USA TODAY NETWORK Launches LOCALiQ, a Digital Marketing and Advertising Service Capitol Communicator September 11, 2018 Advertising, Design, MarketingUSA TODAY NETWORK, part of Gannett Co., is launching LOCALiQ, an end-to-end digital marketing and advertising service for clients, small and large, nationwide. According to a release, Gannett, which owns...
2018 Inc. 5000 List of Fastest-Growing Private Companies in America Includes Many in D.C., Maryland and Virginia Capitol Communicator August 16, 2018 Advertising, Agency, Marketing, Top Center SponsoredA number of companies in D.C., Maryland and Virginia are included in Inc.’s annual list of fastest-growing private companies in America. The publication released its 2018 Inc. 5000 list Wednesday....
Audience “Identity” Now a Major Priority for U.S. Marketers Capitol Communicator August 9, 2018 Insights, MarketingDetermining audience “identity” has become a major priority over the past year for U.S. marketers, many of whom plan to increase their investment in finding and developing identity solutions, according to...
Georgetown University’s Center for Social Impact Communication Accepting Applications through August 21 for Pro Bono Support of D.C.-Area Organization Capitol Communicator August 6, 2018 Communications, General, MarketingIs your nonprofit or socially responsible business in need of pro-bono communications and marketing consulting services? Would your organization benefit from a semester-long engagement with Georgetown...
Baltimore/Chesapeake Customer Experience Group Launches Jeff Davis August 3, 2018 Communications, Marketing, PR, Top Center Sponsored1 CommentCommunications professionals were among those in attendance at the launch of the Customer Experience Professionals Association (CXPA) Baltimore/Chesapeake Network on Aug. 3 in Annapolis. Organizers Ed...
Adrienne Lofton, SVP, Global Brand Management, Leaves Under Armour and is Succeeded by Attica Jaques Capitol Communicator July 30, 2018 Marketing, People, Top Center SponsoredBaltimore-based Under Armour parted ways with Adrienne Lofton, svp, global brand management. She was the organization’s most senior marketing executive, stated Adweek, which added that the apparel company...
Smartphones Lag Behind Desktops in Producing Conversions and Revenue Capitol Communicator July 30, 2018 Insights, MarketingSmartphones are the leading channel for email opens, but lag behind desktops in producing conversions and revenue, according to a study by Movable Ink, reports MediaPost, which added that smartphone "opens...
Z-Burger Under Fire for Tweet that Juxtaposed Photo of Murdered American Journalist With Image of a Hamburger Capitol Communicator July 26, 2018 Advertising, B to C, Communications, Marketing, Top Center SponsoredDC-based chain Z-Burger has been criticized for a tweet that juxtaposed a photo of murdered American journalist James Foley awaiting execution by ISIS in 2014 with an image of a hamburger, reports...
Age is Next Issue for Advertisers to Address Capitol Communicator July 18, 2018 Advertising, Insights, MarketingFollowing Procter & Gamble's Marc Pritchard's recent prediction that age will be the next issue on the agenda for advertisers to address as the industry seeks to dispel stereotypes it helped to create,...
Google Gives Advertisers More Data to Help Them Make Better Marketing Decisions Capitol Communicator July 13, 2018 Advertising, Insights, Marketing, Top Center SponsoredAfter years of holding the data close to its vest, Google has begun to give advertisers more data to help them make better decisions and run successful campaigns, states a media report that added that earlier...
