For Communicators, 2021 Brings More Questions than Answers Phil Rabin December 29, 2020 Insights, Top Right SponsoredBy Phil Rabin, Capitol Communicator editor As we enter a new year, normally, there is a sense of excitement and anticipation that the celebrations associated with New Year's Eve will ultimately bring a...
PR, Content, Talent and Social Media Trends for 2021 Jeffrey Davis December 28, 2020 Insights, PR, Upper Left SponsoredBy Jeffrey A. Davis, APR Capitol Communicator Regional Editor If 2020 has taught us anything, it's that we have no idea what's in store for the new year, but here goes! Brevity Rewarded Audiences will...
RP3 Agency’s Predictions for 2021 RP3 Agency December 18, 2020 Agency, InsightsBy Beth Johnson, RP3 Agency There is one thing we can all agree on this past year — it kept us on our toes. The new year holds tremendous promise as we continue to make strides in...
Survey Offers Consumer Insights Regarding Ad Placements Capitol Communicator December 15, 2020 Advertising, B to C, Insights, Top Center SponsoredApproximately one of three web users say companies shouldn't advertise next to news articles about COVID-19 deaths, as well as articles about police brutality and civil unrest, according to a new...
Home For The Holidays? MDB Communications December 7, 2020 Agency, Bottom Left Sponsored, General, InsightsBy Richard Coad, Chief Creative Officer, MDB Communications "Home For The Holidays" has a whole new meaning this year. Yes, most of us will be celebrating the holidays at home. Although, according to...
BIA’s U.S. Local Advertising Forecast for 2021 Reveals Growth Across Media, Even Without Political Advertising Capitol Communicator December 3, 2020 Advertising, Insights, Top Center SponsoredIn its newly released U.S. Local Advertising Forecast 2021, BIA Advisory Services, based in Chantilly, VA, estimates total local advertising revenue across all media in the U.S. will reach $137.5 billion in...
Matt Smith, SmithGifford, Predicts Life will be “Different” in 2021 Matt Smith December 2, 2020 Agency, InsightsFor the record, I can't even predict what I am going to have for dinner tonight. But for 2021? I predict 2021 will happen. The sun will come up and life will continue. But different. Just like our...
2021 Predictions From Josh Golden, SVP, Senior Creative Director, Yes& Agency Sponsored December 1, 2020 Agency, Insights, Upper Left SponsoredJosh Golden, SVP, Senior Creative Director, Yes& Agency, predicts we will see the following in 2021: THE GOVERNMENT BRAND Government agencies will continue to develop their brands. More and more, we...
Could 2021 Be a Year of Opportunity, Renewed Purpose and Reinvigoration? MDB Communications November 30, 2020 Agency, Insights, Top Right SponsoredBy Cary Hatch, CEO, MDB Communications The 2020 drumbeat of disruption is hopefully behind us now. It appears that the coming year could very well be one of opportunity, brand purpose and igniting a diverse...
Pandemic is “True Game Changer” in Terms of Media Consumption Habits and Purchasing Behavior, States New Report Capitol Communicator November 16, 2020 Coronavirus, Insights, Top Center SponsoredGroupM is reporting an “unprecedented drop in consumer confidence” due to financial worries related to the pandemic in a new report on changing consumer attitudes, behavior and media usage, states...