AMA Lowers Cost of Membership to Give More Marketers the Resources Needed to Face the “Challenges Ahead” Capitol Communicator April 8, 2020 Coronavirus, Marketing, Top Center SponsoredNow more than ever, the world needs skilled marketing talent to create a new future, says AMA, and that’s why "we’re excited to let you know that AMA membership is now $149 per year (previously $300) to...
COVID-19 Makes Marketers Adjust Messages Capitol Communicator April 6, 2020 Coronavirus, Marketing, Top Center Sponsored1 CommentMore than 90 percent of respondents to a new ANA survey indicated they have adjusted their creative marketing messaging since mid-March, when COVID-19 was declared a pandemic by the World Health...
Edelman: “Brands Should Find Solutions Instead of Selling Passion or Image” Capitol Communicator April 3, 2020 B to C, Coronavirus, Top Center SponsoredBy Richard Edelman, CEO, Edelman Edelman has just conducted a 12-market study on the critical role brands are expected to play during the coronavirus pandemic, completed on March 26. We interviewed 12,000...
ANA Launches Social Distancing Video Capitol Communicator April 1, 2020 Coronavirus, Top Center SponsoredThe ANA (Association of National Advertisers) launched a video on its social media channels to promote social distancing during the coronavirus crisis and to support the Ad Council’s #AloneTogether...
WPP CEO States Economic Fallout from the Coronavirus Outbreak Much More Rapid than from the 2008 Economic Crash Capitol Communicator March 31, 2020 Agency, B to B, Coronavirus, Top Center SponsoredThe world's biggest advertising company WPP has pulled its dividend and share buyback and withdrawn its 2020 guidance after the coronavirus pandemic sparked the most uncertain time in its 35-year history,...
What Consumers Think of Brands Right Now MDB Communications March 30, 2020 Agency, B to C, Coronavirus, Top Center SponsoredBy Cary Hatch, CEO of MDB Communications In a real-time survey conducted during the pandemic, 1,000 consumers were asked how they felt about brands. You may be surprised at the results. For...
Increasing Number of People Staying at Home Results in Decreasing Internet Speed Capitol Communicator March 29, 2020 Digital, Social Media, Technology, Top Center SponsoredAs the wave of stay-at-home people increased across the United States, the average time it took to download videos, emails and documents increased as broadband speeds decreased, according to Ookla, a broadband...
“Open for Delivery” is Theme of New DoorDash Campaign by The Martin Agency Capitol Communicator March 27, 2020 Agency, B to C, Coronavirus, Richmond News, Top Center SponsoredAs the coronavirus outbreak continues to alter the world as we know it, Richmond area ad agencies are rolling out new work that’s playing a part in the response, while also adjusting how they reflect a...
Greater Washington Board of Trade: “Congress Must Ensure Adequate Economic Relief Funding for Washington, D.C.” Capitol Communicator March 27, 2020 B to G, Coronavirus, Top Center SponsoredThe Greater Washington Board of Trade has sent out a release that states that the "historic $2 trillion economic relief bill passed in the Senate early Thursday morning is expected to pass the House and be...
ANA Forms Coronavirus Coalition Capitol Communicator March 27, 2020 B to B, Coronavirus, Marketing, Top Center SponsoredThe ANA (Association of National Advertisers) has formed a working group of top CMOs dedicated to helping the marketing community manage the ongoing global crisis posed by the coronavirus pandemic. The...
