U.S. Army Audit Claims ‘Ineffective Marketing Programs’ Wasted Millions in Taxpayer Dollars Each Year, Reports Adweek Capitol Communicator January 3, 2018 Advertising, B to G, Bottom Left Sponsored, Marketing1 CommentThe results of an internal audit of the U.S. Army’s budget question the effectiveness of the hundreds of millions in taxpayer dollars the organization spends on marketing and advertising each year. Its...
Consulting Firm Where Employee Investigated Some E.P.A. Employees’ Emails Loses Media Contract, Reports NY Times Capitol Communicator December 20, 2017 B to G, GeneralA consulting firm has pulled out of a federal contract to provide media monitoring services to the Environmental Protection Agency after it was disclosed that a lawyer among its top executives had been...
“Alleged Affair Casts Shadow Over $4B Army Ad Review”, States O’Dwyer’s Capitol Communicator December 15, 2017 Agency, B to G, Marketing, Top Center SponsoredThe US Army has reassigned a marketing executive after allegations that he had a personal relationship with an ex-McCann staffer, triggering cries that review of $4B ten-year account has been compromised,...
Twitter Retains Lobbyist as Lawmakers Focus on Digital Political Ads Capitol Communicator November 14, 2017 B to G, Social Media, UncategorizedTwitter has retained D.C.-based government relations shop Integrated Solutions Group in response to a recently introduced bill that could fundamentally change how paid political advertising is regulated on...
Fors Marsh Group Achieves B Corporation Certification Capitol Communicator November 13, 2017 B to B, B to G, Bottom Left Sponsored, UncategorizedFors Marsh Group (FMG) reports it is officially a Certified B Corporation. FMG is the first Washington, D.C.,-area research company to earn this honor and joins a community of Certified B...
Future of Greater Washington to be Discussed at Leadership Exchange on Oct. 26 Capitol Communicator October 12, 2017 B to B, B to G, EventsLeadership Greater Washington, in conjunction with Leadership: Arlington, Baltimore, Fairfax, Howard, Loudoun, Montgomery, and Prince George’s will host “Future of Greater Washington,” a regional...
Facebook Fought Rules That Could Have Exposed Fake Russian Ads, Reports Bloomberg Capitol Communicator October 9, 2017 B to G, Insights, Social MediaFacebook Inc. is pledging greater transparency about who’s behind election-related ads online. But, for years, the company fought to avoid it, reports Bloomberg, which added that since 2011, "Facebook has...
Maryland Marketing Partnership Unveils Creative from ‘Open for Business’ Marketing Campaign Jeff Davis September 21, 2017 Advertising, B to GThe State of Maryland, through the Maryland Marketing Partnership, has launched a new economic development marketing campaign that positions the state as the ideal place to start, locate, and grow a business....
Nicole Cornish Joins Subject Matter as President and COO Capitol Communicator May 25, 2017 Advertising, Agency, B to GSubject Matter announced that Nicole Cornish, who most recently was U.S. Chief Operating Officer of Burson-Marsteller, has joined the firm as its first President and Chief Operating Officer. Over the course...
MSLGROUP to Support HealthyWomen in the Debate over Legislation to Repeal and Replace the Affordable Care Act Capitol Communicator March 15, 2017 Agency, B to G, PRMSLGROUP announced it will assist HealthyWomen to give American women a voice in the debate over legislation to repeal and replace the Affordable Care Act (ACA). According to a release, HealthyWomen will...
