Insights

By Rafiat Animashaun When I began my post-grad job search, I had three requirements: be based in a metropolitan area, provided a livable salary and aligned with my long-term goals. As I searched...

Teens are embracing streaming video — in particular Google’s YouTube platform — and are increasingly spurning linear pay TV services, according to Piper Jaffray’s 2018 "Taking Stock With Teens" survey,...

When the Association of National Advertisers issued its latest report about brands taking ad agency services in-house, the 4As didn’t have much to say in response, states a commentary posted on...

We live in a time when technology is king and the seemingly old-fashioned tools of pen and paper are eschewed. But if what you are doing is something that could be conceived as "creative," there are some very...

By Josh Greene If you’ve needed to research anything in the past few years, the odds are good that you are familiar with Wikipedia. Since its creation in 2001, Wikipedia has grown into one of the largest...

Nearly all Americans use social media at least once per day, states a post on The Manifest, which added social media "is an important part of people's everyday lives, and people regularly access a variety...

The following is based on a chapter in Greg Kihlström's new book, The Agile Brand. For more thoughts like these, as well as to read the rest of the book, please visit his website here: http://theagile.world...

 A profound shift has begun to seize the television industry, reports The Washington Post, as ratings "no longer hold a key to a show’s success. "The traditional criterion for the renewal of a series has...

After some promising advertising results this year, expect TV advertising to sink back into a decline in 2019 -- as digital advertising continues to soar, reports Television News Daily, which added that...

Virtual Reality technology is often thought of as impractical; the effects look great in movies and video games, but most people don’t see the real-life applications for VR. That’s a misconception that...