BRANDS in #ALLCAPS MDB Communications June 13, 2018 Agency, B to C, Bottom Left Sponsored, Insights, MarketingLove is in the air in the #DMV! Yes, nothing brings people together more than a championship sports team. This was on full display during the Washington Capitals Stanley Cup Parade yesterday on Constitution...
National 4-H Council’s Artis Stevens Named Nonprofit Marketer of the Year Capitol Communicator June 8, 2018 Awards, Communications, Marketing, PeopleThe American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF), named Artis Stevens, Senior Vice President and Chief Marketing Officer, National 4-H Council, as the...
Three DC Area Creatives Featured in Digiday’s Changemakers for 2018 Capitol Communicator June 6, 2018 Advertising, Communications, Insights, Marketing, PeopleOne thing that never gets old in media and marketing, according to Digiday, is the desire to rethink the status quo, challenge conventional wisdom and raise the bar. That impulse is evident in the Changemakers...
Hospitality Marketing Course Caters to DC’s Record-Breaking Tourism Rise Capitol Communicator June 5, 2018 B to B, Events, MarketingIn 2017, a record-breaking 20.8 million domestic visitors flocked to the nation’s capital where they spent more than $7.5 billion on accommodations, food and transportation. Currently, the industry...
How to Overcome the Biggest Challenge of Children’s Hospital Marketing. RP3 Agency May 31, 2018 Agency, Bottom Left Sponsored, Insights, MarketingBy Jim Lansbury One of the biggest challenges of children’s hospital marketing is that no one wants to think about needing a children’s hospital, until they absolutely need one. So, most parents have...
GDPR for U.S.-Based Marketers Greg Kihlström May 27, 2018 Agency, B to C, Insights, MarketingBy Greg Kihlström You have undoubtedly heard a lot about GDPR lately. This probably involved a slew of emails in your inbox asking you to update your privacy settings, or (depending on the industry you...
BRINKdown Episode 4: The Value of Real-time Content Capitol Communicator May 25, 2018 Agency, Bottom Left Sponsored, Insights, Marketing, Social MediaBRINK is a creative digital agency who believes there is a lot of waste among marketing and communications agencies: waste in time, resources and opportunity. This is why the agency of record is becoming an...
Gannett Adds Marketing and Advertising Company WordStream Capitol Communicator May 10, 2018 Acquisitions, Advertising, MarketingGannett will acquire search marketing and advertising company WordStream for $130 million in cash and up to an aggregate of $20 million earnout during the next 24 months based on achieving certain revenue...
Content Marketing is Essential Marketing Tool Capitol Communicator May 9, 2018 Insights, MarketingContent marketing is essential to more than half of businesses’ digital marketing strategies, according to a survey from The Manifest. More than half (53%) of businesses invest time and money in content...
Kanban – The Agile Approach That Helps Marketing Teams Manage Chaos Capitol Communicator May 2, 2018 Events, Marketing2 CommentsMarketers are the adrenaline junkies of the working world. Quick deadlines and fast-moving campaigns? No sweat. Disruptive new technologies and trends? Not a problem. As much as marketing and communications...
