Resonate Finds Four U.S. Consumer Segments Based on Their Comfort Levels with Business Reopenings Following COVID-19 Capitol Communicator June 26, 2020 B to C, Coronavirus, InsightsConsumer intelligence firm Resonate finds four U.S. consumer audiences, broken down according to their willingness to engage with reopened businesses following the COVID-19 pandemic. Resonate has identified...
COVID-19 Local Business Adaptations Sponsored June 23, 2020 Coronavirus, General, Insights, Upper Left SponsoredBy Kelly Callahan-Poe, President, Williams Whittle As our kids completed the last day of “virtual” school and after nearly 90 days in lockdown, we loaded up the car for a grand driving adventure from...
The COVID-19 Pivot Sponsored June 10, 2020 Agency, CoronavirusBy Kelly Callahan-Poe, President, Williams Whittle COVID-19 has impacted advertising for all of our clients in 2020. Some have halted advertising temporarily; others have shifted media spend to digital...
Capitol Communicator’s COVID-19 Survey Finds Five Percent Concerned About Going Out of Business Capitol Communicator June 2, 2020 Coronavirus, Insights, Upper Left SponsoredOver the past couple weeks, Capitol Communicator has conducted a survey on the impact COVID-19 has had on our marketing communications community. Over 70% of the respondents were owners or executives of their...
The Creative Now: A Chat with Kevin Richards, SVP, Creative Director at Subject Matter Cade Martin June 1, 2020 Coronavirus, People, The Creative Now, Top Center SponsoredBy Cade Martin As a kid I spent many a dinner at a table surrounded by friends of my parents, an eclectic cast of characters — sculptors, writers, painters, creatives. That thread of creative...
People Remaining Loyal to Local During COVID-19 Capitol Communicator June 1, 2020 B to C, Coronavirus, InsightsDespite the increase of online orders since the COVID-19 pandemic began, findings from a recent Nextdoor survey suggest there is a movement to improve neighborhoods and save local businesses — local...
Richmond-based Martin Agency Produces COVID-19 Campaign for Old Navy Capitol Communicator June 1, 2020 Coronavirus, Richmond NewsOld Navy has been clothing American families since 1994, states The Martin Agency, "and recognizes that the need to serve families has never been greater. The COVID-19 crisis has left many Americans...
Capitol Communicator’s COVID-19 Survey Closes COB Today Capitol Communicator May 28, 2020 Advertising, Agency, Coronavirus, Marketing, Media, Top Center SponsoredStop what you are doing right now and please take this survey which closes COB, June 1. We know that many people do not like to take the time to take surveys but this one is very important. Our region has one...
Consumers Holding Out for a COVID-19 Vaccine Before Resuming Many Activities, According to New Surveys Capitol Communicator May 28, 2020 B to C, Coronavirus, InsightsWhile many states and businesses are reopening, are consumers ready to come back? New data from consumer intelligence firm Resonate, a provider of A.I.-driven customer data and intelligence, suggests the...
Consumer Culture in the Time of COVID-19: Fuel For Thought #2 RP3 Agency May 27, 2020 Agency, Coronavirus, Insights, Top Right SponsoredBy Christina Pantelias, Executive Director of Strategic Planning at RP3 Agency The tide has turned, the sands have shifted and this week the topic we’ve been hearing the most about is RECOVERY. For the...
