Marketing Involving Covid-19 Can “Harm the Brand,” States Adweek Story Capitol Communicator October 19, 2020 B to C, Coronavirus, Marketing, Top Center SponsoredReal Talk Insights conducted a study looking at how people are responding to ads that include Covid-19-related messaging, reports Adweek, and more than 60% of those responding "felt it was still great to see...
On Thursday and Friday, MAC Summit will Detail the Skills Communicators Need to be Successful in Age of Uncertainty Capitol Communicator October 16, 2020 Advertising, Events, Marketing, PR, Upper Left SponsoredHundreds of communicators are expected at the MAC Summit, October 22-23, an online event for professionals in marketing, advertising and public relations that will focus on what's working today and what will...
Denise Burrell-Stinson Promoted to Head WP BrandStudio Capitol Communicator October 7, 2020 Marketing, PeopleDenise Burrell-Stinson has been promoted to Head of WP BrandStudio. In this role, she will lead the editorial vision and output for the content The Washington Post produces on behalf of...
Confessions of a Mad Man Sponsored September 9, 2020 Agency, Bottom Left Sponsored, MarketingBy Rob Whittle, CEO Williams Whittle Every marketer in these days of multi-platform choices faces the decision of how much of their resources should they allocate to digital versus traditional media. The...
Marketing Leaders and Adweek to Address ‘Seismic’ Challenges Capitol Communicator September 6, 2020 Advertising, Marketing, Top Center SponsoredAdweek launched six new Adweek Community Collaboration Teams to identify the challenges and opportunities facing the advertising and brand marketing industries and make recommendations for the future. "In...
UCLA Suing Under Armour Over Apparel Sponsorship Deal Jeffrey Davis August 27, 2020 Bottom Left Sponsored, Marketing, Maryland NewsUCLA is suing Baltimore-based Under Armour for breach of contract, according to a lawsuit filed by the school in the District Court in California. According to a report in the Daily Bruin, Under Armour...
The Washington Football Team Names Jason Wright President; Responsibilities Include Sales and Marketing Capitol Communicator August 17, 2020 Marketing, People, Upper Left SponsoredThe Washington Football Team appointed Jason Wright president. In this role, Wright will be responsible for leading the organization's business divisions, including operations, finance, sales...
Unlike Platforms, News Publishers Provide Quality Content, Safe Environment for Ads Sponsored August 5, 2020 Advertising, Marketing, Media, Upper Left SponsoredMarketers have benefited from advertising in newspapers for centuries. Not only do news publishers offer quality information from trusted sources, but they provide advertisers with brand-safe options for...
Baseball Beer Vendors Back in Buffalo Wild Wings Ad by The Martin Agency Capitol Communicator August 3, 2020 Advertising, Agency, Marketing, Top Right SponsoredAfter the longest drought in history, sports are finally back, states The Martin Agency in Richmond. But there’s one big problem, continues the agency, "Stadiums and arenas will be completely fanless. No...
How Marketing Is Changing in The “New Normal” Sponsored July 31, 2020 Agency, Insights, Marketing, Top Right SponsoredBy HBP, Inc. As the U.S. economy gradually begins to reopen, you may want your marketing strategy to look different than it has in the past. Why? Because the market is in flux, and consumers are...
