Content Marketing is Essential Marketing Tool Capitol Communicator May 9, 2018 Insights, Marketing Content marketing is essential to more than half of businesses’ digital marketing strategies, according to a survey from The Manifest. More than half (53%) of businesses invest time and money in content...
Kanban – The Agile Approach That Helps Marketing Teams Manage Chaos Capitol Communicator May 2, 2018 Events, Marketing 2 Comments Marketers are the adrenaline junkies of the working world. Quick deadlines and fast-moving campaigns? No sweat. Disruptive new technologies and trends? Not a problem. As much as marketing and communications...
The BRINKdown Episode 3: Why Social Should be Every Campaign Manager’s BFF Samantha Stern April 29, 2018 Agency, Bottom Left Sponsored, Insights, Marketing, Social Media BRINK is a creative digital agency who believes there is a lot of waste among marketing and communications agencies: waste in time, resources and opportunity. This is why the agency of record is becoming an...
“We Live in the Future”, Chris Mumford, The Martin Agency, Tells MAMS Attendees Capitol Communicator April 27, 2018 Insights, Marketing, Top Center Sponsored “We live in the future”, Chris Mumford, managing director of Richmond-based The Martin Agency, told attendees at the April 26 Mid-Atlantic Marketing Summit (MAMS). During his keynote address,...
Diverse Mix of Companies Attending Mid-Atlantic Marketing Summit on Thursday Capitol Communicator April 20, 2018 Advertising, Bottom Left Sponsored, Events, Marketing The Mid-Atlantic Marketing Summit (MAMS) on April 26 will have the most diverse group of corporations; non-profits; associations; and educational, marketing and communications professionals convening in its...
New Poll Reveals Cause Marketing Preferences Of Moms & Millennials Capitol Communicator April 14, 2018 B to C, Insights, Marketing For decades, retailers have raised billions of dollars for a variety of causes through donations at registers, including many children's causes. New research reveals strong preferences for specific...
The BRINKdown Episode 2: Consumers Want Brands to be Politically Engaged Joshua Belhumeur April 6, 2018 Advertising, Agency, Marketing BRINK is a creative digital agency who believes there is a lot of waste among marketing and communications agencies: waste in time, resources and opportunity. This is why the agency of record is becoming...
AMA Baltimore Announces Winners of 33rd Annual Marketing Excellence Awards Jeff Davis March 16, 2018 Awards, Marketing, Top Center Sponsored The American Marketing Association Baltimore Chapter (AMA Baltimore) announced the winners of its 33rd Annual Marketing Excellence Awards on March 15. This year’s overall winner, Johns Hopkins Medicine...
Cision and MediaMath Partner to Give Brands a “Holistic View” of Their Customers Capitol Communicator March 8, 2018 General, Marketing MediaMath and Cision announced a partnership that enables brands to integrate data from earned media with paid media, giving brands a holistic view of their customers. According to a release, the partnership...
Companies Invest to Boost “Digital Maturity”, States Adweek Capitol Communicator March 6, 2018 Digital, Marketing, Top Center Sponsored As digital disruption continues to create both challenges and new opportunities, brands are making changes to their legacy operating models, technologies and processes, according to Accenture’s Intelligent...
