Insights

Clyde Group, based in Washington, D.C,  shared the following nine communications and public affairs trends they expect to see in 2019: 1. Presume nothing  "Oh,...

Fox News Channel, America’s most-watched basic cable network remained at the top of the heap in 2018, reports TV Newser, which added that for the third consecutive year "Fox News Channel ranked No. 1 in...

According to Austin Clemens, Quid, Inc., 2018 saw massive inflows in investment and innovations leveraging artificial intelligence technology to mimic the way humans read information, and allow...

Shade Wilson, Director of Digital Strategy, Elevation Advertising in Richmond, told Capitol Communicator that 2019 will be a year of continued change for how marketers use context, creativity, insights and...

Samantha Stark, Senior Vice President of Technology in Ketchum's D.C. office, told Capitol Communicator that she predicts four trends for 2019.  They are: Tech is leveraged by communicators to breakthrough:...

RP3, an agency based in Bethesda, Md, provided three predictions on what's ahead as we move into the new year.  They are: My prediction for 2019 is that successful brands will continue to focus less on...

By Lynne Kingsley It’s a brave new world out there, and it’s getting braver. The pace of change is increasingly faster and new technologies in digital marketing are coming to market quicker than we...

By Laura Van Eperen and Jeffrey Davis As we close out another strong year at Van Eperen, it’s time to look at what we’re in for as marketers in 2019. In this post we explore PR’s rising relevance,...

By Greg Kihlström It’s once again the end of one year and the beginning of another. And with it, a chance to reflect on the previous 12 months as well as an opportunity to look forward into the next. ...

By Cary Hatch, CEO/Brand Advocate, MDB Communications  Strap yourself in for more industry change and plenty of opportunity. Three areas of note: CSR as the backbone of brand campaigns, re-constituting...