Significant Number of Retailers Face Significant Risk of Bankruptcy, States Retail Dive Phil Rabin October 7, 2019 B to B, B to C, Bottom Left Sponsored, InsightsSince the summer of 2017, when retail bankruptcies were reaching Great Recession-era levels, Retail Dive has compiled lists of distressed retailers potentially at risk of bankruptcy. For about the past year...
AARP and Getty Images Urge Agencies and Brands to Reject Stereotypes Associated with Aging Capitol Communicator September 24, 2019 B to C, Top Center SponsoredAARP, in collaboration with Getty Images, is urging agencies and brands to reject stereotypes associated with aging in media, reports MediaPost. The D.C.-based advocacy group is introducing the "Disrupt...
Monumental Sports & Entertainment Launches New Brand Campaign Capitol Communicator September 23, 2019 Agency, B to C, Top Right SponsoredMonumental Sports & Entertainment (MSE) launched a new brand campaign themed, "Raise the game. Be Monumental," to raise awareness of the Monumental brand among fans and the broader D.C. business...
“We Are Baltimore” Website Launched After President Trump’s Criticism of City Capitol Communicator July 29, 2019 Advertising, B to C, Maryland News, Top Center SponsoredBaltimore boosters have launched “We Are Baltimore”, a website that, they say, will emphasize positive news about the city after President Donald Trump derided the municipality as a “rat and rodent...
New Book, The Agile Consumer, By Greg Kihlström, Discusses Future of Brand-Consumer Relationship Greg Kihlström July 25, 2019 B to C, Bottom Left Sponsored, InsightsBy Greg Kihlström We are living in an agile world. What started with technologists and marketers has spread across entire organizations, and didn’t stop there. Consumers are thinking agile as well....
The Washington Post Announces Zeus Insights to Reach Target-Specific Audiences Capitol Communicator July 17, 2019 Advertising, B to C, MediaThe Washington Post announced the development of Zeus Insights which, it stated, is a "new thematic targeting technology that leverages first party data and machine learning to give brands and publishers...
FTC Votes To Approve Roughly $5 Billion Settlement with Facebook Over Privacy Missteps Capitol Communicator July 12, 2019 B to C, Bottom Left Sponsored, General, Social MediaThe Federal Trade Commission voted to approve a roughly $5 billion settlement with Facebook Inc. over a long-running probe into the tech giant’s privacy missteps, according to the Wall Street...
Ithaca College Wins AAF’s 2019 National Student Advertising Competition Capitol Communicator June 26, 2019 Advertising, Awards, B to C, Bottom Left SponsoredIthaca College was named the champion of American Advertising Federation (AAF)’s 2019 National Student Advertising Competition (NSAC) by this year’s corporate sponsor and world’s largest hot dog...
Choice Hotels, Rockville, MD, Launches “Our Business is You” Campaign Capitol Communicator June 17, 2019 Advertising, B to B, B to C, Maryland NewsChoice Hotels, Rockville, MD, is launching a new nationwide, multi-media campaign, “Our Business is You," that, states Choice Hotels, "leverages the consumer truth that "business" can be defined...
Roy Rogers® Restaurants Selects MDB Communications as Agency of Record MDB Communications May 29, 2019 Agency, B to C2 CommentsRoy Rogers® Restaurants selected MDB Communications as its agency of record. MDB will provide account planning and strategy, creative services and media planning for the iconic 50-year-old brand, building off...