Brands Engaging Younger Customers at Deeper Level Capitol Communicator October 21, 2019 B to C, Digital, InsightsMore Gen Zers and millennials are using their phones as a primary mobile viewing device, states Adweek, but, continued the post, "there are marked differences in their content viewing habits, according to...
Washington Post Website Had Digital Audience of 88.7 Million in September Capitol Communicator October 21, 2019 Digital, Insights, Media, Top Center SponsoredThe Washington Post website had a digital audience of more than 88 million in September 2019, reports The Post, adding that this represents an audience growth "of 3.7 percent year-over-year, according to...
Dog Tag Inc. Partners with REQ for National Brand Expansion Capitol Communicator September 18, 2019 Agency, Digital, MarketingDC-based social enterprise and living business school Dog Tag Inc. (DTI) has engaged digital marketing and brand management company REQ to take their brand to the next level as they prepare to take their...
Fake App Installs Increasingly Common and Costly Capitol Communicator August 28, 2019 Advertising, Digital, Top Center SponsoredDigital app install fraud, for which companies falsely get charged, has become increasingly common, reports Digital News Daily. The report added that "Cleartrip, an online travel company, experiences fake...
On the Move in D.C.: Anna Bager, Roland Varesko and Tom Cochran Capitol Communicator August 15, 2019 Advertising, Bottom Left Sponsored, Digital, PeopleThe Out of Home Advertising Association of America (OAAA) named Anna Bager, Executive Vice President of the Interactive Advertising Bureau (IAB), as its new President & CEO. During her more than eight-year...
Mobile Internet Usage Reaches 800 Hours A Year and Increasing Capitol Communicator June 10, 2019 Bottom Left Sponsored, Digital, InsightsThe mobile internet has expanded the amount of time people spend consuming media each day, reaching an average of 479 minutes, and this number is projected to reach 495 minutes a day by 2021, according to...
Time Spent With Mobile Overtakes Television, But TV Remains Dominant Video Platform, States New Report Capitol Communicator June 5, 2019 Digital, Insights, Top Center SponsoredIn another symbolic tipping point for the digital media economy, Americans' time spent with mobile devices has surpassed the time they spend on television sets for the first time this year, reports Digital...
The Human Element of Digital Marketing Sponsored May 22, 2019 Digital, Marketing, Top Center Sponsored1 CommentBy Anna Strickler, HighRock Authenticity has become a bit of a buzzword lately. It signals a pronounced shift in consumer experience – buyers are craving more than a low price tag to convince them to...
Digital Ads Are Raking In More Cash Than Ever, Reports Adweek Capitol Communicator May 7, 2019 Advertising, Digital, Marketing2018 was yet another record-breaking year for digital marketers in the U.S., reports Adweek, which added that the most recent estimates—which come courtesy of the latest IAB Internet Advertising Revenue...
In the Region: Updates from R2i, Markstein and Carvertise Capitol Communicator April 18, 2019 Digital, People, PR, Top Right SponsoredBaltimore-based digital marketing agency R2integrated (R2i) said it has strengthened its account services offering by hiring Catherine Young as its vice president of strategy and account services,...
