New Under Armour Campaign Claims “Sports Will Change the World” Capitol Communicator September 3, 2017 Advertising, B to C, Top Center SponsoredUnder Armour Inc.'s newest advertising campaign claims that "sports will change the world", reports the Baltimore Business Journal, which added that "the Baltimore sportswear maker's new marketing push...
Washington Post Adds Ad Unit that Allows Advertisers to Quickly Reach Post’s Mobile Audience Capitol Communicator August 23, 2017 Advertising, B to CThe Washington Post introduced Own which, it said, was "a first-of-its-kind ad unit that allows brands to quickly syndicate their new or existing content to The Post’s expansive mobile audience. Developed by...
Six-Second Video Ads Approaching “Go Time” Capitol Communicator August 15, 2017 Advertising, B to CLet the upcoming fourth quarter be known as the incubator phase of the six-second video ad unit, a few industry players echoed in recent days, reports Adweek, which added that next year, they say, "it’s go...
Brands Shifting from Aspirational to Honest in Portrayal of Parenting, Reports Adweek Capitol Communicator August 14, 2017 B to C, InsightsBrands are shifting away from aspirational messages with an idealized vision of family and instead infusing campaigns with moments of realism—showing moms who curse, a dad who accidentally destroys a bouncy...
Area Updates: ID.me in Mclean Adds Julie Filion as CMO, Think to Assist RiskSpan in Vienna, and Madison+Main Helps Launch Initiative for Drive Smart Virginia Capitol Communicator August 12, 2017 Agency, B to B, B to CID.me, based in Mclean, added Julie Filion its Chief Marketing Officer. As Chief Marketing Officer, Filion will lead ID.me's B2B and B2C marketing strategy, customer insights, and affiliate program. ID.me...
Shorter Online Videos Aren’t Always Better, Finds New Report Capitol Communicator July 18, 2017 B to C, Insights, VideoContrary to your Instagram feeds, longer video tends to drive higher engagement, reports Adweek, which added that a new report from TwentyThree, a video marketing automation platform, studied over 1.5...
Cade Martin Photographs Marriott Rewards Megabonus Campaign Capitol Communicator July 7, 2017 B to C, Top Center SponsoredCade Martin, the award-winning photographer who, among other projects, photographs Capitol Communicator's Up Close and Personal profiles, has completed a Marriott Rewards Megabonus campaign . He told...
QVC Keeps Up with Evolving Audience Through Evolving Technology Capitol Communicator July 5, 2017 B to C, Insights, Top Center SponsoredQuality Value Convenience, better known as QVC, has kept up with an evolving audience by adapting to technology right along with its customers, reports Adweek, which, in part, also added: "The...
Ice Cream Survey: Do You Prefer the Same Flavors as Most Americans? Capitol Communicator July 2, 2017 B to C, Bottom Left Sponsored, UncategorizedWhile vanilla ice cream continues to reign supreme as America's favorite, chocolate-filled flavors dominate the top-five bestselling ice cream flavors according to a survey of ice cream makers and retailers...
Around the Region: Home Builder Settles Misleading Ads Allegations, Reports Baltimore Sun Capitol Communicator June 30, 2017 Advertising, B to C, Top Center SponsoredThe Maryland attorney general's office has entered into a settlement with affiliated companies that allegedly misled consumers to entice them into buying property near Deep Creek Lake in Western Maryland,...
