Consumer Culture in the Time of COVID-19: Fuel for Thought # 4 RP3 Agency July 24, 2020 Agency, Coronavirus, Insights, Upper Left SponsoredBy Christina Pantelias, RP3 Agency First, there was the pandemic. Then, a tidal wave of outrage over racially motivated injustice, followed by protests, and dramatically increased awareness and anger about...
Why You Absolutely, Positively Must Keep Advertising Sponsored July 21, 2020 Advertising, Agency, InsightsBy Rob Whittle, Chairman & CEO, Williams Whittle Most marketers know the studies. They always, unanimously show that brands that keep advertising during recessions come out ahead not only short term,...
We’re Down, DC Council, Don’t Put us Under Capitol Communicator July 20, 2020 Advertising, Insights, Media, Top Right SponsoredDear DC Council, Nine years ago I was proud to move my company, Capitol Communicator, into DC from Virginia. The proposed advertising and media tax is making me question that decision. The...
Racially Numb: How We Addressed the High Cost of Complacency Guest Columnist July 15, 2020 Bottom Left Sponsored, Insights, People1 CommentBy Lisa Nirell I have been racially numb for over 45 years. The cost of complacency recently became intolerable. Here is what unfolded and how I finally took peaceful action. When I was 11, I was enjoying a...
Resonate Finds Four U.S. Consumer Segments Based on Their Comfort Levels with Business Reopenings Following COVID-19 Capitol Communicator June 26, 2020 B to C, Coronavirus, InsightsConsumer intelligence firm Resonate finds four U.S. consumer audiences, broken down according to their willingness to engage with reopened businesses following the COVID-19 pandemic. Resonate has identified...
COVID-19 Local Business Adaptations Sponsored June 23, 2020 Coronavirus, General, Insights, Upper Left SponsoredBy Kelly Callahan-Poe, President, Williams Whittle As our kids completed the last day of “virtual” school and after nearly 90 days in lockdown, we loaded up the car for a grand driving adventure from...
Consumer Culture in Flux: Fuel For Thought #3 Capitol Communicator June 18, 2020 Agency, InsightsBy Maja Husar, Associate Director of Brand Planning, RP3 Agency How can brands contribute to reducing racism? A few lessons from behavioral science. Racial discrimination and anti-racism protests have...
Longform Storytelling – How ESPN 30 for 30 and “Last Dance” Docs Get to the Heart of the Matter Mike Smith June 15, 2020 Agency, Insights, Top Right SponsoredI admit I am binge-watching ESPN documentaries during this pandemic. There are worse addictions than the endorphin-boost and motivation that sports victories and defeats (and lessons learned) can offer to the...
Interpublic Releases Data about Racial Makeup of the Holding Company’s Leadership Capitol Communicator June 14, 2020 Agency, Insights, Top Center SponsoredCalling it an industry first, Interpublic released publicly data about the racial makeup of the holding company’s leadership ranks in the U.S. The company collects the data annually for Equal Employment...
Reopening? Or Just Thinking About It? Internal Communications is Crucial Sponsored June 10, 2020 Communications, InsightsBy O2 Lab When you’re bringing people back into the office post-lockdown, nothing is more important than communicating well. Before, during, and after the transition, staff need to get up to speed quickly...
