Google Gives Advertisers More Data to Help Them Make Better Marketing Decisions Capitol Communicator July 13, 2018 Advertising, Insights, Marketing, Top Center SponsoredAfter years of holding the data close to its vest, Google has begun to give advertisers more data to help them make better decisions and run successful campaigns, states a media report that added that earlier...
Army Wasted Millions on Marketing, Reports Adweek Capitol Communicator July 11, 2018 Marketing, Top Center SponsoredThe U.S. Army wasted tens of millions of dollars on marketing programs that failed to demonstrate significant returns in fiscal year 2016, according to an internal review conducted over nearly two years and...
Gannett Closes Acquisition of WordStream Capitol Communicator July 6, 2018 Acquisitions, Digital, MarketingGannett Co., Inc., based in McLean, Va, closed its acquisition of WordStream, Inc., a provider of cloud-based software-as-a-service (SaaS) solutions for local and regional businesses and agencies to...
What Health Care Marketers Can Learn by Looking at Other Industries RP3 Agency June 27, 2018 Agency, Insights, Marketing, UncategorizedBy Jeb Emami At the Hospital Marketing National Conference in Atlanta in June, ReviveHealth EVP Chris Bevolo spoke about how the health care industry has traditionally been behind the curve in its...
The Marketing Game with Josh Golden | Episode 1: Robb Lee, ASAE Capitol Communicator June 26, 2018 Agency, MarketingYes& has partnered with Capitol Communicator to create “The Marketing Game” video series. In The Marketing Game, Yes& challenges the D.C.-area’s best marketing minds to share their...
Diversity, Data, Privacy, Changing Skillsets, Top of Mind at Cannes Marketing Session Capitol Communicator June 20, 2018 Agency, MarketingPurpose-driven marketing and diversity emerged as key themes at the Cannes Lions festival this week during a panel presented by the Economist magazine. Moderated by Andrew Palmer, Business Affairs Editor at...
Crosby Wins Four Awards in Healthcare Marketing Competitions Capitol Communicator June 20, 2018 Agency, Bottom Left Sponsored, MarketingCrosby Marketing Communications, one of the nation’s leading independent communications firms, racked up four wins in two healthcare marketing competitions, the 2018 Aster Awards and the 2018 Healthcare...
Facebook Brings Digital Training to Baltimore November 12-14 Capitol Communicator June 19, 2018 Agency, Digital, Events, MarketingFacebook plans to bring a free digital training program to Baltimore this fall, reported Technical.ly. According to an announcement by the social giant, workshops held as part of the Community Boost series...
Pinterest Adds Creative Marketing Partners Capitol Communicator June 19, 2018 B to B, Design, Marketing, Social MediaPinterest announced a new kind of Pinterest Marketing Partner that will make it easier and more efficient for brands to create great Pins. Their 'Creative PMPs' can enable businesses to scale how they create...
Pride and the Evolution of LGBTQ Marketing Joe Keenan June 18, 2018 Agency, B to C, Marketing, Top Center SponsoredWith Pride festivals and parades all around the world, June is a time for LGBTQ and allied people to celebrate community. For savvy marketers, June is also peak time to reach the LGBTQ consumer segment. ...
