The Culture Marketing Council: The Voice of Hispanic Marketing Rebrands as Hispanic Marketing Council Capitol Communicator March 18, 2021 Marketing, Upper Left SponsoredThe Culture Marketing Council: The Voice of Hispanic Marketing is "sharpening its focus, re-invigorating its advocacy for Hispanic marketing, and rebranding as the Hispanic Marketing Council (HMC)," says a...
Branding and Marketing Outlook for 2021 Guest Columnist March 10, 2021 Bottom Left Sponsored, Insights, MarketingBy Professor Michel Wedel The economic and psychological impact that the pandemic has had on brands and marketing in the beginning of 2021 will likely continue to reverberate. For one, the pandemic has...
“Normal” Banned from Unilever Ads and Marketing Communications Capitol Communicator March 9, 2021 Advertising, Insights, Marketing, Top Right SponsoredBacked by new consumer research showing that seven in ten people feel the word creates a negative connotation, Unilever will no longer use the word "normal" in its advertising, packaging and other forms of...
#SurpriseMeCade: Kicking the Tires on a New Portfolio Experience Capitol Communicator March 8, 2021 General, Marketing, Top Center SponsoredCade Martin, the award-winning photographer behind Capitol Communicator's Up Close and Personal profile series, has an updated and interactive digital portfolio. In an interview, he discussed the...
Marketing for Change Expands Advocacy Practice, Hires Mike Reddy as Director Jeffrey Davis March 1, 2021 Agency, Communications, Marketing, Top Right SponsoredMarketing for Change, a research and creative agency focused on behavior change, is expanding its advocacy practice and has announced the addition of Mike Reddy to serve as the agency's Director of...
Ivan Heredia Joins National 4-H Council as Chief Marketing Officer Capitol Communicator February 17, 2021 Marketing, People, Top Center SponsoredNational 4-H Council, Chevy Chase, MD, appointed Ivan Heredia, former vice president at Walt Disney Co., as its Senior Vice President and Chief Marketing Officer, effective March 1. "Celebrated as a...
SparkPost Lands $180 Million Strategic Growth Investment Jeffrey Davis January 31, 2021 Digital, Marketing, Maryland News Columbia-based SparkPost, the world’s largest email sending and optimization platform delivering nearly 40 percent of the world’s commercial email, has secured $180 million from LLR Partners,...
2020 “Reshaped How Organizations Conduct Their Marketing”, States New CMI Report Capitol Communicator January 27, 2021 Insights, MarketingContent Marketing Institute (CMI) released its 11th annual B2C content marketing research report, which includes insights into how content marketers have adapted since the pandemic hit. The 11th Annual B2C...
Merkle Appoints Erin Hutchinson as Global Chief Marketing and Communications Officer; Updates from Edge Direct and Brave New Markets Jeffrey Davis January 24, 2021 Communications, Marketing, Maryland News, Top Center SponsoredMerkle, “a leading technology-enabled, data-driven customer experience management (CXM) company,” announced the appointment of Erin Hutchinson to Global Chief Marketing and Communications Officer. In this...
Strategic Factory Acquires Baltimore’s A|A Signs Jeffrey Davis January 17, 2021 Acquisitions, B to B, Bottom Left Sponsored, Marketing, Maryland NewsMaryland-based Strategic Factory, a provider for print, signage, branded products and marketing, announced that Baltimore sign manufacturer A|A Signs, known for its signage for commercial real estate...
