ANA Tackling Marketing Industry’s “Ongoing Talent Crisis Head-On” Capitol Communicator November 14, 2019 Jobs, Marketing, Top Right Sponsored"The ANA is tackling the marketing industry’s ongoing talent crisis head-on" with a new multi-tiered campaign designed to inspire talented and diverse university students to choose marketing as a career,...
Making the Most of Your Marketing Toolkit Sponsored November 13, 2019 Agency, Insights, Marketing, Top Right SponsoredBy Melody Belotte I frequently work with the Maryland Small Business Development Center to facilitate training courses for entrepreneurs. Their most common complaint? “I don’t have enough time.”...
RP3’s In-House Content Lab Helps Meet Rapidly Changing Needs of Marketers RP3 Agency November 11, 2019 Agency, Marketing, Upper Left SponsoredAs people consume more and more content in real time, marketers need to create artful storytelling at the speed of culture to break through the social noise. RP3’s Content Lab helps clients capitalize on...
Baltimore-Based Under Armour to Ramp Up Marketing in 2020 Capitol Communicator November 5, 2019 B to C, Marketing, Maryland NewsIt’s been a busy fall for Baltimore-based Under Armour, reports AdAge. In late October, states an AdAge post, "the sportswear giant announced that Kevin Plank, who founded the brand 23 years ago, will soon...
The Big Three of Old School Marketing (Part 2) Sponsored October 29, 2019 Agency, Insights, MarketingBy Pieter Bickford In part one, I talked about the first step in engaging your customers: grab them. In part two, we’ll be covering the other two elements to engagement: surprise them and move them. How...
Consumers Shift to Mobile Means Marketers Must Rethink Their Content Strategy Capitol Communicator October 29, 2019 Bottom Left Sponsored, Insights, MarketingEarlier this year, we hit a remarkable milestone, reports AdAge, when, according to eMarketer, "Americans now spend more time staring at the small screens in their pockets than the large ones in their living...
Design Army Launches “Eyes Say More than Words” Campaign for Georgetown Optician Capitol Communicator October 19, 2019 Advertising, B to C, Marketing, Top Center SponsoredThe Washington D.C.-based agency Design Army has established "a fabulously quirky history with the brand stretching back to the long-form ad, “Our Family Knows Glasses,” one of Adweek’s favorite...
The Big Three of Old School Marketing (Part 1) Sponsored October 18, 2019 Agency, B to C, Insights, Marketing, Top Right SponsoredBy Pieter Bickford Connecting with your audience is hard! How many times have you published new content to your website, channel, or feed to be met with no response? In my career as a broadcast journalist...
U.S. Army Targets Gen Zers in New “What’s Your Warrior?” Marketing Campaign Capitol Communicator October 15, 2019 Marketing, Top Center SponsoredThe U.S. Army will launch a marketing campaign, "What's Your Warrior?", in November that showcases the opportunities for today's youth to achieve their goals in America's largest military branch. The...
Women in Marketing Making C-Suite Gains Capitol Communicator October 15, 2019 B to B, Marketing, Top Center SponsoredWomen are making gains in the C-suite, at least when it comes to top marketing jobs, reports Ad Age. The Ad Age item added that of the marketing leadership appointments made in the first half of the year,...
