By Debra Silimeo All of us are challenged in some way by world events, rampant misinformation and how to work with AI; and, for communicators, that means focusing internally and externally with intention and integrity. With wars in the Middle East and Ukraine, and...
As Elon Musk and Linda Yaccarino test new ways to bring revenue to X, formerly Twitter, third-party data show the social media platform is losing users quickly. SimilarWeb, a company specializing in web traffic analytics, shows X lost over half a billion visitors...
By Liz Woods, Response Labs In today’s highly connected world, consumers interact with brands on multiple devices and platforms, both online and offline. So it’s no surprise that the term “omnichannel” has been making waves in the marketing and advertising industry....
Top marketing executives are growing increasingly cynical about their own roles, as well as the overall direction of their marketing organizations, according to findings released by industry consultant MediaLink. Three quarters of 400 senior marketing executives...
While the TV news industry focuses on declines in advertising and audience erosion, there’s a crisis inside the newsroom that’s threatening the whole system, states a post on TVNewsCheck. The latest RTDNA/Syracuse University Survey found that more than two-thirds of...
Verizon has released the findings of its fourth annual State of Small Business Survey. Conducted by business intelligence company Morning Consult, the study shows that as small and mid-sized businesses seek growth, more companies are demonstrating a heightened need...
By Josh Greene, The Mather Group October’s Wikipedia Chaos Index sits at 59, one point higher than September’s Index - typical of early fall, before the usual decreases of the holiday season. After a few quiet months, SPI’s increased drastically in October; this was...
The transition to streaming may see the end of some niche cable networks, reports Television News Daily. According to the post, the biggest threat "could come to Paramount Global, where S&P says 18 small to-mid-sized channels -- with many related to the bigger...
By Greg Kihlström The Agile Brand released the latest book in its Agile Brand Guides series to educate marketers on how to utilize a proven framework for marketing measurement success. Data and measurement are critical aspects of any marketing strategy, and how this...
Fenton Communications released a "People & Identity Style Guide" that "explores language connected to how people identify and examines how their identities are shaped by their environment, their positions in the world, and by historical and current forms of...
By Debra Silimeo All of us are challenged in some way by world events, rampant misinformation and how to work with AI; and, for communicators, that means focusing internally and externally with intention and integrity. With wars in the Middle East and Ukraine, and...
As Elon Musk and Linda Yaccarino test new ways to bring revenue to X, formerly Twitter, third-party data show the social media platform is losing users quickly. SimilarWeb, a company specializing in web traffic analytics, shows X lost over half a billion visitors...
By Liz Woods, Response Labs In today’s highly connected world, consumers interact with brands on multiple devices and platforms, both online and offline. So it’s no surprise that the term “omnichannel” has been making waves in the marketing and advertising industry....
Top marketing executives are growing increasingly cynical about their own roles, as well as the overall direction of their marketing organizations, according to findings released by industry consultant MediaLink. Three quarters of 400 senior marketing executives...
While the TV news industry focuses on declines in advertising and audience erosion, there’s a crisis inside the newsroom that’s threatening the whole system, states a post on TVNewsCheck. The latest RTDNA/Syracuse University Survey found that more than two-thirds of...
Verizon has released the findings of its fourth annual State of Small Business Survey. Conducted by business intelligence company Morning Consult, the study shows that as small and mid-sized businesses seek growth, more companies are demonstrating a heightened need...
By Josh Greene, The Mather Group October’s Wikipedia Chaos Index sits at 59, one point higher than September’s Index - typical of early fall, before the usual decreases of the holiday season. After a few quiet months, SPI’s increased drastically in October; this was...
The transition to streaming may see the end of some niche cable networks, reports Television News Daily. According to the post, the biggest threat "could come to Paramount Global, where S&P says 18 small to-mid-sized channels -- with many related to the bigger...
By Greg Kihlström The Agile Brand released the latest book in its Agile Brand Guides series to educate marketers on how to utilize a proven framework for marketing measurement success. Data and measurement are critical aspects of any marketing strategy, and how this...
Fenton Communications released a "People & Identity Style Guide" that "explores language connected to how people identify and examines how their identities are shaped by their environment, their positions in the world, and by historical and current forms of...
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