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‘Eskimo Pie’ to be Renamed by End of Year

‘Eskimo Pie’ to be Renamed by End of Year

Dreyer’s Grand Ice Cream, which owns the 'Eskimo Pie' dessert, said it would be changing the product’s brand name and marketing. “We are committed to being a part of the solution on racial equality, and recognize the term is inappropriate,” Elizabell Marquez, head of...

Direct Mail Is “Force Multiplier” for Multichannel Marketing

Direct Mail Is “Force Multiplier” for Multichannel Marketing

New research puts numbers to what marketers already know: direct mail ROI rises dramatically when direct mail is used as part of an integrated, multichannel marketing campaign. According to new research, response rates from direct mail campaigns increase 41% when used...

People Remaining Loyal to Local During COVID-19

People Remaining Loyal to Local During COVID-19

Despite the increase of online orders since the COVID-19 pandemic began, findings from a recent Nextdoor survey suggest there is a movement to improve neighborhoods and save local businesses — local restaurants, local grocery stores, local pet supplies and other local...

LinkedIn Adds Two Features

LinkedIn Adds Two Features

With a large part of the working world doing jobs from home when possible these days, the focus right now is on how best to recreate the atmosphere of an office virtually, and how to replicate online essential work that used to be done in person, reports TechCrunch....

‘Eskimo Pie’ to be Renamed by End of Year

‘Eskimo Pie’ to be Renamed by End of Year

Dreyer’s Grand Ice Cream, which owns the 'Eskimo Pie' dessert, said it would be changing the product’s brand name and marketing. “We are committed to being a part of the solution on racial equality, and recognize the term is inappropriate,” Elizabell Marquez, head of...

Direct Mail Is “Force Multiplier” for Multichannel Marketing

Direct Mail Is “Force Multiplier” for Multichannel Marketing

New research puts numbers to what marketers already know: direct mail ROI rises dramatically when direct mail is used as part of an integrated, multichannel marketing campaign. According to new research, response rates from direct mail campaigns increase 41% when used...

People Remaining Loyal to Local During COVID-19

People Remaining Loyal to Local During COVID-19

Despite the increase of online orders since the COVID-19 pandemic began, findings from a recent Nextdoor survey suggest there is a movement to improve neighborhoods and save local businesses — local restaurants, local grocery stores, local pet supplies and other local...

LinkedIn Adds Two Features

LinkedIn Adds Two Features

With a large part of the working world doing jobs from home when possible these days, the focus right now is on how best to recreate the atmosphere of an office virtually, and how to replicate online essential work that used to be done in person, reports TechCrunch....

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