Google to End Support for Third-Party Cookies, Often Added by Advertisers and Ad Networks Capitol Communicator January 15, 2020 Advertising, B to C, Top Center SponsoredGoogle plans to end support for third-party cookies, which fuel much of the digital advertising ecosystem, in its Chrome browser within two years, reports CNBC, which added that "cookies are small pieces of...
CES Show Dazzles, but Networking and Receptions are Where Business Happens! Sponsored January 13, 2020 B to B, B to C, Insights, Top Center SponsoredBy Mike Smith, shown above, SVP of PR, Yes& In just the blink of an eye, the future is here. Artificial intelligence will be driving our everyday lives, autonomous vehicles will soon be platooning...
MDB Announces Online Launch of “Roy Rogers’ General Store®” MDB Communications January 13, 2020 Agency, B to C, Bottom Left SponsoredMDB Communications announced the launch of the RoyRogersGeneralStore.com, an online store featuring a variety of merchandise boasting the legendary quick-service brand’s logo, western motifs and some of the...
PenFed Credit Union Rolls Out “Better Together” Integrated Marketing Campaign Capitol Communicator January 6, 2020 Advertising, Agency, B to C, Upper Left SponsoredPenFed Credit Union rolled out an integrated advertising campaign with the theme “Better Together.” The campaign, states a release, emphasizes McLean, Virginia-based PenFed’s unique blend of credit union...
Mitigating the Risks of Branding Through Social Media: Business and Legal Affairs Considerations Sponsored January 6, 2020 Advertising, B to C, Bottom Left Sponsored, Marketing, Social Media- ADVERTISEMENT - ATTORNEY ADVERTISING NOTICE. The contents of this article, and the accompanying articles of this five-article set, are: (i) attorney advertisements, (ii) designed and provided for general...
What’s Ahead in 2020? Here’s What We Heard from Readers Capitol Communicator December 31, 2019 B to B, B to C, B to G, Insights, Top Center SponsoredCapitol Communicator is reaching out to readers to see if they have a crystal ball that can predict what's ahead in 2020. We posted predictions from Ironmark, MDB Communications, RP3 Agency and Yes@ in...
Facebook to Use VR Data to Target Ads Capitol Communicator December 16, 2019 B to C, Insights, Social Media, Top Right SponsoredFacebook has notified consumers who use Oculus virtual reality headsets that it will collect their data from the gaming world and use it for advertising on the social network, reports Ad Age. "Facebook will...
WPP Closing D.C.-Based ISL Capitol Communicator December 10, 2019 Agency, B to C, Digital, Top Right Sponsored2 CommentsD.C.-based digital agency ISL, which also has an NYC office, is closing at the end of the year. Peter Corbett founded iStrategyLabs (ISL) in D.C in August 2008 and, in July 2016, sold it to WPP's J. Walter...
“Personalization” is ANA’s Marketing Word of the Year Capitol Communicator December 4, 2019 B to C, Marketing, Upper Left Sponsored1 CommentSince 2014, the Association of National Advertisers surveyed its members to identify the marketing word of the year and the 2019 winner is “Personalization.” As in years past, the ANA staff identifies...
DDC Launches “Stay Local DC” Marketing Campaign Capitol Communicator November 24, 2019 B to C, Marketing, Top Center SponsoredDestination DC (DDC) is embarking on a new consumer advertising and marketing campaign, Stay Local DC, promoting staycations in Washington, D.C. The official marketing organization for the nation's capital,...
