Faster Site Speed, Better Ranking Josh Greene February 8, 2019 Digital, Insights, Upper Left SponsoredBy Josh Greene Site speed and performance are ranking factors for search engines. A quick-to-load website gives you a double-edged competitive advantage: your site will appear higher on search results...
Super Bowl Ads “Sidestepped Anything that Might Offend” Capitol Communicator February 4, 2019 Advertising, Insights, Top Center SponsoredPepsi should have chosen a different slogan for its ads during this year's Super Bowl, states NPR, which added that he company's slogan "was "More than okay." Well, not really. In fact, most of the...
Super Bowl Ads Aimed Increasingly at Women Capitol Communicator February 3, 2019 Advertising, Insights, Top Center SponsoredSuper Bowl ads this year are aimed increasingly at women, with more messages of female empowerment, as marketers seek to navigate a polarized political environment for the biggest US sporting event, states a...
Research Finds Digital Ads Work and Can Increase Voter Turnout Among Millennials in Municipal Elections Capitol Communicator January 31, 2019 Advertising, Bottom Left Sponsored, Digital, Insights, Upper Left SponsoredWhile millions of dollars are spent every day on digital advertising, no research has found these ads actually work -- until now, states EurekAlert!, which added that Katherine Haenschen, assistant professor...
And the Winner in the Best of Print/Direct Mail Category is …. Nancy Pelosi Matt Smith January 30, 2019 Bottom Left Sponsored, Communications, Insights, Oh, That's Good, Top Center SponsoredBy Matt Smith My first two columns in this series focused on what could be categorized as traditional advertising. But I think everyone would agree that marketing is about much more than advertising. At its...
Facebook and Google Face Heat on Media Layoffs, Reports The Hill Capitol Communicator January 29, 2019 Insights, Media, Top Center SponsoredCritics are targeting Facebook and Google after a week of high-profile layoffs in the media industry, pointing to their dominance over internet ads as the reason news outlets are struggling, reports The Hill,...
Lost Business Secrets Millennials Need to Know Robyn Sachs January 28, 2019 Advertising, Agency, Insights, Top Right SponsoredMuch has been written about how to work with millennials: what they want from their jobs, how they differ from previous generations, how to keep them happy, etc. All good to know. But in focusing so heavily on...
Massive Layoffs Hit News Organizations: What/Who’s Next? Capitol Communicator January 27, 2019 Insights, Media, Top Center SponsoredMore wrenching pain is being felt in the media world as more than a thousand in the media industry are getting cut as part of a seemingly never-ending series of cutbacks. In fact, a Jan. 24 CNN headline...
Survey Finds 30 Percent of Social Media Users Interact on Social Media at Least 10 Times Per Day Capitol Communicator January 21, 2019 Insights, Social Media, Upper Left SponsoredThirty percent of social media users interact on social media at least 10 times per day by either liking, sharing or posting content, according to a survey from The Manifest. The Manifest survey found that...
Yes, Virginia, there is good in all of us! Matt Smith January 16, 2019 Agency, Insights, Oh, That's Good, Top Right SponsoredBy Matt Smith Hello and welcome to my first column in which I praise and promote good work being created by the good people at agencies in the D.C. metro area and, when appropriate, Virginia-based agencies....
