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The Washington Commanders have launched an in-house marketing, media and entertainment studio called Washington Branded. This new creative arm, states a release, will offer partners two collaborative...

Wendy Rieger, longtime News4 anchor and reporter in Washington, D.C., died Saturday after a battle with Glioblastoma. She was 65. For almost 35 years, states News4, "Wendy had a way of lighting up the...

BVK, the Wisconsin-based marketing firm the Ocean City, MD,  government hired at the beginning of 2022, presented the Ocean City Tourism Commission with an overview of their proposed upcoming annual campaign....

YouTube reports five new features for livestreams, some of which are currently in testing and others that will roll out later this year.  These features are previewed in a video on YouTube’s Creator Insider...

  Digital ad revenue in the U.S. jumped 35% to $189 billion last year as marketers chased consumers spending ever more time on online media and shopping, according to a new report from the Interactive...

TikTok’s net U.S advertising revenue will leap by 184.4% this year, to $5.96 billion, from $2.1 billion in 2021, according to the first TikTok ad revenue forecast from Insider Intelligence’s...

Sailor Jack has been Cracker Jack’s main mascot for more than a century but, states Adweek, as the 2022 Major League Baseball season gets underway, that will no longer be the case. The Frito-Lay-owned...

A new survey provides more evidence that Meta has good reason to fear TikTok’s hold on teens, the demographic that drives the bulk of social media advertising spend, reports Digital News Daily. The DND...

White House communications staffers have a long history of entering television news soon after leaving an administration, reports TVNewser.  As examples, TVNewser states that George Stephanopoulos "has become...

Some 21% of consumers participating in a global survey plan to spend less time on social media in the next six months. Of those planning to spend less time in social sites, 39% plan to go offline, while 33%...