“Soaring” audience gains by Fox, CNN and MSNBC driven by viewer interest in Russia’s invasion of Ukraine Capitol Communicator March 13, 2022 Broadcasting, General, Media, Top Center SponsoredMajor 24/7 TV news networks posted more soaring gains driven by intense interest in Russia's invasion of Ukraine. Viewing rose 17% to a collective 7.09 million viewers for the most recent week, reports...
Advertisers end ads in Russia, and U.S.-made tractor pulling Russian military equipment in Ukraine proves popular on social media Capitol Communicator March 10, 2022 Advertising, Social Media, Top Center SponsoredUkraine farmer uses U.S.-made tractor to pull Russian military equipment Five of the 10 largest advertisers in Russia as of 2020, according to an Ad Age Datacenter analysis of Mediascope data, have...
AMA’s latest CMO Survey “bursting with good news,” reports AMADC Capitol Communicator March 9, 2022 Insights, Marketing, Top Center SponsoredAMA's most recent CMO Survey is "bursting with good news," reports AMADC. Some of the "good news" includes: Yearly growth in marketing spending is soaring. It has now broken 10% growth for only the...
Austin ad agency CCO creates spot supporting Ukraine Capitol Communicator March 8, 2022 Advertising, Top Center Sponsored, Video "As the Ukrainian situation was worsening, a trending video caught my attention. It was of a dad saying goodbye to his family as they boarded a train," Austin-based Butter Co. Founder and Chief Creative...
The Baltimore Banner announces “Creatives in Residence” to celebrate local writers and artists Jeffrey Davis March 7, 2022 Maryland News, Media, People, Top Center SponsoredThe Baltimore Banner, the news source set to launch mid-year, has announced a “Creatives in Residence” program to help amplify the work of artists and writers from the Baltimore region. The inaugural class...
CCM Hockey, one of the largest producers of hockey equipment, to stop using Washington Capitals star Alex Ovechkin and other Russian-born players in marketing Capitol Communicator March 4, 2022 General, Marketing, Top Center SponsoredCCM Hockey, one of the largest producers of hockey equipment in the world, is planning to stop using Washington Capitals star Alex Ovechkin, as well as other Russian-born NHL players, in any global...
Ad Council encourages financial donations to support Ukraine crisis relief efforts Capitol Communicator March 3, 2022 Advertising, General, Top Center SponsoredThe world has stepped up to help the people of Ukraine, but much is still needed as the crisis keeps unfolding and millions of civilians are caught in the middle of the escalating military conflict, reports...
Cable news viewership increased during Russia’s invasion of Ukraine Capitol Communicator March 1, 2022 Insights, Media, Top Center SponsoredCable news viewership jumped during Russia’s invasion of Ukraine, with Fox News Channel leading the way and CNN showing the most dramatic increases, AP reports. CNN, Fox and MSNBC collectively averaged...
Major ad agency holding companies assisting employees in Ukraine Capitol Communicator March 1, 2022 Agency, People, Top Center SponsoredWith operations in Ukraine and neighboring regions, the major ad groups are taking numerous steps to help employees and their families who are in harm’s way or otherwise impacted by the conflict. And along...
TikTok increases maximum video length to 10 minutes Capitol Communicator March 1, 2022 Social Media, Top Center SponsoredTikTok is again cranking up the maximum length of videos users can upload to the platform — more than tripling it, to 10 minutes, reports Variety. Variety adds that TikTok, "owned by Chinese internet...
