Study Shows Disconnect in Diversity Efforts in Advertising and Marketing Capitol Communicator February 21, 2019 Advertising, Insights, Marketing, Upper Left SponsoredRecruiting and retaining racially diverse talent continues to vex marketers due to a fundamental disconnect between the resources being invested in diversity initiatives and a lack of inclusiveness felt by...
MilkPEP Launches BUILT WITH CHOCOLATE MILK Campaign Featuring Al Horford of Boston Celtics Capitol Communicator February 14, 2019 B to C, Digital, Marketing, Top Center SponsoredThe Milk Processor Education Program (MilkPEP), based in Washington, D.C., launched a national bilingual BUILT WITH CHOCOLATE MILK TV and digital campaign featuring professional basketball All-Star Al...
IAB Expanding Membership to Include Brand Leaders Capitol Communicator February 11, 2019 Digital, Marketing, Upper Left SponsoredIAB, the national trade association for the digital media and marketing industries, announced that it is expanding its membership to include brand leaders in order to add critical perspective and insight as...
The Marketing Game with Josh Golden | Episode 8: John Siniff, Subject Matter Capitol Communicator January 29, 2019 Agency, Marketing, Upper Left SponsoredYes& has partnered with Capitol Communicator to create “The Marketing Game” video series. In The Marketing Game, Yes& challenges the D.C.-area’s best marketing minds to share their insights,...
The Marketing Game with Josh Golden | Episode 7: Tyler Gates, Brightline Interactive Capitol Communicator January 15, 2019 Agency, Marketing, Top Center SponsoredYes& has partnered with Capitol Communicator to create “The Marketing Game” video series. In The Marketing Game, Yes& challenges the D.C.-area’s best marketing minds to share their insights,...
Digital Marketing Company REQ Acquires Tech PR Firm SpeakerBox Capitol Communicator January 14, 2019 Acquisitions, Digital, Marketing, PR, Top Center SponsoredDigital marketing company REQ, which was founded in Washington, D.C., acquired SpeakerBox, a strategic communications and public relations firm based in Vienna, VA, that serves the B2B and B2G technology...
ExpertClick Closing its 2019 Yearbook on January 31: Register Now and Save $100.00 Capitol Communicator January 8, 2019 Advertising, Bottom Left Sponsored, Marketing, PRExpertClick is closing its 2019 Yearbook on January 31. ExpertClick members send news releases without per-release costs, and many releases have hundreds of thousands of page views – generating great...
Putting Your Product on the Fast-Track to Success: The Importance of a Go-to-Market Approach in Your Marketing Arsenal Robyn Sachs January 8, 2019 Agency, B to B, Marketing, Top Right SponsoredBy Robyn Sachs, President and CEO of RMR & Associates Integrated marketing approaches have skyrocketed in popularity over the last several years, for a largely two-fold reason: Their emphasis on...
The Marketing Game with Josh Golden | Episode 6: The Alcove Special Edition Capitol Communicator January 2, 2019 Agency, MarketingYes& has partnered with Capitol Communicator to create “The Marketing Game” video series. In The Marketing Game, Yes& challenges the D.C.-area’s best marketing minds to share their insights,...
Washington Redskins Departures Include Senior Marketing Execs Capitol Communicator December 27, 2018 Bottom Left Sponsored, Marketing, PeopleThe Washington Redskins have ousted their president of business operations and chief operating officer, Brian Lafemina, after less than eight months on the job, dissatisfied with the early returns on his...
