Insights

USA Today and its digital sites are about to undergo a major restructuring that will include building up digital marketing while phasing out the print edition, states Poynter. According to Poynter, the deal...

Howard University and Amazon Studios have launched Howard Entertainment, a program designed to diversify the entertainment industry by creating a pipeline for African-American students and other...

“A good journalist friend of mine who covers the D.C. business sector told me ‘In Silicon Valley, the main focus is money whereas, in Washington, D.C., businesses are more driven by purpose.’” With...

Since Jeff Bezos bought the Washington Post for $250 million in 2013, the Amazon CEO has been distancing himself from the editorial operation of the fabled newspaper, reports the Observer, but "behind the...

Since the summer of 2017, when retail bankruptcies were reaching Great Recession-era levels, Retail Dive has compiled lists of distressed retailers potentially at risk of bankruptcy. For about the past year...

Although marketing budgets have dropped below 11% of total company revenue for the first time since 2014, CMOs remain optimistic about the outlook for 2020, according to Gartner’s CMO Spend Survey 2019-2020...

As we look at the world we live in, it is interesting to learn how some things are more prevalent in some places than in others. For instance, did you know the highest average rainfall in the world, as of...

According to a recent report from Russell Reynolds, women are leading in the marketing leadership appointment category. In the first half of 2019, women accounted for 48% of all CMO moves.  Another trend...

PR agencies have set their sights on the chief marketing officer as they’ve expanded out of their earned-media comfort zones and added capabilities in video production, data and analytics, social media and...

Capitol Communicator posted a piece about how changes in the advertising community are, among other things, creating shortages of people with the skills needed to be successful in coming years.  In this post,...