Digital

Borrell Associates Inc., based in Williamsburg, VA, released a study measuring which social media platforms local ad agencies deemed to be “very” to "'extremely' effective" between April and June...

The Washington Post named Michelle Jaconi to be Head of News Talent Strategy and Development. In this newly created role, Jaconi will lead talent development initiatives across a variety of formats and...

As another example of its rapid growth, Response Labs announces the hiring of Sydney Caldwell to join its Client Service team as Account Supervisor. A combination of new business and expanding scopes of...

Response Labs has announced the hiring of Leigh Jacobs to lead its digital and programmatic advertising media division as Media Director. Adding specialists to grow their CRM and loyalty-focused digital...

AARP has launched a digital ad campaign calling on lawmakers to lower prescription drug prices, reports The Hill. The seven-figure ad campaign, continues the report, "will focus on the...

By Jeffrey Rudolf, Response Labs You’ve made a big investment in Salesforce Marketing Cloud. It’s an enterprise tool with deep capabilities, but requires a thoughtful implementation and platform...

MessageBird, the world’s leading global omnichannel communication platform, will acquire SparkPost, the world’s largest, first and only predictive email intelligence platform. According to an announcement,...

Cord-cutting is expected to get worse in 2021 and 2022, offset somewhat by growth of virtual multichannel video programming distributors, according to a report from S&P Global, states...

After a record-breaking year of growth, Mindgrub’s leadership has officially committed to operating as a remote-first company, even after the end of the COVID-19 public health crisis. “Our headcount grew...

10Pearls, headquartered in Washington D.C., has increased its capabilities in "brand thinking, customer experience, digital and social media marketing – capabilities that businesses need to thrive in the...