Insights

By Phil Rabin, Capitol Communicator editor As we enter a new year, normally, there is a sense of excitement and anticipation that the celebrations associated with New Year's Eve will ultimately bring a...

By Jeffrey A. Davis, APR Capitol Communicator Regional Editor If 2020 has taught us anything, it's that we have no idea what's in store for the new year, but here goes! Brevity Rewarded Audiences will...

By Beth Johnson, RP3 Agency There is one thing we can all agree on this past year — it kept us on our toes. The new year holds tremendous promise as we continue to make strides in...

Approximately one of three web users say companies shouldn't advertise next to news articles about COVID-19 deaths, as well as articles about police brutality and civil unrest, according to a new...

By Richard Coad, Chief Creative Officer, MDB Communications "Home For The Holidays" has a whole new meaning this year. Yes, most of us will be celebrating the holidays at home. Although, according to...

In its newly released U.S. Local Advertising Forecast 2021, BIA Advisory Services, based in Chantilly, VA, estimates total local advertising revenue across all media in the U.S. will reach $137.5 billion in...

For the record, I can't even predict what I am going to have for dinner tonight. But for 2021? I predict 2021 will happen. The sun will come up and life will continue. But different. Just like our...

Josh Golden, SVP, Senior Creative Director, Yes& Agency, predicts we will see the following in 2021: THE GOVERNMENT BRAND Government agencies will continue to develop their brands. More and more, we...

By Cary Hatch, CEO, MDB Communications The 2020 drumbeat of disruption is hopefully behind us now. It appears that the coming year could very well be one of opportunity, brand purpose and igniting a diverse...

GroupM is reporting an “unprecedented drop in consumer confidence” due to financial worries related to the pandemic in a new report on changing consumer attitudes, behavior and media usage, states...