Passion or Image” Capitol Communicator April 3, 2020 B to C, Coronavirus, Top Center SponsoredBy Richard Edelman, CEO, Edelman Edelman has just conducted a 12-market study on the critical role brands are expected to play during the coronavirus pandemic, completed on March 26. We interviewed 12,000...
Admirable Devil Campaign Introduces Quantic to Drive MBA Enrollment After Rebrand Sponsored April 2, 2020 Agency, B to C, Bottom Left SponsoredSince 2013, Quantic School of Business and Technology has reimagined business education. Developed by several early executives at Rosetta Stone, Quantic brings the MBA curriculum to the modern era, with...
What Consumers Think of Brands Right Now MDB Communications March 30, 2020 Agency, B to C, Coronavirus, Top Center SponsoredBy Cary Hatch, CEO of MDB Communications In a real-time survey conducted during the pandemic, 1,000 consumers were asked how they felt about brands. You may be surprised at the results. For...
“Open for Delivery” is Theme of New DoorDash Campaign by The Martin Agency Capitol Communicator March 27, 2020 Agency, B to C, Coronavirus, Richmond News, Top Center SponsoredAs the coronavirus outbreak continues to alter the world as we know it, Richmond area ad agencies are rolling out new work that’s playing a part in the response, while also adjusting how they reflect a...
An Inside Look at Creative Rob Whittle March 23, 2020 Agency, B to C, Bottom Left Sponsored, VideoBy Robert Whittle, chairman and CEO at Williams Whittle The business world is full of professionals, some of whom do brilliant work, which is almost always appreciated by their clients, but not by the...
Marketing in the Time of COVID-19 Guest Columnist March 19, 2020 Agency, B to B, B to C, Bottom Left Sponsored, CoronavirusBy Bluetext “Should we be marketing right now?” That’s the question a client asked for the first time the day before the COVID-19 pandemic was declared a national emergency by the federal...
To Air or Not to Air? Sponsored March 17, 2020 Advertising, Agency, B to C, Bottom Left Sponsored, Coronavirus, Richmond NewsBy Donna Spurrier The big question right now, OK probably not THE big question right now but A big question right now for advertisers is whether or not to let your media campaigns run. I would say that...
Are You Sitting on Your Marketing Assets? Sponsored March 13, 2020 B to B, B to C, Marketing, Top Right SponsoredBy Yavuz Goncu, Director of 3D Technology, HighRock Marketing your business doesn’t always mean creating completely new assets. Chances are, some of your project files that are collecting either digital...
