Is it Possible to be Too Much of a Team Player? MDB Communications June 11, 2019 Bottom Left Sponsored, General, InsightsBy MDB Communications We live in a time when the notion of being part of "a team" seems critical to a functional and successful workplace. And an unwillingness to seek out and volunteer for any and all...
Creativity: Why It’s Emmy® Worthy (Part 2 of 4) Sponsored June 11, 2019 Agency, Insights, Upper Left Sponsored, VideoBy Josh Youngbar, HighRock If you read our Emmy® nomination announcement, you know that Emmy® nominees are judged and awarded on the basis of creativity, content and execution. At HighRock, we always...
Mobile Internet Usage Reaches 800 Hours A Year and Increasing Capitol Communicator June 10, 2019 Bottom Left Sponsored, Digital, InsightsThe mobile internet has expanded the amount of time people spend consuming media each day, reaching an average of 479 minutes, and this number is projected to reach 495 minutes a day by 2021, according to...
Time Spent With Mobile Overtakes Television, But TV Remains Dominant Video Platform, States New Report Capitol Communicator June 5, 2019 Digital, Insights, Top Center SponsoredIn another symbolic tipping point for the digital media economy, Americans' time spent with mobile devices has surpassed the time they spend on television sets for the first time this year, reports Digital...
Public Relations Can Help Your SEO/SEM Results and More – Part 2 Robyn Sachs May 29, 2019 Agency, Bottom Left Sponsored, Insights, PR1 CommentBy Robyn Sachs, President & CEO of RMR & Associates This is the second part of the article discussing PR as a necessity to a modern marketing mix. Name recognition and visibility are keys to growing...
Inside the ADDYs: Where Great Ideas do Come from Anywhere RP3 Agency May 28, 2019 Agency, Awards, Insights, Upper Left SponsoredBy Jim Lansbury, Founder and Creative Director at RP3 Agency Last week I was honored to judge the AAF’s American Advertising Awards National Competition, here in D.C., along with a national panel of...
Sushi at the AMA Baltimore Awards and “Is it Really Like ‘The Wire’”? Jeff Davis May 21, 2019 Awards, Insights, Top Center Sponsored, Upper Left SponsoredBy Jeffrey Davis, Baltimore Editor Welcome to a new and expanded Buzz in Baltimore! I’ll use this column to take a deeper look at what’s going on in Baltimore’s communications community, offering...
Consumers Leave Brands on Social in Part Because of Irrelevant Content and Ads Capitol Communicator May 13, 2019 B to C, Insights, Social Media, Top Center Sponsored, UncategorizedHalf of consumers follow a brand to learn about new products and services, while 48% of consumers follow brands on social to be entertained, according to a new report by Sprout Social, reports Agency...
Fifty-Plus Market Emerges as Transformational Economic Opportunity for Marketers Sponsored May 9, 2019 B to C, Bottom Left Sponsored, Insights, MarketingBy Martha Boudreau Until fairly recently, most technology companies put the 50-plus population well behind millennials in their marketing plans. Fortunately for those companies, they realize the power of...
Should You Use 3D or Photo? Sponsored May 7, 2019 Advertising, Agency, InsightsWhen deciding how to unveil and market a new product, business owners are a lot like Hollywood directors and producers shooting a movie. Business owners must decide which medium is the best way to showcase...
