Facebook to Invest $1 Billion in Virginia Capitol Communicator October 5, 2017 B to C, Social Media, Top Center SponsoredFacebook will build its next data center in Henrico County, which is just outside Richmond, reports CNN Money, which added that "Facebook plans to invest $1 billion in the state in all. The company is putting...
D.C.-Based Cade Martin Photographs Texas Toilet Seat Art Museum Capitol Communicator September 26, 2017 B to C, UncategorizedCade Martin, the D.C.-based photographer behind Capitol Communicator's Up Close and Personal profile series, is now focusing on toilet seats. Not just any toilet seat, but toilet seats in Texas. But, not just...
Marketers Missing a Generation of ‘Unreachables’, States WSJ Capitol Communicator September 25, 2017 B to C, Bottom Left Sponsored, MarketingIt’s no secret we are witnessing a seismic shift in media consumption behavior, reports The Wall Street Journal, which added that as of 2017, "one in three “young households,” wherein the head of...
RP3 Agency and Children’s National Keep Growing Up Stronger With Second Phase of “Grow Up Stronger” Campaign RP3 Agency September 20, 2017 Agency, B to C, Top Center SponsoredRP3 Agency has launched the second phase of its “Grow Up Stronger” campaign for Children’s National Health System. The new work is running now and includes two TV commercials as well as Print, Digital...
More B2C Companies Value Social Media Compared to B2B Companies, Finds New Survey Capitol Communicator September 15, 2017 B to B, B to C, Social MediaMore business-to-consumer (B2C) companies value social media compared to business-to-business (B2B) companies, according to a new survey from Clutch, a leading B2B ratings and reviews firm, and Smart...
Study Finds Growth in Broadcast-Only Homes Capitol Communicator September 11, 2017 B to C, Broadcasting, InsightsIon Media commissioned Nielsen to study the growth of broadcast-only television households and their overall impact in the marketplace, reports TVNewsCheck, which added that the report’s data "shows a steady...
Washington Post Launches System to Better Engage with Readers Who Comment on Stories Capitol Communicator September 8, 2017 B to C, MediaThe Washington Post is rolling out Talk, a new commenting system that will allow The Post to better engage with readers who comment on its stories and help promote civil conversations. The software was...
New Under Armour Campaign Claims “Sports Will Change the World” Capitol Communicator September 3, 2017 Advertising, B to C, Top Center SponsoredUnder Armour Inc.'s newest advertising campaign claims that "sports will change the world", reports the Baltimore Business Journal, which added that "the Baltimore sportswear maker's new marketing push...
Washington Post Adds Ad Unit that Allows Advertisers to Quickly Reach Post’s Mobile Audience Capitol Communicator August 23, 2017 Advertising, B to CThe Washington Post introduced Own which, it said, was "a first-of-its-kind ad unit that allows brands to quickly syndicate their new or existing content to The Post’s expansive mobile audience. Developed by...
Six-Second Video Ads Approaching “Go Time” Capitol Communicator August 15, 2017 Advertising, B to CLet the upcoming fourth quarter be known as the incubator phase of the six-second video ad unit, a few industry players echoed in recent days, reports Adweek, which added that next year, they say, "it’s go...
