Predictive Analytics for Real World Marketing Capitol Communicator March 31, 2017 Digital, Events, InsightsMitch Eisen, CIO of Real Magnet, will outline the current state of predictive analytics for marketing and provide some real world examples of how it can help at the upcoming Mid-Atlantic Marketing...
Digital Revenues for U.S. Radio Stations Increased in 2016, According to New BIA/Kelsey Capitol Communicator March 28, 2017 Advertising, Digital, InsightsThe digital advertising income of U.S. radio stations continued its ascent in 2016, as the industry reported a 14 percent increase in online revenues, compared with only a slight bump in over-the-air (OTA)...
WRC-TV Leads Other D.C. Stations on Instagram and Twitter Capitol Communicator March 27, 2017 Bottom Left Sponsored, Digital, MediaThe Twitter and Instagram accounts for NBC-owned WRC led the D.C. market with a 29 share as a group, reports Adweek, followed by Fox-owned WTTG with a 28.7 share and TEGNA-owned WUSA with a 28.5 share,...
Mobile Accounts for 70 Percent of All Digital Media Time Capitol Communicator March 23, 2017 Digital, MediaMillennials spend more time on mobile than they do watching live TV, and TV’s big advantage among adults 35-49 is shrinking, reports Media Life Magazine, which added: "That’s according to a new report...
Digital Ad Spending in U.S. to Grow 15.9 Percent in 2017 Capitol Communicator March 14, 2017 Advertising, Digital, InsightsThe so-called duopoly between Facebook and Google to control the bulk of digital ad spend is far from over, according to a forecast by eMarketer. An Adweek article added that eMarketer's newest forecast...
Facebook Taking Ad Dollars from Digital Competitors Capitol Communicator March 13, 2017 Advertising, Digital, InsightsDigital advertising is eating away at traditional advertising budgets but now that online has become the largest media category, there’s a new trend taking hold – digital stealing share from digital,...
Facebook Flags Fake News Capitol Communicator March 6, 2017 Communications, Digital, Media, Social MediaFacebook has begun flagging fake news or as Facebook calls it: "disputed" news, reports USA TODAY, which added: "A warning label is being slapped on articles that clearly have no basis in fact or reality...
Digital TV Players Eye Blockchain to Handle Digital Ad Transactions, Reports Ad Age Capitol Communicator March 1, 2017 Advertising, DigitalAdvertisers and publishers could get help from Bitcoin technology, reports Ad Age, which, in part, added: "The idea of using blockchain to handle digital ad transactions is starting to seep into the...
Majority of Millennial Men Not Subscribing to Cable, States New Report Capitol Communicator February 22, 2017 Digital, Media, Top Center SponsoredDepending on what study you look at, cord cutting is either a tiny problem, a minor problem or a growing problem, reports Media Life Magazine, which added that "one new study puts it at a much more alarming...
DC Tech Execs Write Open Letter to Trump Opposing Immigration Policies Capitol Communicator February 16, 2017 Advertising, B to G, Digital, Marketing, PRFounders, CEOs and senior executives from more than two dozen DC-area technology companies composed an open letter to President Trump, expressing their "deep" concerns over the administration's proposed...
