Super Bowl Ads Aimed Increasingly at Women Capitol Communicator February 3, 2019 Advertising, Insights, Top Center SponsoredSuper Bowl ads this year are aimed increasingly at women, with more messages of female empowerment, as marketers seek to navigate a polarized political environment for the biggest US sporting event, states a...
“Seismic Shift” Underway in Media as More than 2,100 Jobs Cut in 2019 Capitol Communicator February 2, 2019 Media, Top Center SponsoredThe media industry seems to be in freefall following the announcement that Vice Media would cut 10% of its staff and that McClatchy Company offered buyouts to 450 employees, bringing the total number of media...
Up Close and Personal: Getting to Know Maggie Miller, Senior Art Director at GlynnDevins in Richmond Cade Martin January 31, 2019 Profiles, Top Center Sponsored, Up Close and PersonalCapitol Communicator is running “Up Close and Personal” profiles of communicators in the mid-Atlantic. In this profile we feature Maggie Miller. Photography for the series is by...
And the Winner in the Best of Print/Direct Mail Category is …. Nancy Pelosi Matt Smith January 30, 2019 Oh, That's Good, Top Center SponsoredBy Matt Smith My first two columns in this series focused on what could be categorized as traditional advertising. But I think everyone would agree that marketing is about much more than advertising. At its...
Facebook and Google Face Heat on Media Layoffs, Reports The Hill Capitol Communicator January 29, 2019 Insights, Media, Top Center SponsoredCritics are targeting Facebook and Google after a week of high-profile layoffs in the media industry, pointing to their dominance over internet ads as the reason news outlets are struggling, reports The Hill,...
Massive Layoffs Hit News Organizations: What/Who’s Next? Capitol Communicator January 27, 2019 Insights, Media, Top Center SponsoredMore wrenching pain is being felt in the media world as more than a thousand in the media industry are getting cut as part of a seemingly never-ending series of cutbacks. In fact, a Jan. 24 CNN headline...
Newseum Building in D.C. Sold to Johns Hopkins University; Media Museum to Relocate Capitol Communicator January 25, 2019 General, Media, Top Center SponsoredThe Newseum, prominently located on Pennsylvania Avenue in D.C., will close within a year and make way for a Johns Hopkins University center for graduate studies, under a deal that, states The Washington Post,...
Possible Withdraws its Bid Protest for the U.S. Army Account Capitol Communicator January 24, 2019 Agency, B to G, Top Center SponsoredWPP's Possible withdrew its bid protest today against the Federal Government from the U.S. Court of Federal Claims after a long review and then legal battle. WPP was protesting the award of the U.S. Army...
Ogilvy’s Michelle Rios Joins MWWPR as Managing Director of its D.C. Office Capitol Communicator January 17, 2019 Agency, People, PR, Top Center SponsoredMWWPR hired Michelle Rios as EVP of corporate affairs and managing director of its Washington, D.C., office. Acording to a release from MWWPR, "Rios brings 25 years' experience in the communications...
The Marketing Game with Josh Golden | Episode 7: Tyler Gates, Brightline Interactive Capitol Communicator January 15, 2019 Agency, Marketing, Top Center SponsoredYes& has partnered with Capitol Communicator to create “The Marketing Game” video series. In The Marketing Game, Yes& challenges the D.C.-area’s best marketing minds to share their insights,...
