Marketing

By HBP, Inc. As the U.S. economy gradually begins to reopen, you may want your marketing strategy to look different than it has in the past. Why? Because the market is in flux, and consumers are...

By Hal Schild On July 16 AAF DC, AMA DC, APA and Capitol Communicator held their 2nd All-Community Forum: Taking Action to discuss with all of our members what we can do to further social justice and...

Last month, TorchLight Hire, a DC-area marketing and communications search and staffing firm, conducted a quantitative market study to gather insights from their candidates and clients on the emerging remote...

In need of pro-bono communications or marketing support for your social impact organization, then submit an application to work with Georgetown University by July 28. According to Georgetown University,...

As creative agencies continue to expand the deployment of their ideas beyond traditional paid media campaigns into the worlds of digital and experiential marketing, one of Washington, D.C.’s most recognized...

Bradley Lautenbach has joined the Client Solutions team at The Washington Post as Head of Product Marketing. In this role, states The Post, Lautenbach "will be creating product solutions for the...

If Wikipedia isn’t already a pillar of your marketing strategy, it should be.  Why?  For one, it almost always ranks in the top three on Google.  For another, it’s the second most visited website in the...

In a letter to readers, Baltimore Fishbowl Founding Editor & Publisher Susan Gerardo Dunn announced coronavirus-related layoffs of two editors who had been covering the pandemic: “Our business model...

Following an announcement from Quaker Oats that it will rebrand Aunt Jemima due to its racist origins, companies that make Uncle Ben's, Mrs. Butterworth's and Cream of Wheat also announced reviews of their...

Quaker Oats will remove the controversial image of Aunt Jemima from its line of maple syrups, pancake mixes and other foods starting at the end of 2020, and a name change will happen at a later date, reports...