Marketers with In-House Agencies Having Difficulty Keeping Creative Teams Energized Capitol Communicator July 16, 2019 Insights, MarketingMarketers with in-house agencies say they are having difficulty keeping their creative teams energized, and are also concerned about their ability to attract top-tier creative talent, according to a new...
Army to Dissolve Arlington-Based Marketing Division and Relocate Operations to Chicago, Reports Adweek Capitol Communicator June 24, 2019 Agency, B to G, MarketingAs its account moves from longtime AOR McCann to DDB, the U.S. Army "will rebrand, relocate and reassign the division responsible for managing hundreds of millions in taxpayer dollars spent on marketing and...
The Human Element of Digital Marketing Sponsored May 22, 2019 Digital, Marketing, Top Center Sponsored2 CommentsBy Anna Strickler, HighRock Authenticity has become a bit of a buzzword lately. It signals a pronounced shift in consumer experience – buyers are craving more than a low price tag to convince them to...
National Aquarium is Grand MX Winner at AMA Baltimore MX Awards Jeff Davis May 16, 2019 Awards, Marketing, Maryland News, Top Center SponsoredThe National Aquarium was named this year’s Grand MX Winner at the American Marketing Association Baltimore Chapter (AMA Baltimore) 34th Annual MX Awards held at the Baltimore Visitor Center. The winning...
Fifty-Plus Market Emerges as Transformational Economic Opportunity for Marketers Sponsored May 9, 2019 B to C, Bottom Left Sponsored, Insights, MarketingBy Martha Boudreau Until fairly recently, most technology companies put the 50-plus population well behind millennials in their marketing plans. Fortunately for those companies, they realize the power of...
Digital Ads Are Raking In More Cash Than Ever, Reports Adweek Capitol Communicator May 7, 2019 Advertising, Digital, Marketing2018 was yet another record-breaking year for digital marketers in the U.S., reports Adweek, which added that the most recent estimates—which come courtesy of the latest IAB Internet Advertising Revenue...
Buzz in Baltimore: News from Whirlaway, Legg Mason, GKV, Visit Baltimore, Abel and Harrison Communications Jeff Davis April 17, 2019 Agency, Bottom Left Sponsored, Marketing, Maryland NewsDavid Harrison of Harrison Communications and Greg Abel of Abel Communications helped get the Wayland Baptist University's Flying Queens, the Texas school's famed women's basketball program, enshrinement in...
Cravety Announces Futurefy Marketing Series on Customer and Employee Experience Jeff Davis April 8, 2019 B to C, Bottom Left Sponsored, Communications, Events, MarketingBrand and culture design agency Cravety announced the creation of Futurefy Marketing, a series of one-day learning labs for creative professionals to learn new ways to achieve a competitive advantage using the...
Keynote Speakers Announced for Mid-Atlantic Marketing Summit Capitol Communicator March 28, 2019 Events, Marketing, Top Right SponsoredCapitol Communicator is pleased to announce Miki King and Adeline Cassin as Keynote Speakers for the 2019 Mid-Atlantic Marketing Summit to be held on April 26 at the National Education Association Conference...
Mars Updates Brand Identity and is “Slowly Emerging from its Candy Shell” Capitol Communicator March 13, 2019 B to C, Marketing, Top Center SponsoredMention Mars Inc. to your average consumer and they might know the company makes popular candies like M&Ms and Starburst, reports Adweek, which added that it’s less likely they’ll know that Mars is...
