B to C

 The Martin Agency in Richmond has done plenty of experiments with preroll ads for Geico, which is based in Chevy Chase, MD.  According to Adweek, The Martin Agency has front-loading them with the...

Alexa lost her voice but won the day in a funny, cameo-filled ad for Amazon’s Echo device. Ad Meter, presented by Kia and sponsored by Sprint, is a ranking of Super Bowl commercials based on consumer votes,...

I was at CES 2018 in Las Vegas last week, and saw thousands of new tech tools, toys, devices, and services being introduced and promoted. There are too many cool, interesting and intriguing new products to...

CVS Health Corp. will stop “materially” altering the beauty imagery in its marketing materials that appear in its stores and on its websites and social media channels, reports the Wall Street Journal,...

According to Adweek, its 10 best ads of 2017 "tackled plenty of challenging themes—among them, journalism and politics; race and bias; and social causes including anti-bullying and gender equality. The list...

Under Armour announced two additions to its senior management team, including a new head of global corporate communications. Kelley McCormick, left, will join Under Armour in a newly created position as...

Changing course, Facebook will test pre-roll ads in front of videos streamed in its Watch service, reports MediaPost, which added that the decision -- first reported by AdAge -- "comes just months after...

The New York Times, seeking to amass more paid subscriptions in an era of non-stop, must-read headlines, is halving the number of articles available for free on digital platforms each month, reports Ad Age,...

YouTube has begun purging the site of channels and videos it deems predatory or non-family friendly, resulting in some channels with millions of subscribers and views going dark, reports Deadline, which added...

Integrated marketing agency, The Cyphers Agency, has promoted the benefits of grain foods for healthy aging on behalf of their client, the Grain Foods Foundation (GFF). In partnership with The Ginger...