Two-thirds of surveyed plan to invest in metaverse tactics Capitol Communicator June 6, 2022 Insights, Marketing, TechnologyTwo-thirds of 500 marketers surveyed by Sprout Social are planning to invest at least a quarter of their budget in metaverse tactics related to the evolution of social media over the next year, reports Digital...
Layoffs and hiring slowdowns hit tech companies Capitol Communicator June 4, 2022 General, Insights, Technology, Top Right Sponsored"High-flying startups with record valuations, huge hiring goals and ambitious expansion plans are now announcing hiring slowdowns, freezes and in some cases widespread layoffs. It’s the dot-com bust all over...
Gannett “dialing back” on publishing while elevating digital marketing services Capitol Communicator June 3, 2022 Insights, Media, Top Right SponsoredGannett, based in McLean, VA, will be "dialing back on top executive effort devoted to publishing while elevating its smaller but growing digital marketing services business to one of two operating units.,"...
Amazon to overtake Walmart as biggest U.S. retailer in next few years, states new report Capitol Communicator June 1, 2022 General, Insights, Top Center SponsoredThe dramatic shift of retail to the online environment will result in Amazon passing Walmart to become the largest retailer in the U.S. -- adding more than $294 billion in U.S. sales between 2021 and 2026,...
Should you use emojis in email marketing? Guest Columnist May 29, 2022 Insights, Marketing, Maryland News, Top Right Sponsored1 CommentBy Liquified Creative In the world of email marketing, the following question is all too familiar: How do I make my campaigns stand out from all the other emails crowding my subscriber’s...
Meta to provide more information about how advertisers target people with political ads Capitol Communicator May 24, 2022 Insights, Social Media, Top Center SponsoredFacebook parent Meta said it will start publicly providing more details about how advertisers target people with political ads just months ahead of the U.S. midterm elections. According to a post on ABC News:...
Insights from PSA Directors in Williams Whittle’s 2022 annual survey Guest Columnist May 23, 2022 Advertising, Agency, InsightsBy Kelly Callahan-Poe, President, Williams Whittle Every year, we ask PSA Directors across the country what trends they are seeing and what impact that has on their ability to deliver free media placements...
New research shows the PR-journalist relationship is getting worse Guest Columnist May 16, 2022 Insights, PR, Top Right SponsoredJournalist engagement with PR professionals is continuing to fall over time. According to the Propel Q2 Propel Media Barometer report, which analyzed roughly 400,000 story pitches that PR people sent to...
PR firm tells clients to keep quiet on draft Supreme Court opinion overturning Roe v. Wade Capitol Communicator May 6, 2022 Insights, PR, Upper Left SponsoredPublic relations firm Zeno is privately advising its high-profile corporate clients to avoid commenting on the draft Supreme Court opinion overturning Roe v. Wade, according to an internal communication...
Winning Elections in 2022 Guest Columnist May 6, 2022 Insights, Social Media, Top Right SponsoredBy Lightbox Search Campaign-winning political strategist Lee Neves knows how to leverage the power of Google Search to promote his candidate, “it’s about being able to control what many people thought was...