Washington Post Makes “Bold Decision” to Increase Investment in Digital Video, States TVNewser Capitol Communicator July 12, 2017 Digital, Video The Washington Post made "a bold decision" to up its investment in the digital video space, and will expand its staff to 70 by the end of 2017, reports Adweek's TVNewser, which added that the move "is part of...
WPP Thrown into “Chaos” by Cyberattack, Reports AdAge Capitol Communicator June 27, 2017 Advertising, Digital, Top Center Sponsored WPP has been thrown into chaos by a cyberattack that, according to an internal Y&R memo, is causing the company to suspend work on desktops and PCs, reports AdAge, which added: "The attack appeared to...
The Washington Post Testing Audio Articles Using Amazon Polly Capitol Communicator June 11, 2017 Communications, Digital, Top Center Sponsored The Washington Post is experimenting with audio articles using Amazon Polly, a service that converts article text into lifelike speech. For the next month, reports the Post, mobile users will be able to listen...
Average U.S. Household Has More than Seven Screens, States Survey Capitol Communicator June 1, 2017 Communications, Digital, Insights According to ReportLinker, the average U.S. household owns 7.3 screens. TV remains the most popular, with 93% of respondents claiming one. Digital devices, are booming, with smartphones now at 79%, laptops at...
At Media Relaunches as Cohere; imre Working with T. Rowe Price and Marriott Rewards on Facebook and Snapchat Series Jeff Davis May 22, 2017 Agency, Branding, Digital Branding agency At Media has relaunched as Cohere, "a creative agency on a mission to revitalize cities through the power of design,” according to an announcement. Founded in 2009, the Philadelphia-based...
Predictive Analytics for Real World Marketing Capitol Communicator March 31, 2017 Digital, Events, Insights Mitch Eisen, CIO of Real Magnet, will outline the current state of predictive analytics for marketing and provide some real world examples of how it can help at the upcoming Mid-Atlantic Marketing...
Digital Revenues for U.S. Radio Stations Increased in 2016, According to New BIA/Kelsey Capitol Communicator March 28, 2017 Advertising, Digital, Insights The digital advertising income of U.S. radio stations continued its ascent in 2016, as the industry reported a 14 percent increase in online revenues, compared with only a slight bump in over-the-air (OTA)...
WRC-TV Leads Other D.C. Stations on Instagram and Twitter Capitol Communicator March 27, 2017 Bottom Left Sponsored, Digital, Media The Twitter and Instagram accounts for NBC-owned WRC led the D.C. market with a 29 share as a group, reports Adweek, followed by Fox-owned WTTG with a 28.7 share and TEGNA-owned WUSA with a 28.5 share,...
Mobile Accounts for 70 Percent of All Digital Media Time Capitol Communicator March 23, 2017 Digital, Media Millennials spend more time on mobile than they do watching live TV, and TV’s big advantage among adults 35-49 is shrinking, reports Media Life Magazine, which added: "That’s according to a new report...
Digital Ad Spending in U.S. to Grow 15.9 Percent in 2017 Capitol Communicator March 14, 2017 Advertising, Digital, Insights The so-called duopoly between Facebook and Google to control the bulk of digital ad spend is far from over, according to a forecast by eMarketer. An Adweek article added that eMarketer's newest forecast...
