B to C

Giant Food, the region’s leading grocer serving Virginia, Maryland, Delaware and D.C., selected RP3 Agency as its agency of record to lead its new creative initiative aimed at continuing the supermarket’s...

For more than a decade, professors, doctoral candidates and researchers from academic institutions around the world have harvested information from Facebook, reports the New York Times, adding that have...

Under Armour is in it to win it, and it's using all the marketing muscle at its disposal to amplify that message, reports AdAge, which added that in an earnings call "following better-than-expected...

For decades, retailers have raised billions of dollars for a variety of causes through donations at registers, including many children's causes. New research reveals strong preferences for specific...

You can access free Wi-Fi at Starbucks without even buying a beverage but, states MediaPost, "now there’s a price: Your email address. The coffee chain is trying out that requirement. "“Starbucks is...

From virtual slam dunks to interactive mobile games, Baltimore-based Under Armour "is finding its groove on Snapchat", states Adweek, which added that within "the roster of brands continually testing new...

Sagamore Spirit had one goal when they began planning – to become the premier distiller of rye whiskey. However, entering a crowded whiskey market required not only a distinct product, but a distinct bottle....

Disney World and Perdue Chicken are the “most loved brands,” offline and online respectively, based on positive conversations and referrals, according to Engagement Labs. According to a MediaPost post,...

Google's Chrome ad blocker will block all ads served on sites that receive a failure notice if the publisher doesn't comply with the Better Ads Standards within 30 days, reports Media Post, which added that...

New studies from Global Strategy Group and APCO Worldwide confirm that consumer activism is on the rise — so much so that companies are better off taking controversial stances on issues rather than doing...