#SeeHer Campaign: P&G Launches Initiatives to Boost Women in Advertising Capitol Communicator June 20, 2018 Advertising, B to CPointing to a Association of National Advertisers #SeeHer study that found that women and girls are inaccurately or negatively portrayed in 29% of ads and media programs and acknowledging that women are...
U.S. Newspapers Continue Decline Trend, Even with Upsurge in Online Audiences for Some, Pew Reports Capitol Communicator June 19, 2018 B to C, Digital, Top Center SponsoredPew Research Center released a "State of the News Media" report that shows an industry still in decline for both audience and income levels, even with the growth of website traffic. The estimated total U.S....
Survey Finds 40% Deleted Social Media Accounts Due to Privacy Concerns Capitol Communicator June 18, 2018 B to C, Insights, Social Media, UncategorizedThere is a serious lack of trust in social media such as Facebook and Twitter and consumers expect brands that advertise on such platforms to urgently find solutions, according to research published Monday,...
Pride and the Evolution of LGBTQ Marketing Joe Keenan June 18, 2018 Agency, B to C, Marketing, Top Center SponsoredWith Pride festivals and parades all around the world, June is a time for LGBTQ and allied people to celebrate community. For savvy marketers, June is also peak time to reach the LGBTQ consumer segment. ...
Discovery Expands Virginia Facility, Chooses Park Ave Address for 2019 Move to NY Capitol Communicator June 15, 2018 B to C, Communications, MediaSilver Spring, Maryland-based Discovery Communications has settled on 230 Park Ave. South for its new Manhattan headquarters, and will begin making the move late next year, reported WTOP. Discovery...
IAB Report Predicts Most People Will Watch World Cup on Smartphones With Free Ad-Supported Streaming Capitol Communicator June 14, 2018 Advertising, B to CMore than two-thirds (67%) of consumers globally have streamed live video content and 52 percent of that group prefer free, ad supported live streaming over subscription and a la carte services, according to...
BRANDS in #ALLCAPS MDB Communications June 13, 2018 Agency, B to C, Bottom Left Sponsored, Insights, MarketingLove is in the air in the #DMV! Yes, nothing brings people together more than a championship sports team. This was on full display during the Washington Capitals Stanley Cup Parade yesterday on Constitution...
WAMU Brings Back DCist, ‘Tweaking’ Where it Left Off Capitol Communicator June 11, 2018 B to C, MediaSeven months after local news outlet DCist abruptly shut down, the website officially relaunched today— and this time, its employees have a proper office, reported WAMU. “We don’t work in a...
Missing Types: Absent Letters, A, B and O, Highlight New American Red Cross Blood Drive Campaign Capitol Communicator June 11, 2018 Advertising, B to C, CommunicationsThe American Red Cross launched the Missing Types campaign, an international effort to encourage new blood donors, as well as donors who have not given in years, to give blood and to help ensure lifesaving...
DC Truth Initiative’s National Opioid Addiction Prevention Ads Meant to ‘Shock the Conscious’ Capitol Communicator June 8, 2018 Advertising, Agency, B to C, Insights, Top Center SponsoredA construction worker deliberately slams a door on his arm. Another young man grabs a hammer, takes three breaths, and brings it down on his hand. A young woman aims her car at wall of trash bins, unbuckles...
