ANA Provides Free Access to Member Resources to Help Marketing Community During Pandemic Capitol Communicator April 22, 2020 B to B, Coronavirus, Marketing, Top Center SponsoredThe ANA (Association of National Advertisers) is making a broad range of exclusive members-only resources available to the marketing community, without restrictions and at no cost. The resources offered...
Marketing in a Crisis: The Fundamentals are More Important than Ever Capitol Communicator April 14, 2020 Coronavirus, MarketingBy O2 Lab Marketing during a crisis of this magnitude is uncharted territory for all of us. Fortunately, we can navigate the “new normal” with some of the same excellent tools we already use. The...
Carole Baskin Is Killing It in Marketing: Digital Strategy Lessons From Big Cat Rescue Capitol Communicator April 13, 2020 Coronavirus, MarketingThe following is excepted from a post by Anthony Shop, Chief Strategy Officer & Co-Founder at Social Driver. Shop wrote that like most people, he had never heard of Carole Baskin or Big Cat Rescue until...
Events DC Gets Economic Relief Package that Includes Millions for Marketing Capitol Communicator April 9, 2020 Coronavirus, Marketing, Top Center SponsoredEvents DC announced an $18 million hospitality and tourism relief package, which includes three million dollars for marketing, to address the impact of COVID-19 pandemic. According to a release, this relief...
AMA Lowers Cost of Membership to Give More Marketers the Resources Needed to Face the “Challenges Ahead” Capitol Communicator April 8, 2020 Coronavirus, Marketing, Top Center SponsoredNow more than ever, the world needs skilled marketing talent to create a new future, says AMA, and that’s why "we’re excited to let you know that AMA membership is now $149 per year (previously $300) to...
“This Too Shall Pass” Says David Carberry, CEO of Enradius and GovReach Capitol Communicator April 7, 2020 Coronavirus, Marketing, Maryland NewsDavid Carberry, CEO of Enradius and GovReach, states that while we are living in unsettling times, "this too shall pass. Everyone is concerned about the health and safety of themselves, their loved ones, their...
COVID-19 Makes Marketers Adjust Messages Capitol Communicator April 6, 2020 Coronavirus, Marketing, Top Center Sponsored1 CommentMore than 90 percent of respondents to a new ANA survey indicated they have adjusted their creative marketing messaging since mid-March, when COVID-19 was declared a pandemic by the World Health...
Stop Messaging, Start Making Meaning: The Secrets of Growth CMOs Guest Columnist March 27, 2020 Coronavirus, Marketing, Top Right Sponsored3 CommentsBy Lisa Nirell Has your inbox felt like a junk box this week? Mine certainly has. Many retailers, lenders and hospitality companies are dispensing pablum. Every message sounds identical: “We know it is...
ANA Forms Coronavirus Coalition Capitol Communicator March 27, 2020 B to B, Coronavirus, Marketing, Top Center SponsoredThe ANA (Association of National Advertisers) has formed a working group of top CMOs dedicated to helping the marketing community manage the ongoing global crisis posed by the coronavirus pandemic. The...
AMA: “This is our time” Capitol Communicator March 23, 2020 B to B, Coronavirus, Marketing, Top Center SponsoredBy Russ Klein, CEO, American Marketing Association This is our time. It’s a time for our inner angels to emerge and become our best selves. Surely you have all seen many of the important cautionary...
