Cade Martin Photographs Campaign for Shaw Floors Capitol Communicator March 21, 2019 Advertising, B to C, General, Insights, Upper Left SponsoredCade Martin, the award-winning photographer behind Capitol Communicator's Up Close and Personal profiles, photographed a campaign for Shaw Floors at Barnsley Gardens in Adairsville, Georgia. Cade told...
“Road to Wizdom” Showcases People 50-Plus Years of Age Challenging Outdated Beliefs Capitol Communicator March 21, 2019 Bottom Left Sponsored, General, InsightsThe Washington Wizards' Wizdom Dance Team, comprised of people 50-plus years of age, is AARP Studios' latest original YouTube series Road to Wizdom. The five-episode video series captures the journey as...
Marketing Takeaways from SXSW2019 Guest Columnist March 19, 2019 Insights, Social Media, Technology, Top Right SponsoredBy Lisa Nirell Every year, Austin, Texas, hosts South by Southwest (SXSW), a confab of epic proportions and people. The event ran from March 8-17 and the programming team invited me this year as a marketing...
Regional Reporters Based in D.C. are an “Imperiled Breed” Capitol Communicator March 15, 2019 Insights, MediaRegional reporters who are based in Washington, D.C., and who serve as watchdogs on local congressional delegations and who pay close attention to how local issues are affected by the federal government are...
New Podcast, The Agile World, by Greg Kihlström Discusses the Evolving Brand-Consumer Relationship Greg Kihlström March 12, 2019 Advertising, Digital, Insights, Upper Left SponsoredGreg Kihlström, SVP Experience at Yes& and author of The Agile Brand, has launched a new podcast entitled The Agile World. It will provide marketers, branding professionals, digital strategists and...
Facebook’s Reputation Drops Due to “Never-Ending Parade of Privacy Mishaps” Capitol Communicator March 6, 2019 Insights, Social Media, Top Center Sponsored Facebook’s "never-ending parade of privacy mishaps is severely damaging its brand", new research suggests., reports Digital News Daily, which added that from 2018 to 2019, Facebook saw its reputation take...
Brands Should “Leverage their Data and Cater to their Customers’ Interests” Capitol Communicator March 6, 2019 Insights, Marketing, Upper Left SponsoredMany brands dedicate entire teams to their newsletter strategies, reports AdWeek, which added that with so many brands in the email marketing mix, "some consumers are getting dozens of them a day, if not more....
Generation Z About to “Blow Up” Marketing Organizations Capitol Communicator March 4, 2019 Bottom Left Sponsored, InsightsMillennials often get a bad rap for killing off conventional products like fabric softener and mayonnaise, but their successors, Gen Z, are about to blow up something even closer to home for many readers,...
Lost Business Secrets Millennials Need to Know Robyn Sachs February 23, 2019 Advertising, Agency, Bottom Left Sponsored, InsightsBy Robyn M. Sachs This is the second part of the article with advice for millennials on succeeding in today’s business environment. (Each part stands alone and can be read before reading the other. To...
Owning vs. Access MDB Communications February 22, 2019 Agency, Insights, Top Right SponsoredWe have come to a time in history when there is a growing preference not to acquire things, but simply to have access to them when we need them for a small monthly fee. Who wants to bother with owning a car...
