GAO Denies McCann Worldgroup Protest Over Elimination from Army Review Capitol Communicator November 16, 2018 Agency, B to G, Marketing, Upper Left SponsoredThe U.S. Government Accountability Office denied a protest that was filed by McCann Worldgroup in August over its elimination from the U.S. Army review, threatening to end what has been a lucrative...
ANA Launches “Center for Brand Purpose” Capitol Communicator November 14, 2018 Advertising, MarketingThe ANA (Association of National Advertisers) launched a new initiative designed to fuel business growth by helping marketers create purpose-driven, strategic programs and solutions for their products and...
RP3 Launches Campaigns for Giant Food, Norfolk Southern and the National Law Enforcement Museum RP3 Agency November 7, 2018 Agency, Bottom Left Sponsored, MarketingRP3 Agency, a leading creative agency based in Bethesda, Md., announced the launch of integrated marketing campaigns for Giant Food, Norfolk Southern and the National Law Enforcement Museum. According to the...
The Marketing Game with Josh Golden | Episode 4: PR Summit Special Edition Capitol Communicator November 6, 2018 Agency, Marketing, PRhttps://vimeo.com/298164027 Yes& has partnered with Capitol Communicator to create “The Marketing Game” video series. In The Marketing Game, Yes& challenges the D.C.-area’s best marketing...
Marketers May Have Lost Millions in “Massive” Mobile App Ad Fraud Scheme Capitol Communicator October 25, 2018 General, Marketing, Top Center SponsoredA massive advertising fraud operation — potentially siphoning millions of dollars from marketers — has been uncovered, renewing concerns about fraud in a marketplace that is increasingly automated and...
Marketers Suing Facebook Over Allegations of Inflated Video Metrics Say Errors Were Worse than Previously Acknowledged Capitol Communicator October 17, 2018 General, Marketing, Social MediaMarketers suing Facebook over allegations of inflated video metrics say the company's errors were worse than it previously acknowledged, reports Digital News Daily, which added that "“Facebook’s records...
Wikipedia as an Essential Marketing Tool Capitol Communicator October 17, 2018 Agency, Insights, MarketingBy Josh Greene If you’ve needed to research anything in the past few years, the odds are good that you are familiar with Wikipedia. Since its creation in 2001, Wikipedia has grown into one of the largest...
The Marketing Game with Josh Golden | Episode 3: Trevor Lynn, Social Tables Capitol Communicator October 16, 2018 Agency, Marketing, Social MediaYes& has partnered with Capitol Communicator to create “The Marketing Game” video series. In The Marketing Game, Yes& challenges the D.C.-area’s best marketing minds to share their insights,...
Agile Brands, Agile Marketing & Design Thinking Greg Kihlström October 14, 2018 Insights, Marketing, Technology, Top Right SponsoredThe following is based on a chapter in Greg Kihlström's new book, The Agile Brand. For more thoughts like these, as well as to read the rest of the book, please visit his website here: http://theagile.world...
Hiring Trends for 2019 Capitol Communicator October 4, 2018 Advertising, Agency, Jobs, MarketingCapitol Communicator's Mid-Atlantic Marketing Summit last week featured a panel of recruitment experts discussing the latest trends in hiring. The panel was moderated by Mike Gardner, Three Seas, and the...
