Insights

Podcasts have been exploding in popularity across the world in the last few years, with an estimated 80 million Americans tuning in weekly, states Adweek. “I think it’s just such an intimate medium,”...

By Robert Whittle, Chairman and CEO, Williams Whittle The class of 2020 had it rough. Instead of walking across the stage to receive their diploma, they graduated online as the first class of COVID-19, true...

While the pandemic had a big impact on local television revenues in 2020, the November elections ultimately kept the industry in a good position by year-end, according to the first quarter edition of BIA...

Among the top five English-language U.S. broadcast networks -- NBC, ABC, CBS, Fox and The CW -- the average prime-time viewership sank 21% to 4.35 million per program for the just-completed TV 2020-2021 TV...

By Ron Owens Great work. Everybody talks about it, but unless you work in the right kind of advertising agency, it’s hard to do. That sounds bold, but it’s true. And it’s why the performance of...

By Richard Coad, Chief Creative Officer, MDB Communications A fascinating new book by Edward Slingerland, How We Sipped, Danced and Stumbled Our Way to Civilization, is a thoughtful and spirited defense of...

Americans who are the most confident in their ability to spot “fake news” online are the most likely to fall for it, according to a recent study published in peer-reviewed scientific journal Proceedings...

In another sign that American media consumption is returning to more normalized patterns, the rate of broadband data consumption  for the average American household appears to have returned to its recent...

The Washington Post had 77.8 million total digital unique visitors in April 2021, according to Comscore. The average Washington Post reader spent 16.4 minutes consuming content during this month, up 15 percent...

By Nick Teare, RP3 Agency It wasn’t too long ago that the old saying, “don’t let a good crisis go to waste,” might have elicited a laugh or a benign knowing sigh of agreement. Then the COVID-19...