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WPP Closing D.C.-Based ISL

Capitol Communicator
December 10, 2019
Agency, B to C, Digital, Top Right Sponsored
2 Comments
D.C.-based digital agency ISL, which also has an NYC office, is closing at the end of the year. Peter Corbett founded iStrategyLabs (ISL) in D.C in August 2008 and, in July 2016, sold it to WPP's J. Walter...
Capitol Communicator reports FTC Data Shows Surge in Social Media Scams.

“Personalization” is ANA’s Marketing Word of the Year

Capitol Communicator
December 4, 2019
B to C, Marketing, Upper Left Sponsored
Since 2014, the Association of National Advertisers surveyed its members to identify the marketing word of the year and the 2019 winner is “Personalization.” As in years past, the ANA staff identifies...

DDC Launches “Stay Local DC” Marketing Campaign

Capitol Communicator
November 24, 2019
B to C, Marketing, Top Center Sponsored
Destination DC (DDC) is embarking on a new consumer advertising and marketing campaign, Stay Local DC, promoting staycations in Washington, D.C. The official marketing organization for the nation's capital,...
Capitol Communicator reports FTC Data Shows Surge in Social Media Scams.

Majority Of Ads That Failed Did So In First Second

Capitol Communicator
November 24, 2019
Advertising, B to C, Insights
The world’s first research on how the human brain responds to digital advertising, particularly mobile, finds that the majority (67 percent) of ads are seen and registered in just four tenths of a second,...

Martin Agency Creates “First Christmas” Oreo Spot

Capitol Communicator
November 22, 2019
Advertising, Agency, B to C, Richmond News
Richmond-based The Martin Agency has created a holiday spot for Oreo that "centers around one of Santa’s elves who stops at a gas station to pick up some supplies, including those lovable little discs. But...

What’s Behind Facebook’s New Logo

Capitol Communicator
November 18, 2019
B to C, Bottom Right Sponsored, Design, Social Media
Facebook has a new logo that is designed to subtly showcase changes underway at the company and its subsidiaries, reports CNN, which added that the logo is designed "to distinguish the corporate parent from...

Octopus Interactive Raises $10.3 Million to Bring Interactive TV and Ad Experience into Uber and Lyft Rides

Capitol Communicator
November 8, 2019
B to C, Bottom Left Sponsored, General
Octopus Interactive, a startup bringing an interactive TV and ad experience into Uber and Lyft rides, has raised a $10.3 million funding round led by Sinclair Digital Group, reports TechCrunch. The report...

Social Media Buzz Sends Popeyes to Top of Twitter’s Trending List

Capitol Communicator
November 5, 2019
B to C, Social Media, Upper Left Sponsored
Popeyes picked up valuable earned media from two NFL players and customers cheered the return of the Louisiana-based chain's chicken sandwich, two months after product shortages took the item off the menu,...

Baltimore-Based Under Armour to Ramp Up Marketing in 2020

Capitol Communicator
November 5, 2019
B to C, Marketing, Maryland News
It’s been a busy fall for Baltimore-based Under Armour, reports AdAge. In late October, states an AdAge post, "the sportswear giant announced that Kevin Plank, who founded the brand 23 years ago, will soon...

Horror Halloween From GEICO

Capitol Communicator
October 29, 2019
B to C, Top Center Sponsored
 Happy #GEICOween! According to the Chevy Chase, MD, insurance company, "in honor of our new favorite time of year, we’re bringing back this classic commercial spot for a limited time....
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Latest Events

  • The Beginning of a New Era

    Capitol Communicator
    January 19, 2021
  • Capitol Communicator reports that Brightest Young Things pivots to become Exactly Agency

    Brightest Young Things Pivots to Exactly Agency

    Capitol Communicator
    January 15, 2021
  • Capitol Communicator reports that Lisa Nicole Matthews to be Inaugurated as 114th President of National Press Club on January 30, 2021.

    Lisa Nicole Matthews to be Inaugurated as 114th President of National Press Club on January 30

    Capitol Communicator
    January 8, 2021
  • Capitol Communicator reports that the MAC Summit for those in marketing, advertising and public relations is now available on-demand. 

    Your Key to Professional Success in 2021 is Now On-Demand

    Capitol Communicator
    December 11, 2020
  • Capitol Communicator reports that Kevin Schmiegel, founder of “Hiring our Heroes” and CEO of Operation Gratitude, will join Beyond Definition for its next edition of Going Beyond.

    Join In: Going Beyond with Operation Gratitude CEO Kevin Schmiegel

    Sponsored
    December 10, 2020

Latest Marketing

  • Capitol Communicator reports on marketing company Strategic Factory's acquisition of Baltimore sign manufacturer A|A Signs.

    Strategic Factory Acquires Baltimore’s A|A Signs

    Jeffrey Davis
    January 17, 2021
  • Capitol Communicator reports that a Maryland man who was fired from his job after wearing his employee ID badge while storming the U.S. Capitol has turned himself in.

    Frederick Marketing Firm Fires Employee After Spotting Photos of Him In Capitol During “Security Breach”

    Jeffrey Davis
    January 7, 2021
  • Marketing Nice Guys Launches a Marketing Help Desk

    Jeffrey Davis
    December 20, 2020
  • Capitol Communicator reports that "Pivot" has been voted the ANA marketing word of 2020

    “Pivot” Voted ANA Marketing Word of 2020

    Capitol Communicator
    December 14, 2020
  • Capitol Communicator reports that the MAC Summit for those in marketing, advertising and public relations is now available on-demand. 

    Your Key to Professional Success in 2021 is Now On-Demand

    Capitol Communicator
    December 11, 2020

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