New Study Finds The Washington Post is the Dominant Digital News Source for Opinion Leaders Inside the Beltway Capitol Communicator March 17, 2021 Insights, MediaThe Washington Post is the top news source for national opinion leaders in the executive and legislative branches of government, according to the 2020 Erdos & Morgan Opinion Leaders Study. The study,...
Branding and Marketing Outlook for 2021 Guest Columnist March 10, 2021 Bottom Left Sponsored, Insights, MarketingBy Professor Michel Wedel The economic and psychological impact that the pandemic has had on brands and marketing in the beginning of 2021 will likely continue to reverberate. For one, the pandemic has...
“Normal” Banned from Unilever Ads and Marketing Communications Capitol Communicator March 9, 2021 Advertising, Insights, Marketing, Top Right SponsoredBacked by new consumer research showing that seven in ten people feel the word creates a negative connotation, Unilever will no longer use the word "normal" in its advertising, packaging and other forms of...
New Research Finds Many Americans Want Ads to Focus on Product Information, Not Discounts or Trying to Make Them Laugh Capitol Communicator March 8, 2021 Advertising, Bottom Left Sponsored, InsightsWith the digital ad industry poised to discuss -- and debate -- changing consumer sentiment about the role of advertising in their lives, MediaDailyNews reports that new research from GWI (formerly Global Web...
Martin Baron, Retiring Executive Editor of The Washington Post, “Made The Post Great Again” Capitol Communicator March 1, 2021 Insights, Media, PeopleThe retirement on March 7 of Martin Baron, executive editor of The Washington Post, will leave a void not only at The Post, but journalism in general. Baron, who joined The Post in 2013, headed the news...
Why A Strong Brand Goes Beyond Branding Agencies With Connie Steele Sponsored February 24, 2021 Agency, InsightsThe single most valuable asset an employee can have today is a personal brand. It communicates who you are, what you stand for, and how you’re positioned in a specific market or industry. More importantly,...
Ad Agencies’ Biggest Neglect: Their People Guest Columnist February 23, 2021 Agency, Insights, Top Right SponsoredBy Ron Owens An oft-quoted remark goes, “The assets of an advertising agency go down in the elevator every evening.” There’s no doubt our business depends on its people. Agencies hold no exclusive...
Greater Washington’s Economy to Rebound in 2021, but Regaining Jobs Lost During Pandemic to Take Time Capitol Communicator February 16, 2021 Insights, Top Right SponsoredGreater Washington’s economy will rebound in 2021 as Covid-19 vaccinations become more common and the weather warms up, according to a new regional economic forecast. According to the Washington...
The Data-Backed Guide to Utilizing Public Service Announcements Rob Whittle February 11, 2021 Agency, Insights, Top Right SponsoredBy Rob Whittle, CEO, Williams Whittle When we first talk to people about Public Service Announcements (PSAs), their first reaction is almost always skeptical. “Oh,” they say. “They never run them on...
Big Questions about Paying Big Bucks for Ads on the Big Game Phil Rabin February 10, 2021 Advertising, Bottom Left Sponsored, InsightsBy Phil Rabin For years, Americans have had a Super Bowl obsession. Whether it’s because of the ads, the halftime show, the game itself or a chance to enjoy time with family and friends at a Super Bowl...
