U.S. Government Report Finds Latinos “Perpetually Absent” in Media Copy Capitol Communicator September 25, 2021 Bottom Left Sponsored, General, Insights, MediaLatinos are perpetually absent in major newsrooms, Hollywood films and other media industries where their portrayals — or lack thereof — could deeply impact how their fellow Americans view them, according...
Relationship Advice: Brand Edition Beyond Definition September 22, 2021 Agency, Communications, Insights, Upper Left SponsoredBy Kate Struthers , Account Executive, Beyond Definition It’s not always love at first sight when it comes to your new brand. I have seen it time and again with clients as we are developing a new...
“Podcasts Drive High Brand Awareness,” Finds Nielsen Survey Capitol Communicator September 21, 2021 Insights, Top Right SponsoredNielsen, which offers a podcast buying service, has released a survey showing that podcasts drive high brand awareness and purchase intent, reports Publishers Daily. The study coincides with one by...
Williams Whittle Nonprofit Marketing Webinar Series Episode 1: Donor Survey Results & Insights Capitol Communicator September 17, 2021 Agency, Insights, Upper Left SponsoredIn the first of a series of webinars targeted at nonprofits, Williams Whittle, in conjunction with research firm KB Insights, conducted a national survey of consumers matching the census profile of the...
Majority of Survey Respondents Say There are Too Many Premium Streaming Services … but They Plan to Add More Capitol Communicator September 17, 2021 General, Insights, Top Center SponsoredSeventy percent of respondents to a survey said there are too many premium streaming services, reports Television News Daily. The same research, continues the post, "found those same respondents have, on...
Excuse Me, But That Happy Face Emoji Really Annoyed Me! MDB Communications September 17, 2021 Agency, Bottom Left Sponsored, Insights, Social MediaBy MDB Communications Apparently, a smiley face is no longer just a smiley face. According to an article by Aiyana Ishmael of The Wall Street Journal, the familiar grin now means different things to...
B-to-B Marketing…A Tough Sell Guest Columnist September 12, 2021 B to B, InsightsBy Ron Owens Business-to-business marketing is not easy. Unlike the consumer brand marketing, business staffers do not make impulse decisions. Believe it. Understand it. And don’t forget it, because...
Facebook’s Algorithms “Fuel the Spread of Misinformation,” Reports The Washington Post Capitol Communicator September 10, 2021 Insights, Social Media, Top Center SponsoredA new study of user behavior on Facebook around the 2020 election is likely to bolster critics’ long-standing arguments that the company’s algorithms fuel the spread of misinformation over more trustworthy...
More Local Ad Agencies Now Using TikTok in Campaigns Capitol Communicator August 18, 2021 Advertising, Agency, Bottom Left Sponsored, Digital, InsightsBorrell Associates Inc., based in Williamsburg, VA, released a study measuring which social media platforms local ad agencies deemed to be “very” to "'extremely' effective" between April and June...
What Does the 2020 Census Mean to Communicators? Capitol Communicator August 13, 2021 Insights, Top Center SponsoredThe United States is more diverse and more multiracial than ever before, according to new 2020 Census data, reports CNN. "Our analysis of the 2020 Census results show that the US population is much...
