Under Armour Names Kelley McCormick Head of Global Corporate Communications Jeff Davis December 13, 2017 B to C, Bottom Left Sponsored, Communications, PRUnder Armour announced two additions to its senior management team, including a new head of global corporate communications. Kelley McCormick, left, will join Under Armour in a newly created position as...
Changing Course, Facebook to Test Pre-Roll Ads, States MediaPost Capitol Communicator December 4, 2017 Advertising, B to CChanging course, Facebook will test pre-roll ads in front of videos streamed in its Watch service, reports MediaPost, which added that the decision -- first reported by AdAge -- "comes just months after...
NY Times Cuts Number of Free Stories Available Monthly to Non-Subscribers Capitol Communicator December 1, 2017 B to C, General, MediaThe New York Times, seeking to amass more paid subscriptions in an era of non-stop, must-read headlines, is halving the number of articles available for free on digital platforms each month, reports Ad Age,...
YouTube Purging “Non-Family Friendly” Content As Advertisers React, Reports Deadline Capitol Communicator November 26, 2017 Advertising, B to C, Social MediaYouTube has begun purging the site of channels and videos it deems predatory or non-family friendly, resulting in some channels with millions of subscribers and views going dark, reports Deadline, which added...
The Cyphers Agency Promotes Grain Benefits for Healthy Aging for Grain Foods Foundation The Cyphers Agency November 24, 2017 Advertising, B to C, Bottom Left SponsoredIntegrated marketing agency, The Cyphers Agency, has promoted the benefits of grain foods for healthy aging on behalf of their client, the Grain Foods Foundation (GFF). In partnership with The Ginger...
Informed Delivery by the U.S. Postal Service: A New Channel for Marketers and Communicators Capitol Communicator November 17, 2017 B to C, General, MarketingBy Huong Cao Communicators and marketers gathered at Maga Design in D.C. on Nov. 15 to attend “AM AdBuzz: Blurring the Lines Between Physical and Digital,” organized by the American Advertising...
Email Scam Targets Nearly 110 Million Netflix Subscribers Capitol Communicator November 6, 2017 B to C, Top Center Sponsored, UncategorizedA Netflix email scam has been targeting subscribers of the popular streaming service telling them that their account is about to be canceled, reports deadline.com, which added that the "well-designed,...
Cade Martin Photographs Real People, Real Volkswagen Tales Capitol Communicator October 19, 2017 B to C, Bottom Left SponsoredCade Martin, the award-winning photographer who photographs Capitol Communicator’s Up Close and Personal profiles has completed an assignment involving real Volkswagen tales. Cade told Capitol...
Startup Brings Geo-Targeting, Real-Time Updates to Electronic Taxi Ads, Reports ARLnow.com Capitol Communicator October 17, 2017 Advertising, B to C, UncategorizedThe roofs of D.C. taxis could be set for electronic advertising that can update in real time or be targeted to specific areas thanks to a new startup based in Rosslyn, Va, reports ARLnow.com, which added that...
Yahoo States That Three Billion Accounts Compromised in 2013 Data Breach Capitol Communicator October 5, 2017 B to C, Digital, UncategorizedYahoo has tripled down on what was already the largest data breach in history, saying on Oct. 3, 2017, that it affected all three billion accounts on its service, not the one billion it revealed late last...
