B to C

AARP, in collaboration with Getty Images, is urging agencies and brands to reject stereotypes associated with aging in media, reports MediaPost. The D.C.-based advocacy group is introducing the "Disrupt...

Monumental Sports & Entertainment (MSE) launched a new brand campaign themed, "Raise the game. Be Monumental," to raise awareness of the Monumental brand among fans and the broader D.C. business...

Baltimore boosters have launched “We Are Baltimore”, a website that, they say, will emphasize positive news about the city after President Donald Trump derided the municipality as a “rat and rodent...

By Greg Kihlström  We are living in an agile world. What started with technologists and marketers has spread across entire organizations, and didn’t stop there. Consumers are thinking agile as well....

The Washington Post announced the development of Zeus Insights which, it stated, is a "new thematic targeting technology that leverages first party data and machine learning to give brands and publishers...

The Federal Trade Commission voted to approve a roughly $5 billion settlement with Facebook Inc. over a long-running probe into the tech giant’s privacy missteps, according to  the Wall Street...

Ithaca College was named the champion of American Advertising Federation (AAF)’s 2019 National Student Advertising Competition (NSAC) by this year’s corporate sponsor and world’s largest hot dog...

Choice Hotels, Rockville, MD, is launching a new nationwide, multi-media campaign, “Our Business is You," that, states Choice Hotels, "leverages the consumer truth that "business" can be defined...

Roy Rogers® Restaurants selected MDB Communications as its agency of record. MDB will provide account planning and strategy, creative services and media planning for the iconic 50-year-old brand, building off...

YouTube is one of the pioneers of the six-second ad format, launching the six-second “bumper” ad in 2016, reports Digital News Daily, which added that "new research from the advertising...