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The End of Mr. Peanut is the End of an Era

The End of Mr. Peanut is the End of an Era

SPOILER ALERT: In an advertisement for Planters that will air during the upcoming Super Bowl, Mr. Peanut dies while saving actor Wesley Snipes and comedian Matt Walsh. The trio is hanging precariously from a branch on the side of a cliff, according to the ad, when Mr....

Measuring ROI: The Dance of Digital Marketing (Part 2)

Measuring ROI: The Dance of Digital Marketing (Part 2)

By Pieter Bickford, Marketing Executive, HighRock “Traditional marketing” doesn’t exist anymore, at least not in the way we’ve always talked about it. Digital marketing now encompasses the ads, commercials, and copy we think of as a part of the traditional marketing...

The End of Mr. Peanut is the End of an Era

The End of Mr. Peanut is the End of an Era

SPOILER ALERT: In an advertisement for Planters that will air during the upcoming Super Bowl, Mr. Peanut dies while saving actor Wesley Snipes and comedian Matt Walsh. The trio is hanging precariously from a branch on the side of a cliff, according to the ad, when Mr....

Measuring ROI: The Dance of Digital Marketing (Part 2)

Measuring ROI: The Dance of Digital Marketing (Part 2)

By Pieter Bickford, Marketing Executive, HighRock “Traditional marketing” doesn’t exist anymore, at least not in the way we’ve always talked about it. Digital marketing now encompasses the ads, commercials, and copy we think of as a part of the traditional marketing...

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