Honoring the Maryland Spirit: Innovative Technologies Bring Three Maryland Companies Together Len Sullivan March 7, 2018 Advertising, B to C, Bottom Left Sponsored, DesignSagamore Spirit had one goal when they began planning – to become the premier distiller of rye whiskey. However, entering a crowded whiskey market required not only a distinct product, but a distinct bottle....
Disney World and Perdue Chicken are “Most Loved Brands” Capitol Communicator February 19, 2018 B to C, Insights, Top Center SponsoredDisney World and Perdue Chicken are the “most loved brands,” offline and online respectively, based on positive conversations and referrals, according to Engagement Labs. According to a MediaPost post,...
Google Chrome To Block Ads On Sites That Don’t Comply With ‘Better Ads’ Capitol Communicator February 15, 2018 Advertising, B to C, Bottom Left SponsoredGoogle's Chrome ad blocker will block all ads served on sites that receive a failure notice if the publisher doesn't comply with the Better Ads Standards within 30 days, reports Media Post, which added that...
Consumer Activism Increasing and Companies Now Better Off Taking Controversial Stances on Issues Rather Than No Stance at All Capitol Communicator February 14, 2018 B to C, Insights, Top Center SponsoredNew studies from Global Strategy Group and APCO Worldwide confirm that consumer activism is on the rise — so much so that companies are better off taking controversial stances on issues rather than doing...
Are Americans Falling Out of Love with the Box of Chocolates Shaped Like a Heart? Capitol Communicator February 13, 2018 B to C, Insights, Top Center SponsoredValentine’s Day spending is up this year, according to data from the National Retail Federation, to $19.6 billion—about as much profit as AT&T made in its fourth quarter; about as much as the Senate is...
New Geico Preroll Ads Are An “Interrupt-a-Palooza” Capitol Communicator February 8, 2018 Advertising, B to C, Top Center Sponsored The Martin Agency in Richmond has done plenty of experiments with preroll ads for Geico, which is based in Chevy Chase, MD. According to Adweek, The Martin Agency has front-loading them with the...
“Alexa Loses Her Voice” Wins Super Bowl Ad Meter Capitol Communicator February 5, 2018 Advertising, B to C, Top Center SponsoredAlexa lost her voice but won the day in a funny, cameo-filled ad for Amazon’s Echo device. Ad Meter, presented by Kia and sponsored by Sprint, is a ranking of Super Bowl commercials based on consumer votes,...
Tech Innovations from CES 2018 Billy Twigg January 16, 2018 B to C, Digital, Events, InsightsI was at CES 2018 in Las Vegas last week, and saw thousands of new tech tools, toys, devices, and services being introduced and promoted. There are too many cool, interesting and intriguing new products to...
CVS Cracks Down on Photo-Manipulation of Beauty Imagery in Marketing Materials Capitol Communicator January 16, 2018 Advertising, B to C, Insights, Top Center SponsoredCVS Health Corp. will stop “materially” altering the beauty imagery in its marketing materials that appear in its stores and on its websites and social media channels, reports the Wall Street Journal,...
Adweek Posts Its 10 Best Ads of 2017 Capitol Communicator January 11, 2018 Advertising, B to C, Communications, Top Center SponsoredAccording to Adweek, its 10 best ads of 2017 "tackled plenty of challenging themes—among them, journalism and politics; race and bias; and social causes including anti-bullying and gender equality. The list...
