The Washington Post Testing Audio Articles Using Amazon Polly Capitol Communicator June 11, 2017 Communications, Digital, Top Center SponsoredThe Washington Post is experimenting with audio articles using Amazon Polly, a service that converts article text into lifelike speech. For the next month, reports the Post, mobile users will be able to listen...
Average U.S. Household Has More than Seven Screens, States Survey Capitol Communicator June 1, 2017 Communications, Digital, InsightsAccording to ReportLinker, the average U.S. household owns 7.3 screens. TV remains the most popular, with 93% of respondents claiming one. Digital devices, are booming, with smartphones now at 79%, laptops at...
At Media Relaunches as Cohere; imre Working with T. Rowe Price and Marriott Rewards on Facebook and Snapchat Series Jeff Davis May 22, 2017 Agency, DigitalBranding agency At Media has relaunched as Cohere, "a creative agency on a mission to revitalize cities through the power of design,” according to an announcement. Founded in 2009, the Philadelphia-based...
Predictive Analytics for Real World Marketing Capitol Communicator March 31, 2017 Digital, Events, InsightsMitch Eisen, CIO of Real Magnet, will outline the current state of predictive analytics for marketing and provide some real world examples of how it can help at the upcoming Mid-Atlantic Marketing...
Digital Revenues for U.S. Radio Stations Increased in 2016, According to New BIA/Kelsey Capitol Communicator March 28, 2017 Advertising, Digital, InsightsThe digital advertising income of U.S. radio stations continued its ascent in 2016, as the industry reported a 14 percent increase in online revenues, compared with only a slight bump in over-the-air (OTA)...
WRC-TV Leads Other D.C. Stations on Instagram and Twitter Capitol Communicator March 27, 2017 Bottom Left Sponsored, Digital, MediaThe Twitter and Instagram accounts for NBC-owned WRC led the D.C. market with a 29 share as a group, reports Adweek, followed by Fox-owned WTTG with a 28.7 share and TEGNA-owned WUSA with a 28.5 share,...
Mobile Accounts for 70 Percent of All Digital Media Time Capitol Communicator March 23, 2017 Digital, MediaMillennials spend more time on mobile than they do watching live TV, and TV’s big advantage among adults 35-49 is shrinking, reports Media Life Magazine, which added: "That’s according to a new report...
Digital Ad Spending in U.S. to Grow 15.9 Percent in 2017 Capitol Communicator March 14, 2017 Advertising, Digital, InsightsThe so-called duopoly between Facebook and Google to control the bulk of digital ad spend is far from over, according to a forecast by eMarketer. An Adweek article added that eMarketer's newest forecast...
Facebook Taking Ad Dollars from Digital Competitors Capitol Communicator March 13, 2017 Advertising, Digital, InsightsDigital advertising is eating away at traditional advertising budgets but now that online has become the largest media category, there’s a new trend taking hold – digital stealing share from digital,...
Facebook Flags Fake News Capitol Communicator March 6, 2017 Communications, Digital, Media, Social MediaFacebook has begun flagging fake news or as Facebook calls it: "disputed" news, reports USA TODAY, which added: "A warning label is being slapped on articles that clearly have no basis in fact or reality...
