The BRINKdown Episode 1: The Science of (Great) Rapid Content Production Joshua Belhumeur February 28, 2018 Advertising, Agency, Insights, Marketing BRINK is a creative digital agency who believes there is a lot of waste among marketing and communications agencies: waste in time, resources and opportunity. This is why the agency of record is becoming an...
U.S. Army’s Marketing Chief “Briefed Congressional Staff About Adweek’s Coverage of Ongoing Audit”, Reports Adweek Capitol Communicator February 15, 2018 Advertising, B to G, Marketing, Top Center Sponsored Staffers at the U.S. Senate and House Armed Services Committees heard from the new head of the U.S. Army’s in-house marketing division on the organization’s advertising efforts, an Army spokesperson...
Cade Martin Creates Portraits for Washington National Opera’s New Production of “La Traviata” Capitol Communicator February 8, 2018 Design, Marketing, Top Center Sponsored With the release of the Washington National Opera's 2018-2019 schedule, Cade Martin shared with Capitol Communicator his rich, dramatic portraits that give promise of the story these actors will tell as...
Crosby Adds Matt Mazer and Jamie Heathcote Capitol Communicator February 8, 2018 Agency, Bottom Left Sponsored, Marketing Crosby Marketing Communications announced that Matt Mazer and Jamie Heathcote joined the agency as Associate Digital Program Managers, working on paid search, email campaigns, analytics and optimization...
Update: The Voice of Hispanic Marketing Rebrands as The Culture Marketing Council: The Voice of Hispanic Marketing Capitol Communicator February 4, 2018 B to B, General, Marketing The Voice of Hispanic Marketing, based in Fairfax, VA, rebranded as the Culture Marketing Council: The Voice of Hispanic Marketing (CMC). According to MediaPost, the rebranding "is the latest in a series of...
D.C.-Area Seeing Growth in Marketing Technology Companies, Reports DC Inno Capitol Communicator January 26, 2018 B to B, Insights, Marketing Think of industries in D.C. and it’s all politics, government, and advocacy, reports DC Inno, which added that the "more technically astute among us might also think of D.C. as leaders in security, Internet...
Changes to Facebook News Feed Will Reduce Reach of Brands’ Unpaid Posts, Reports WSJ Capitol Communicator January 15, 2018 Advertising, Marketing, Top Center Sponsored As Facebook revamps its news feed, reports Wall Street Journal, "marketers are assessing their strategies on the platform and bracing to shell out more money to get brands’ content in front of users ......
Facebook to Take in 10 Percent of All U.S. Ad Spending in 2018 Capitol Communicator January 11, 2018 Advertising, Insights, Marketing, Top Center Sponsored Facebook’s growing dominance of digital is already well-known; this year it will account for 23.0% total US digital ad spending. But it will also hit a new height in 2018, taking in $1 of every $10 spent on...
When You’re In It for the Long Game Van Eperen January 9, 2018 Insights, Marketing By Laura Van Eperen, CEO, Van Eperen Just like the University of Wisconsin and the University of Central Florida football teams didn’t get the recognition they deserved this season despite stellar...
Washington Post Promotes Kate Davey and Miki King to VP Capitol Communicator January 9, 2018 Marketing, Media The Washington Post promoted Kate Davey in Client Solutions to Vice President, Revenue Strategy. According to The Post, Davey, a former Eugene Meyer Award winner, "joined The Post’s Finance organization in...
