Do Discounts Drive Leads? Guest Columnist March 29, 2022 Agency, Marketing, Maryland News, Top Right SponsoredYour data may prove something different! Here’s a case study on how data can increase response rates and ROI. By Victory-360 As we see it, when it comes to marketing there are two approaches to...
Sinclair Broadcast Group launches Free State Strategic Services Capitol Communicator March 28, 2022 B to G, Marketing, Maryland NewsSinclair Broadcast Group, Inc. launched Free State Strategic Services, to provide the federal government, along with state and local agencies, a suite of targeted digital marketing and advertising solutions to...
CCM Hockey, MassMutual drop Ovechkin from marketing campaigns Capitol Communicator March 22, 2022 Marketing, Top Center SponsoredCCM Hockey and MassMutual will no longer use Washington Capitals star Alex Ovechkin in marketing campaigns following Russia’s invasion of Ukraine, reports NBC Sports. The news was first reported by...
Rapidly expanding number of marketers taking specific actions to protest Russian invasion of Ukraine Capitol Communicator March 21, 2022 General, Marketing, Top Center Sponsored A rapidly expanding number of marketers are taking specific actions to protest the Russian invasion and ongoing war in Ukraine, according to a new ANA survey. The survey, conducted online during the week...
New survey concludes consumers want brands to take a stand for Ukraine Capitol Communicator March 19, 2022 Agency, Insights, Marketing, Top Center SponsoredAs businesses struggle to align their marketing strategy with public conscience and growing scrutiny from consumers, new research shows that consumers have high expectations of brands and how they respond to...
ANA announces initiative to help reduce online hate speech Capitol Communicator March 16, 2022 Marketing, Social Media, Top Center SponsoredNinety leading marketers, agencies, media companies, social media platforms, trade groups and NGOs have pledged to take definitive action to combat online hate speech through their support of the ANA’s...
HomeAdvisor charged with cheating businesses seeking leads for home improvement projects Capitol Communicator March 12, 2022 General, Marketing, Top Right SponsoredThe Federal Trade Commission, based in Washington, D.C., issued an administrative complaint against Denver-based, HomeAdvisor – a company affiliated with Angi that states it finds"trusted local pros for any...
Rise of the Fractional CMO: A smart strategy for capturing marketing executive leadership at a fraction of the cost Capitol Communicator March 10, 2022 Insights, Marketing, Maryland News, Upper Left SponsoredBy C-360 Who doesn’t need marketing expertise to help grow their organization? You have real budgets, but you can’t attract the top talent needed to effectively execute. Or you have a small marketing...
Buzz in Baltimore: Greg Abel’s “What’s the Big Idea?” unlimited PTO at TBC, Banner’s Inner Harbor newsroom, downtown signs and more Jeffrey Davis March 9, 2022 Agency, Marketing, Maryland News, Media, Upper Left SponsoredGreg Abel By Jeffrey Davis, Baltimore Regional Editor PR pro and master story-teller Greg Abel is coming out with "What's the Big Idea? with Greg Abel," a new podcast centered around big ideas – where...
AMA’s latest CMO Survey “bursting with good news,” reports AMADC Capitol Communicator March 9, 2022 Insights, Marketing, Top Center SponsoredAMA's most recent CMO Survey is "bursting with good news," reports AMADC. Some of the "good news" includes: Yearly growth in marketing spending is soaring. It has now broken 10% growth for only the...
