The Federal Trade Commission, based in Washington, D.C., issued an administrative complaint against Denver-based, HomeAdvisor – a company affiliated with Angi that states it finds"trusted local pros for any home project" – alleging it used a wide range of deceptive...
Rise of the Fractional CMO: A smart strategy for capturing marketing executive leadership at a fraction of the cost
By C-360 Who doesn’t need marketing expertise to help grow their organization? You have real budgets, but you can’t attract the top talent needed to effectively execute. Or you have a small marketing team that needs support, but you don’t need a full-time CMO. Even...
Buzz in Baltimore: Greg Abel’s “What’s the Big Idea?” unlimited PTO at TBC, Banner’s Inner Harbor newsroom, downtown signs and more
By Jeffrey Davis, Baltimore Regional Editor PR pro and master story-teller Greg Abel is coming out with "What's the Big Idea? with Greg Abel," a new podcast centered around big ideas – where they come from, what they have the power to achieve and why some ideas catch...
AMA’s latest CMO Survey “bursting with good news,” reports AMADC
AMA's most recent CMO Survey is "bursting with good news," reports AMADC. Some of the "good news" includes: Yearly growth in marketing spending is soaring. It has now broken 10% growth for only the second time in a decade and is predicted to rise 13.6%, this year....
CCM Hockey, one of the largest producers of hockey equipment, to stop using Washington Capitals star Alex Ovechkin and other Russian-born players in marketing
CCM Hockey, one of the largest producers of hockey equipment in the world, is planning to stop using Washington Capitals star Alex Ovechkin, as well as other Russian-born NHL players, in any global marketing campaigns, according to TSN's Rick Westhead. CCM chief...
Marketing for Change promotes Meisha Thigpen to Creative Director
Marketing for Change Co., a research and creative agency focused on behavior change, announced the promotion of Meisha Thigpen to creative director. Thigpen previously held the role of associate creative director, building research-based creative campaigns for...
Board of Child Care selects Baltimore’s C-360 for marketing communications
Baltimore-based agency C-360 has been selected by the Board of Child Care (BCC) to provide marketing communications services to promote BCC's work caring for youth and their families across the Mid-Atlantic. Serving more than 1,000 clients and their families each...
The Changing Media Landscape for Giving: 2022 Donor Survey Results
By Kelly Callahan-Poe and Karen Beck Nonprofits have faced a variety of challenges during the pandemic. As the workplace shifted virtually and the “Great Resignation” shuffled team members across the country or out the door, many nonprofit marketing teams are doing...
D.C.-area football fans react to WFT rebrand as Commanders
A cheer erupted from the crowd watching the announcement on a big screen at National Harbor when team president Jason Wright said: "We are the Commanders," reports NBC4 Washington. But, overall, reaction ranged from lukewarm to angry to hopeful that the Commanders...
SEO in 2022
By Josh Greene, The Mather Group In 2022, SEO continues to turn into a winner-takes-all space. Everything from Google to the smart speaker in your living room is looking for the definitive answer to search queries, and you want to be that answer. The path to winning...
HomeAdvisor charged with cheating businesses seeking leads for home improvement projects
The Federal Trade Commission, based in Washington, D.C., issued an administrative complaint against Denver-based, HomeAdvisor – a company affiliated with Angi that states it finds"trusted local pros for any home project" – alleging it used a wide range of deceptive...
Rise of the Fractional CMO: A smart strategy for capturing marketing executive leadership at a fraction of the cost
By C-360 Who doesn’t need marketing expertise to help grow their organization? You have real budgets, but you can’t attract the top talent needed to effectively execute. Or you have a small marketing team that needs support, but you don’t need a full-time CMO. Even...
Buzz in Baltimore: Greg Abel’s “What’s the Big Idea?” unlimited PTO at TBC, Banner’s Inner Harbor newsroom, downtown signs and more
By Jeffrey Davis, Baltimore Regional Editor PR pro and master story-teller Greg Abel is coming out with "What's the Big Idea? with Greg Abel," a new podcast centered around big ideas – where they come from, what they have the power to achieve and why some ideas catch...
AMA’s latest CMO Survey “bursting with good news,” reports AMADC
AMA's most recent CMO Survey is "bursting with good news," reports AMADC. Some of the "good news" includes: Yearly growth in marketing spending is soaring. It has now broken 10% growth for only the second time in a decade and is predicted to rise 13.6%, this year....
CCM Hockey, one of the largest producers of hockey equipment, to stop using Washington Capitals star Alex Ovechkin and other Russian-born players in marketing
CCM Hockey, one of the largest producers of hockey equipment in the world, is planning to stop using Washington Capitals star Alex Ovechkin, as well as other Russian-born NHL players, in any global marketing campaigns, according to TSN's Rick Westhead. CCM chief...
Marketing for Change promotes Meisha Thigpen to Creative Director
Marketing for Change Co., a research and creative agency focused on behavior change, announced the promotion of Meisha Thigpen to creative director. Thigpen previously held the role of associate creative director, building research-based creative campaigns for...
Board of Child Care selects Baltimore’s C-360 for marketing communications
Baltimore-based agency C-360 has been selected by the Board of Child Care (BCC) to provide marketing communications services to promote BCC's work caring for youth and their families across the Mid-Atlantic. Serving more than 1,000 clients and their families each...
The Changing Media Landscape for Giving: 2022 Donor Survey Results
By Kelly Callahan-Poe and Karen Beck Nonprofits have faced a variety of challenges during the pandemic. As the workplace shifted virtually and the “Great Resignation” shuffled team members across the country or out the door, many nonprofit marketing teams are doing...
D.C.-area football fans react to WFT rebrand as Commanders
A cheer erupted from the crowd watching the announcement on a big screen at National Harbor when team president Jason Wright said: "We are the Commanders," reports NBC4 Washington. But, overall, reaction ranged from lukewarm to angry to hopeful that the Commanders...
SEO in 2022
By Josh Greene, The Mather Group In 2022, SEO continues to turn into a winner-takes-all space. Everything from Google to the smart speaker in your living room is looking for the definitive answer to search queries, and you want to be that answer. The path to winning...
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