Marketing for Change Partners with The Abbi Agency and Ericka Aviles Consulting to Execute $3.2M Health Insurance Exchange Contract Capitol Communicator April 13, 2021 Advertising, Communications, Marketing, Top Right SponsoredThe collective partnership of Marketing for Change, a research and creative agency anchored in behavioral science, The Abbi Agency, and Ericka Aviles Consulting has been selected by the Silver State Health...
Majority of Marketers Wanted to Quit in 2020 Says Survey Capitol Communicator April 4, 2021 General, Insights, Marketing, Top Right SponsoredU.S. marketers had a rough time in 2020, judging by a new study from Sitecore, reports MediaPost. Of more than 400 marketers polled, 59% wanted to quit at least once. And 79% found the period the most...
Glitter Beer Raises Nearly $20,000 to Fight Colon Cancer Jeffrey Davis April 4, 2021 Communications, Marketing, Maryland NewsBaltimore's DuClaw Brewing Company, Squatty Potty and the Colon Cancer Foundation, along with help from online craft beer marketplace CraftShack, at-home testing company Everlywell and Diablo Doughnuts have...
ANA Launches Awards Program to Honor In-House Marketing Teams Capitol Communicator March 30, 2021 Awards, MarketingThe ANA has launched an awards program honoring in-house marketing teams that will recognize and celebrate the impact their work has on their companies and brands. The ANA In-House Excellence Awards will...
PRSA Maryland Announces “PRSA MD Gives Back” to Support Local Nonprofits Affected by the Coronavirus Jeffrey Davis March 28, 2021 Marketing, Maryland News, PR, Top Center Sponsored1 CommentThe Maryland chapter of PRSA is launching a community service initiative for Maryland-based PR pros to share their expertise and help empower local nonprofit organizations that have been adversely affected by...
The Culture Marketing Council: The Voice of Hispanic Marketing Rebrands as Hispanic Marketing Council Capitol Communicator March 18, 2021 Marketing, Upper Left SponsoredThe Culture Marketing Council: The Voice of Hispanic Marketing is "sharpening its focus, re-invigorating its advocacy for Hispanic marketing, and rebranding as the Hispanic Marketing Council (HMC)," says a...
Branding and Marketing Outlook for 2021 Guest Columnist March 10, 2021 Bottom Left Sponsored, Insights, MarketingBy Professor Michel Wedel The economic and psychological impact that the pandemic has had on brands and marketing in the beginning of 2021 will likely continue to reverberate. For one, the pandemic has...
“Normal” Banned from Unilever Ads and Marketing Communications Capitol Communicator March 9, 2021 Advertising, Insights, Marketing, Top Right SponsoredBacked by new consumer research showing that seven in ten people feel the word creates a negative connotation, Unilever will no longer use the word "normal" in its advertising, packaging and other forms of...
#SurpriseMeCade: Kicking the Tires on a New Portfolio Experience Capitol Communicator March 8, 2021 General, Marketing, Top Center SponsoredCade Martin, the award-winning photographer behind Capitol Communicator's Up Close and Personal profile series, has an updated and interactive digital portfolio. In an interview, he discussed the...
Marketing for Change Expands Advocacy Practice, Hires Mike Reddy as Director Jeffrey Davis March 1, 2021 Agency, Communications, Marketing, Top Right SponsoredMarketing for Change, a research and creative agency focused on behavior change, is expanding its advocacy practice and has announced the addition of Mike Reddy to serve as the agency's Director of...
