Maryland News from Mindgrub, Maryland Insurance Administration, MGH, Maryland Marketing Partnership and Van Eperen Jeffrey Davis January 11, 2020 Agency, Marketing, Maryland News, PR, Top Right SponsoredMindgrub added Sarah Quackenbush as vice president of client development and John Rainey as engagement director. Quackenbush spent 17 years in advertising prior to Mindgrub, joining from Havas Helia where she...
Measuring ROI: The Digital Media Dance (Part 1) Sponsored January 10, 2020 Agency, Digital, MarketingBy Anna Strickler, Marketing Associate, HighRock Success is More Than Analytics When it comes to digital marketing, tracking your success can be a complicated dance. Even with easy access to all of the...
A Playbook for Salvaging the Washington Redskins’ Brand Capitol Communicator January 6, 2020 Agency, Marketing, Top Center SponsoredBy Jim Lansbury Ah the holidays. A time for family, friends, reflection and, if you live in D.C., complaining about yet another disastrous Redskins’ season. So when Capitol Communicator asked for my...
Mitigating the Risks of Branding Through Social Media: Business and Legal Affairs Considerations Sponsored January 6, 2020 Advertising, B to C, Bottom Left Sponsored, Marketing, Social Media- ADVERTISEMENT - ATTORNEY ADVERTISING NOTICE. The contents of this article, and the accompanying articles of this five-article set, are: (i) attorney advertisements, (ii) designed and provided for general...
Branding Through Social Media Platforms: Business and Legal Affairs Considerations Sponsored December 31, 2019 Advertising, Bottom Left Sponsored, Marketing- ADVERTISEMENT - ATTORNEY ADVERTISING NOTICE. The contents of this article, and the accompanying articles of this five-article set, are: (i) attorney advertisements, (ii) designed and provided for general...
New Board Chair for Maryland Marketing Partnership; Updates from M&T Bank, Traitify and PRSA Maryland Jeffrey Davis December 30, 2019 B to B, Marketing, Maryland News, PRThe Maryland Marketing Partnership's board of directors announced that Karen Cherry, vice president of office leasing for The Howard Hughes Corporation, has been elected as its new board chair. Launched in...
CX Firm Cravety Expands into EX with Acquisition of MotiveX Jeffrey Davis December 28, 2019 Acquisitions, MarketingData analytics and customer experience (CX) design firm Cravety has completed its purchase of product partner MotiveX. According to a press release, Cravety's flagship product, Motivator Insights, helps...
“Personalization” is ANA’s Marketing Word of the Year Capitol Communicator December 4, 2019 B to C, Marketing, Upper Left SponsoredSince 2014, the Association of National Advertisers surveyed its members to identify the marketing word of the year and the 2019 winner is “Personalization.” As in years past, the ANA staff identifies...
Five Trends in Roadmaps that are Reinventing Commerce Sponsored December 3, 2019 Digital, Marketing, Technology, Top Right SponsoredBy Walt Rolle Since the Internet was opened to the public in the early 1990s, technology has enabled online commerce to expand at a rapid pace. As a consumer, you can reflect on how your own experience has...
DDC Launches “Stay Local DC” Marketing Campaign Capitol Communicator November 24, 2019 B to C, Marketing, Top Center SponsoredDestination DC (DDC) is embarking on a new consumer advertising and marketing campaign, Stay Local DC, promoting staycations in Washington, D.C. The official marketing organization for the nation's capital,...
