Diane Pelkey, the former long-time SVP of communications at Under Armour, has been appointed head of communications and PR at online pet products retailer Chewy, Inc. Pelkey began her career with the adidas Group as director of communications, followed by Reebok from...
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Americans Focusing on Companies’ Behavior During COVID-19 Crisis
FTI Consulting, Inc., announced the results of a new U.S. national survey, titled Shifting Expectation, that finds Americans are attuned to how companies are behaving during the global COVID-19 pandemic. FTI Consulting's news release on their survey follows:...
Tom Ford’s Steps for Looking Good on a Video Conference
The New York Times published the following four steps for looking good on a video conference that were provided to Mauren Dowd by Tom Ford. Illustrations are by Tracy Ma. Capitol Commnuicator knows that a lot of you maybe struggling a little to have to be on video...
Edelman: “Brands Should Find Solutions Instead of Selling Passion or Image”
By Richard Edelman, CEO, Edelman Edelman has just conducted a 12-market study on the critical role brands are expected to play during the coronavirus pandemic, completed on March 26. We interviewed 12,000 people in Brazil, Canada, China, France, Germany, India, Italy,...
Admirable Devil Campaign Introduces Quantic to Drive MBA Enrollment After Rebrand
Since 2013, Quantic School of Business and Technology has reimagined business education. Developed by several early executives at Rosetta Stone, Quantic brings the MBA curriculum to the modern era, with rigorous lessons optimized for a global, mobile world. After a...
What Consumers Think of Brands Right Now
By Cary Hatch, CEO of MDB Communications In a real-time survey conducted during the pandemic, 1,000 consumers were asked how they felt about brands. You may be surprised at the results. For example: - 43% said it’s reassuring to hear from brands they know and trust....
“Open for Delivery” is Theme of New DoorDash Campaign by The Martin Agency
As the coronavirus outbreak continues to alter the world as we know it, Richmond area ad agencies are rolling out new work that’s playing a part in the response, while also adjusting how they reflect a societal landscape that is changing by the day, reports Richmond...
An Inside Look at Creative
By Robert Whittle, chairman and CEO at Williams Whittle The business world is full of professionals, some of whom do brilliant work, which is almost always appreciated by their clients, but not by the public at large. The doctor with a sharp diagnosis; the lawyer with...
Marketing in the Time of COVID-19
By Bluetext “Should we be marketing right now?” That’s the question a client asked for the first time the day before the COVID-19 pandemic was declared a national emergency by the federal government. Since then, we’ve gotten the same question in some form by most...
To Air or Not to Air?
By Donna Spurrier The big question right now, OK probably not THE big question right now but A big question right now for advertisers is whether or not to let your media campaigns run. I would say that really depends on what your message is. For brands that are...
Former Under Armour SVP Diane Pelkey Joins Chewy
Diane Pelkey, the former long-time SVP of communications at Under Armour, has been appointed head of communications and PR at online pet products retailer Chewy, Inc. Pelkey began her career with the adidas Group as director of communications, followed by Reebok from...
Americans Focusing on Companies’ Behavior During COVID-19 Crisis
FTI Consulting, Inc., announced the results of a new U.S. national survey, titled Shifting Expectation, that finds Americans are attuned to how companies are behaving during the global COVID-19 pandemic. FTI Consulting's news release on their survey follows:...
Tom Ford’s Steps for Looking Good on a Video Conference
The New York Times published the following four steps for looking good on a video conference that were provided to Mauren Dowd by Tom Ford. Illustrations are by Tracy Ma. Capitol Commnuicator knows that a lot of you maybe struggling a little to have to be on video...
Edelman: “Brands Should Find Solutions Instead of Selling Passion or Image”
By Richard Edelman, CEO, Edelman Edelman has just conducted a 12-market study on the critical role brands are expected to play during the coronavirus pandemic, completed on March 26. We interviewed 12,000 people in Brazil, Canada, China, France, Germany, India, Italy,...
Admirable Devil Campaign Introduces Quantic to Drive MBA Enrollment After Rebrand
Since 2013, Quantic School of Business and Technology has reimagined business education. Developed by several early executives at Rosetta Stone, Quantic brings the MBA curriculum to the modern era, with rigorous lessons optimized for a global, mobile world. After a...
What Consumers Think of Brands Right Now
By Cary Hatch, CEO of MDB Communications In a real-time survey conducted during the pandemic, 1,000 consumers were asked how they felt about brands. You may be surprised at the results. For example: - 43% said it’s reassuring to hear from brands they know and trust....
“Open for Delivery” is Theme of New DoorDash Campaign by The Martin Agency
As the coronavirus outbreak continues to alter the world as we know it, Richmond area ad agencies are rolling out new work that’s playing a part in the response, while also adjusting how they reflect a societal landscape that is changing by the day, reports Richmond...
An Inside Look at Creative
By Robert Whittle, chairman and CEO at Williams Whittle The business world is full of professionals, some of whom do brilliant work, which is almost always appreciated by their clients, but not by the public at large. The doctor with a sharp diagnosis; the lawyer with...
Marketing in the Time of COVID-19
By Bluetext “Should we be marketing right now?” That’s the question a client asked for the first time the day before the COVID-19 pandemic was declared a national emergency by the federal government. Since then, we’ve gotten the same question in some form by most...
To Air or Not to Air?
By Donna Spurrier The big question right now, OK probably not THE big question right now but A big question right now for advertisers is whether or not to let your media campaigns run. I would say that really depends on what your message is. For brands that are...
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