Insights

By Don Bates, APR, Fellow PRSA, PRSA-NCC Writing Workshop Instructor Before you write anything for professional public relations purposes, you need to review 25 accepted criteria, below, to ensure that your...

In general, technology is a good thing. However, it has not only accelerated the pace of our lives, but made our lives noisier and destroyed their "peaceful rhythms." Noise is a form of violence done to us....

Cade Martin, the award-winning photographer behind Capitol Communicator's Up Close and Personal profiles, photographed a campaign for Shaw Floors at Barnsley Gardens in Adairsville, Georgia. Cade told...

The Washington Wizards' Wizdom Dance Team, comprised of people 50-plus years of age, is AARP Studios' latest original YouTube series Road to Wizdom. The five-episode video series captures the journey as...

By Lisa Nirell Every year, Austin, Texas, hosts South by Southwest (SXSW), a confab of epic proportions and people. The event ran from March 8-17 and the programming team invited me this year as a marketing...

Regional reporters who are based in Washington, D.C., and who serve as watchdogs on local congressional delegations and who pay close attention to how local issues are affected by the federal government are...

Greg Kihlström, SVP Experience at Yes& and author of The Agile Brand, has launched a new podcast entitled The Agile World. It will provide marketers, branding professionals, digital strategists and...

 Facebook’s "never-ending parade of privacy mishaps is severely damaging its brand", new research suggests., reports Digital News Daily, which added that from 2018 to 2019, Facebook saw its reputation take...

Many brands dedicate entire teams to their newsletter strategies, reports AdWeek, which added that with so many brands in the email marketing mix, "some consumers are getting dozens of them a day, if not more....

Millennials often get a bad rap for killing off conventional products like fabric softener and mayonnaise, but their successors, Gen Z, are about to blow up something even closer to home for many readers,...