The Agile Brand, a New Book By Yes& SVP Digital Greg Kihlström, Discusses the Evolving Relationship Between Company and Consumer Greg Kihlström August 16, 2018 Agency, Branding, Insights, Top Right Sponsored Brands have evolved over centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers....
Your CEO Makes Your Brand Seem More Authentic, States Survey from D S Simon Media Capitol Communicator August 14, 2018 Bottom Left Sponsored, Communications, Insights, Media Fake news is on the increase and the result is significantly reduced trust, reports D S Simon Media, which added, that’s why "authenticity for a brand or non-profit has never been more important. But how do...
Fake YouTube Views Promote Brands and Political Agendas Capitol Communicator August 14, 2018 Communications, Insights, Top Center Sponsored Martin Vassilev, working from home in Ottawa, makes a good living selling fake views on YouTube videos, reports The New York Times, adding that he has sold "about 15 million views so far this year, putting him...
Hackers Use Chipotle Ad for Malware Attack Capitol Communicator August 14, 2018 Advertising, Insights, Top Right Sponsored Confiant, a cyber security company supporting publishers such as Tribune Media, Internet Brands, Vice Media, Peopleconnect, and Topix, identified what researchers at the company call the “single worst...
iPhone May Be Branded As Premium Digital Wallet Capitol Communicator August 13, 2018 B to C, Insights Despite competition from Google, Samsung, PayPal, Venmo, Square, Stripe and other wallet providers, one research analyst expects Apple to benefit greatly from this growth trend, reports MediaPost, which added...
Advertising Now the Biggest and Fastest-Growing Part of Roku Capitol Communicator August 10, 2018 Advertising, Insights Roku may have made its name as a connected TV device maker, but advertising is now the biggest and fastest-growing part of the company, reports Digiday, which added that in the first quarter of 2018,...
Audience “Identity” Now a Major Priority for U.S. Marketers Capitol Communicator August 9, 2018 Insights, Marketing Determining audience “identity” has become a major priority over the past year for U.S. marketers, many of whom plan to increase their investment in finding and developing identity solutions, according to...
Basing Your Decision on “9 Out of 10 Experts”? Not So Fast! Fors Marsh Group August 8, 2018 Bottom Left Sponsored, General, Insights Evidence-based decisions. This phrase has gained popularity in the public sphere, reflecting a desire for people to base their actions on proof that they have a reason to expect a certain outcome....
D.C. Circuit Rules WMATA Can Reject Religious Ads Capitol Communicator August 5, 2018 Insights, Media The U.S. Court of Appeals for the District of Columbia Circuit ruled that the Washington Metropolitan Area Transit Authority (WMATA) did not violate the First Amendment when it refused to run an...
Fors Marsh Group Conducts 2018 State of First Amendment Survey Fors Marsh Group August 5, 2018 Agency, Bottom Left Sponsored, Insights, Media Fors Marsh Group (FMG) again partnered with the First Amendment Center of the Freedom Forum Institute, a programming and education partner of the Newseum, pictured above, to conduct the annual State of...
