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Victory-360 shares how a data driven approach to direct mail makes it a more effective marketing channel in this Capitol Communicator column.

Do Discounts Drive Leads?

Guest Columnist
March 29, 2022
Agency, Marketing, Maryland News, Top Right Sponsored
Your data may prove something different! Here’s a case study on how data can increase response rates and ROI. By Victory-360 As we see it, when it comes to marketing there are two approaches to...
Capitol Communicator reports Sinclair Broadcast Group launched Free State Strategic Services to help government communicate with the public.

Sinclair Broadcast Group launches Free State Strategic Services

Capitol Communicator
March 28, 2022
B to G, Marketing, Maryland News
Sinclair Broadcast Group, Inc. launched Free State Strategic Services, to provide the federal government, along with state and local agencies, a suite of targeted digital marketing and advertising solutions to...
Capitol Communicator reports that CCM Hockey and MassMutual will no longer use Washington Capitals star Alex Ovechkin in marketing campaigns.

CCM Hockey, MassMutual drop Ovechkin from marketing campaigns

Capitol Communicator
March 22, 2022
Marketing, Top Center Sponsored
CCM Hockey and MassMutual will no longer use Washington Capitals star Alex Ovechkin in marketing campaigns following Russia’s invasion of Ukraine, reports NBC Sports. The news was first reported by...
Capitol Communicator reports a rapidly expanding number of marketers are taking specific actions to protest Russian invasion of Ukraine.

Rapidly expanding number of marketers taking specific actions to protest Russian invasion of Ukraine

Capitol Communicator
March 21, 2022
General, Marketing, Top Center Sponsored
 A rapidly expanding number of marketers are taking specific actions to protest the Russian invasion and ongoing war in Ukraine, according to a new ANA survey. The survey, conducted online during the week...
Capitol Communicator has a report that a new survey concludes consumers want brands to take a stand for Ukraine.

New survey concludes consumers want brands to take a stand for Ukraine

Capitol Communicator
March 19, 2022
Agency, Insights, Marketing, Top Center Sponsored
As businesses struggle to align their marketing strategy with public conscience and growing scrutiny from consumers, new research shows that consumers have high expectations of brands and how they respond to...
Capitol Communicator has a report that ANA has announced an initiative to help drastically reduce online hate speech.

ANA announces initiative to help reduce online hate speech

Capitol Communicator
March 16, 2022
Marketing, Social Media, Top Center Sponsored
Ninety leading marketers, agencies, media companies, social media platforms, trade groups and NGOs have pledged to take definitive action to combat online hate speech through their support of the ANA’s...
Capitol Communicator has a report that the FTC has a complaint against HomeAdvisor that allegest it has made false claims.

HomeAdvisor charged with cheating businesses seeking leads for home improvement projects

Capitol Communicator
March 12, 2022
General, Marketing, Top Right Sponsored
The Federal Trade Commission, based in Washington, D.C., issued an administrative complaint against Denver-based, HomeAdvisor – a company affiliated with Angi that states it finds"trusted local pros for any...
smart strategies for marketing

Rise of the Fractional CMO: A smart strategy for capturing marketing executive leadership at a fraction of the cost

Capitol Communicator
March 10, 2022
Insights, Marketing, Maryland News, Upper Left Sponsored
By C-360 Who doesn’t need marketing expertise to help grow their organization? You have real budgets, but you can’t attract the top talent needed to effectively execute. Or you have a small marketing...
The latest Buzz in Baltimore by Capitol Communicator regional editor Jeffrey Davis of JD/PR public relations firm in Baltimore

Buzz in Baltimore: Greg Abel’s “What’s the Big Idea?” unlimited PTO at TBC, Banner’s Inner Harbor newsroom, downtown signs and more

Jeffrey Davis
March 9, 2022
Agency, Marketing, Maryland News, Media, Upper Left Sponsored
Greg Abel By Jeffrey Davis, Baltimore Regional Editor PR pro and master story-teller Greg Abel is coming out with "What's the Big Idea? with Greg Abel," a new podcast centered around big ideas – where...
Capitol Communicator has a post that the February 2022 edition of AMA's CMO Survey is "bursting with good news," states AMADC.

AMA’s latest CMO Survey “bursting with good news,” reports AMADC

Capitol Communicator
March 9, 2022
Insights, Marketing, Top Center Sponsored
AMA's most recent CMO Survey is "bursting with good news," reports AMADC.  Some of the "good news" includes: Yearly growth in marketing spending is soaring. It has now broken 10% growth for only the...
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  • Capitol Communicator reports that Yes& promotes two senior-level agency leaders to Vice President
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Brand Creep

This coffee looks like its from 2020

RSS Capitol Communicator Career Center Search Results (Jobs in Multiple Locations)

  • Manager, Digital Marketing Analysis | Greystar
  • Field Marketing Specialist | Greystar
  • Digital Marketing Coordinator, School of Continuing Studies Georgetown University | Georgetown University
  • Adjunct Faculty, Marketing | George Mason University
  • Executive Assistant to the President/Marketing Specialist | Dabney S. Lancaster Community College
  • Content Marketing Specialist | Northern VA Community College
  • Marketing Project Manager | Berkadia Commercial Real Estate
  • Marketing Manager | Association for Schools and Programs of Public Health
  • Communications Coordinator | Center for the Study of Social Policy
  • VP, Marketing | Urban Pace

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Recent Comments

  • Computools on Up Close and Personal: Getting to Know Michael Dumlao, Booz Allen Hamilton’s Director of Brand
  • TikTok outperforms Facebook, Twitter in advertiser interest, states new report - Capitol Communicator - TikTok News on TikTok outperforms Facebook, Twitter in advertiser interest, states new report
  • FAQs for Direct Mail: Optimize Your Campaign - The Social Campus on ANA study finds email most-used response medium, but direct mail can be remarkably effective
  • Bruce Bookhultz on Howard Bernstein, WUSA’s Morning Meteorologist, Exits After 20 Years
  • Don't Fight the Insourcing Trend: A Warning to Agencies - blog on Ad Industry Employees Exiting in “Droves,” Reports Business Insider

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Latest Events

  • Capitol Communicator reports that Rubell Museum DC is set to open October 29, 2022.

    Rubell Museum DC set to open in October 2022

    Capitol Communicator
    May 12, 2022
  • Are you freelance or going freelance?

    Are you freelance or going freelance?

    Capitol Communicator
    April 13, 2022
  • How to break into government contracting

    How to break into government contracting

    Guest Columnist
    April 13, 2022
  • Capitol Communicator reports the overall goal of Freelance Business Week DC is to reach and support the growth of freelance business owners.

    Freelance Business Week DC Highlights Local Talent and Association Role

    Capitol Communicator
    April 6, 2022
  • DC’s labor commissioner kicks off Freelance Business Week DC 2022.

    DC’s labor commissioner kicks off Freelance Business Week DC 2022

    Capitol Communicator
    April 3, 2022

Media

  • The Baltimore Banner and WYPR announce news partnership

    Jeffrey Davis
    May 20, 2022
  • Pete Williams, NBC News Justice Department and Supreme Court reporter, will retire from the news organization after 29 years

    Pete Williams, NBC News Justice Department and Supreme Court reporter, will retire from the news organization after 29 years

    Capitol Communicator
    May 19, 2022
  • WBAL News Anchor Mindy Basara steps down after 18 years as she battles Lupus

    WBAL-TV News Anchor Mindy Basara steps down as she battles Lupus

    Capitol Communicator
    May 18, 2022
  • The Washington Post names Jenna Johnson its Deputy Democracy Editor 

    Jenna Johnson named deputy democracy editor at Washington Post

    Capitol Communicator
    May 16, 2022
  • Rita Braver is celebrating 50 years at CBS News.

    Rita Braver celebrates 50 years with CBS News

    Capitol Communicator
    May 16, 2022

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