Twitter is undergoing a major upending phase, coming to a head internally as two major executives are seemingly being pushed out and the company ceases all hiring, reports SFGate. According to a companywide memo obtained by Bloomberg, continues SFGate, "the company...
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U.S. podcast ad revenue estimated to jump 47% to $2.1 billion in 2022
U.S. podcast ad revenue is estimated to grow 47% to $2.1 billion in 2022, according to a report from the Interactive Advertising Bureau and consulting firm PwC, states MediaDailyNews. It is projected, continues the report, 'that podcast ad revenue will tack on...
Winning Elections in 2022
By Lightbox Search Campaign-winning political strategist Lee Neves knows how to leverage the power of Google Search to promote his candidate, “it’s about being able to control what many people thought was uncontrollable, which is what shows up about you in an online...
TikTok outperforms Facebook, Twitter in advertiser interest, states new report
A new report by digital intelligence provider Similarweb compares advertiser and consumer interest in Tiktok to its competitors, and shows that the short-form video app is growing rapidly while Facebook and Twitter struggle to maintain solid footing, reports Digital...
Facebook pulls plug on podcasts and soundbites
Meta is pulling the plug on podcasts just a year after their launch on Facebook, discontinuing its short-form audio offering Soundbites and shutting down its audio hub, reports Digital News Daily. Facebook will block posting of new podcasts starting this week and...
Elon Musk buys Twitter for $44 BILLION
Twitter has agreed to sell itself to Elon Musk in a roughly $44 billion deal that has the potential to expand the billionaire's business empire and put the world's richest man in charge of one of the world's most influential social networks, reports CNN Business. The...
YouTube adds features for livestreams
YouTube reports five new features for livestreams, some of which are currently in testing and others that will roll out later this year. These features are previewed in a video on YouTube’s Creator Insider channel. They include: ‘Go Live Together’ Live rings...
TikTok’s 2022 U.S. ad revenue to surpass Twitter and Snapchat combined
TikTok’s net U.S advertising revenue will leap by 184.4% this year, to $5.96 billion, from $2.1 billion in 2021, according to the first TikTok ad revenue forecast from Insider Intelligence’s eMarketer. That will put the U.S. at 51.2% of projected worldwide TikTok ad...
TikTok has hold on teens, the demographic driving social media ad spend
A new survey provides more evidence that Meta has good reason to fear TikTok’s hold on teens, the demographic that drives the bulk of social media advertising spend, reports Digital News Daily. The DND report adds that "TikTok is now teens’ favorite social media...
Consumer online behavior shifting, finds new study
Some 21% of consumers participating in a global survey plan to spend less time on social media in the next six months. Of those planning to spend less time in social sites, 39% plan to go offline, while 33% will spend more time working or studying and 36% plan to...
Twitter freezes hiring as execs exit
Twitter is undergoing a major upending phase, coming to a head internally as two major executives are seemingly being pushed out and the company ceases all hiring, reports SFGate. According to a companywide memo obtained by Bloomberg, continues SFGate, "the company...
U.S. podcast ad revenue estimated to jump 47% to $2.1 billion in 2022
U.S. podcast ad revenue is estimated to grow 47% to $2.1 billion in 2022, according to a report from the Interactive Advertising Bureau and consulting firm PwC, states MediaDailyNews. It is projected, continues the report, 'that podcast ad revenue will tack on...
Winning Elections in 2022
By Lightbox Search Campaign-winning political strategist Lee Neves knows how to leverage the power of Google Search to promote his candidate, “it’s about being able to control what many people thought was uncontrollable, which is what shows up about you in an online...
TikTok outperforms Facebook, Twitter in advertiser interest, states new report
A new report by digital intelligence provider Similarweb compares advertiser and consumer interest in Tiktok to its competitors, and shows that the short-form video app is growing rapidly while Facebook and Twitter struggle to maintain solid footing, reports Digital...
Facebook pulls plug on podcasts and soundbites
Meta is pulling the plug on podcasts just a year after their launch on Facebook, discontinuing its short-form audio offering Soundbites and shutting down its audio hub, reports Digital News Daily. Facebook will block posting of new podcasts starting this week and...
Elon Musk buys Twitter for $44 BILLION
Twitter has agreed to sell itself to Elon Musk in a roughly $44 billion deal that has the potential to expand the billionaire's business empire and put the world's richest man in charge of one of the world's most influential social networks, reports CNN Business. The...
YouTube adds features for livestreams
YouTube reports five new features for livestreams, some of which are currently in testing and others that will roll out later this year. These features are previewed in a video on YouTube’s Creator Insider channel. They include: ‘Go Live Together’ Live rings...
TikTok’s 2022 U.S. ad revenue to surpass Twitter and Snapchat combined
TikTok’s net U.S advertising revenue will leap by 184.4% this year, to $5.96 billion, from $2.1 billion in 2021, according to the first TikTok ad revenue forecast from Insider Intelligence’s eMarketer. That will put the U.S. at 51.2% of projected worldwide TikTok ad...
TikTok has hold on teens, the demographic driving social media ad spend
A new survey provides more evidence that Meta has good reason to fear TikTok’s hold on teens, the demographic that drives the bulk of social media advertising spend, reports Digital News Daily. The DND report adds that "TikTok is now teens’ favorite social media...
Consumer online behavior shifting, finds new study
Some 21% of consumers participating in a global survey plan to spend less time on social media in the next six months. Of those planning to spend less time in social sites, 39% plan to go offline, while 33% will spend more time working or studying and 36% plan to...
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