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What Consumers Think of Brands Right Now

What Consumers Think of Brands Right Now

By Cary Hatch, CEO of MDB Communications In a real-time survey conducted during the pandemic, 1,000 consumers were asked how they felt about brands.  You may be surprised at the results.  For example: - 43% said it’s reassuring to hear from brands they know and trust....

An Inside Look at Creative

An Inside Look at Creative

By Robert Whittle, chairman and CEO at Williams Whittle The business world is full of professionals, some of whom do brilliant work, which is almost always appreciated by their clients, but not by the public at large. The doctor with a sharp diagnosis; the lawyer with...

Marketing in the Time of COVID-19

Marketing in the Time of COVID-19

By Bluetext “Should we be marketing right now?” That’s the question a client asked for the first time the day before the COVID-19 pandemic was declared a national emergency by the federal government. Since then, we’ve gotten the same question in some form by most...

To Air or Not to Air?

To Air or Not to Air?

By Donna Spurrier The big question right now, OK probably not THE big question right now but A big question right now for advertisers is whether or not to let your media campaigns run. I would say that really depends on what your message is. For brands that are...

Are You Sitting on Your Marketing Assets?

Are You Sitting on Your Marketing Assets?

By Yavuz Goncu, Director of 3D Technology, HighRock Marketing your business doesn’t always mean creating completely new assets. Chances are, some of your project files that are collecting either digital or actual dust can be used as a marketing tool. This is...

Old Navy Signs with The Martin Agency

Old Navy Signs with The Martin Agency

After seven years with Chandelier Creative, Old Navy is switching up its roster, reports AdAge, which added that the Gap Inc.-owned brand has brought on The Martin Agency,  which is based in Richmond, as creative agency partner. The AdAge post added that the decision...

3D or Photo: Which is Right for Your New Product Launch?

3D or Photo: Which is Right for Your New Product Launch?

By Pieter Bickford, Marketing Executive, HighRock When deciding how to unveil and market a new product, business owners are a lot like Hollywood directors and producers shooting a movie. Business owners must decide which medium is the best way to showcase their...

What Consumers Think of Brands Right Now

What Consumers Think of Brands Right Now

By Cary Hatch, CEO of MDB Communications In a real-time survey conducted during the pandemic, 1,000 consumers were asked how they felt about brands.  You may be surprised at the results.  For example: - 43% said it’s reassuring to hear from brands they know and trust....

An Inside Look at Creative

An Inside Look at Creative

By Robert Whittle, chairman and CEO at Williams Whittle The business world is full of professionals, some of whom do brilliant work, which is almost always appreciated by their clients, but not by the public at large. The doctor with a sharp diagnosis; the lawyer with...

Marketing in the Time of COVID-19

Marketing in the Time of COVID-19

By Bluetext “Should we be marketing right now?” That’s the question a client asked for the first time the day before the COVID-19 pandemic was declared a national emergency by the federal government. Since then, we’ve gotten the same question in some form by most...

To Air or Not to Air?

To Air or Not to Air?

By Donna Spurrier The big question right now, OK probably not THE big question right now but A big question right now for advertisers is whether or not to let your media campaigns run. I would say that really depends on what your message is. For brands that are...

Are You Sitting on Your Marketing Assets?

Are You Sitting on Your Marketing Assets?

By Yavuz Goncu, Director of 3D Technology, HighRock Marketing your business doesn’t always mean creating completely new assets. Chances are, some of your project files that are collecting either digital or actual dust can be used as a marketing tool. This is...

Old Navy Signs with The Martin Agency

Old Navy Signs with The Martin Agency

After seven years with Chandelier Creative, Old Navy is switching up its roster, reports AdAge, which added that the Gap Inc.-owned brand has brought on The Martin Agency,  which is based in Richmond, as creative agency partner. The AdAge post added that the decision...

3D or Photo: Which is Right for Your New Product Launch?

3D or Photo: Which is Right for Your New Product Launch?

By Pieter Bickford, Marketing Executive, HighRock When deciding how to unveil and market a new product, business owners are a lot like Hollywood directors and producers shooting a movie. Business owners must decide which medium is the best way to showcase their...

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