By Juliana Spadaro, Response Labs Lead generation is certainly important, but it’s also a domain where care and thoughtfulness are essential. This is where lead scoring steps in, a strategy that empowers marketers to prioritize and focus their efforts on the most...
Top marketing executives are growing increasingly cynical about their own roles, as well as the overall direction of their marketing organizations, according to findings released by industry consultant MediaLink. Three quarters of 400 senior marketing executives...
By Greg Kihlström The Agile Brand released the latest book in its Agile Brand Guides series to educate marketers on how to utilize a proven framework for marketing measurement success. Data and measurement are critical aspects of any marketing strategy, and how this...
The American Marketing Association Baltimore Chapter (AMA Baltimore) announced its executive board for the 2023-2024 chapter year. The executive board is a group of volunteer leaders who are responsible for all oversight of the Baltimore chapter, including membership,...
By Response Labs In today’s fast-paced, digitally driven world, businesses are constantly searching for innovative ways to engage and retain their customers. One such innovation that has gained significant traction in recent years is gamification. Gamification, the...
D.C. Pickleball Team (DCPT), D.C.'s first professional pickleball team in Major League Pickleball (MLP), announced AARP as a sponsor and will be featured prominently on players’ jerseys. Given how important community impact is for both brands, states a release, the...
The Washington Post and Compass Coffee announced the release of “The Post Roast,” a collaborative coffee blend in celebration of The 7, The Post’s flagship newsletter and podcast. The 7 newsletter reaches over a million subscribers, while the podcast was featured as...
The disconnect between how consumers and marketers see things has produced some major marketing misses recently, states Inside Radio. Now a new study conducted by Morning Consult and Advertiser Perceptions documents the growing disparity between consumer values and...
The Innovation Economy launches with three distinct looks at the future of work From the creators of the award-winning The Agile Brand with Greg Kihlström podcast, now in its fifth year with 400+ episodes and nearly 1.5 million downloads, comes a new show that is...
By Response Labs As the summer winds down and the scent of fresh school supplies fills the air, it’s a clear sign that back-to-school season is upon us. For restaurant marketers, this bustling time presents a golden opportunity to connect with families, students, and...
By Juliana Spadaro, Response Labs Lead generation is certainly important, but it’s also a domain where care and thoughtfulness are essential. This is where lead scoring steps in, a strategy that empowers marketers to prioritize and focus their efforts on the most...
Top marketing executives are growing increasingly cynical about their own roles, as well as the overall direction of their marketing organizations, according to findings released by industry consultant MediaLink. Three quarters of 400 senior marketing executives...
By Greg Kihlström The Agile Brand released the latest book in its Agile Brand Guides series to educate marketers on how to utilize a proven framework for marketing measurement success. Data and measurement are critical aspects of any marketing strategy, and how this...
The American Marketing Association Baltimore Chapter (AMA Baltimore) announced its executive board for the 2023-2024 chapter year. The executive board is a group of volunteer leaders who are responsible for all oversight of the Baltimore chapter, including membership,...
By Response Labs In today’s fast-paced, digitally driven world, businesses are constantly searching for innovative ways to engage and retain their customers. One such innovation that has gained significant traction in recent years is gamification. Gamification, the...
D.C. Pickleball Team (DCPT), D.C.'s first professional pickleball team in Major League Pickleball (MLP), announced AARP as a sponsor and will be featured prominently on players’ jerseys. Given how important community impact is for both brands, states a release, the...
The Washington Post and Compass Coffee announced the release of “The Post Roast,” a collaborative coffee blend in celebration of The 7, The Post’s flagship newsletter and podcast. The 7 newsletter reaches over a million subscribers, while the podcast was featured as...
The disconnect between how consumers and marketers see things has produced some major marketing misses recently, states Inside Radio. Now a new study conducted by Morning Consult and Advertiser Perceptions documents the growing disparity between consumer values and...
The Innovation Economy launches with three distinct looks at the future of work From the creators of the award-winning The Agile Brand with Greg Kihlström podcast, now in its fifth year with 400+ episodes and nearly 1.5 million downloads, comes a new show that is...
By Response Labs As the summer winds down and the scent of fresh school supplies fills the air, it’s a clear sign that back-to-school season is upon us. For restaurant marketers, this bustling time presents a golden opportunity to connect with families, students, and...
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