Insights

Edelman is planning to invest at least $10 million to bolster its public affairs business, the public-relations giant said, as businesses increasingly seek support in government relations, crisis management...

By Ron Owens As a seasoned-marketing and advertising professional, who happens to be Black, I have faced or been confronted by many interesting challenges, bias and bigotry in my 50-year plus advertising...

The Washington Post reported its workforce demographics and stated that it is an organization "that values and is committed to building a stronger culture of diversity and equity, where current and...

In a survey of local TV news producers by leading satellite media tour and virtual event production firm D S Simon Media, 85% of respondents said they plan to continue using Zoom to conduct interviews even...

BIA Advisory Services, Chantilly, VA, has revised its 2021 forecasts for U.S. local advertising revenues to $142.4 billion, up $4.8 billion from its November 2020 estimates. The projection is split between...

Fox News Channel may have the biggest average audience, as well as gross revenues of the cable news networks, but when it comes to a key Madison Avenue metric -- CPMs -- MSNBC is the most valued, reports...

By Chris Schembri, Founder and CEO of Aletheia Marketing & Media Do you remember when you were a kid, and you could not wait to turn on the TV to watch your favorite show? Mornings were made sweeter...

People are leaving the advertising industry in droves, and it's challenging ad agencies trying to rebound from a crushing pandemic, reports Business Insider. Brian Dolan, founder and CEO of remote...

Viewership of cable news networks in recent months has been down versus 2020, reports Deadline, "when a presidential election and a worsening Covid-19 pandemic gripped the country. By contrast, this past May...

By Jeffrey Rudolf, Response Labs You’ve made a big investment in Salesforce Marketing Cloud. It’s an enterprise tool with deep capabilities, but requires a thoughtful implementation and platform...