Insights

Two-thirds of 500 marketers surveyed by Sprout Social are planning to invest at least a quarter of their budget in metaverse tactics related to the evolution of social media over the next year, reports Digital...

"High-flying startups with record valuations, huge hiring goals and ambitious expansion plans are now announcing hiring slowdowns, freezes and in some cases widespread layoffs. It’s the dot-com bust all over...

Gannett, based in McLean, VA, will be "dialing back on top executive effort devoted to publishing while elevating its smaller but growing digital marketing services business to one of two operating units.,"...

The dramatic shift of retail to the online environment will result in Amazon passing Walmart to become the largest retailer in the U.S. -- adding more than $294 billion in U.S. sales between 2021 and 2026,...

By Liquified Creative In the world of email marketing, the following question is all too familiar: How do I make my campaigns stand out from all the other emails crowding my subscriber’s...

Facebook parent Meta said it will start publicly providing more details about how advertisers target people with political ads just months ahead of the U.S. midterm elections. According to a post on ABC News:...

By Kelly Callahan-Poe, President, Williams Whittle Every year, we ask PSA Directors across the country what trends they are seeing and what impact that has on their ability to deliver free media placements...

Journalist engagement with PR professionals is continuing to fall over time.  According to the Propel Q2 Propel Media Barometer report, which  analyzed roughly 400,000 story pitches that PR people sent to...

Public relations firm Zeno is privately advising its high-profile corporate clients to avoid commenting on the draft Supreme Court opinion overturning Roe v. Wade, according to an internal communication...

By Lightbox Search Campaign-winning political strategist Lee Neves knows how to leverage the power of Google Search to promote his candidate, “it’s about being able to control what many people thought was...