Stop Messaging, Start Making Meaning: The Secrets of Growth CMOs Guest Columnist March 27, 2020 Coronavirus, Marketing, Top Right Sponsored2 CommentsBy Lisa Nirell Has your inbox felt like a junk box this week? Mine certainly has. Many retailers, lenders and hospitality companies are dispensing pablum. Every message sounds identical: “We know it is...
ANA Forms Coronavirus Coalition Capitol Communicator March 27, 2020 B to B, Coronavirus, Marketing, Top Center SponsoredThe ANA (Association of National Advertisers) has formed a working group of top CMOs dedicated to helping the marketing community manage the ongoing global crisis posed by the coronavirus pandemic. The...
AMA: “This is our time” Capitol Communicator March 23, 2020 B to B, Coronavirus, Marketing, Top Center SponsoredBy Russ Klein, CEO, American Marketing Association This is our time. It’s a time for our inner angels to emerge and become our best selves. Surely you have all seen many of the important cautionary...
Coronavirus May Impact Marketing and Advertising Jobs Capitol Communicator March 18, 2020 Advertising, Coronavirus, Marketing, Top Right SponsoredAs the coronavirus threatens entire industries, marketers and advertisers are understandably anxious about their jobs, reports Digital News Daily, which added that a "clear majority (65.4%) of ad industry...
Leap Hires Shashi Bellamkonda as Vice President of Marketing Capitol Communicator March 18, 2020 Marketing, Maryland News, PeopleBaltimore-area technology start-up Leap added Shashi Bellamkonda as its new Vice President of Marketing. “I have always been fascinated by Leap’s story and how bringing technology to people and...
A Marketing Manifesto For Nonprofits Rob Whittle March 17, 2020 Advertising, Agency, Communications, Marketing, Top Right SponsoredBy Robert Whittle A manifesto is a public declaration of views. Calling it that doesn’t necessarily make it correct, but I’ll bet you’ll find yourself agreeing with most of these points even if...
Are You Sitting on Your Marketing Assets? Sponsored March 13, 2020 B to B, B to C, Marketing, Top Right SponsoredBy Yavuz Goncu, Director of 3D Technology, HighRock Marketing your business doesn’t always mean creating completely new assets. Chances are, some of your project files that are collecting either digital...
Springer, Sykora and Morrison Join Crosby Capitol Communicator February 13, 2020 Agency, Marketing, Maryland News, People, Top Right SponsoredCrosby Marketing Communications has added three staff members to its growing team. Melissa Springer (on left) has been hired as a Strategic Planning Analyst, Erica Sykora (at center) as a Content Creator and...
Maryland Updates: News From DPR Group; Sage Growth; DemandBridge; Warschawski; Sinclair and MGH Jeff Davis February 10, 2020 Agency, Bottom Left Sponsored, Marketing, Maryland News, MediaDPR Group, Inc., a full-service public relations and marketing agency in Frederick serving high-tech companies, is overseeing the public relations and marketing strategies for Greasezilla on behalf of West...
New Book, The Center of Experience, by Greg Kihlström Provides Blueprint for Great Customer and Employee Experience Capitol Communicator January 28, 2020 Communications, Marketing, Upper Left SponsoredBy Greg Kihlström We find ourselves at an inflection point in the relationship between brands and their audiences, where customers and employees are demanding better and more valuable experiences....
