Marketing

CCM Hockey, one of the largest producers of hockey equipment in the world, is planning to stop using Washington Capitals star Alex Ovechkin, as well as other Russian-born NHL players, in any global...

Marketing for Change Co., a research and creative agency focused on behavior change,  announced the promotion of Meisha Thigpen to creative director. Thigpen previously held the role of associate creative...

Baltimore-based agency C-360 has been selected by the Board of Child Care (BCC) to provide marketing communications services to promote BCC's work caring for youth and their families across the...

By Kelly Callahan-Poe and Karen Beck Nonprofits have faced a variety of challenges during the pandemic. As the workplace shifted virtually and the “Great Resignation” shuffled team members across the...

A cheer erupted from the crowd watching the announcement on a big screen at National Harbor when team president Jason Wright said: "We are the Commanders," reports NBC4 Washington. But, overall, reaction...

By Josh Greene, The Mather Group In 2022, SEO continues to turn into a winner-takes-all space.  Everything from Google to the smart speaker in your living room is looking for the definitive...

By Phil Rabin, Editor, Capitol Communicator For some reason, when we turn the calendar from December to January, we assume that our world starts anew, that we can make predictions as though our universe has...

Half of the marketers responding to an ANA survey indicated that they ran ads in the past year featuring identifiable LGBTQ+ casting. The report, “LGBTQ+ Marketing Inclusion” was the first of its kind...

The overall ethnic skew of employees in the marketing/advertising industry is more diverse than ever, according to a new study by the ANA and the ANA’s Alliance for Inclusive and Multicultural Marketing...

Gannett Co., owner of more than 200 daily newspaper brands and the nation’s largest newspaper chain as measured by total circulation, reported third-quarter revenue of $800.2 million, a 1.8% decline...