Insights

If you’re an agency, working for Big Oil might get you sued, says an Adweek post. That’s the message of a new report from activist group Clean Creatives, a campaign by Fossil Free Media to encourage...

For many advertisers, "there are many opportunities for advertisers to connect and engage with U.S. Hispanics once they understand the diversity of this community and what matters most to them. It is an...

By Ron Owens As a long-time agency principal, marketing consultant and advocate of agency evaluation, I see both good news and bad news on the agency evaluation scene.  The good news is that more...

For more than two decades, industry sages have been predicting the death of the printed newspaper. Now, reports The Washington Post, "a growing number of local publishers are cutting back on their print...

  Digital ad revenue in the U.S. jumped 35% to $189 billion last year as marketers chased consumers spending ever more time on online media and shopping, according to a new report from the Interactive...

Sailor Jack has been Cracker Jack’s main mascot for more than a century but, states Adweek, as the 2022 Major League Baseball season gets underway, that will no longer be the case. The Frito-Lay-owned...

By Response Labs Someone took all the cookies! Well, sort of. In 2020, Google announced that it will block third-party cookies from Chrome by 2023. What’s the impact to marketers and...

Some 21% of consumers participating in a global survey plan to spend less time on social media in the next six months. Of those planning to spend less time in social sites, 39% plan to go offline, while 33%...

Tech recruiters understand that talent acquisition strategies are tied closely to retention, reports Vector Talent Resources. If you can keep the tech talent you have, it tells a compelling story about your...

By Ron Owens When talking shop with fellow advertising agency principals, it is easy to see why so many clients find it difficult when it comes to selecting an advertising agency. While ad agencies may...