The Do’s & Don’ts of Outsourcing (Part 2) Sponsored September 9, 2019 Insights, Marketing, Top Right SponsoredBy Anna Strickler, HighRock Whether your business has a fully staffed marketing team or you’re a one-man show, it can be tricky to know when to tackle a project in house versus outsourcing. In part...
Maryland Health Program Contracts Awarded; Questions Raised About Pittsburgh-Based Agencies Jeffrey Davis September 8, 2019 Advertising, Marketing, Maryland News, Upper Left SponsoredThe Maryland Board of Public Works has approved contracts for five Department of Health programs totaling $3,131,435 over five years for media buys to include gas station, radio, billboard, transit,...
Marriott’s Global Marketing Officer Karin Timpone to Leave at End of Year Capitol Communicator September 5, 2019 Bottom Left Sponsored, Marketing, Maryland News, PeopleKarin Timpone, Marriott’s global marketing officer, is stepping down at the end of 2019 to “pursue new opportunities.” According to Adweek, Timpone, who has been with Bethesda-based Marriott since...
Conversation is the New King of Marketing: How Chatbots Help Sponsored August 23, 2019 Marketing, Upper Left SponsoredBy Chad Solomonson, Vice President at RDA Did you talk to Siri, Alexa or Google today? If yes, then you’ve used Artificial Intelligence, even if you didn’t think of it that way. People sometimes balk...
The Do’s & Don’ts of Outsourcing (Part 1) Sponsored August 21, 2019 Marketing, Upper Left SponsoredBy Anna Strickler, HighRock Outsourcing for marketing work can be a tricky realm. Hinge Marketing suggests that many firms outsource marketing functions haphazardly. Rather than reactively filling...
“2019 Inc. 5000: The Most Successful Companies in America” Features a Number of Advertising and Marketing Companies in D.C., MD and VA Capitol Communicator August 16, 2019 Advertising, Awards, B to B, Marketing, Top Center Sponsored2 CommentsInc. released its annual guide to the 5,000 fastest-growing, privately-held companies in the U.S. and how they reached their lofty heights. The Inc. 5000 ranks companies by overall revenue growth over a...
Bring New Products to Life Using Eight Simple Steps Robyn Sachs August 12, 2019 Marketing, PRBy Robyn M. Sachs, President, RMR & Associates, Inc. The greatest challenge facing any new product is the FUD Factor – Fear, Uncertainty, and Doubt. This holds true whether you’re trying to...
Marketers with In-House Agencies Having Difficulty Keeping Creative Teams Energized Capitol Communicator July 16, 2019 Insights, MarketingMarketers with in-house agencies say they are having difficulty keeping their creative teams energized, and are also concerned about their ability to attract top-tier creative talent, according to a new...
Army to Dissolve Arlington-Based Marketing Division and Relocate Operations to Chicago, Reports Adweek Capitol Communicator June 24, 2019 Agency, B to G, MarketingAs its account moves from longtime AOR McCann to DDB, the U.S. Army "will rebrand, relocate and reassign the division responsible for managing hundreds of millions in taxpayer dollars spent on marketing and...
The Human Element of Digital Marketing Sponsored May 22, 2019 Digital, Marketing, Top Center Sponsored2 CommentsBy Anna Strickler, HighRock Authenticity has become a bit of a buzzword lately. It signals a pronounced shift in consumer experience – buyers are craving more than a low price tag to convince them to...
