B to C

It’s been a busy fall for Baltimore-based Under Armour, reports AdAge. In late October, states an AdAge post, "the sportswear giant announced that Kevin Plank, who founded the brand 23 years ago, will soon...

 Happy #GEICOween! According to the Chevy Chase, MD, insurance company, "in honor of our new favorite time of year, we’re bringing back this classic commercial spot for a limited time....

Under Armour's chairman and CEO Kevin Plank will be stepping down from the position in January 2020, Under Armour officials announced. Plank, who has worked as CEO since founding the company in Maryland in...

More Gen Zers and millennials are using their phones as a primary mobile viewing device, states Adweek, but, continued the post, "there are marked differences in their content viewing habits, according to...

The Washington D.C.-based agency Design Army has established "a fabulously quirky history with the brand stretching back to the long-form ad, “Our Family Knows Glasses,” one of Adweek’s favorite...

Facebook advertisers can’t seem to get enough video, reports Digital News Daily, which noted that in the third quarter of 2019, Nanigans' advertising automation software found that "ad clients increased...

By Pieter Bickford Connecting with your audience is hard! How many times have you published new content to your website, channel, or feed to be met with no response? In my career as a broadcast journalist...

By Matt Smith When I started this column in January of last year, my goal was to find and promote all the good work being created by agencies and their clients in our community, including work created by my...

Under Armour filed a trademark infringement lawsuit accusing an athletic apparel brand called HOTSUIT of copying the Baltimore brand’s famous logo, according to a story in The Baltimore...

The Martin Agency released its first campaign for CarMax, since it landed the Richmond-based account in April. Called “The Way It Should Be,” the campaign includes two 60-second spots, Martin...