WPP Closing D.C.-Based ISL Capitol Communicator December 10, 2019 Agency, B to C, Digital, Top Right Sponsored2 CommentsD.C.-based digital agency ISL, which also has an NYC office, is closing at the end of the year. Peter Corbett founded iStrategyLabs (ISL) in D.C in August 2008 and, in July 2016, sold it to WPP's J. Walter...
“Personalization” is ANA’s Marketing Word of the Year Capitol Communicator December 4, 2019 B to C, Marketing, Upper Left SponsoredSince 2014, the Association of National Advertisers surveyed its members to identify the marketing word of the year and the 2019 winner is “Personalization.” As in years past, the ANA staff identifies...
DDC Launches “Stay Local DC” Marketing Campaign Capitol Communicator November 24, 2019 B to C, Marketing, Top Center SponsoredDestination DC (DDC) is embarking on a new consumer advertising and marketing campaign, Stay Local DC, promoting staycations in Washington, D.C. The official marketing organization for the nation's capital,...
Majority Of Ads That Failed Did So In First Second Capitol Communicator November 24, 2019 Advertising, B to C, InsightsThe world’s first research on how the human brain responds to digital advertising, particularly mobile, finds that the majority (67 percent) of ads are seen and registered in just four tenths of a second,...
Martin Agency Creates “First Christmas” Oreo Spot Capitol Communicator November 22, 2019 Advertising, Agency, B to C, Richmond NewsRichmond-based The Martin Agency has created a holiday spot for Oreo that "centers around one of Santa’s elves who stops at a gas station to pick up some supplies, including those lovable little discs. But...
What’s Behind Facebook’s New Logo Capitol Communicator November 18, 2019 B to C, Bottom Right Sponsored, Design, Social MediaFacebook has a new logo that is designed to subtly showcase changes underway at the company and its subsidiaries, reports CNN, which added that the logo is designed "to distinguish the corporate parent from...
Octopus Interactive Raises $10.3 Million to Bring Interactive TV and Ad Experience into Uber and Lyft Rides Capitol Communicator November 8, 2019 B to C, Bottom Left Sponsored, GeneralOctopus Interactive, a startup bringing an interactive TV and ad experience into Uber and Lyft rides, has raised a $10.3 million funding round led by Sinclair Digital Group, reports TechCrunch. The report...
Social Media Buzz Sends Popeyes to Top of Twitter’s Trending List Capitol Communicator November 5, 2019 B to C, Social Media, Upper Left SponsoredPopeyes picked up valuable earned media from two NFL players and customers cheered the return of the Louisiana-based chain's chicken sandwich, two months after product shortages took the item off the menu,...
Baltimore-Based Under Armour to Ramp Up Marketing in 2020 Capitol Communicator November 5, 2019 B to C, Marketing, Maryland NewsIt’s been a busy fall for Baltimore-based Under Armour, reports AdAge. In late October, states an AdAge post, "the sportswear giant announced that Kevin Plank, who founded the brand 23 years ago, will soon...
Horror Halloween From GEICO Capitol Communicator October 29, 2019 B to C, Top Center Sponsored Happy #GEICOween! According to the Chevy Chase, MD, insurance company, "in honor of our new favorite time of year, we’re bringing back this classic commercial spot for a limited time....
