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The Federal Trade Commission voted to approve a roughly $5 billion settlement with Facebook Inc. over a long-running probe into the tech giant’s privacy missteps, according to  the Wall Street...

Ithaca College was named the champion of American Advertising Federation (AAF)’s 2019 National Student Advertising Competition (NSAC) by this year’s corporate sponsor and world’s largest hot dog...

Choice Hotels, Rockville, MD, is launching a new nationwide, multi-media campaign, “Our Business is You," that, states Choice Hotels, "leverages the consumer truth that "business" can be defined...

Roy Rogers® Restaurants selected MDB Communications as its agency of record. MDB will provide account planning and strategy, creative services and media planning for the iconic 50-year-old brand, building off...

YouTube is one of the pioneers of the six-second ad format, launching the six-second “bumper” ad in 2016, reports Digital News Daily, which added that "new research from the advertising...

Open up the latest issue of The Drake magazine or visit the popular online fly fishing blog, Moldy Chum, both irreverent bibles for trout bums and fly fishing fanatics, and you’re likely to find a lot of...

Half of consumers follow a brand to learn about new products and services, while 48% of consumers follow brands on social to be entertained, according to a new report by Sprout Social, reports Agency...

Facebook really wants people to keep wishing each other a happy birthday on the social network, reports CNN, so it's launching Birthday Stories that will let people post images, videos or digital cards to...

By Martha Boudreau Until fairly recently, most technology companies put the 50-plus population well behind millennials in their marketing plans.  Fortunately for those companies, they realize the power of...

RMR & Associates, Inc. (RMR) announced that the direct response TV advertising campaign it planned and implemented for its client, House Buyers of America, Inc. (House Buyers), has been a critical...