Survey Finds 40% Deleted Social Media Accounts Due to Privacy Concerns Capitol Communicator June 18, 2018 B to C, Insights, Social Media, Uncategorized There is a serious lack of trust in social media such as Facebook and Twitter and consumers expect brands that advertise on such platforms to urgently find solutions, according to research published Monday,...
BRINKdown Episode 5: The Value of Passionate Hires Joshua Belhumeur June 18, 2018 Agency, B to B, Insights BRINK is a creative digital agency who believes there is a lot of waste among marketing and communications agencies: waste in time, resources and opportunity. This is why the agency of record is becoming...
Lovely Monsters: The Chaser of Storms MDB Communications June 18, 2018 Agency, Bottom Left Sponsored, Communications, Insights Clouds come floating into my life, no longer to carry rain or usher storm, but to add color to my sunset sky. – Rabindranath Tagore Photographer Camille Seaman is a Shinnecock Indian. She has spent her...
BRANDS in #ALLCAPS MDB Communications June 13, 2018 Agency, B to C, Bottom Left Sponsored, Insights, Marketing Love is in the air in the #DMV! Yes, nothing brings people together more than a championship sports team. This was on full display during the Washington Capitals Stanley Cup Parade yesterday on Constitution...
Advertisers Looking for Alternatives to Google, Facebook Capitol Communicator June 11, 2018 Advertising, Insights Some 71% of marketers are seeking alternatives to advertising online with Facebook and Google as they become more concerned with how the two control trends and business models. Recent reports suggest that...
DC Truth Initiative’s National Opioid Addiction Prevention Ads Meant to ‘Shock the Conscious’ Capitol Communicator June 8, 2018 Advertising, Agency, B to C, Insights, Top Center Sponsored A construction worker deliberately slams a door on his arm. Another young man grabs a hammer, takes three breaths, and brings it down on his hand. A young woman aims her car at wall of trash bins, unbuckles...
Millennial Report Points to Promotions as Key Factor in Retention Capitol Communicator June 7, 2018 Agency, Communications, Insights A new study from Visier, a recognized leader in people analytics and planning, illustrates the power of management titles, promotions, and internal job hopping on retaining Millennials, reports....
Three DC Area Creatives Featured in Digiday’s Changemakers for 2018 Capitol Communicator June 6, 2018 Advertising, Communications, Insights, Marketing, People One thing that never gets old in media and marketing, according to Digiday, is the desire to rethink the status quo, challenge conventional wisdom and raise the bar. That impulse is evident in the Changemakers...
Privacy Issues Heat Up Tensions Between Apple and Facebook Capitol Communicator June 6, 2018 Advertising, B to B, Insights, Social Media Chief executive Tim Cook is positioning Apple as the face of "responsible tech." After taking some verbal shots at Facebook, NBC News reports, Apple announced its first major step toward ending the...
Spotting Trends for Communicators in Latest ‘State of the Internet’ Report Van Eperen June 5, 2018 Insights By Jeffrey A. Davis, APR Mary Meeker’s annual report on the state of the internet is here – all 294 slides – and as usual it provides the most comprehensive look you can find at how the digital world...
