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Former Under Armour SVP Diane Pelkey Joins Chewy

Former Under Armour SVP Diane Pelkey Joins Chewy

Diane Pelkey, the former long-time SVP of communications at Under Armour, has been appointed head of communications and PR at online pet products retailer Chewy, Inc. Pelkey began her career with the adidas Group as director of communications, followed by Reebok from...

What Consumers Think of Brands Right Now

What Consumers Think of Brands Right Now

By Cary Hatch, CEO of MDB Communications In a real-time survey conducted during the pandemic, 1,000 consumers were asked how they felt about brands.  You may be surprised at the results.  For example: - 43% said it’s reassuring to hear from brands they know and trust....

An Inside Look at Creative

An Inside Look at Creative

By Robert Whittle, chairman and CEO at Williams Whittle The business world is full of professionals, some of whom do brilliant work, which is almost always appreciated by their clients, but not by the public at large. The doctor with a sharp diagnosis; the lawyer with...

Marketing in the Time of COVID-19

Marketing in the Time of COVID-19

By Bluetext “Should we be marketing right now?” That’s the question a client asked for the first time the day before the COVID-19 pandemic was declared a national emergency by the federal government. Since then, we’ve gotten the same question in some form by most...

To Air or Not to Air?

To Air or Not to Air?

By Donna Spurrier The big question right now, OK probably not THE big question right now but A big question right now for advertisers is whether or not to let your media campaigns run. I would say that really depends on what your message is. For brands that are...

Former Under Armour SVP Diane Pelkey Joins Chewy

Former Under Armour SVP Diane Pelkey Joins Chewy

Diane Pelkey, the former long-time SVP of communications at Under Armour, has been appointed head of communications and PR at online pet products retailer Chewy, Inc. Pelkey began her career with the adidas Group as director of communications, followed by Reebok from...

What Consumers Think of Brands Right Now

What Consumers Think of Brands Right Now

By Cary Hatch, CEO of MDB Communications In a real-time survey conducted during the pandemic, 1,000 consumers were asked how they felt about brands.  You may be surprised at the results.  For example: - 43% said it’s reassuring to hear from brands they know and trust....

An Inside Look at Creative

An Inside Look at Creative

By Robert Whittle, chairman and CEO at Williams Whittle The business world is full of professionals, some of whom do brilliant work, which is almost always appreciated by their clients, but not by the public at large. The doctor with a sharp diagnosis; the lawyer with...

Marketing in the Time of COVID-19

Marketing in the Time of COVID-19

By Bluetext “Should we be marketing right now?” That’s the question a client asked for the first time the day before the COVID-19 pandemic was declared a national emergency by the federal government. Since then, we’ve gotten the same question in some form by most...

To Air or Not to Air?

To Air or Not to Air?

By Donna Spurrier The big question right now, OK probably not THE big question right now but A big question right now for advertisers is whether or not to let your media campaigns run. I would say that really depends on what your message is. For brands that are...

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