Pay-TV Expected to Lose Most Subscribers Ever in 2020, Reports TV Technology Capitol Communicator September 22, 2020 Digital, Insights, Top Center SponsoredEven though TV watching has been up in 2020, when it comes to pay-TV subscriptions the numbers are historic in the wrong kind of way, reports TV Technology, which added that cable, satellite and telecom TV...
U.S. Ad Economy Rises 5.9% In August, First Expansion Since March, Reports MediaPost Capitol Communicator September 21, 2020 Advertising, Insights, Top Center SponsoredThe U.S. advertising marketplace grew 5.9% in August -- its first monthly year-over-year expansion since March, when the effects of the COVID-19 pandemic put the brakes on many forms of ad spending,...
New Report Provides Marketers Insights into U.S. Hispanic Consumers Capitol Communicator September 18, 2020 General, Insights, Top Center SponsoredClaritas released a report that gives marketers new insight into the U.S. Hispanic consumer, which today makes up 19% of the U.S. population. According to the report: With over 62.8 million members, the...
PRofessional Solutions, Launched in 1994, Closing at the End of October Capitol Communicator September 16, 2020 PR, Top Center SponsoredPRofessional Solutions, LLC, which, states its website, has been the D.C. area’s "temporary staffing agency of choice for experienced and hardworking communications professionals," is closing at the end of...
Layoffs Hit Richmond Times-Dispatch, Roanoke Times and Daily Progress Capitol Communicator September 15, 2020 Media, Richmond News, Top Center SponsoredAt least five newsroom staffers at the Richmond Times-Dispatch were told they were being laid off by owner Lee Enterprises, reports Virginia Business, which adds that four people laid off were part of the...
WFT Launches “No Name but TEAM” Ad Campaign Capitol Communicator September 14, 2020 Advertising, B to C, Top Center SponsoredThe Washington Football Team has launched a fan-focused ad campaign titled “No Name but TEAM” that will "highlight the organization’s full roster, marking the WFT’s first major creative work...
Andrew Schacht, Former General Manager of Three D.C.-Area Agencies, Dies Capitol Communicator September 10, 2020 Agency, People, Top Center SponsoredAndrew Schacht, who was General Manager of three Washington-area advertising agencies, has died. He was 70 years old. "I have worked in our industry for a very long time, but I can honestly say that there...
Gannett Names Mayur Gupta its Chief Marketing & Strategy Officer Capitol Communicator September 8, 2020 Media, Top Center SponsoredMcLean, VA-based Gannett Co., Inc. announced that Mayur Gupta joined the company as its Chief Marketing and Strategy Officer. According to a release, in this new role, Gupta will be responsible "for driving...
Marketing Leaders and Adweek to Address ‘Seismic’ Challenges Capitol Communicator September 6, 2020 Advertising, Marketing, Top Center SponsoredAdweek launched six new Adweek Community Collaboration Teams to identify the challenges and opportunities facing the advertising and brand marketing industries and make recommendations for the future. "In...
WPP CEO in “Hot Water” for Comment that Average Age of WPP Employee is “Less than 30” Capitol Communicator September 6, 2020 Agency, Top Center SponsoredMark Read, CEO of WPP, found himself in "hot water" when, during the company’s earnings call on August 27, he said the “average age of someone who works at WPP is less than 30,” reports Adweek. These...
