Insights

By Martha Boudreau Until fairly recently, most technology companies put the 50-plus population well behind millennials in their marketing plans.  Fortunately for those companies, they realize the power of...

When deciding how to unveil and market a new product, business owners are a lot like Hollywood directors and producers shooting a movie. Business owners must decide which medium is the best way to showcase...

By Robyn Sachs, President & CEO of RMR & Associates PR as Part of the Modern Marketing Mix What kind of honor is it to be recognized as "Small Business' Best-Kept Secret"? No matter how long...

Why Do Billion Dollar Companies Use Stock Photography?  In advertising? In social media? In corporate communications? If you look at the websites of Fortune 100 companies, you will find their landing...

The role of the agency continues to change as Google, Bing and other platforms use artificial intelligence, making it easier for brands and other companies to run advertising online, reports Search Marketing...

By Steve Adams, The Cyphers Agency Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of how difficult it can be to convince media to attend an event. Unless...

The internet is always expanding, and one recent area of growth has been 3D experiences. This growth of 3D content is aided by companies like Sketchfab, Mozilla and Microsoft, who have all  built dedicated...

Corporate communications and marketing leaders who hire public relations and other communications agencies overwhelmingly rely on their knowledge and experience, and the word-of-mouth of peers, when selecting...

Rep. Alexandria Ocasio-Cortez, whose mastery of social media, stated The Washington Post, "helped drive the national conversation and shed light on the inner workings of congressional power, has given up on...

Active podcast listeners are more likely to be male than female, according to a study conducted by Future Media and the University of Florida College of Journalism and Communications, reports Digital News...