Insights

By Joel R. Johnson For more than 20 years, my closest collaborators in advertising have been Creative Directors. Win or lose, most often it's me and my creative partners. So trust me when I say in their...

For sixteen years, Bates Creative worked with over 200 clients to build brands, connect with members and audiences, and create impact. But clients are looking for a new relationship with their agency, so we...

  "Guarded optimism" is how analysts at the World Federation of Advertisers characterize responses to the federation's fourth tracking study on the impact the COVID-19 pandemic is having on...

YouTube has become an important source of news for many Americans reports the Pew Research Center, which adds that about a quarter of all U.S. adults (26%) say they get news on YouTube. Pew adds that "while...

By Wendy Weaver COVID-19 has impacted all of our nonprofit clients in 2020 in one way or another. Some clients halted advertising temporarily, others shifted media spend to digital channels to reach the new...

Even though TV watching has been up in 2020, when it comes to pay-TV subscriptions the numbers are historic in the wrong kind of way, reports TV Technology, which added that cable, satellite and telecom TV...

The U.S. advertising marketplace grew 5.9% in August -- its first monthly year-over-year expansion since March, when the effects of the COVID-19 pandemic put the brakes on many forms of ad spending,...

Claritas released a report that gives marketers new insight into the U.S. Hispanic consumer, which today makes up 19% of the U.S. population.  According to the report: With over 62.8 million members, the...

You’ve Zoomed. But have you gathered? Gather is an online platform where you can get people together virtually, as if at an actual event. There’s a map of the area that you can explore. And you can...

Months into nationwide protests over racial injustice,  states MediaPost, "a majority of American consumers continue to believe that brands should speak out publicly about systemic racism and racial...