Adrienne Lofton, SVP, Global Brand Management, Leaves Under Armour and is Succeeded by Attica Jaques Capitol Communicator July 30, 2018 Marketing, People, Top Center SponsoredBaltimore-based Under Armour parted ways with Adrienne Lofton, svp, global brand management. She was the organization’s most senior marketing executive, stated Adweek, which added that the apparel company...
Smartphones Lag Behind Desktops in Producing Conversions and Revenue Capitol Communicator July 30, 2018 Insights, MarketingSmartphones are the leading channel for email opens, but lag behind desktops in producing conversions and revenue, according to a study by Movable Ink, reports MediaPost, which added that smartphone "opens...
Z-Burger Under Fire for Tweet that Juxtaposed Photo of Murdered American Journalist With Image of a Hamburger Capitol Communicator July 26, 2018 Advertising, B to C, Communications, Marketing, Top Center SponsoredDC-based chain Z-Burger has been criticized for a tweet that juxtaposed a photo of murdered American journalist James Foley awaiting execution by ISIS in 2014 with an image of a hamburger, reports...
Age is Next Issue for Advertisers to Address Capitol Communicator July 18, 2018 Advertising, Insights, MarketingFollowing Procter & Gamble's Marc Pritchard's recent prediction that age will be the next issue on the agenda for advertisers to address as the industry seeks to dispel stereotypes it helped to create,...
Google Gives Advertisers More Data to Help Them Make Better Marketing Decisions Capitol Communicator July 13, 2018 Advertising, Insights, Marketing, Top Center SponsoredAfter years of holding the data close to its vest, Google has begun to give advertisers more data to help them make better decisions and run successful campaigns, states a media report that added that earlier...
Army Wasted Millions on Marketing, Reports Adweek Capitol Communicator July 11, 2018 Marketing, Top Center SponsoredThe U.S. Army wasted tens of millions of dollars on marketing programs that failed to demonstrate significant returns in fiscal year 2016, according to an internal review conducted over nearly two years and...
Gannett Closes Acquisition of WordStream Capitol Communicator July 6, 2018 Acquisitions, Digital, MarketingGannett Co., Inc., based in McLean, Va, closed its acquisition of WordStream, Inc., a provider of cloud-based software-as-a-service (SaaS) solutions for local and regional businesses and agencies to...
What Health Care Marketers Can Learn by Looking at Other Industries RP3 Agency June 27, 2018 Agency, Insights, Marketing, UncategorizedBy Jeb Emami At the Hospital Marketing National Conference in Atlanta in June, ReviveHealth EVP Chris Bevolo spoke about how the health care industry has traditionally been behind the curve in its...
The Marketing Game with Josh Golden | Episode 1: Robb Lee, ASAE Capitol Communicator June 26, 2018 Agency, MarketingYes& has partnered with Capitol Communicator to create “The Marketing Game” video series. In The Marketing Game, Yes& challenges the D.C.-area’s best marketing minds to share their...
Diversity, Data, Privacy, Changing Skillsets, Top of Mind at Cannes Marketing Session Capitol Communicator June 20, 2018 Agency, MarketingPurpose-driven marketing and diversity emerged as key themes at the Cannes Lions festival this week during a panel presented by the Economist magazine. Moderated by Andrew Palmer, Business Affairs Editor at...
