Ratings No Longer Key to a TV Show’s Survival Capitol Communicator September 29, 2018 General, Insights, Media A profound shift has begun to seize the television industry, reports The Washington Post, as ratings "no longer hold a key to a show’s success. "The traditional criterion for the renewal of a series has...
Digital Ads are Prime Reason U.S. Advertising to Grow Five Percent in 2019 Capitol Communicator September 27, 2018 Advertising, Insights, Top Center Sponsored After some promising advertising results this year, expect TV advertising to sink back into a decline in 2019 -- as digital advertising continues to soar, reports Television News Daily, which added that...
On the Homefront of VR Technology Capitol Communicator September 25, 2018 Design, Digital, Insights Virtual Reality technology is often thought of as impractical; the effects look great in movies and video games, but most people don’t see the real-life applications for VR. That’s a misconception that...
Producing Content Marketing That People Value Capitol Communicator September 25, 2018 B to B, B to C, Insights, Marketing Producing content that people value requires businesses to understand their customers' content preferences and concerns. These differ according to customers' intent, demographic indicators such as age, and...
My Biggest #CMWorld Take-Away was, Actually, Rather Small Capitol Communicator September 21, 2018 Digital, Insights, Marketing 1 Comment By Jessie Newburn, Business Development Manager, Atigro Digital Marketing Off to one of the biggest content-focused conferences in America, I had high hopes for spotting developing trends, discovering...
The Importance of Storytelling for Agile Brands Greg Kihlström September 21, 2018 Agency, Bottom Left Sponsored, Branding, Insights By Greg Kihlström, SVP, Digital, Yes& The following is based on a chapter in my new book, The Agile Brand. For more thoughts like these, as well as to read the rest of the book, please visit my website...
Exploring China’s Social Media Landscape: Digital Revolution or Revolutionizing Digital? Capitol Communicator September 14, 2018 Insights, Social Media By Huong Cao, George Mason University D.C.-based Social Driver’s co-founder and chief strategy officer Anthony Shop, who was awarded an Eisenhower Fellowship to study digital and social media trends in...
Lawsuit Claims Facebook Misleads Advertisers About its Effectiveness Capitol Communicator September 13, 2018 Advertising, Insights A lawsuit filed by InvestorVillage.com claims that Facebook misleads advertisers about how effective it is, reports West Virginia Public Broadcasting, which added that InvestorVillage, "a site that offers...
New York Times and Wall Street Journal Considered America’s Most Trusted Newspaper Brands Capitol Communicator September 12, 2018 Insights, Media The New York Times and The Wall Street Journal tied as No. 1 among 15 major daily newspapers analyzed as part of the Media Trust Tracker, a collaboration of Brand Keys and MediaPost’s Research...
Low-Cost Viral Videos Replacing Pricey Political Ads, Reports NY Times Capitol Communicator September 11, 2018 Advertising, Insights, Video These are not the stories that candidates usually turn to the camera and open up about in ads, reports The New York Times, which added that one candidate "talked about her father’s violent temper and how...
