By Response Labs As digital marketers, we know the landscape is always shifting. But 2024 promises to be a significant milestone in the world of consumer data privacy. Here are the top-five things everyone in marketing needs to keep top of mind as we enter 2024. 1....
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Giant launches new brand spot, ‘This is Home’
Landover-based Giant Food, the leading greater Washington, D.C., regional grocery chain, launched its 2024 brand campaign, "This is Home," highlighting the grocer's role as the heartbeat of the community while celebrating culture, value, and a sense of belonging. "We...
Revolutionizing customer engagement: The power of AI-driven marketing automation
By Response Labs In the fast-paced realm of digital marketing, staying ahead requires not only innovation but also strategic integration of advanced technologies. As a leading digital marketing agency, we understand the importance of streamlining processes and...
Predict, Prepare, Propel: – Creating Marketing Success in 2024
By Beth Wallace, President, TorchLight Marketing Navigate the new year with precision and power by embracing these six industry changes. Whether the past year brought triumphs or trials, the new year invites us to reflect and adapt. During this phase, it's crucial to...
Navigating tomorrow: Six predicted trends in CRM marketing for 2024
By Response Labs In the fast-paced world of digital marketing, staying ahead of the curve is not just a strategy but a necessity. As we approach 2024, the landscape of CRM (Customer Relationship Management) marketing is set to evolve once again. In this blog, we, as a...
Navigating to success: Customer journey mapping in the digital age
By Juliana Spadaro, Response Labs In the ever-evolving landscape of digital marketing, understanding and optimizing the customer journey is paramount for success. As a leading digital Customer Relationship Management (CRM) and loyalty marketing agency, we recognize...
Marketing/creative staffing firm 24 Seven acquires McKinley Marketing Partners
Marketing/creative staffing firm 24 Seven acquired McKinley Marketing Partners, a provider of marketing/creative staffing headquartered in Alexandria, VA, with a presence in Dallas and Houston. Michelle Boggs, CEO of McKinley Marketing Partners, above, said: “Now, by...
New edition of best-selling customer journey orchestration guide gives expanded insights from industry leaders
Customer Journey Orchestration (CJO) enables marketers to create more engaging customer experiences that span online and offline channels, and generate greater customer loyalty and purchases over time. Consumers’ demands for more consistency in the way that brands...
New Merkle Report Predicts Seismic Shifts for B2B by 2030
Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, has released its new report, B2B Futures: The View From 2030. Merkle's analysis highlights four seismic shifts it predicts will transform the B2B sector by 2030: the...
Georgetown Basketball signs marketing agreement to promote D.C. restaurant
The Georgetown Hoyas men's basketball program - "one of the historically strongest brands in college basketball - might not feature the big names of rosters past, but collective Hoyas Rising combined the strength of all 15 athletes together to coordinate a NIL deal...
Navigating the maze of consumer data privacy in marketing
By Response Labs As digital marketers, we know the landscape is always shifting. But 2024 promises to be a significant milestone in the world of consumer data privacy. Here are the top-five things everyone in marketing needs to keep top of mind as we enter 2024. 1....
Giant launches new brand spot, ‘This is Home’
Landover-based Giant Food, the leading greater Washington, D.C., regional grocery chain, launched its 2024 brand campaign, "This is Home," highlighting the grocer's role as the heartbeat of the community while celebrating culture, value, and a sense of belonging. "We...
Revolutionizing customer engagement: The power of AI-driven marketing automation
By Response Labs In the fast-paced realm of digital marketing, staying ahead requires not only innovation but also strategic integration of advanced technologies. As a leading digital marketing agency, we understand the importance of streamlining processes and...
Predict, Prepare, Propel: – Creating Marketing Success in 2024
By Beth Wallace, President, TorchLight Marketing Navigate the new year with precision and power by embracing these six industry changes. Whether the past year brought triumphs or trials, the new year invites us to reflect and adapt. During this phase, it's crucial to...
Navigating tomorrow: Six predicted trends in CRM marketing for 2024
By Response Labs In the fast-paced world of digital marketing, staying ahead of the curve is not just a strategy but a necessity. As we approach 2024, the landscape of CRM (Customer Relationship Management) marketing is set to evolve once again. In this blog, we, as a...
Navigating to success: Customer journey mapping in the digital age
By Juliana Spadaro, Response Labs In the ever-evolving landscape of digital marketing, understanding and optimizing the customer journey is paramount for success. As a leading digital Customer Relationship Management (CRM) and loyalty marketing agency, we recognize...
Marketing/creative staffing firm 24 Seven acquires McKinley Marketing Partners
Marketing/creative staffing firm 24 Seven acquired McKinley Marketing Partners, a provider of marketing/creative staffing headquartered in Alexandria, VA, with a presence in Dallas and Houston. Michelle Boggs, CEO of McKinley Marketing Partners, above, said: “Now, by...
New edition of best-selling customer journey orchestration guide gives expanded insights from industry leaders
Customer Journey Orchestration (CJO) enables marketers to create more engaging customer experiences that span online and offline channels, and generate greater customer loyalty and purchases over time. Consumers’ demands for more consistency in the way that brands...
New Merkle Report Predicts Seismic Shifts for B2B by 2030
Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, has released its new report, B2B Futures: The View From 2030. Merkle's analysis highlights four seismic shifts it predicts will transform the B2B sector by 2030: the...
Georgetown Basketball signs marketing agreement to promote D.C. restaurant
The Georgetown Hoyas men's basketball program - "one of the historically strongest brands in college basketball - might not feature the big names of rosters past, but collective Hoyas Rising combined the strength of all 15 athletes together to coordinate a NIL deal...
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