Some 21% of consumers participating in a global survey plan to spend less time on social media in the next six months. Of those planning to spend less time in social sites, 39% plan to go offline, while 33% will spend more time working or studying and 36% plan to...
Home » Social Media »
Facebook paid GOP firm to malign TikTok reports WaPo
Facebook parent company Meta is paying one of the biggest Republican consulting firms in the country to orchestrate a nationwide campaign seeking to turn the public against TikTok, reports The Washington Post. The Post adds: "The campaign includes placing op-eds and...
Social Media Metrics: A Strategic Approach for 2022
By Liquified Creative In a digital landscape with more competition, content, and networks than ever, the importance of keeping up with the latest social media best practices is vital when it comes to developing a succinct competitive strategy. But creating campaigns...
ANA announces initiative to help reduce online hate speech
Ninety leading marketers, agencies, media companies, social media platforms, trade groups and NGOs have pledged to take definitive action to combat online hate speech through their support of the ANA’s #EngageResponsibly initiative. The companies have signed the...
Advertisers end ads in Russia, and U.S.-made tractor pulling Russian military equipment in Ukraine proves popular on social media
Ukraine farmer uses U.S.-made tractor to pull Russian military equipment Five of the 10 largest advertisers in Russia as of 2020, according to an Ad Age Datacenter analysis of Mediascope data, have announced they’re halting advertising. That includes all those on the...
Google suspends all advertising in Russia
Google has suspended all advertising in Russia. "In light of the extraordinary circumstances, we're pausing Google ads in Russia," the company said in a statement. "The situation is evolving quickly, and we will continue to share updates when appropriate." The...
TikTok increases maximum video length to 10 minutes
TikTok is again cranking up the maximum length of videos users can upload to the platform — more than tripling it, to 10 minutes, reports Variety. Variety adds that TikTok, "owned by Chinese internet conglomerate ByteDance, is moving to let creators make longer-form...
Brands took advantage of Super Bowl without big bucks ad prices
The Super Bowl included ads featuring work by 20 alumni of the Brandcenter in Richmond, reports VCU News, while other alumni found ways to be part of the event without actually taking part. As one example, Shaw Schiappacasse and Haley Schrenk of 360i , a New York...
Google’s total ad revenue surges in 2021’s fourth quarter
Google’s total ad revenue surged 33% to $61.2 billion in 2021’s fourth quarter, exceeding analysts’ consensus forecast by 4%, reports MediaPost. The post adds that "Search advertising leapt 35% to hit $43 billion, and Google’s YouTube gained 25%, to reach $8.6...
Google sued for allegedly deceiving consumers and invading their privacy
The District of Columbia and three states are suing Google for allegedly deceiving consumers and invading their privacy by making it nearly impossible for them to stop their location from being tracked. In the lawsuit filed in a District of Columbia court, D.C....
Consumer online behavior shifting, finds new study
Some 21% of consumers participating in a global survey plan to spend less time on social media in the next six months. Of those planning to spend less time in social sites, 39% plan to go offline, while 33% will spend more time working or studying and 36% plan to...
Facebook paid GOP firm to malign TikTok reports WaPo
Facebook parent company Meta is paying one of the biggest Republican consulting firms in the country to orchestrate a nationwide campaign seeking to turn the public against TikTok, reports The Washington Post. The Post adds: "The campaign includes placing op-eds and...
Social Media Metrics: A Strategic Approach for 2022
By Liquified Creative In a digital landscape with more competition, content, and networks than ever, the importance of keeping up with the latest social media best practices is vital when it comes to developing a succinct competitive strategy. But creating campaigns...
ANA announces initiative to help reduce online hate speech
Ninety leading marketers, agencies, media companies, social media platforms, trade groups and NGOs have pledged to take definitive action to combat online hate speech through their support of the ANA’s #EngageResponsibly initiative. The companies have signed the...
Advertisers end ads in Russia, and U.S.-made tractor pulling Russian military equipment in Ukraine proves popular on social media
Ukraine farmer uses U.S.-made tractor to pull Russian military equipment Five of the 10 largest advertisers in Russia as of 2020, according to an Ad Age Datacenter analysis of Mediascope data, have announced they’re halting advertising. That includes all those on the...
Google suspends all advertising in Russia
Google has suspended all advertising in Russia. "In light of the extraordinary circumstances, we're pausing Google ads in Russia," the company said in a statement. "The situation is evolving quickly, and we will continue to share updates when appropriate." The...
TikTok increases maximum video length to 10 minutes
TikTok is again cranking up the maximum length of videos users can upload to the platform — more than tripling it, to 10 minutes, reports Variety. Variety adds that TikTok, "owned by Chinese internet conglomerate ByteDance, is moving to let creators make longer-form...
Brands took advantage of Super Bowl without big bucks ad prices
The Super Bowl included ads featuring work by 20 alumni of the Brandcenter in Richmond, reports VCU News, while other alumni found ways to be part of the event without actually taking part. As one example, Shaw Schiappacasse and Haley Schrenk of 360i , a New York...
Google’s total ad revenue surges in 2021’s fourth quarter
Google’s total ad revenue surged 33% to $61.2 billion in 2021’s fourth quarter, exceeding analysts’ consensus forecast by 4%, reports MediaPost. The post adds that "Search advertising leapt 35% to hit $43 billion, and Google’s YouTube gained 25%, to reach $8.6...
Google sued for allegedly deceiving consumers and invading their privacy
The District of Columbia and three states are suing Google for allegedly deceiving consumers and invading their privacy by making it nearly impossible for them to stop their location from being tracked. In the lawsuit filed in a District of Columbia court, D.C....
Recent Comments