CareFirst Launches COVID-19 Vaccine Campaign Created by Planit Jeffrey Davis February 14, 2021 Advertising, Agency, Communications, Coronavirus, Maryland News, Upper Left SponsoredCareFirst BlueCross BlueShield (CareFirst), a not-for-profit and the largest healthcare company in the mid-Atlantic region, launched a wide-ranging campaign to help educate and encourage people living...
Two Campaigns Launched to Ensure Every American Knows to Get Coronavirus Vaccination Capitol Communicator January 13, 2021 Coronavirus, General, Top Center SponsoredTwo separate campaigns have been launched that are designed to ensure every American is aware there are vaccines they need to receive to help fend off COVID-19, reports MediaPost. According to the post,...
Pandemic is “True Game Changer” in Terms of Media Consumption Habits and Purchasing Behavior, States New Report Capitol Communicator November 16, 2020 Coronavirus, Insights, Top Center SponsoredGroupM is reporting an “unprecedented drop in consumer confidence” due to financial worries related to the pandemic in a new report on changing consumer attitudes, behavior and media usage, states...
Left to Our Own Devices MDB Communications November 12, 2020 Bottom Left Sponsored, Coronavirus, Digital"Left To Our Own Devices" is the subject of an article in The Wall Street Journal by Matthew Kitchen. He writes about how our isolation since March has made our reliance on technology impossible to avoid and...
You Can’t Predict the Future; You Can Only Plan for It Guest Columnist November 2, 2020 Agency, Coronavirus, InsightsBy Tom Davis Our endless summer has, at long last, come to an end. Traditionally fall brings with it an enormous spurt of energy, as those of us in the northern hemisphere pick up the pace in an effort to...
Coronavirus-Driven Downturn Hits Newspapers Hard, While TV News Thrives Capitol Communicator October 29, 2020 Coronavirus, Insights, MediaAccording to a new Pew Research Center analysis of change in revenue between the second quarters of 2019 and 2020, not all sectors of the news media have been affected by the coronavirus downturn equally and...
News Viewing Soars, Persons 18-34 Post Biggest Gains in Second Quarter Capitol Communicator October 26, 2020 Coronavirus, Insights, Media, Upper Left SponsoredContent with a focus on the COVID-19 pandemic and social unrest has driven a 23% increase in national and local TV news consumption in September versus the same month a year ago, says Nielsen -- down from the...
Marketing Involving Covid-19 Can “Harm the Brand,” States Adweek Story Capitol Communicator October 19, 2020 B to C, Coronavirus, Marketing, Top Center SponsoredReal Talk Insights conducted a study looking at how people are responding to ads that include Covid-19-related messaging, reports Adweek, and more than 60% of those responding "felt it was still great to see...
World Federation of Advertisers Finds Many Members Say Their Marketing Campaigns No Longer Impacted by Coronavirus Capitol Communicator October 6, 2020 Advertising, Coronavirus, Insights, Top Center Sponsored "Guarded optimism" is how analysts at the World Federation of Advertisers characterize responses to the federation's fourth tracking study on the impact the COVID-19 pandemic is having on...
Consumer Sentiment Survey Sees Shifts Sparked by Surging Coronavirus Cases Capitol Communicator August 19, 2020 Coronavirus, General, Insights, Top Center SponsoredAccording to just-released data from consumer intelligence firm Resonate, consumers who indicated in July that they were ready to begin resuming certain everyday activities are now wholly reversing their...
