Navigating the Remote Work Model in the Pandemic Economy Capitol Communicator July 24, 2020 Communications, Coronavirus, Insights, Marketing, Top Right SponsoredLast month, TorchLight Hire, a DC-area marketing and communications search and staffing firm, conducted a quantitative market study to gather insights from their candidates and clients on the emerging remote...
Georgetown University Offering Pro-Bono Communications & Marketing Support Capitol Communicator July 23, 2020 Agency, Marketing, PR, Top Right SponsoredIn need of pro-bono communications or marketing support for your social impact organization, then submit an application to work with Georgetown University by July 28. According to Georgetown University,...
Elevation, Ltd. Names Industry Creative Veteran Alan Schulman to Strategic Communications and Creative Advisory Role Capitol Communicator July 23, 2020 Agency, MarketingAs creative agencies continue to expand the deployment of their ideas beyond traditional paid media campaigns into the worlds of digital and experiential marketing, one of Washington, D.C.’s most recognized...
Bradley Lautenbach Joins The Washington Post as Head of Product Marketing Capitol Communicator June 30, 2020 Marketing, Media, Top Right SponsoredBradley Lautenbach has joined the Client Solutions team at The Washington Post as Head of Product Marketing. In this role, states The Post, Lautenbach "will be creating product solutions for the...
How to Use Wikipedia to Communicate with Customers Sponsored June 29, 2020 Agency, B to C, Bottom Left Sponsored, MarketingIf Wikipedia isn’t already a pillar of your marketing strategy, it should be. Why? For one, it almost always ranks in the top three on Google. For another, it’s the second most visited website in the...
COVID-Related Editorial Layoffs at Baltimore Fishbowl; News from Bonnie Heneson Communications and Kalix Marketing Jeffrey Davis June 28, 2020 Marketing, Maryland News, MediaIn a letter to readers, Baltimore Fishbowl Founding Editor & Publisher Susan Gerardo Dunn announced coronavirus-related layoffs of two editors who had been covering the pandemic: “Our business model...
Uncle Ben’s, Mrs. Butterworth’s and Cream of Wheat to Review Branding Capitol Communicator June 18, 2020 B to C, General, Marketing, Top Center SponsoredFollowing an announcement from Quaker Oats that it will rebrand Aunt Jemima due to its racist origins, companies that make Uncle Ben's, Mrs. Butterworth's and Cream of Wheat also announced reviews of their...
Quaker Oats to Remove Aunt Jemima Image from Packaging and Rename Brand Capitol Communicator June 17, 2020 Advertising, B to C, MarketingQuaker Oats will remove the controversial image of Aunt Jemima from its line of maple syrups, pancake mixes and other foods starting at the end of 2020, and a name change will happen at a later date, reports...
Beyond Definition Launches “Going Beyond,” a New YouTube Show That Peels Back the Curtain on the World of Digital Marketing and Communications Capitol Communicator June 17, 2020 Agency, Marketing, VideoBeyond Definition, a strategy and creative agency located in Silver Spring, Maryland, announced an extension of “Staying Connected During COVID-19”, the agency’s blog series that aims to inspire and...
D.C. Creative Community Equality Survey Underway Capitol Communicator June 16, 2020 Advertising, MarketingThe American Advertising Federation (AAF DC), the American Marketing Association (AMADC) and the American Photographic Artists (APA DC) are bringing together the D.C. creative community on July 15 to continue...
