LOCAL IMPACT DC Explored Local Advertising Market and Technology, Digital Trends Driving Consumer Engagement Capitol Communicator May 22, 2018 Advertising, Bottom Left Sponsored, Digital, InsightsBy Huong Cao Broadcasters, publishers, digital media and agency executives attended LOCAL IMPACT DC to examine the Baltimore-Washington ad market at the National Association of Broadcasters (NAB)...
Videology Filing for Bankruptcy Jeffrey Davis May 12, 2018 Advertising, DigitalVideology, the software provider for converged TV and video advertising founded in 2007 by Baltimore’s Scott Ferber, also the co-founder of advertising.com, is filing for chapter 11 bankruptcy...
Cambridge Analytica Shutters its Business, Which Includes Offices in D.C. and Arlington, Va Capitol Communicator May 2, 2018 Digital, Top Center SponsoredCambridge Analytica employees learned that its parent company, the SCL Group, was shuttering the business, with American-based workers directed to return their keycards immediately, according to documentation...
The Term “Digital” Becoming Less Meaningful Greg Kihlström May 1, 2018 Digital, InsightsNow that we are a few months into 2018, it gives us an interesting opportunity to both look back at the previous year and ahead to the rest of the year to see what trends are developing. As with any look...
Execs from Publicis, E.W. Scripps, Hudson MX to Discuss Automation and Spot TV at LOCAL IMPACT DC, May 10 Capitol Communicator April 27, 2018 Agency, Broadcasting, Digital, EventsExamine the multi-billion-dollar local advertising market at LOCAL IMPACT D.C. hosted by BIA Advisory Services on May 10 at the NAB Headquarters in Washington D.C. This half-day program is a "roll up your...
Spotify Launches Major Revamp of Ad-Supported Tier Capitol Communicator April 25, 2018 Digital, GeneralSpotify is launching a major revamp of its free ad-supported tier, states DigitalNewsDaily, which added that the biggest change: "Users will now be able to listen to songs on demand, as often as they like, as...
Consumers Using Digital Voice Devices for Wide Range of Activities Capitol Communicator April 23, 2018 Digital, InsightsOnline shoppers are using voice devices before, during and after they make a purchase, according to a new survey, states a media report, which adds that "digital voice device ownership has increased 42% over...
See “Yavo” in Action at Mid-Atlantic Marketing Summit on April 26 Capitol Communicator April 16, 2018 Digital, Events, PeopleIf you plan to attend the Mid-Atlantic Marketing Summit on April 26, you may want to check out Yavo in action. Yavo is an invaluable member of the HighRock team and he may be listed as Yavuz Göncü on...
Starbucks to Offer Free Unlimited Wi-Fi in Exchange for Your Email Address Capitol Communicator March 25, 2018 B to C, Digital, Top Center SponsoredYou can access free Wi-Fi at Starbucks without even buying a beverage but, states MediaPost, "now there’s a price: Your email address. The coffee chain is trying out that requirement. "“Starbucks is...
Smartphones Have Significant Impact on Podcasting, Concludes New Report Capitol Communicator March 20, 2018 Digital, InsightsIf there was any doubt that the proliferation of smartphones has had a significant impact on podcasting, a new report released by Nielsen will put that to rest, reports MediaPost. The MediaPost post stated...