ANA Announces “Brand Purpose” as 2018 Marketing Word of the Year Capitol Communicator December 6, 2018 Advertising, General, Insights, MarketingThe Marketing Word of the Year, according to the ANA (Association of National Advertisers), is one which is particularly timely, relevant, and representative of the zeitgeist. According to a release, the...
Blue House Sales Group Launches New Website Capitol Communicator December 4, 2018 B to B, General, MarketingBlue House Sales Group, a D.C.-based full-service sales solutions company for the association and non-profit industry, announces the launch of its new website. The new website provides a clear and concise...
Multi-Billion Dollar U.S. Army Marketing Contract Awarded to Omnicom Capitol Communicator November 21, 2018 Agency, B to G, Marketing, Top Right SponsoredOmnicom emerged victorious in the long, highly contested review for the Army’s marketing contract. WPP was the other finalist in the pitch. According to Adweek, "The news comes less than one week after...
The Marketing Game with Josh Golden | Episode 5: Gayle Weiswasser, Homesnap Capitol Communicator November 19, 2018 Agency, MarketingYes& has partnered with Capitol Communicator to create “The Marketing Game” video series. In The Marketing Game, Yes& challenges the D.C.-area’s best marketing minds to share their insights,...
GAO Denies McCann Worldgroup Protest Over Elimination from Army Review Capitol Communicator November 16, 2018 Agency, B to G, Marketing, Upper Left SponsoredThe U.S. Government Accountability Office denied a protest that was filed by McCann Worldgroup in August over its elimination from the U.S. Army review, threatening to end what has been a lucrative...
ANA Launches “Center for Brand Purpose” Capitol Communicator November 14, 2018 Advertising, MarketingThe ANA (Association of National Advertisers) launched a new initiative designed to fuel business growth by helping marketers create purpose-driven, strategic programs and solutions for their products and...
RP3 Launches Campaigns for Giant Food, Norfolk Southern and the National Law Enforcement Museum RP3 Agency November 7, 2018 Agency, Bottom Left Sponsored, MarketingRP3 Agency, a leading creative agency based in Bethesda, Md., announced the launch of integrated marketing campaigns for Giant Food, Norfolk Southern and the National Law Enforcement Museum. According to the...
The Marketing Game with Josh Golden | Episode 4: PR Summit Special Edition Capitol Communicator November 6, 2018 Agency, Marketing, PRhttps://vimeo.com/298164027 Yes& has partnered with Capitol Communicator to create “The Marketing Game” video series. In The Marketing Game, Yes& challenges the D.C.-area’s best marketing...
Marketers May Have Lost Millions in “Massive” Mobile App Ad Fraud Scheme Capitol Communicator October 25, 2018 General, Marketing, Top Center SponsoredA massive advertising fraud operation — potentially siphoning millions of dollars from marketers — has been uncovered, renewing concerns about fraud in a marketplace that is increasingly automated and...
Marketers Suing Facebook Over Allegations of Inflated Video Metrics Say Errors Were Worse than Previously Acknowledged Capitol Communicator October 17, 2018 General, Marketing, Social MediaMarketers suing Facebook over allegations of inflated video metrics say the company's errors were worse than it previously acknowledged, reports Digital News Daily, which added that "“Facebook’s records...
