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Coronavirus

Capitol Communicator and its supporters are establishing this forum where our community of advertising, marketing, public relations, creatives and everyone connected to the communications community can voice their concerns, ideas, stories, insight, outlook, outreach, etc. concerning the impact of the coronavirus.

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Coronavirus

CareFirst Launches COVID-19 Vaccine Campaign Created by Planit

Jeffrey Davis
February 14, 2021
Advertising, Agency, Communications, Coronavirus, Maryland News, Upper Left Sponsored
CareFirst BlueCross BlueShield (CareFirst), a not-for-profit and the largest healthcare company in the mid-Atlantic region, launched a wide-ranging campaign to help educate and encourage people living...
Capitol Communicator reports Two Campaigns Have Been Launched to Ensure Every American Knows to Get Coronavirus Vaccinations

Two Campaigns Launched to Ensure Every American Knows to Get Coronavirus Vaccination

Capitol Communicator
January 13, 2021
Coronavirus, General, Top Center Sponsored
Two separate campaigns have been launched that are designed to ensure every American is aware there are vaccines they need to receive to help fend off COVID-19, reports MediaPost. According to the post,...
Capitol Communicator reports GroupM is reporting and “unprecedented drop in consumer confidence” due to financial worries related to the pandemic.

Pandemic is “True Game Changer” in Terms of Media Consumption Habits and Purchasing Behavior, States New Report

Capitol Communicator
November 16, 2020
Coronavirus, Insights, Top Center Sponsored
GroupM is reporting an “unprecedented drop in consumer confidence” due to financial worries related to the pandemic in a new report on changing consumer attitudes, behavior and media usage, states...
Capitol Communicator reports that MDB Communications writes about Matthew Kitchen's story in The Wall Street about 20 ways the pandemic of 2020 changed the digital landscape.

Left to Our Own Devices

MDB Communications
November 12, 2020
Bottom Left Sponsored, Coronavirus, Digital
"Left To Our Own Devices" is the subject of an article in The Wall Street Journal by Matthew Kitchen. He writes about how our isolation since March has made our reliance on technology impossible to avoid and...
Capitol Communicator has a post by Susan Davis International that states you Can't Predict the Future, You Can Only Plan for It.

You Can’t Predict the Future; You Can Only Plan for It

Guest Columnist
November 2, 2020
Agency, Coronavirus, Insights
By Tom Davis Our endless summer has, at long last, come to an end. Traditionally fall brings with it an enormous spurt of energy, as those of us in the northern hemisphere pick up the pace in an effort to...
Capitol Communicator reports that the Coronavirus-Driven Downturn Hits Newspapers Hard as TV News Thrives.

Coronavirus-Driven Downturn Hits Newspapers Hard, While TV News Thrives

Capitol Communicator
October 29, 2020
Coronavirus, Insights, Media
According to a new Pew Research Center analysis of change in revenue between the second quarters of 2019 and 2020, not all sectors of the news media have been affected by the coronavirus downturn equally and...
Capitol Communicator has a report from D S Simon Media that Local News Audience Now Younger, More Diverse and More Informed.

News Viewing Soars, Persons 18-34 Post Biggest Gains in Second Quarter

Capitol Communicator
October 26, 2020
Coronavirus, Insights, Media, Upper Left Sponsored
Content with a focus on the COVID-19 pandemic and social unrest has driven a 23% increase in national and local TV news consumption in September versus the same month a year ago, says Nielsen -- down from the...
Capitol Communicator reports Two Campaigns Have Been Launched to Ensure Every American Knows to Get Coronavirus Vaccinations

Marketing Involving Covid-19 Can “Harm the Brand,” States Adweek Story

Capitol Communicator
October 19, 2020
B to C, Coronavirus, Marketing, Top Center Sponsored
Real Talk Insights conducted a study looking at how people are responding to ads that include Covid-19-related messaging, reports Adweek, and more than 60% of those responding "felt it was still great to see...
Capitol Communicator reports that "Guarded optimism" is how analysts at the World Federation of Advertisers characterize responses to the federation's fourth tracking study on the impact the COVID-19 pandemic is having on marketing and media spending plans worldwide.

World Federation of Advertisers Finds Many Members Say Their Marketing Campaigns No Longer Impacted by Coronavirus

Capitol Communicator
October 6, 2020
Advertising, Coronavirus, Insights, Top Center Sponsored
  "Guarded optimism" is how analysts at the World Federation of Advertisers characterize responses to the federation's fourth tracking study on the impact the COVID-19 pandemic is having on...

Consumer Sentiment Survey Sees Shifts Sparked by Surging Coronavirus Cases

Capitol Communicator
August 19, 2020
Coronavirus, General, Insights, Top Center Sponsored
According to just-released data from consumer intelligence firm Resonate, consumers who indicated in July that they were ready to begin resuming certain everyday activities are now wholly reversing their...
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Latest Events

  • Beginning of a New Era

    Paul Duning
    January 19, 2021
  • Capitol Communicator reports that Brightest Young Things pivots to become Exactly Agency

    Brightest Young Things Pivots to Exactly Agency

    Capitol Communicator
    January 15, 2021
  • Capitol Communicator reports that Lisa Nicole Matthews to be Inaugurated as 114th President of National Press Club on January 30, 2021.

    Lisa Nicole Matthews to be Inaugurated as 114th President of National Press Club on January 30

    Capitol Communicator
    January 8, 2021
  • Capitol Communicator reports that the MAC Summit for those in marketing, advertising and public relations is now available on-demand. 

    Your Key to Professional Success in 2021 is Now On-Demand

    Capitol Communicator
    December 11, 2020
  • Capitol Communicator reports that Kevin Schmiegel, founder of “Hiring our Heroes” and CEO of Operation Gratitude, will join Beyond Definition for its next edition of Going Beyond.

    Join In: Going Beyond with Operation Gratitude CEO Kevin Schmiegel

    Sponsored
    December 10, 2020

Latest Marketing

  • Capitol Communicator reports that Ivan Heredia is joining the National 4-H Council as Chief Marketing Officer.

    Ivan Heredia Joins National 4-H Council as Chief Marketing Officer

    Capitol Communicator
    February 17, 2021
  • SparkPost Lands $180 Million Strategic Growth Investment

    Jeffrey Davis
    January 31, 2021
  • Capitol Communicator reports that Content Marketing Institute released its 11th annual B2C content marketing research report.

    2020 “Reshaped How Organizations Conduct Their Marketing”, States New CMI Report

    Capitol Communicator
    January 27, 2021
  • Capitol Communicator reports on marketing news from Merkle, Edge Direct, a Moore company, and Brave New Markets.

    Merkle Appoints Erin Hutchinson as Global Chief Marketing and Communications Officer; Updates from Edge Direct and Brave New Markets

    Jeffrey Davis
    January 24, 2021
  • Capitol Communicator reports on marketing company Strategic Factory's acquisition of Baltimore sign manufacturer A|A Signs.

    Strategic Factory Acquires Baltimore’s A|A Signs

    Jeffrey Davis
    January 17, 2021

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