Insights

Nielsen, which offers a podcast buying service, has released a survey showing that podcasts drive high brand awareness and purchase intent, reports Publishers Daily. The study coincides with one by...

In the first of a series of webinars targeted at nonprofits, Williams Whittle, in conjunction with research firm KB Insights, conducted a national survey of consumers matching the census profile of the...

Seventy percent of respondents to a survey said there are too many premium streaming services, reports Television News Daily.  The same research, continues the post, "found those same respondents have, on...

By MDB Communications Apparently, a smiley face is no longer just a smiley face. According to an article by Aiyana Ishmael of The Wall Street Journal, the familiar grin now means different things to...

By Ron Owens Business-to-business marketing is not easy. Unlike the consumer brand marketing, business staffers do not make impulse decisions. Believe it. Understand it. And don’t forget it, because...

A new study of user behavior on Facebook around the 2020 election is likely to bolster critics’ long-standing arguments that the company’s algorithms fuel the spread of misinformation over more trustworthy...

Borrell Associates Inc., based in Williamsburg, VA, released a study measuring which social media platforms local ad agencies deemed to be “very” to "'extremely' effective" between April and June...

The United States is more diverse and more multiracial than ever before, according to new 2020 Census data, reports CNN. "Our analysis of the 2020 Census results show that the US population is much...

The Washington Post created Next Generation, billed as "a new initiative to accelerate the acquisition of younger and more diverse audiences through new products, practices and...

By: Cary Hatch, CEO, MDB Communications Sixteen months ago, fickle COVID protocols and lockdowns launched the ad world into the “Great Workplace Experiment”. Work from Home (WFH) was a stark contrast to...