Digital

As publishers grapple with how to best make use of the troves of audience data at their disposal, a growing number are handing brands the keys to in-house data and artificial intelligence tools that could...

By Huong Cao Broadcasters, publishers, digital media and agency executives attended LOCAL IMPACT DC to examine the Baltimore-Washington ad market at the National Association of Broadcasters (NAB)...

Videology, the software provider for converged TV and video advertising founded in 2007 by Baltimore’s Scott Ferber, also the co-founder of advertising.com, is filing for chapter 11 bankruptcy...

Cambridge Analytica employees learned that its parent company, the SCL Group, was shuttering the business, with American-based workers directed to return their keycards immediately, according to documentation...

Now that we are a few months into 2018, it gives us an interesting opportunity to both look back at the previous year and ahead to the rest of the year to see what trends are developing. As with any look...

Examine the multi-billion-dollar local advertising market at LOCAL IMPACT D.C. hosted by BIA Advisory Services on May 10 at the NAB Headquarters in Washington D.C. This half-day program is a "roll up your...

Spotify is launching a major revamp of its free ad-supported tier, states DigitalNewsDaily, which added that the biggest change: "Users will now be able to listen to songs on demand, as often as they like, as...

Online shoppers are using voice devices before, during and after they make a purchase, according to a new survey, states a media report, which adds that "digital voice device ownership has increased 42% over...

If you plan to attend the Mid-Atlantic Marketing Summit on April 26, you may want to check out Yavo in action. Yavo is an invaluable member of the HighRock team and he may be listed as Yavuz Göncü  on...

You can access free Wi-Fi at Starbucks without even buying a beverage but, states MediaPost, "now there’s a price: Your email address. The coffee chain is trying out that requirement. "“Starbucks is...