Images Are “New Frontier” for Malicious Ads Capitol Communicator November 16, 2018 Advertising, Insights A growing trend of embedding malicious ads within the images of ads could wreak havoc on the advertising industry and cost brands millions this year, reports Digital News Daily, which added that the practice,...
Amazon Comes to D.C. and D.C. May Never Be the Same Phil Rabin November 15, 2018 Insights, Technology, Top Center Sponsored By Phil Rabin The announcement that Amazon, over time, will create a significant number of jobs in Crystal City, VA, has the potential for having a profound impact on the mid-Atlantic if, for no other...
Crystal City in Northern Virginia and NYC Splitting Amazon’s Second Headquarters: What Does it Mean to Communicators? Capitol Communicator November 13, 2018 Communications, Insights, Top Center Sponsored Amazon will open major new outposts in Northern Virginia’s Crystal City and New York City, splitting its much-sought investment of up to 50,000 jobs between the two East Coast sites, reports The Washington...
A PR Reality Check Might Have Helped the University of Maryland Board of Regents Jeff Davis November 7, 2018 Insights, PR 1 Comment By Jeffrey A. Davis, APR The University of Maryland is just beginning to address the damage to its reputation following the death of football player Jordan McNair, a tragic loss for his family, friends and...
Inclusion Is the Ideal: How PR Agencies Can Advance a Diverse Workforce Guest Columnist October 26, 2018 Agency, Insights, PR By Rafiat Animashaun When I began my post-grad job search, I had three requirements: be based in a metropolitan area, provided a livable salary and aligned with my long-term goals. As I searched...
Top Three Sources for Video Consumption by Teens are Netflix, YouTube and Cable TV Capitol Communicator October 24, 2018 Insights, Social Media Teens are embracing streaming video — in particular Google’s YouTube platform — and are increasingly spurning linear pay TV services, according to Piper Jaffray’s 2018 "Taking Stock With Teens" survey,...
4A’s President Calls for Balance Between Internal and External Creative Resources Capitol Communicator October 23, 2018 Advertising, Insights When the Association of National Advertisers issued its latest report about brands taking ad agency services in-house, the 4As didn’t have much to say in response, states a commentary posted on...
The Case for Pen and Paper MDB Communications October 19, 2018 Agency, General, Insights We live in a time when technology is king and the seemingly old-fashioned tools of pen and paper are eschewed. But if what you are doing is something that could be conceived as "creative," there are some very...
Wikipedia as an Essential Marketing Tool Capitol Communicator October 17, 2018 Agency, Insights, Marketing By Josh Greene If you’ve needed to research anything in the past few years, the odds are good that you are familiar with Wikipedia. Since its creation in 2001, Wikipedia has grown into one of the largest...
Social Media Plays “Important Part of People’s Everyday Lives”, Reports The Manifest Capitol Communicator October 17, 2018 Insights, Social Media Nearly all Americans use social media at least once per day, states a post on The Manifest, which added social media "is an important part of people's everyday lives, and people regularly access a variety...
