Ad Industry Diversity Report Finds “Room For Improvement,” States Forbes Capitol Communicator April 12, 2021 Advertising, Insights, Top Center SponsoredThe 4As is hoping to use new survey data about diversity to improve the ad industry and foster dialogue, reports Forbes. According to the Forbes post: "The results—collected by the 4As from 165 agencies...
YouTube Dominates Social Media Reach Finds New Pew Study Capitol Communicator April 8, 2021 Insights, Social MediaChart Shows Percent of U.S Adults Who Say They Use Social Media Platforms In a Pew study of Americans' social media platform usage, TikTok ranks just behind Snapchat and Twitter, and well ahead of far more...
Majority of Marketers Wanted to Quit in 2020 Says Survey Capitol Communicator April 4, 2021 General, Insights, Marketing, Top Right SponsoredU.S. marketers had a rough time in 2020, judging by a new study from Sitecore, reports MediaPost. Of more than 400 marketers polled, 59% wanted to quit at least once. And 79% found the period the most...
Mix of In-Person and Virtual Work May Be “New Normal” Capitol Communicator March 31, 2021 General, Insights, Top Center SponsoredThe post-vaccine workplace is taking shape and for many it’s going to be a hybrid model, allowing more remote work but with clear expectations that some days a week will be in the office, reports The...
Making Work, Work Cade Martin March 24, 2021 Agency, General, InsightsBy Cade Martin At-home haircut, a shave, pants that button, it’s like the first day of a new job every time. And it kind of is. Refreshed after the sudden and strange halt of life and work as I knew it,...
“Triopoly” Attracts Majority of U.S. Ad Spending in 2020 Capitol Communicator March 22, 2021 Advertising, Insights, Top Center SponsoredGoogle, Facebook and Amazon, collectively, attracted the majority of all U.S. ad spending last year, according to a provisional GroupM analysis published by The Wall Street Journal. Based on WSJ’s...
New Study Finds The Washington Post is the Dominant Digital News Source for Opinion Leaders Inside the Beltway Capitol Communicator March 17, 2021 Insights, MediaThe Washington Post is the top news source for national opinion leaders in the executive and legislative branches of government, according to the 2020 Erdos & Morgan Opinion Leaders Study. The study,...
Branding and Marketing Outlook for 2021 Guest Columnist March 10, 2021 Bottom Left Sponsored, Insights, MarketingBy Professor Michel Wedel The economic and psychological impact that the pandemic has had on brands and marketing in the beginning of 2021 will likely continue to reverberate. For one, the pandemic has...
“Normal” Banned from Unilever Ads and Marketing Communications Capitol Communicator March 9, 2021 Advertising, Insights, Marketing, Top Right SponsoredBacked by new consumer research showing that seven in ten people feel the word creates a negative connotation, Unilever will no longer use the word "normal" in its advertising, packaging and other forms of...
New Research Finds Many Americans Want Ads to Focus on Product Information, Not Discounts or Trying to Make Them Laugh Capitol Communicator March 8, 2021 Advertising, Bottom Left Sponsored, InsightsWith the digital ad industry poised to discuss -- and debate -- changing consumer sentiment about the role of advertising in their lives, MediaDailyNews reports that new research from GWI (formerly Global Web...
