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Valtech acquires Baltimore-based The Berndt Group

Valtech acquires Baltimore-based The Berndt Group

Valtech, a global business transformation agency, has acquired Baltimore-based The Berndt Group, Ltd. (TBG), a leading digital customer experience agency focusing on digital transformations. According to the announcement, the health industry is transforming and...

Burger King sued over deceptive marketing

Burger King sued over deceptive marketing

Four Burger King customers are suing the chain over its marketing, claiming that the company makes the burger look about 35% bigger in its advertising than it is in reality, reports CBS News. The plaintiffs in the lawsuit, which was filed on March 28 in the U.S....

Marketing to Gen Z 

Marketing to Gen Z 

By Kelly Callahan-Poe As a group, Generation Z, AKA Gen Z, in their tweens to mid-twenties (9-24), are the most digitally native generation. Understanding their media habits, how they communicate, on what platforms, and to whom,is essential for today’s marketers.  In...

Do Discounts Drive Leads?

Do Discounts Drive Leads?

Your data may prove something different! Here’s a case study on how data can increase response rates and ROI. By Victory-360 As we see it, when it comes to marketing there are two approaches to data. Approach 1: Define a message, then search for customers. Approach 2:...

Valtech acquires Baltimore-based The Berndt Group

Valtech acquires Baltimore-based The Berndt Group

Valtech, a global business transformation agency, has acquired Baltimore-based The Berndt Group, Ltd. (TBG), a leading digital customer experience agency focusing on digital transformations. According to the announcement, the health industry is transforming and...

Burger King sued over deceptive marketing

Burger King sued over deceptive marketing

Four Burger King customers are suing the chain over its marketing, claiming that the company makes the burger look about 35% bigger in its advertising than it is in reality, reports CBS News. The plaintiffs in the lawsuit, which was filed on March 28 in the U.S....

Marketing to Gen Z 

Marketing to Gen Z 

By Kelly Callahan-Poe As a group, Generation Z, AKA Gen Z, in their tweens to mid-twenties (9-24), are the most digitally native generation. Understanding their media habits, how they communicate, on what platforms, and to whom,is essential for today’s marketers.  In...

Do Discounts Drive Leads?

Do Discounts Drive Leads?

Your data may prove something different! Here’s a case study on how data can increase response rates and ROI. By Victory-360 As we see it, when it comes to marketing there are two approaches to data. Approach 1: Define a message, then search for customers. Approach 2:...

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