Measuring ROI: The Digital Media Dance (Part 1) Sponsored January 10, 2020 Agency, Digital, MarketingBy Anna Strickler, Marketing Associate, HighRock Success is More Than Analytics When it comes to digital marketing, tracking your success can be a complicated dance. Even with easy access to all of the...
The Pending Battle Over .ORG Capitol Communicator January 8, 2020 Digital, GeneralIn November 2019, The Internet Society and Public Interest Registry (PIR), based in Reston, VA, announced that they have reached an agreement with Ethos Capital, under which Ethos Capital would acquire PIR...
WPP Closing D.C.-Based ISL Capitol Communicator December 10, 2019 Agency, B to C, Digital, Top Right Sponsored2 CommentsD.C.-based digital agency ISL, which also has an NYC office, is closing at the end of the year. Peter Corbett founded iStrategyLabs (ISL) in D.C in August 2008 and, in July 2016, sold it to WPP's J. Walter...
Five Trends in Roadmaps that are Reinventing Commerce Sponsored December 3, 2019 Digital, Marketing, Technology, Top Right SponsoredBy Walt Rolle Since the Internet was opened to the public in the early 1990s, technology has enabled online commerce to expand at a rapid pace. As a consumer, you can reflect on how your own experience has...
Communicators: Is it Time for TikTok? Jeff Davis November 10, 2019 Communications, Digital, Social Media, Top Right SponsoredBy Jeffrey Davis, APR To really understand the TikTok world of short videos you have to immerse yourself into the culture. Endless swiping takes you through video rants, pranks and confessions. There...
Baltimore-based Jellyfish Valued at $644 Million Following Investment from French Holding Company Fimalac Jeff Davis November 6, 2019 Agency, Digital, TechnologyBaltimore-based Jellyfish announced its continued global expansion following an investment from Fimalac, a France-based investment group primarily focused on digital media and real estate and owned by...
Brands Engaging Younger Customers at Deeper Level Capitol Communicator October 21, 2019 B to C, Digital, InsightsMore Gen Zers and millennials are using their phones as a primary mobile viewing device, states Adweek, but, continued the post, "there are marked differences in their content viewing habits, according to...
Washington Post Website Had Digital Audience of 88.7 Million in September Capitol Communicator October 21, 2019 Digital, Insights, Media, Top Center SponsoredThe Washington Post website had a digital audience of more than 88 million in September 2019, reports The Post, adding that this represents an audience growth "of 3.7 percent year-over-year, according to...
Dog Tag Inc. Partners with REQ for National Brand Expansion Capitol Communicator September 18, 2019 Agency, Digital, MarketingDC-based social enterprise and living business school Dog Tag Inc. (DTI) has engaged digital marketing and brand management company REQ to take their brand to the next level as they prepare to take their...
Fake App Installs Increasingly Common and Costly Capitol Communicator August 28, 2019 Advertising, Digital, Top Center SponsoredDigital app install fraud, for which companies falsely get charged, has become increasingly common, reports Digital News Daily. The report added that "Cleartrip, an online travel company, experiences fake...
