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FTC seeking your input to modernize digital guidelines

FTC seeking your input to modernize digital guidelines

The Federal Trade Commission announced earlier this month that it is seeking the public’s input on ways to modernize the agency’s business guidance on mobile and digital advertising as well as metaverse/virtual reality/NFTs. First released in 2000 and updated in 2013,...

“The State Of Digital Advertising Is (Still) Bad”

“The State Of Digital Advertising Is (Still) Bad”

“The State Of Digital Advertising Is (Still) Bad,” ran a headline in MediaPost in April. If you’re paying attention, you’re reminded of it on nearly a daily basis. Truth No. 1, according to MediaPost writer Maarten Albarda, is that marketers have to accept that some...

Valtech acquires Baltimore-based The Berndt Group

Valtech acquires Baltimore-based The Berndt Group

Valtech, a global business transformation agency, has acquired Baltimore-based The Berndt Group, Ltd. (TBG), a leading digital customer experience agency focusing on digital transformations. According to the announcement, the health industry is transforming and...

Response Labs continues expansion with additions

Response Labs continues expansion with additions

Deana Fitzgerald and Toni Weaver have joined Response Labs.  Deana joins as an Account Director on the Client Service team. With more than a dozen years of marketing experience, six of which were on the agency side, she’s no stranger to consumer and business marketing...

FTC seeking your input to modernize digital guidelines

FTC seeking your input to modernize digital guidelines

The Federal Trade Commission announced earlier this month that it is seeking the public’s input on ways to modernize the agency’s business guidance on mobile and digital advertising as well as metaverse/virtual reality/NFTs. First released in 2000 and updated in 2013,...

“The State Of Digital Advertising Is (Still) Bad”

“The State Of Digital Advertising Is (Still) Bad”

“The State Of Digital Advertising Is (Still) Bad,” ran a headline in MediaPost in April. If you’re paying attention, you’re reminded of it on nearly a daily basis. Truth No. 1, according to MediaPost writer Maarten Albarda, is that marketers have to accept that some...

Valtech acquires Baltimore-based The Berndt Group

Valtech acquires Baltimore-based The Berndt Group

Valtech, a global business transformation agency, has acquired Baltimore-based The Berndt Group, Ltd. (TBG), a leading digital customer experience agency focusing on digital transformations. According to the announcement, the health industry is transforming and...

Response Labs continues expansion with additions

Response Labs continues expansion with additions

Deana Fitzgerald and Toni Weaver have joined Response Labs.  Deana joins as an Account Director on the Client Service team. With more than a dozen years of marketing experience, six of which were on the agency side, she’s no stranger to consumer and business marketing...

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