OH, THAT’S GOOD: Trust Me! Matt Smith September 4, 2019 Agency, Insights, Oh, That's Good, Upper Left SponsoredBy Matt Smith Today’s column is not about a great, inspiring piece of creative work produced by an agency in our region. Instead it’s about a primary ingredient in just about every great piece of...
Older Americans, Black Adults and Americans With Less Education More Interested in Local News, Reports Pew Capitol Communicator August 15, 2019 Bottom Left Sponsored, Insights, MediaNearly a third of U.S. adults (31%) follow local news very closely, reports the Pew Research Center, but local news does not play an equally vital role for all Americans. According to Pew: "Older Americans,...
New Report Highlights Agency Search and Hiring Best Practices Capitol Communicator July 31, 2019 Agency, Insights, Top Right SponsoredWhen companies search for mid- or senior-level employees, they cast the net wide, engage recruiters to identify qualified candidates, conduct numerous interviews, shortlist finalists, and check references...
New Book, The Agile Consumer, By Greg Kihlström, Discusses Future of Brand-Consumer Relationship Greg Kihlström July 25, 2019 B to C, Bottom Left Sponsored, InsightsBy Greg Kihlström We are living in an agile world. What started with technologists and marketers has spread across entire organizations, and didn’t stop there. Consumers are thinking agile as well....
View from PR Summit DC: Brevity, Micro-Targeting and the Appearance of Disappearance Marketing Jeff Davis July 25, 2019 Insights, PRBy Jeff Davis The new practice of public relations is measured in seconds, many times it’s meant to disappear. And if you’re just using words to communicate, you are missing out. Those are a few of the...
Is Laughter The Best Medicine? MDB Communications July 22, 2019 General, InsightsThe old cliche, "laughter is the best medicine," may actually have some truth to it. In a recent article by Marlene Cimons from The Washington Post, some people who have done a lot of laughing in their lives...
Marketers with In-House Agencies Having Difficulty Keeping Creative Teams Energized Capitol Communicator July 16, 2019 Insights, MarketingMarketers with in-house agencies say they are having difficulty keeping their creative teams energized, and are also concerned about their ability to attract top-tier creative talent, according to a new...
In the Modern Era of PR, Forget about Controlling the Narrative—Just Write It. Jeff Davis July 11, 2019 Insights, Top Center SponsoredBy Greg Abel Nike famously coined the phrase “Just Do It,” inspiring millions of elite athletes and weekend warriors to push themselves to their physical limits and beyond. In the modern era of PR, we...
Improve Sales Results with Marketing Integration Robyn Sachs July 10, 2019 Agency, Insights, Top Right SponsoredBy Robyn Sachs, President & CEO of RMR & Associates Once upon a time, an enterprising company hired a marketing firm to create a dynamic, multi-faceted campaign that included advertising, PR and...
Study Finds Anxiety Related to Creative Thinking Capitol Communicator June 24, 2019 Bottom Left Sponsored, General, InsightsA new study, “Creativity Anxiety: Evidence for Anxiety Specific to Creative Thinking from STEM to the Arts,” by a research team at Georgetown University provides the first evidence of a form of anxiety...
