Beyond Definition Launches “Going Beyond,” a New YouTube Show That Peels Back the Curtain on the World of Digital Marketing and Communications Capitol Communicator June 17, 2020 Agency, Marketing, VideoBeyond Definition, a strategy and creative agency located in Silver Spring, Maryland, announced an extension of “Staying Connected During COVID-19”, the agency’s blog series that aims to inspire and...
D.C. Creative Community Equality Survey Underway Capitol Communicator June 16, 2020 Advertising, MarketingThe American Advertising Federation (AAF DC), the American Marketing Association (AMADC) and the American Photographic Artists (APA DC) are bringing together the D.C. creative community on July 15 to continue...
Marketing Business Needs “Radical Transformation” Says Linda Yaccarino, Chairman for Advertising and Partnerships at NBCUniversal Capitol Communicator June 16, 2020 Advertising, Marketing, Top Center SponsoredLinda Yaccarino, chairman for advertising and partnerships at NBCUniversal, is calling for “radical transformation” of the marketing business in the face of cultural change around racism and the impact of...
Direct Mail Is “Force Multiplier” for Multichannel Marketing Sponsored June 15, 2020 B to B, B to C, Bottom Left Sponsored, MarketingNew research puts numbers to what marketers already know: direct mail ROI rises dramatically when direct mail is used as part of an integrated, multichannel marketing campaign. According to new research,...
D.C. Communications Community Speaks Out Against Racism in America Capitol Communicator June 4, 2020 Advertising, Marketing, PR, Upper Left SponsoredFour organizations in the D.C. communications community - AAF DC, AMADC, PRSA NCC and WWPR - issued statements about the killings of Black Americans and racism that's entrenched in our society. Their...
Capitol Communicator’s COVID-19 Survey Closes COB Today Capitol Communicator May 28, 2020 Advertising, Agency, Coronavirus, Marketing, Media, Top Center SponsoredStop what you are doing right now and please take this survey which closes COB, June 1. We know that many people do not like to take the time to take surveys but this one is very important. Our region has one...
Marketing in a Crisis: Brand Positioning is Crucial for Success Capitol Communicator May 13, 2020 Agency, Coronavirus, MarketingBy O2 Lab Who do you think you are? For companies, this question is key—now, more than ever. As you navigate business as unusual, one of the most important things you can do to ensure that your...
Army Launches COVID-19 Marketing Campaign Capitol Communicator May 5, 2020 Coronavirus, Marketing, Top Right SponsoredThe U.S. Army released a marketing campaign to acknowledge the realities of the COVID-19 crisis and recognize the many individuals serving at the frontlines of the global response effort. In a new campaign...
ANA Provides Free Access to Member Resources to Help Marketing Community During Pandemic Capitol Communicator April 22, 2020 B to B, Coronavirus, Marketing, Top Center SponsoredThe ANA (Association of National Advertisers) is making a broad range of exclusive members-only resources available to the marketing community, without restrictions and at no cost. The resources offered...
Marketing in a Crisis: The Fundamentals are More Important than Ever Capitol Communicator April 14, 2020 Coronavirus, MarketingBy O2 Lab Marketing during a crisis of this magnitude is uncharted territory for all of us. Fortunately, we can navigate the “new normal” with some of the same excellent tools we already use. The...
