Washington Post to Use 5G Technologies That Could Define Future of News Reporting Capitol Communicator November 25, 2019 Insights, MediaThe Washington Post announced plans to work with AT&T to bring 5G technologies to The Washington Post newsroom and to explore how The Post can use 5G in their coverage of the 2020 presidential election and...
Majority Of Ads That Failed Did So In First Second Capitol Communicator November 24, 2019 Advertising, B to C, InsightsThe world’s first research on how the human brain responds to digital advertising, particularly mobile, finds that the majority (67 percent) of ads are seen and registered in just four tenths of a second,...
How to Wrap Up 2019 Projects Successfully Before 2020 Sponsored November 22, 2019 B to B, Insights, Top Right SponsoredBy Kristen Grove It’s a busy season for us HighRockers as we look towards the end of the year and the projects that need to be wrapped up before 2020. As these end-of-year projects kickoff or draw...
New Media Investment Group and Gannett Finalize Merger and Focus on Becoming Digital Media Powerhouse Capitol Communicator November 21, 2019 Insights, MediaNew Media Investment Group and Gannett finalized their merger, putting top executives in position to move ahead with plans they believe will transform the new company's local and national news brands,...
“Boomers are Big Business,” States MediaPost Capitol Communicator November 18, 2019 Insights, Media, Top Right SponsoredBoomers are big business — especially in publishing, reports MediaPost. The MediaPost post added that "AARP Media earns $174 million+ (print/digital) in media-based ad revs, according to public filings....
Making the Most of Your Marketing Toolkit Sponsored November 13, 2019 Agency, Insights, Marketing, Top Right SponsoredBy Melody Belotte I frequently work with the Maryland Small Business Development Center to facilitate training courses for entrepreneurs. Their most common complaint? “I don’t have enough time.”...
New Study Shows Little Progress in Improving Ethnic Diversity Among CMOs Capitol Communicator November 12, 2019 Bottom Left Sponsored, Insights, JobsThe Association of National Advertisers (ANA) client-side marketers continue to make significant progress in achieving gender equality among CMOs, but in stark contrast, there has been little headway in...
How AR Technology is Helping Shape the Future of Home Sponsored November 7, 2019 Agency, Insights, Upper Left SponsoredBy Bryan Chris Brown I was a part of the team from HighRock that attended the recent Future of Home Conference in New York City. We had a ton of fun at the conference, and our team got to learn more...
Staying Ahead of the Curve: The New Role for the Communicator Phil Rabin November 4, 2019 Communications, InsightsBy Phil Rabin In today's world, everyone can be a reporter, photographer and, if they choose, their own "media" outlet. So where does that leave professional communicators? The opening speaker at the...
Like to Live to 100? MDB Communications November 4, 2019 Agency, Bottom Left Sponsored, InsightsBy MDB Communications Not long ago, National Geographic sent author and explorer Dan Buettner and a team of scientists out to discover why, in certain parts of the world, people lived a century or more....
